CATHERINE CALARCO
741 Pollard Rd
Los Gatos, CA 95032
Mobile: 408 888 5811
E-mail: catherine@ccalarco.com
A results oriented executive with proven global experience in digital health, leadership, governance, tech marketing,
product development and innovative program implementation. Successfully led strategy for high growth companies, built
technology platforms and secured investment funding. Strong leadership skills and international experience.
PROFESSIONAL EXPERIENCE
2007-PRESENT
HEARTMATH INC
Boulder Creek, CA
Chief Marketing Officer and Senior Vice President
Led sustainable business growth delivering innovations in HRV and stress management. Developed global markets, elearning programs, new digital health products, social media campaigns, supply chain management and corporate
venturing.
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Leader in digital health with successful transformation of emWave technology to the Inner Balance mobile platform
enabling data aggregation of 300,000 user community
Partnered with Arianna Huffington (AOL/Huffington Post) on GPS for the Soul iPhone app resulting in 100,000
downloads in first 6 months.
Led staff of 20 and organization of 45 to sustain business through economic recession resulting in 16% growth in
revenue and 3 fold increase profit
Secured $1.1M in Social Capital Finance Investment to fund product development and business growth
Launched campaigns in consumer market including social media to reach over 55 million people. Campaigns created
a three fold increase in database size and mobile marketing resulting in a high ROI.
Created partnerships and contracts including over 20 hospitals and partners such as Jean Watson Caring Science
Institute and ACAP Health (Holmes Murphy). Consumer channel partners signed included Microsoft, Amazon, and
Best Buy
Led development of first e-learning platform proven to deliver 44% reduction of stress and 2:1 ROI.
Launched the highly successful emWave2 which increased unit sales by 28% over previous unit sales
Led the transformation of the company into Digital Health including the launch of Inner Balance app and sensor for
iOS resulting in over 25,000 units sold in first 9 months
Won technology awards including CES Last Gadget Standing, CES App Showdown and the Caregiver Friendly
Award as well as won the Best Places to Work in the Bay Area.
Presented papers at Digital Health Summit, mHealth, Health2.0, ASA and Massachusetts Institute of Technology
(MIT)
2004- 2007
MIT SLOAN SCHOOL OF MANAGEMENT/INDEPENDENT CONSULTING
Boston,MA/Los Gatos, CA
Senior Lecturer and Independent Consultant with MIT Entrepreneurship Center
Provide strategy advice and management coaching to secure investment funding. Support sustainable growth by
developing global markets, e-commerce and supply chain management, corporate marketing and corporate venturing.
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Appointed Senior Lecturer for MIT Sloan School of Management. Co-authored “Entrepreneurship as Public Policy
and Sales Strategy for High Tech Companies” 2005.
Board of Advisor and Consultant to healthcare, medical device and IT companies in Canada, Denmark, Middle East
and USA to develop market expansion strategies resulting in millions of dollars of investment capital and sales
revenue.
Invited speaker and consultant for MIT Entrepreneurship Center, Harvard Business School, and several regional
economic development agencies and emerging companies in Scandinavia, Europe, North America and Asia.
2003-2004
THE HIGROWTH PROJECT
Auckland, New Zealand
Executive Director (CEO)
 Led public private partnership aimed at growing the New Zealand information technology industry to grow 100
companies to $100M in revenue.
 Led staff of 5 and network of 20 advisory council members. Raised over $150,000 in industry sponsorship.
 Recruited over 280 companies ranging in size from $1-80 million to join initiative and target $100 million growth.
 Created the first national database and connected IT industry community
2001-2003
NEW ZEALAND GOVERNMENT AND AFFILIATES
Auckland, New Zealand
Consultant, Strategy and economic development projects
 Developed strategy and business model for the HiGrowth Project, the NZTE implementation of the ICT Taskforce
 Co-authored “Breaking through the Barriers” NZ Taskforce report 2003.
 Appointed to the Innovation Strategy ICT Taskforce and Co-Chaired the NZ E-Commerce Action Team.
 Delivered papers and consulting projects for the Asia Pacific Economic Cooperative (APEC), Hartford Consulting,
New Zealand Ministry of Economic Development and several international universities.
1997-2001
BIOLAB SCIENTIFIC, LTD./ONEZONE
Auckland, New Zealand
Chief Executive Officer, Onezone, digital marketplace, a subsidiary of Biolab Scientific (2000-2001)
Led and developed strategy plans, financials and staff recruitment for new venture. Led marketing, sales, operations,
technical development and corporate partnerships. Created and managed team of 15 people.
 Delivered first New Zealand digital marketplace for healthcare and life sciences industry in 6 months. Managed
technology providers including Telecom NZ Ltd and Ariba.
 Implemented marketing strategy and operations management resulting in 1,200 users with 230,000 catalogue items
from 22 suppliers, representing $100,000 incremental revenue.
 Succeeded in securing 25 partner and supplier contracts with product suppliers, hospitals, NZ Universities and CRIs
General Manager and Commercial Operations Manager (1997-2000)
Led marketing, sales, logistics, purchasing, manufacturing and human resource functions for staff of 110.
 Managed P&L for $35 million business. Accomplished 32% increase in sales and 10-fold increase in profit in a
declining market. Implemented strategic initiatives including customer partnership, cross-functional teams,
integrated-supply and balanced scorecard programs.
 Successfully led business development including negotiation of several distribution agreements and integration of two
corporate acquisitions
 Developed e-commerce site “Biolab.Direct” voted a top site in NZ and achieved over $500,000 per month in
transactions; produced cost savings by reducing order errors to below 1% and a double fold increase in productivity.
 Launched new corporate communications programs resulting in increased corporate image as an innovative company.
1995-1997
SABRE PACIFIC
Auckland, New Zealand
General Manager and Marketing Manager
Managed finance, marketing, sales and customer service functions global computer reservation system
 Led staff of 25 to achieve corporate goals of over $10 million annual revenue in a highly competitive industry.
 Acquired the largest customer from competitor and achieved market share increase of over 10% and $650,000 pa
sales.
 Development of corporate travel and electronic commerce systems that resulted in increased business profit and sales.
1992-1995
LIGHTHOUSE REEF RESORT AND MARLIN BAY RESORT
Belize and Fiji
 Managed dive operations in third world locations for international tourists. Master SCUBA Diver Instructor.
Commercial underwater videographer and photographer.
1990-1992
MOLECULAR DESIGN LTD.
San Leandro, CA
Product Marketing Manager
Oversaw worldwide strategic marketing plans including product positioning, pricing, promotions, seminars and trade
shows.
 Launched new application product and consulting services for large pharmaceutical and chemical companies.
 Created Polymer Advisory Council at Molecular Design Ltd with 10 of the largest chemical companies in US
(including Allied Signal and 3M) producing pre-sold software database application.
1988-1990
APPLIED BIOSYSTEMS, INC.
Foster City, CA
US Field Marketing Manager/Product Specialist
Responsible for product commercialization, $1 million US marketing budget and worldwide sales of separation products.
 Developed and marketed new products to achieve number one market position based on independent market research.
 Built new field marketing team. Conducted international product marketing and distribution training resulting in new
product sales of over $10 million.
1987-1988
BIONOVUS, INC.
Foster City, CA
Project Manager - Led project, which created and sold unique disposable gel electrophoresis apparatus to Amersham for
$5 million.
1983-1987
SYNTEX LABORATORIES, INC.
Palo Alto, CA
Chemist - Developed and validated analytical chemistry methods for pharmaceutical product quality control.
EDUCATION
2006
MIT SLOAN SCHOOL OF MANAGEMENT
Cambridge, MA
Masters of Business Administration, Sloan Fellows Program in Innovation and Global Leadership
 Conducted strategic management projects in digital entertainment and medical device industry. Co-led winning MIT
team in strategy competition against Harvard Business School in the “Battle of Digital Entertainment Supremacy”.
HONORS AND PROFESSIONAL AFFILIATIONS
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Speaker CES Digital Health Summit, Burrill Digital Health Summit, ASA, AARP. What’s Next Boomer Conference,
SBOD Network, Women Leadership, Asia Pacific Economic Cooperation and Universities around the world
MIT Leadership Conference and teleseminars with Peter Diamandis, Chip Conley and others.
NAPW Woman of the Year 2012/13
MIT Club of Northern California, President (2009-2011) and Board Member (present)
Astia – Advisory Board and Life Sciences Committee, San Francisco, CA (Sept 2006-present)
MIT Sloan School of Management, Cambridge, MA Senior Lecturer (2005-2010)
New Zealand Government Innovation Strategy ICT Taskforce, Team member;
New Zealand Government E-Commerce Action Team (ECAT), Co-Chairperson;
Institute of International Research, Member of the Board of Directors; Judge for New Zealand Regional Business
Excellence Awards and Innovation HiTech Awards (1999-2004).
Professional Business Women’s Conference, VP Board of Directors, California, USA (1990-1991).