Lesson plan for:
4.13 Understand data-collection methods to evaluate their appropriateness
for the research problem/issue. (IM:418), (IM:286)
Teach the above by using resources provided, using text for definitions and
explanations of key terms.
Show sample survey templates from internet and text to:
IM: 413
c. Explain elements of surveys (i.e., a statement to respondents about how
information will be used and why it is valuable; clear instructions,
including for any skip patterns; appealing format; logical sequence of
questions; consideration of how answers to previous items might affect
later items).
d. Describe qualities of a good survey item (e.g., clear questions, single
focus for each question, neutral questions, balanced questions,
appropriate language for the intended respondent, appropriately broad
or narrow in scope).
IM:286
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
j.
Explain types of ranking scales (i.e., paired comparison, forced
choice, and comparative scale).
Must review qualitative and quantitative data due to section two of the
survey answer being qualitative.
Activity:
A. Students will be given a survey in which they must identify the elements of
and rate the survey to determine if it has the qualities of a good survey.
Students must provide explanation for their decision and be prepared to
discuss in class. Students are to use the rubric, “I Question the Survey” as a
guide in order to determine the quality of the survey.
Obtain surveys for this activity from
http://www.qualtrics.com/blog/customer-satisfaction-survey-questions/
Note to instructor: You may change the product on the survey and
activity can be done individually or as a group. You can reduce paper by having
students compete as a team or electronically submit to students via Edmodo or
other tech teaching tool.
Answer key: Section one is Rating scale, section 2 is qualitative questioning
and section 3 is Nominal scale. Students must explain why or what evidence is
provided in that section to indicate that type of scale. .
Critique the following survey
Task: Identify the elements of and rate the survey to determine if it has the qualities of a
good survey. Provide explanation for your decision and be prepared to discuss in class.
Use the rubric, “I Question the Survey” as a guide in order to determine the quality of the
survey. Identify survey question types with examples from the survey.
Section (1) Considering only your most recent purchase experience, how likely would you
be to recommend the purchase of an iPad to a friend or colleague? (0 is not at all likely, 10
is extremely likely)
Not at All Likely (0)
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Extremely Likely (10)
Considering your complete experience with our company, how likely would you be to
recommend our company to a friend or colleague? (0 is not at all likely, 10 is extremely
likely)
Not at All Likely (0)
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Extremely Likely (10)
Section (2)
(FEEDBACK FOR IMPROVEMENT) What can we do in the future to earn a score of 9 or
10?
What did we do really well?
What can we do to be even better?
(Section 3) Finally, please tell us a little about yourself…
What is your gender?
Male
Female
How old are you?
Under 13
13-17
18-25
26-34
35-54
55-64
65 or over
What is your current marital status?
Single, never married
Married without children
Married with children
Divorced
Separated
Widowed
Living with partner
What is the highest level of education you have completed?
Less than High School
High School / GED
Some College
2-year College Degree
4-year College Degree Masters Degree
Doctoral Degree
Professional Degree MD
I Question the Survey Rubric
Directions: Using your pre-approved topic, you are to (1st) critique and (2nd)construct a survey. The
survey will be assessed using the rubric below. Please submit your survey in the form it will be
implemented (i.e., pencil-and-paper, web-based, etc.). See me with questions; good luck!
Rating
Category
4
3
2
1
Purpose
Purpose is
stated clearly.
Purpose is
stated
somewhat
clearly.
Purpose is
stated vaguely.
Purpose is not
stated.
Clarity of
questions
Questions are
crystal clear
and a person
would not have
to ask for
clarification.
Questions are
very clear and
a person might
have to ask for
clarification.
Questions are
somewhat clear
and a person
would have to
ask for
clarification.
Questions are
confusing and
ambiguous.
Choice of
responses
Every person
would be able
to choose from
the responses.
Most people
would be able
to choose from
the responses.
Few people
would be able
to choose from
the responses.
No one would be
able to choose
from the
responses.
Layout
The selection
of graphics,
line styles, and
arrangement
options
enhances the
layout and
meaning of the
survey.
The selection
of graphics,
line styles and
arrangement
options mostly
enhances the
layout of the
survey.
The selection
of graphics,
line styles and
arrangement
options
sometimes
enhances the
layout of the
survey.
The selection of
graphics, line
styles and
arrangement
options do not
enhance the
layout of the
survey.
Content
All essential
questions are
properly
addressed.
Most of the
essential
questions are
properly
addressed.
Some of the
essential
questions are
properly
addressed.
One or fewer
essential
questions are
addressed.
Spelling/
Grammar
All words are
spelled
correctly.
Grammar,
punctuation,
spacing and
word usage are
Most words are
spelled
correctly.
Grammar,
punctuation,
spacing and
word usage are
Most words are
spelled
correctly.
Grammar,
punctuation,
spacing and
word usage
Numerous
spelling errors.
Grammar,
punctuation,
spacing and word
usage have a
number of errors.
Score
Utility
appropriate.
mostly
appropriate.
have some
errors.
Easy to use and
pleasant to
look at.
Easy to follow.
Choppy, but
gets the job
done.
Total Score
Difficult to
follow and is
jumbled.
B. Students are to participate in an online/interactive survey. Class must have
internet/computer access.
http://www.zarca.com/Online-SurveyResource/Sample-Surveys.html
C. Given a real world company, students will design a survey using
information learned from IM 418 and IM 286. Provide students with rubric
from activity A. Students may refer back to sample surveys.
Students are to choose from:
Survey based on customer satisfaction with customer service
Survey based on product price
Survey based on customer satisfaction with product attributes
Survey based on business location
D. Field trip to a business in order to make observations. Provide Field trip
activity form. Make sure it is a business that provides customer rating
cards. Students are to obtain a customer rating card and rate the company
based on observation. Mail cards to company. Hopefully company will
provide feedback.
E. If possible tie activities C and D