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Dynasty Weather Inc. “Forecasts You Depend On!”
Dynasty Weather Inc. was founded in March of 2010 through the collaboration of three highly
qualified, determined, and knowledgeable Pennsylvania State University undergraduate students
within the Department of Meteorology. There unyielding backgrounds of meteorology in
combination with lofty goals and aspirations for creating a business built around the weather
brought the three students together. The company goal is to provide top of the line forecasts to
small and large corporations in the private and public sectors to make better business decisions.
The tools, access to resources, and the meteorological knowledge within Dynasty Weather Inc.
make their products and services second to none and world class.
Who is Dynasty Weather Inc.?
Below are the members of Dynasty Weather Inc. with a brief biography:
Matthew R. Alto
Matthew R. Alto was born and grew up outside of Akron, OH. Ever since he was a little child
growing up, he was always fascinated with the weather and how it works. It also probably
helped that his grandfather worked for the National Weather Service and on occasion went into
work with him. In 2007 Alto enrolled into the Pennsylvania State University to major in
Meteorology. Below are a few of his accomplishments of his young career:

Member of the Campus Weather Service at Penn State

Member of the American Meteorological Society and the Penn State Branch of the
American Meteorological Society
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
Member of the Penn State WxChallenge Forecasting Team
 Ranked Individually Top 5 in the nation
 Has won several city awards

Interned at WEWS News Channel 5 in Cleveland, OH

Will be Intern at AccuWeather-Summer 2010

Maintains forecasting Webpage for Northeast Ohio for FootForecast.org
Jonathan W. Kegges
Jonathan Kegges is originally from Pittsburgh, Pennsylvania. Listening to the severe weather
alerts on The Weather Channel sparked his interest for weather as a young child. Kegges’
passion is to alert and inform people of rapidly changing weather conditions so people can plan
accordingly. Forecasting and communicating the weather to everyday citizens have always been
a dream of his. In the fall of 2006, Jonathan began his career as a meteorology student at The
Pennsylvania State University, the top university in the country for this fascinating science. Now
a senior, he looks to use his meteorological knowledge to better help society. Below are some of
Jonathan’s accomplishments:

Campus Weather Service
 Provides point forecasts around the state of Pennsylvania by
way of video communications.

Part of the Penn State WxChallenge Forecasting Team.
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 Forecasts for a chosen city in the United States for a two week
period competing against other meteorology schools in the
country.

Interning at WTAE-TV in Pittsburgh, Pennsylvania for the summer of
2010.

Maintains a forecasting webpage serving the public of Western,
Pennsylvania for FootsForecast.org.

Member of the American Meteorological Society and the Penn State
Branch of the American Meteorological Society
Why Business and Meteorology?
Meteorology is a constantly changing science. The improvements in technology over
time have dramatically affected the science that everybody depends on day to day. As early as
the 1400’s simple weather instruments have been invented and constantly improved. We have
come a long way since then, with the biggest improvements seen in the past 60 years.
The first weather satellite was launched February 17, 1959. The Vanguard2 was developed to
measure cloud cover however was not very successful without a good axis of rotation. The first
successful weather satellite was called TIROS-1, launched April 1, 1960. TIROS-1 was
designed to take television footage in a circular orbit at an altitude ranging from 435 miles to 468
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miles. Over its 78 days in orbit, it sent back 22, 952 images, proving that satellites would be
useful in surveying atmospheric conditions.
Currently observations are taken from two types of satellites, Geostationary Operational
Environmental Satellites (GOES) and Polar Orbiting. Geostationary satellites continually
monitor the earth from around 22,000 miles above the equator. NASA launched the first GOES
satellite in 1975. GOES-12 is the newest weather satellite that has benefited the United States by
assisting forecasters in providing better-advanced warnings of thunderstorms, flash floods,
hurricanes, and other severe weather.
Polar orbiting satellites circle the earth in a close to north-south orbit, passing near both the north
and south poles. The polar orbiters monitor the entire earth, tracking weather variables and
cloud images that affect the weather and climate.
The next generation of weather satellites is currently in development. A new geostationary
satellite, GOES-R is expected to launch in 2015. It will include improved spacecraft and
instruments resulting in more accurate weather forecasts. This will allow for an improvement of
detecting meteorological phenomena that affect the safety of the public. A new series of polar
orbiting satellites include improved sensors, these will launch in May 2011 and September 2015.
Similar to satellites, radar has had a big impact on the value of weather forecasts. Between 1950
and 1980 reflectivity radars were built to determine position and intensity of precipitation.
Between 1980 and 2000 these conventional radars were replaced by Doppler radars, which in
addition to position and intensity of precipitation, could track the relative velocity of the particles
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in the air. In the recent years, radars have been improving and have been able to determine
between different precipitation types.
Satellites and radars are important in determining forecasts, but another tool forecasters use is
computer models. Operational numerical weather models began in 1955 and still use the same
basis today as they have in the past, dynamics, with constant updating and new developments
throughout the years. The combination of satellites, radars, and computer models are some of
the biggest tools that weather forecasters use. As these tools continue their improvements, the
forecasts will become improve as well.
Why Choose Dynasty Weather Inc.?
Combining the amount of knowledge and determination Dynasty Weather Inc. shows along with
our long analysis of Leslie’s Poolmart, Inc.’s 2009 annual report, we believe that our Pool
Weather Index™ will save Leslie’s Poolmart, Inc. a substantial amount of money. Specifically
we will be able to save money in the areas of advertising, over and under staffing, product
location, and determining prices on items and services.
Leslie’s Poolmart, Inc. 2009

Advertising: $8.5 Million

Labor Costs: $61 Million

Overtime Costs: $305,000
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
Number of Stores: 622

Total Sales: $509,642,000

Retail Stores Sales: $498,000,000

Top State Sales: California, $101,027,000
Ultimately, pool use is driven by the weather. This will link together how Dynasty Weather Inc.
can save Leslie’s Poolsmart, Inc. money. With California’s near uniform seasonality, it is
reasonable to note that they are the home to 22% of the stores and account for 20% of the total
retail store sales. This should affect how products are distributed across the country. By
properly distributing products to locations when they are needed and where they are needed will
then lead to a decrease in the overtime costs, advertising, and pricing. Sales across the
Southwest, Texas, and Florida are much greater than across the rest of the country. When
weather is indicating a higher amount of pool usage in these places, is when advertising and the
staff will be increased. During the winter months there this minimal pool usage in throughout
the country except in these regions where seasonality is not a large factor. Those regions do not
need the same quantity of staff and products as those that see warmer winters. For example,
Southern California should naturally have a larger staff and stock of products to handle the larger
amount of sales they see. However, winter staffing can be lower than during the period of AprilOctober when pool usage is much higher in that area. Advertising across Southern California in
the winter should be minimal with the exception of a higher than average period of warm
weather. Advertising across the rest of the country should peak at times in which the pool season
will begin as well as the end of pool season for typical beginning and ending of season discounts.
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At these times is when staff and stock should be at its highest as well. Good weather will
indicate more buying and vice versa, therefore the use of our pool Weather Index will allow for
proper distribution of products, advertising, and prevention of under/over staffing and pricing of
products throughout the year.
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The Pool Weather Index™ by Dynasty Weather Inc.
When creating a pool index, several factors, both meteorological and non-meteorological, need
to be considered and weighed properly. We at Dynasty Weather Inc. have created a pool index
specifically for Leslie’s Pools. The index will enable the executives of the company to quickly
make important economical and executive decisions to steer the company towards profit and
increased success.
Variables Considered in the Index
Below are the factors considered and put into The Pool Weather Index™ with a brief discussion
on why they have been included:
Temperature (Departure from Average)
Temperature is the most important factor to consider when putting together an index based on
pool usage. The warmer the temperature is, the more likely a customer is to use his or her pool;
thus needing pool supplies. When considering temperature in the pool index, we are looking at
the temperature in comparison to average or normal for that time of year in a particular region.
If the temperature is warmer than the average, one can expect to see more pool use because
people want to use their pool to cool off and be outside. On the other end, if temperatures are
below average for that time of the year, one can expect to see less pool usage. One important
idea to keep in mind is that this is only really important during the pool use season. If
temperatures are well above average for January for example, it still might not be warm enough
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to use a pool as recreation. Thus the departure from normal temperature put into the index would
be miss-leading.
Probability of Precipitation
Rainy days make any day at the pool no fun. People are forced indoors and are not able to use
their pools. In addition if there is a threat for thunderstorms, it is not safe to be outdoors and
around pools. In climates like Florida, there is a threat for storms each day in the summer. If
people are not able to use their pools, they will not be going out to buy supplies for care and
maintenance of their pools. When the United States is under the influence of an El Nino,
typically the southern states are wetter than average. Since the majority of the pools in the
United States are in the southern states, a wetter than average season will hurt not only pool use,
but also how much pool supplies the company will sell.
Cloud Cover
Cloud cover is an extremely important factor when constructing a pool index. Little to no clouds
is ideal conditions for a great day at the pool. Cloud cover affects many other meteorological
factors that are put into the index as well. Generally, skies with little to no clouds will allow the
temperature to rise, which is a positive factor within the index. No clouds also mean zero
precipitation because you must have clouds for it to rain. Sunny skies promote the usage of
pools. People want to be outside during days there are little clouds, and if they have pools they
will buy products to maintain the pool. As a result, cloud cover is a very important factor
introduced into the index.
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Dew Point Temperature
High dew point temperatures have a large positive impact on pool use across the nation. Large
dew points represent high amounts of moisture in the air. The nigh amounts of moisture in
combination with warm temperatures make it feel humid. Humid conditions outside make
people feel uncomfortable and warm when outdoors. As a result, pool use will increase during
days with high dew points. People use or go to pools on humid days to cool off. In addition, low
dew points in combination with high wind speeds have a negative effect on pool use. Low dew
points represent dry air. Dry air in combination with wind makes it feel much cooler than it
really is when people are wet. People will be inclined to not use their pool or not go to a pool
under these conditions.
Wind Speed
Wind speed can have a negative effect on pool use across the nation. Strong wind speeds will
prevent people from getting into the pool and swimming. When people get out of the pool and it
is windy, they will feel uncomfortable and possibly cold. In addition to this point, strong wind
speeds could blow unwanted materials into the pools. Unless the pool owners have pool covers,
debris and unwanted materials can blow into the pools. This will make pool owners buy
cleaning supplies, cleaning chemicals, and even pool covers.
Ocean Conditions
The oceans can have an impact on pool use across areas that are close to the ocean. The first
parameter with the Ocean is water temperature. If the water temperatures are relatively cold,
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people are less inclined to travel to the beach if they wish to be in the water. Warm water
temperatures would attract people to the beach who want to swim in the ocean.
Another parameter to be considered is marine warnings. If there are jelly fish, sharks, or sting
rays warnings or watches present in the swimming areas, people are more likely to use their
pools or public/beach resort pools. In addition to this, if rip currents are possible, people will
stay out of the water. Rip currents are very dangerous and could be life threaten if people are
knowledgeable with what to do if caught in one. Most people will use pools if ocean conditions
are dangerous.
Lastly, if tropical storm or hurricane is a threat to a particular region, pool use will cease since
people will evacuate or stay indoors. Pool supplies will not be sold at stores in these locations.
Knowing where a tropical storm or hurricane is going in advance can help determine where or
where not to send pool supplies.
How Index will be Presented
In order to accuartely compile a pool index, smaller indecies were created based on the variables
previously described. A scale was created for each variable. The scale was made using a
different number of ranges that make a pool day fun, conforatable and enjoyable. Based upon a
range of numbers in each category, a number was assigned, 1 being the worst for a pool day and
10 being the best for a pool day. Below is the chart used by Dynasty Weather Inc. to assemble
the complete pool index.
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Temperature
Departure (F)
-10+
-8-10
1
2
-5-7
3
-3-4
Mini Indices
Probability of
Precipitation
Cloud Cover
(%)
Dew Point
F
Wind Speed
MPH)
------Overcast
(8/8)
Mostly
Cloudy
(7/8)
--2
80+%
71-80%
1
2
<38
38-41
1
2
27+
24-26
1
2
3
61-70%
3
42-45
3
21-23
3
4
More
clouds than
sun
(6/8)
4
51-60%
4
46-49
4
18-20
4
-1-2
5
Broken
(5/8)
5
41-50%
5
50-53
5
15-17
5
0-4
6
Partly
Cloudy
(4/8)
6
31-40%
6
54-57
6
12-14
6
5-7
7
Scattered
(3/8)
7
21-30%
7
58-61
7
9-11
7
8-10
8
Passing
(2/8)
8
11-20%
8
62-65
8
6-8
8
11-13
9
9
1-10%
9
66-69
9
3-5
9
14+
10
Stray
(1/8)
Clear
(0/8)
10
0%
10
70+
10
Calm-2
10
After the numbers are selected from the ranges of meteorlogical variables, a weight is placed on
them in order of importance. A mathematical equation has been developed by the Dynasty
Weather Inc. team to correctly weight the variables previously described in order to cut back on
costs, and to maximize profit to the business being provided the services. The team conducted a
survey as well as incorporated their own meteorological knowledge to create the best possible
index for selling products dealing with the pool industry. For any business to succeed, they need
the consumer. The survey provided Dynasty Weather Inc. with the information to better know
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and understand when the people want to go swimming and therefore need particular supplies.
We asked the question of what would make you go outside to swim. The team asked that they
reply with their top two or three meteorological parameters in which they would most likely go
swimming on any given day. The results of the poll are listed below:
Weather Factors Weight in Equation
3%
6%
40%
Cloud Cover
Temp
51%
Humid
Wind
There was a wide range of people that took time to answer our questions which will enable us to
provide the business with an suitable index to graetly increase profit and reduce spending The
demographics are listed below.
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Age Demographics of Pool Survey
2% 1%
6%
5%
30%
0--10
11--19
20-29
30-49
56%
50-59
60+
Our own meteoroogical knowledge filled in the holes of the more complex weather scenarios to
complete the equation of the pool index. Below are the descriptions of why the variables are
weighted as they are. They are listed in order of importance and how strongly they are weighted
in the equation.
Temperature (Departure from Average)
As shown above, the results of the poll taken show that people want to swim if it is hot outside
and that is the first thing that people look at when they are checking the weather to see if a good
pool day is in store. The temperature variable is weighted 30 percent of the enire equation of the
final pool index. The bigger the temperature departure from average on the warm side, the more
likely people will go outside and use their pools. This will result in a higher number in the
overall index which will make a better pool day.
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Cloud Cover
Cloud cover came in second in the responses of the people. People need the warm feeling of the
sun. Usually, but not always, the sun is responsible for the the warm temperatures. While
outside in direct sunlight, the sun will make a person feel warmer than the actual air temperature
and this will cause the person to use the pool. The sunshine makes people want to go outside ,
providing a warme enough temperature. The temperature can be warm outside without the sun
being totally “out” or the sun can shine, but the temperatures can still be below average and
therefore the cloud cover variable ranks second in terms of weight of the variables. The sunshine
aids in increased pool use. Cloud cover accounts for 25 percent of the total pool index. If there
is a lack of clouds in the sky, the higher the number will be in the cloud cover index. The higher
number will result in a higher overall number in the Pool index making it a better day for the
pool. The more clouds present the lower the number and therefore the lower the chance of
someone using their pool that particular day or days depending upon the forecast that we will
provide the company.
Probability of Precipitation
When rain is threatening the probability of someone using a pool rapidly decreases. This is the
third most weighted variable in the pool index. If someone owns a pool, they are in close
proximity to their home. Even with a heightened probability that it will rain or even storm, until
that event occurs, the pool is still likely to be used if the other meteorological variables are
primed for swimming. With a heightened probability of precipitation nearing the top of the chart
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someone is less likely to take the time to get their pool ready when rain could strike at any
minute. This variable has 20 percent of the overall index weight. As shown in the mini index
above, the higher probability of precipitation is assigned a lower number, resulting in poorer pool
use day. Since there is a wide range of probabilities with percentages, cloud cover was a better
fit to have more highly weighted than probability.
Dew Point
The dew point temperature is weighted fairly high in the pool index. The more uncomfortable a
person feels due to the weather will greatly increase the chance of the person using a pool that
day. This factor can make a good pool day when the sun is not out. If it is sticky and hot, but
overcast, you may not get the best tan but cooling off in the pool waters would feel wonderful
and most people’s minds. A high dew point can make this happen. The dew point adds up to be
14 percent of the total pool index. The feeling of comfort is huge reason people go into the water
and exactly why the dew point parameter plays a big role in the index
Wind Speed
Wind is a just a nuisance and that is why it is our least weighted meteorological value. If all
other variables are looking picture perfect for an awesome pool day, but the wind speed is rather
high, that won’t particularly stop you from jumping in the pool. This factor will however help to
make a pool day just average rather than ideal as you will see in the actual index. This is adds up
to 10 percent of the complete index.
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Non-Meteorological Variables
This variable mostly comes into play if there is a large body of water such as a lake or ocean in a
relative short driving distance. This factor is only weighted 1 percent of the entire index. This
mini index was created to determine a good or bad beach day. This pool business is hoping for a
bad beach day so that pool use would increase. During a bad beach day more people would be
more prone to using a swimming pool than dealing with poor conditions on a beach or lakefront.
This is also rated on a scale from 1 to 10. 10 is working in the reverse since the pool company is
rooting for a bad beach day. 10 is a perfect score on our scale, but 10 would be the worst score
for the beach. This plays no factor for places well inland. Since this variable only accounts for 1
percent, places inland will get an automatic 10 because if all of the meteorological factors line
up, the only place to go is a pool. Below is the mini index for Water Conditions. The number in
( ) is the number that will be placed in the weighted equation. The name of each variable such as
Perfect pertains to the beach condition. For example a perfect beach day equals 1, making it a
bad pool day.
1. Perfect (1)
•
Water temp >75 degrees F
•
No marine advisories
•
No rip current threat
•
Wave heights normal
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2. Excellent (2)
•
Water temp 71-74 degrees F
•
No marine advisories
•
No rip current threat
•
Wave heights normal
3. Great (3)
•
Water temp 67-70 degrees F
•
No marine advisories
•
No rip current threat
•
Wave heights moderate
4. Very good (4)
•
Water temp 63-66 degrees F
•
No marine advisories
•
No rip current threat
•
Moderate waves height
5. Good
•
(5)
Water temp 59-62 degrees F
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•
No marine advisories
•
No rip current threat
•
Moderate wave height
6. Average (6)
•
Water temp 55-58 degrees F
•
Low risk for hazard
•
Choppy waves
7. Fair(7)
•
Water temp <55 degrees F
•
Moderate risk of hazard
8. Poor (8)
•
Water temp <55
•
High risk of hazard
9. Bad
(9)
•
Water temp <55 degrees F
•
Hazard is occuring
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10. Un-swimable (10)
•
Water temp <55 degrees F
•
Hazard occurring
•
Beach is closed
The Index
The pool index is made up of all of the variables and weightings in the previous sections.
The equation used to formulate the pool index is listed below.
T(.3) + C.C(.25) + P.O.P(.2) + Td(.14) + Ws(.1) + O(.01)
T=Temperature departure
C.C=Cloud cover
P.O.P=Probability of Precipitation
Td=Dew Point Temperature
Ws=Wind Speed
O=Ocean/Lake Conditions
The above equation yields a number based on the mini indices multiplied by the weight
in the overall equation. The number reflects a combination of all of the described
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variables to locate nationwide where people will most likely be using pools that day or
the next couple of days. Below is the complete pool index.
POOL INDEX
BELOW 20
UNFAVORABLE
20-39
POOR
40-59
UNSATISFACTORY
60-79
AVERAGE TO VERY GOOD
80-99
IDEAL
100
PERFECT
The above index has a range of 10-100. 10 is the lowest and the 100 is the highest. 100 can only
be obtained if every parameter in the mini index is 10, resulting the area of the country that will
be influencing the best pool weather. Correlating that sales increase directly with pool usage, the
most sales will be made in the colors ranging from orange to purple on the index chart.
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Climatology
Climatology is taken into account in the index for areas across the country. Since the southwest
of the United States is normally very hot all year round, the parameter of departure from average
temperature. While 80 degrees in mid July seems like a good day to go swimming in the
northeast, someone experiencing those exact temperatures in Arizona for example might be
thinking otherwise, since temperatures there should be much hotter than that. The Ocean/Lake
Conditions take into account factors such as the Pacific Ocean or the Atlantic in the New
England States being too cold most of the time. It would be uncomfortable to be in waters such
as those and therefore it would be better to cool off in a pool.
Maps
The colored coded index makes for easy visual aids to see where in the few days pool conditions
would be the greatest. Maps of the United States will be colored according to what area
responds to the information that our index is putting out. This will make for quick and easy
decision making on issues such as stock of items or number of employees present on a given day.
If you can see that the weather will be unfavorable for swimming for the next few days, you can
call off employees, therefore saving the business money. See Appendix 1 for examples of the
calculations and map.
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Client Page on Dynasty Weather Inc. Webpage
Each client of Dynasty Weather Inc. has a personal webpage within our main company site. This
will enable the client to get the updated information quickly and all in one location. The client
webpage will contain a One-Week Discussion and One-Month Discussion of the weather. The
two different discussions will aid the client in planning for both short and long term business
decisions. The client webpage will also have maps detailing the values of The Pool Weather
Index™ across the nation. Information on the pages will be updated weekly. If weather requires
more frequent updates, the information will be updated accordingly. The information below will
detail the presentation of the Index.
One-Week Discussion
The 1-Week Discussion will highlight important information pertaining to the weather in next 7
days. It will provide a detailed written forecast discussion about the weather happening all
across the regions. The discussion will then inform how that weather will affect The Pool
Weather Index™. This will be presented as the departure from average PWI values. By reading
the 1-Week Discussion, the client will be able to make quick and easy decisions to questions that
will be affected by the weather in the near term. In addition to the discussion, a color coded map
will be included showing the PWI values all across the nation for the week ahead. The
discussion will be updated every three days. If major weather is evident or is affecting the
nation, the discussion will be updated daily so that the client can prepare accordingly as well as
be one step ahead of the weather.
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One-Month Discussion
The One-Month Discussion will talk about what to expect with the PWI values for the extended
period going out a month. The goal of this discussion is to enable long term goals and plans to
be made well in advance. For example, if the client knows from the One-Moth Discussion that
they can expect to see above average PWI values across the desert southwest over the extended
period, they can plan accordingly by making sure that the stores are well stocked and prepared.
In addition this can be used for long term planning on advertising. Just like the One-Week
Discussion, included with the discussion will be a few maps showing the values of the PWI
across the nation.
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Leslie Poolmart, Inc. and Dynasty Weather Inc.’s Future
After establishing a strong bond with Leslie’s Poolmart, Inc., Dynasty Weather Inc. believes we
can help Leslie’s Poolmart, Inc. expand into selling pools. Dynasty Weather Inc. will provide
long-range weather outlooks that will assist in balancing the distribution of products, advertising,
and increasing sales. Seasonal outlooks for different regions of the country will show where
people would be more inclined to buy pools and pool supplies. For example, early in the year if
long range outlooks are showing an above average temperature summer, advertising can begin
then to encourage people to go out and buy their pools then, especially with different offers and
promotions. Although not in peak pool season, there would then be a peak in winter sales,
keeping a more consistent pattern of sales throughout the year. Likewise, it would be sufficient
to continue the advertising of an above average summer so people prepare properly. We believe
that expanding into selling pool sales will be nothing but a large increase in profit for Leslie’s
Poolmart, Inc. Leslie’s website reads: “the world leader in residential and commercial pool
supplies.” It therefore is a very well established company and has all the resources at its
fingertips to expand into selling pools and with Dynasty Weather Inc.’s help can become the
world leader in residential and commercial pools and pool supplies.
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Cost of Products and Services
In order to determine a price for our products and services, we first have to look at the cost
incurred by Dynasty Weather Inc. during a calendar year. Below shows a pie chart breaking
down the cost of our company:
Dynasty Weather Inc. Costs
1%
1%
6%
Rent
Phone/T.V/Internet
92%
Office Acceseories
Employee Salaries
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Listed below in the table is the detailed summary of our company costs:
Dynasty Weather Inc. Costs
Rent
1520 square feet of
space
Monthly
Total per year
$13.50/sf
$1,710
$20,520.00
Phone/T.V/Internet
Monthly
(Comcast Triple Play)
Total per year
Office Accessories
Chair
Computer
Basic Office Supplies
Total
Employee Salaries
Matthew R. Alto
Jonathan W. Kegges
Samantha M. Wnek
Total
Yearly Totals
$114.99
$1,379.88
$149.99ea
$799.99ea
X3
X3
$449.97
$2,399.97
$1,500.00
$4,349.94
$100,000.00ea
$100,000.00
$100,000.00
$100,000.00
$300,000.00
$326,249.82
Based from our analysis of the costs Dynasty Weather Inc. incurs, we have determined that the
Base Annual Cost for our services will be $350,000/year. This will be the minimum payment
to the Dynasty Weather Inc.. With profits expected to increase with the aid and use of our
product, Dynasty Weather Inc. will take a share of the profit made from strategic advertising and
relocation of goods due to weather. In addition to the Base Annual Cost, Dynasty Weather Inc.
will take a 10% cut of the overall profits made from advertising as well as 10% cut of the
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overall profits made from the relocation of goods due to weather. These costs will allow for
Dynasty Weather Inc. to comfortably pay for the costs it takes to keep the company running.
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Dependable Forecasts-Your Pathway to Profit
Our goal at Dynasty Weather Inc. is to make you, our client, larger values of profit while saving
money on unnecessary cost that can be avoided by being ahead of the weather. We know that
our pool index will be able to not only keep you ahead of the weather, but will also enable your
company to make more profit. Our services will allow for quick easy decisions on important
company decisions through our client page. With neatly organized maps detailing areas of great
pool weather and decisions, you will find that our product will not be a luxury but rather a
necessity. At a Base Annual Cost of $350,000 per year with conditional costs added based on
profit, we believe that you will find that this is an acceptable price to help your company spend
less money while making more of a profit. We at Weather Dynasty Inc. are highly confident that
we are the right choice for the job. Our knowledge in meteorology, determination, and reliability
will prove to be a beneficial commodity to Leslie’s Poolmart, Inc.