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Appendix B – Main stage fieldwork documents
B.1 Main stage interviewer instructions
Wellcome Trust Monitor Wave Two
Final Mainstage Interviewer Instructions – May 2012
Thank you for agreeing to carry out the main stage of this fascinating study into public perceptions of
science, health and medicine. We have had exceptionally positive feedback from our pilot and hope
that you will find it equally engaging.
The key points to note are:
 The survey is designed for two age groups – adults (18+) and young people (14-18).
There are overlaps between the young person’s interview and the adult interview.
 18 year olds can be classified as either age group; if they aren’t selected for the adult
interview, they become eligible for the young person interview.
 The survey with adults is referred to as ‘Health and Medicine: Now and the Future’.
 The survey with young people is referred to as ‘Science and Medicine: Now and the
Future’.
 You will be audio recording answers to 3 questions – please ensure that you get permission
to record respondents at the start of the survey – there is a form for them to sign.
 The survey uses a random probability sampling method. You must visit each core address at
least 6 times before abandoning it. We are also using a Focused Enumeration technique to
boost the number of young people interviewed. You will therefore have different coloured
contact sheets for core and boost addresses.
1. Background
Ipsos MORI has been commissioned by the Wellcome Trust to carry out the second wave of its
‘Wellcome Trust Monitor’. The first wave was carried out by NatCen (another social research
company) in 2009. The Wellcome Trust is a global charitable foundation that supports biomedical
research with the aim of improving human and animal health. It also supports work in the medical
humanities, as well as public engagement, education and the application of research to improve
health. The Trust is independent of both political and commercial interests.
The Wellcome Trust Monitor is designed to measure the public’s interest and engagement in science,
specifically biomedical research. It is intended to help the Wellcome Trust’s work in promoting
biomedical science. In particular it is interested in gathering information on the attitudes of the future
generation towards biomedical science and research – hence the young people survey, which focuses
strongly on careers and attitudes towards science in school.
A total of 1,300 adults will be interviewed across the United Kingdom (England, Scotland, Wales and
Northern Ireland), plus an additional 400 interviews with 14-18 year olds.
As this is the second wave of a tracking survey it is particularly important that you read out the
questions precisely as they are written and follow instructions to the letter, to ensure that this wave is
carried out in exactly the same way as the last.
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2. Fieldwork
A note on methodology:
The 400 young person responses will be gathered from both the ‘core’ addresses (where an eligible
YP is present) and from ‘boost’ addresses. The boost addresses will be selected using a hybrid of
‘screening’ and ‘focused enumeration’ methodologies. Please see section four for more
information.
2.1. Pre contact
Your packs will contain an adult leaflet and adult letter contained in a stamped C5 envelope, for
each core address within your point. You should send these out shortly before making your first
calls.
Your packs will also contain young people letters and young people leaflets for your boost
addresses, again contained in an envelope. These should either be hand-delivered to addresses
either before your interviews, or given to the householder when you first contact the household.
Please note that these leaflets and letters are subtly different depending on whether the respondent
is a young person or an adult. The key difference is in the title – Health and Medicine for adults
and Science and Medicine for young people. To help distinguish between them, all materials are
marked clearly whether they are adult or young person at the bottom.
We have provided you with laminated copies of the letters to show to anyone who has lost theirs
or does not recall seeing it. Please make sure you show the correct materials.
2.2. Making contact
Persistent and flexible attempts to make contact are key for reaching respondents and achieving
interviews.
With this in mind, it is essential that you record a minimum of 6 attempts to make an
appointment/complete an interview before abandoning any core address. Even if you are
unsuccessful then, please bear in mind that the contact sheet has space for 9 visits. You must make a
minimum of one call in the evening and one call at the weekend, plus a further evening or weekend
call. In addition, you must leave at least three weeks between your first and your last call at any
address. This will help us to avoid missing out on people due to holidays, etc.
Please try to tailor your contact strategy to maximise chances of making contact, according to the
type of person you are trying to get hold of. For example, if you know the area has a lot of full-time
workers, evenings and weekends are likely to be most productive.
This also applies to achieving interviews with young people. Consider when it is most likely that
young people will be in – Sunday mornings and Monday evenings are likely to be particularly good
times. Also try to find out as much as you can about the best times to reach the selected respondent
from other household members or from the core addresses.
If you are unsuccessful in contacting an address three times, leave a calling card or copy of the
letter, with your name and telephone number on it, to encourage the householder to call back.
Other measures you can take to make contact include:
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
Collecting phone numbers of selected respondents;

Leaving your contact details and asking them to make contact;

Speaking to neighbours, to find out when the household is likely to be in.
Please also note: If you are being held back from reaching addresses by doors to flats, etc. with
entry phones let us know as soon as possible so we can try and organise access with the
landlord/council.
2.3. Securing participation and dealing with refusals
Securing participation is about encouraging the respondent to feel that the benefits of taking part
(e.g. to them personally, their family, or society), outweigh any costs of taking part (e.g.
time/inconvenience), and also fostering a sense of trust and good will.
Good practice includes:

Preparing for questions about the survey using these instructions.

Tailoring your approach to different types of people and be sensitive to local attitudes

Backing off before outright refusal

Show confidence on the doorstep - assume that they will say yes!

Encourage a positive response by asking questions that will generate a ‘YES’ – e.g. “Is this
… address?”, “Are you the resident?”
Please think carefully about how you will respond if someone initially refuses to take part, and
prepare yourself to persuade people to change their minds, perhaps by calling back a few days later.
If they refuse try as hard as possible to find out why, so you can counter their feelings or concerns.
2.4. Audio recording and consent
The Wellcome Trust would like you to audio record the respondents’ answers for up to three
questions in the survey – DNAMean, GMMean and GenMean. They want to be able to hear the
respondents’ answers, rather than just reading the verbatims or looking at the coded data.
To deal with this unusual method of data collection, we have a specific consent question that
ensures that respondents are clear what the purpose of the recording is. You will need to
complete a consent form prior to conducting each interview. This outlines what we are asking
of respondents.
If the respondent doesn’t consent to being recorded, we would like you to type in their verbatim
answers as usual. CAPI will guide you with this.
Please also bear in mind that this is an experimental approach – we will not be audio recording all
respondents’ answers to all three of these questions. Specifically, DNAMean will change between
being audio and written verbatim recorded.
Instructions for using the microphone
The CAPI script will instruct you when to turn on your microphone and when to turn it off.
The microphone plugs into the following socket on the front of your Panasonic laptop:
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On Dell laptops the microphone connection is on the right hand side of the machine towards the
back.
Please note: the microphone will not work if plugged into the headphone socket.
Once you have the microphone in and the laptop switched on then everything should be ready to
use.
We have included a test question in the script, so that you know everything is working correctly.
It will allow you to record anything and play it back to ensure it has recorded correctly and that
the volume is adequate.
However, prior to conducting a real interview, run through a practice interview and check
that it has recorded your answers. If it has not recorded your answers, there may be an issue
with the volume of the microphone or the speakers being set too low. This can be remedied by
accessing the sound control panel by right clicking on the speaker symbol at the very bottom
right hand side of the computer screen (it should look like this: ). Then click on ‘open volume
control’. No audio options should be low or on mute.
If you are unsure about doing this, or if you suspect there is another issue, please call the CAPI
Helpline and they will help resolve the problem.
Important things to consider with audio recording:

When you are placing the microphone in the bag, please make sure the cable is
disconnected from the laptop. Also make sure the arm of the microphone is packed
properly and not jammed tightly against other items in the bag.

Background noise and mobile telephones can have a severe impact on the quality of
an audio recording. Please ensure that you are in a relatively quiet area when
conducting the interview, and that all controllable sources of background noise (e.g.
televisions, radios) are turned off or quietened during recording. It may even help with
respondents’ concentration more generally!

Please audio record both the question and the answer for each recorded question.

Please ask the respondent to hold the microphone in front of them when they give their
answers, and to speak clearly and at a decent volume.

Please put them at their ease if they’re worried about it – it’s not a test! Also, from the
pilot we know that respondents found it quite interesting to be recorded.

And finally, please ask them not to give any personal information during their
answers, although the questions are unlikely to elicit those kind of responses.
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2.5. CASI
Another part of this survey requires that the respondent to enter answers into the CAPI machine
themselves. This is also known as Computer Aided Self Interviewing (CASI). We are using this
here because the questions in the CASI section are potentially quite sensitive (they are to do with
the use of prescription drugs). The CAPI script will let you know when it is time to give the
laptop over to the respondent.
Prior to the actual CASI questions there is a test question to familiarise the respondent with the
machine – please help the respondent to get used to the interface.
If you are concerned about potential hygiene issues from handing over your laptop to respondents,
then please feel free to use anti-bacterial wipes to clean your CAPI machine. However, if you do
so please remember to wipe the CAPI machine before you give it to the respondent as well
as when you take it back – it will not create a good impression if you appear to be suggesting
that they have poor hygiene!
2.6. Showcards
Please take time to review the showcards before you start interviewing. There is a single set for
adults and young people. They are organised by section and therefore have a slightly different
flow to normal. For the adult interviews you will need to skip a number of sections, so please
familiarise yourself with them before you start. We found during the pilot that respondents were
surprised by the size of the showcard pack, but please reassure them that they won’t need to look
at all of them.
There is also a ‘medical research’ showcard with a definition of the term for respondents to refer
to during the interview. Please DO NOT show this until prompted in the script, as we ask
participants for their definition first.
2.7. Incentives
Respondents will receive either a £10 or £15 incentive for the completion of this survey.
Adult respondents will receive cash, and young people will receive high street vouchers. This is
because we are conducting an experiment with the level of incentives so that around half of points
will use a £10 incentive and half a £15 incentive. Everyone in a point will receive the same
amount, but it is possible that your assignment includes points with different incentive levels, so
please be aware of this and be ready to know how much people will receive. All letters, leaflets
and contact sheets are clearly marked with the appropriate incentive.
We know from the pilot that the opportunity to receive a cash incentive does encourage response,
so do use this in your introductions if you think it would be appropriate.
As this is a large-scale survey it is possible that you will be carrying relatively large sums of
money with you – please be careful when out in field.
Please also make sure that all respondents sign the incentive receipt slip on your contact sheet
pages 6 and 7 for core addresses and page 5 for boost addresses.
3. Young person boost methodology
We need to achieve 400 interviews with young people. We estimate that we will only achieve about
120 of these at core addresses, and so we have issued boost sample to help us achieve the full target.
Typically, boost addresses will neighbour the core addresses.
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To obtain more interviews with young people, we will need to identify whether young people live at
the boost addresses and then attempt to speak to them. We are using a methodology called ‘Focused
Enumeration’ to help us identify those addresses where young people are more likely to live.
Put simply, Focused Enumeration involves asking potential respondents at core addresses whether
they think there are young people at the boost addresses corresponding to that property. If you
discover that it is likely that young people do live at a boost property, we would then like you to make
more attempts to screen the household.
What to do:

Each core address will have two or four boost addresses associated with it. Using the pink
Focused Enumeration sheet (see section six), at each core address you should ask the person
answering the door whether they think that there are any young people aged 12 to 20
residing at the boost addresses specified on the sheet. (NB - we say 12 to 20 because it can be
difficult to tell whether an individual is 14 to 18.) If you make contact with a boost address
before the core address, then you can ask that household about the other boost address(es) to
gain as much information as possible.

Regardless of what the Focused Enumeration suggests, you should always make two
attempts to conduct screening at boost addresses to confirm whether a young person lives
there.

For those addresses where your Focused Enumeration suggests that young people are present,
you should then make further calls (at least up to the core minimum of 6) to get an interview
with a young person.

You must complete a blue contact sheet for all boost addresses.
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4. The Questionnaire
The interviews themselves are relatively straightforward and should be easy to follow. The pilot
interviewers all found this to be the case and the questionnaire to be interesting to administer as it
covers a wide range of topics.
However, before starting work, it is very important that you familiarise yourself with the
questionnaire. Please make sure you have run through the questionnaire and are comfortable with
how it works. Many questions are asked of both adults and young people but CAPI will guide you
through it. For your information a paper copy has been included in your packs.
The structure of the interview is:
Adult:
Young person:
 Household grid
 Parents' demographics
 Media
 Media
 Introduction to medical research
 Out of school activities
 Knowledge of medical research
 Current and future activities
 Engagement with medical research
 Experience of school science
 Information sources
 Peer pressure
 Involvement in medical research
 Science as a career
 Expectations and concerns
 Introduction to medical research
 Scientific literacy
 Knowledge of medical research
 Public attitudes to science governance
 Engagement with medical research
 Vaccinations
 Information sources
 Connecting environment, nutrition and
behaviour change
 Expectations and concerns
 Cognitive enhancers
 Vaccinations
 Genetics
 Demographics
 Scientific literacy
 Connecting environment, nutrition and
behaviour change
 Cognitive enhancers
 Genetics
 Final demographics
The topics covered in the adult interview are:
Media
This section collects information about how respondents get their information and news.
Introduction to medical research
This section introduces the concept of medical research and gauges people’s general awareness and
knowledge of and interest in medical research.
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Knowledge of medical research
This section asks respondents to rate their understanding of some scientific terms that are used in
news stories related to medical research.
Engagement with medical research
This section explores the extent to which people engage with medical research in their daily lives and
in what ways. It asks about interest in particular areas of medical research, whether respondents have
sought or received any information about medical research and if so, from what sources and for what
reason. There are some questions about people’s engagement in cultural activities with a medical or
scientific focus (watching TV programmes, reading books etc.).
Information sources
This section explores how people would like to receive information about medical research, which
sources they would trust to provide accurate information and the reasons for this.
Involvement in medical research
This section asks respondents whether they have ever taken part in a medical research project, and
their views on taking part.
Expectations and concerns
This section, consisting of one question, asks about respondents’ views on whether medical research
will improve the quality of life for people in the UK.
Scientific literacy
This section explores people’s understanding of what it means to study something scientifically and
contains a quiz to measure respondents’ scientific knowledge. There are three questions in this section
that we would like you to audio record the respondents’ verbatim comments.
Public attitudes to science governance
This section asks respondents about how involved they think certain groups should be in making
decisions about medical research. It also asks whether they would like to be involved.
Vaccinations
This section asks about general views of vaccinations.
Connecting Environment, Nutrition and Behaviour Change
This section asks about general views of the causes of obesity.
Cognitive Enhancers
This section measures attitudes towards improving memory, focus and concentration. It includes a
self-completion CASI section.
Genetics
This section explores attitudes towards genetics including the issue of genetic testing.
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In addition to some of these topics, additional topics are included in the young person interview.
These are:
Out of school activities
This section asks young people about what sorts of science-related activities they do and how often.
Current/future study plans
This section collects background information about the young person’s education so far, as well as
asking about any future plans to study science.
Experience of learning science at school
This section asks young people how interested they are/were in science at school and about the factors
which either encouraged or discouraged them from learning science.
Peer pressure
This section is designed to gauge how interested the young person’s friends and family are in science.
Science as a career
This section asks young people for their views on the advantages and disadvantages of a scientific
career and whether they would be interested in pursuing a career in science.
General Points
Please also note the following general points:

There is a household grid that needs to be completed for all interviews. The CAPI will lead
you through it, but essentially, for core addresses you will need to complete the grid with an
adult prior to interviewing a young person, as the information collected is pulled through to
the young person interview. Therefore it may be better to do the full adult interview first,
followed by the young person. However, we are not insisting on this.

You also need to complete the household grid with an adult in boost addresses, even
though you will only be conducting a full young person interview. Again, this is best done
before the main interview.

It is important that the respondents give considered responses that are as accurate as possible.
We need to make sure that respondents keep up concentration levels during the interview.
You can help this through speaking clearly and slowly during the read-out sections, and using a
tone of voice that keeps their interest up.

As always, it is vital that you stick to the precise wording given for all questions – please do
not prompt on unprompted questions or show your CAPI screens to the respondents, and
do not rephrase any question (prompted or unprompted). This is vital for ensuring
consistency between interviews, and with the previous survey that we are using as a
benchmark. If the respondent does not understand a particular phrase or word, you can repeat
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the wording again, but you must not explain it to them in any other way. If the respondent still
doesn’t understand, code “don’t know”.

A large proportion of the questions make use of showcards. The showcards for some questions
are long, so please give respondents time to look at all the options.

For any “other, specify” questions, probe fully, and code as much detail as possible.

Although there is a self-completion section to this survey, please remember that you must fill
in all other parts of the survey – including ‘other’ boxes and open ended questions.
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5. The contact sheets
You must complete a contact sheet for each and every record, even where you do not make contact the
selected respondent or his/her household members, as we need to know what happens for each record.
There are two contact sheets for this project – one for the core addresses (yellow) and another for
the young person boost addresses (blue). In addition you will need to fill out the Focused
Enumeration sheet (pink) for all boost addresses.
You must also return every single contact sheet to head office, because the information recorded by
you (for both successful and unsuccessful interviews) is needed for analysis to monitor the response
rate.
5.1. The core address contact sheet (yellow)
The core contact sheet is made up of the following:

Front page – contact record and details
This page details the address and sampling details of one of the preselected core
addresses. This page is also used to record all attempts at contacting the respondent.
Please complete this section accurately and legibly using the Contact Record codes
provided – which means writing in the actual date/s and time (24 hour) of visit, and the
codes for day of the week (1-7, Monday to Sunday) followed by any relevant comments.
You will need to write the total number of calls at that address in order to complete the
sheet.
For this project we will be using I-progress. Please ensure that you transfer your contact
information at the end of each day so that we can accurately monitor progress at head
office.

Final outcomes
You should code a Final Outcome for every record, and should only choose a single
outcome. Please familiarise yourself with all possible outcomes. We have developed
this list over the course of previous surveys, so hopefully most situations are
accounted for in the codes available. However, there may be a few instances where
‘other’ may be more appropriate. If so, please remember to specify the reason as the
exec team carries out a full review of these outcomes.
The second page of the contact sheet also contains the introduction and some basic information
that it is important to communicate to the respondent:
 You are from Ipsos MORI, the independent research organisation
 The survey is on behalf of the Wellcome Trust
 Information will be kept confidential to Ipsos MORI and the Wellcome Trust, and will only
be used for research purposes.
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
A: Selection of dwelling unit
This page records the full range of dwelling units at a particular address as well as the one
you have selected for interview using the Kish grid on the front page.

B: Selection of Adult Respondent
Once you have selected a dwelling unit (if appropriate), here you can record the adult
respondent you have selected. Where there is more than one eligible respondent, this page
also allows to you record their initials to find out which respondent will be interviewed. If
there are no eligible adults you will be instructed to fill out the FE sheet (i.e. to find out
whether they know if a young person lives in any of the boost addresses).

C: Selection of Young Person Respondent
This section is the same as section B, but applies to young people (aged 14 to 18)

D: Unproductive outcome
If you do not achieve an interview at your core address, please complete this section,
making clear whether the address is eligible or where eligibility is unknown.

E: Outcome for adult respondent
Please enter the outcome of the interview with the adult respondent here. Please also
include any additional information in E2 about unproductive cases, or where you believe an
address should not be reissued.
You also need to ask the respondent to sign this page when they receive their cash incentive
at the end of the interview.

F: Outcome for young person
Please enter the outcome of the interview with the young person here. Please also include
any additional information in F2 about unproductive cases.
Again, you need to ask the young person to sign this page when they receive their voucher
at the end of the interview.
5.2. The boost address contact sheet (blue)
The boost contact sheet has the following sections, which are identical to the core contact sheet:

Front page – contact record and details

A: Selection of dwelling unit

C: Selection of eligible young person

D: Unproductive outcome

E: Outcome for young person
As we are only interested in speaking to young people at boost addresses, sections B and E are not
relevant.
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5.3. The FE (Focused Enumeration) sheet (pink)
The Focused Enumeration sheet is designed to help you carry out this new sampling technique. It
provides a list of up to four boost addresses attached to each core address, and provides tick boxes to
help you ensure that the method is carried out correctly.
This sheet should be used in conjunction with the boost contact sheet (blue) – record the two
mandatory visits on the correct boost contact sheet for each property, and once you have done this use
this FE sheet to determine whether you will need to make further visits.
6. Feedback
In order to ensure that we are sharing good practice and listening to interviewer views, we are asking
you to complete a feedback form following your first c.5 interviews. We want to know how you are
finding your assignment, any problems you have had and any top tips you can share with the other
interviewers on this project. We will also be holding a number of best practice telephone conferences
a few weeks into fieldwork, so that we can hear from a number of you how you are getting on. Based
on the feedback we receive from both the form and the teleconferences, we will produce a newsletter
to share with all of you.
Your regional co-ordinator/ regional manager will be in touch with you about whether you will be
required for the conference calls, and with details of returning your feedback form.
7. Your Pack
In addition to the interviewer instructions your pack should include the following:

Address listings

Audio recording consent forms

Questionnaire showcards (normal or reverse)

Medical research showcard (for use throughout the interview)

Adult and young person Wellcome Trust Monitor leaflet

Laminated copies of the advance letters (2 x adult and 2 x young people)

Paper version of the questionnaire

Incentives

Microphone

Feedback form

Standard field admin materials
8. Return of work
Please update your i-progress daily and return your completed contact sheets as soon as you have a
final outcome.
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If you have problems with the quotas (or with anything else), please call your Regional Coordinator in the first instance or Gemma Rowden in Field on 020 7347 3378.
Many thanks for your involvement with this important project, and good luck!
Juliet Johnson, Research Director
Doug Warren, Research Manager
Jayesh Shah, Research Manager
Michael Clemence, Executive Assistant
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B.2 – Main stage interviewer instructions addendum
Wellcome Trust Monitor Wave Two
ADDENDUM to Mainstage Interviewer Instructions – May 2012
Thank you for agreeing to carry out the main stage of this fascinating study into public perceptions of
science, health and medicine. From speaking to you at the briefings, we have noticed that a couple of
queries have consistently cropped up. To this end, we thought it would be helpful to issue an
addendum to your interviewer instructions to answer some of the questions you’ve had.
1. Managing the survey
1.1.
Securing interviews
We want to speak to Adults and Young People at Core addresses, and Young People only at Boost
addresses. At Core addresses, you should only attempt to interview a young person in a house where
an adult interview has been secured/ completed. You will not be paid for Young Person interviews at
Core addresses unless you also complete an Adult interview. As such, please ensure that you complete
the Adult interview first at Core addresses.
1.2.
Obtaining consent for Young People
During the briefing sessions a number of interviewers mentioned that they would like to have a
consent form that parents could sign to say that they are happy for their 14 or 15 year old to
participate. In light of this, we have now included Young Person consent forms in your work packs.
You should ask parents to sign the consent form before approaching young people. You will not need
to leave a copy of the form with the household.
In addition to using the new consent form, your CAPI script will also prompt you to record which
parent/ guardian provided consent to speak to the Young Person.
1.3.
Completing the household grid
The household grid determines questionnaire routing, and needs to be completed for each address. At
Core addresses where two interviews are achieved (one with an adult, one with a young person), the
CAPI script pulls through data from the Adult interview so that the household grid doesn’t have to be
completed again for the Young Person interview. This means that the Adult household grid must be
completed before a Young Person interview can be commenced. After the Household Grid section
you will be shown a series of screens which summarise the details of all people living in the
household. You do not need to enter anything into these screens, but should check that the details
shown are correct.
1.4.
Number and timing of calls
You should make 6 attempts to screen at each Core address. For each Core address, you should ensure
that you make one at least one call in an evening, at least one call on a weekend, and a further call
either in the evening or on a weekend.
You should make 2 attempts to screen at each Boost address. At least one of these should be either on
the weekend or in an evening. Unless Focused Enumeration suggests that there definitely isn’t a child
of the appropriate age in the household, you should then make a further 3 attempts to screen.
Please note that evening officially starts at 6pm.
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2. Incentive information
As mentioned in your interviewer instructions, we are using a tiered system of incentives.
Respondents in 63 points will receive £10 cash/ vouchers as a thank-you, while respondents in the
remaining 42 points will receive £15 cash/ vouchers. You should have been informed of the incentive
level for your point, but, if you are in doubt, you can find it at the top of your Contact and Focused
Enumeration sheets, and it will also be shown on letters and leaflets. If you are working two sample
points, please be especially careful in managing incentive payments. Remember that you will need to
get respondents to sign section E (adults) or F (young people) of the contact sheet to confirm that they
have received their incentive.
3. Audio recording
You will need to record respondents’ answers to questions GMMean, GenMean and DNAMean using
the microphones provided in your work packs (provided that you have obtained consent to do so).
During briefings, some very good questions have arisen as to how the recordings work from a
technical and an administrative perspective. Please note the following points.
3.1. Consent
You should obtain consent to record respondents’ answers at the start of each interview. The script
will require you to confirm that you have obtained consent just before you get to the relevant
questions. If your respondent refuses to have their answers audio-recorded then the CAPI script will
allow you to type in verbatim responses as normal. Please do try your best to obtain consent – not
only will it provide more interesting data for the client, the audio recording process is also easier for
you!
3.2. Using the microphone
Your interviewer instructions contain a guide to plugging in and using the microphone. Once you
have got it set up correctly please ensure that the microphone is switched on! If you decide to have the
microphone switched off before and after the audio section then please do remember to turn it on at
the right time. Please note that the on/off switch on the microphone does not start and stop recording:
It simply allows you to record. You will need to start and stop recordings using the Record/ Stop
button in the CAPI script.
3.3. The practice question
In order to ensure that the microphone is on and working correctly when you conduct your interviews,
we have placed a test question in the script just before the relevant questions. This prompts you to
make a short recording, which you can then play back to ensure that it is of sufficiently high quality.
Please bear in mind that we will be coding responses from the audio files, so answers must be clearly
audible. If your practice recording doesn’t work, or isn’t audible, then you should check that the
microphone is a) properly connected, b) near enough to both you and the respondent, and c) that there
isn’t background noise. The CAPI script will allow you to repeat the practice up to three times. If the
audio recording still isn’t working at that point you should enter verbatim responses as usual.
3.4. Pausing the audio recording
The CAPI script has a button which you should press to start recording: this will save a digital
recording onto your CAPI machine. When the respondent has finished their answer (including your
prompts), press the button again to stop recording. You cannot pause the audio recording. If you
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
attempt to stop and then re-start a recording you will over-write the existing file. Therefore, if you
have to stop recording in the middle of an answer (for example if the respondent needs to answer the
phone), you will need to re-start the question from the beginning.
3.5. Communicating the audio recording
You don’t need to do anything extra to transmit the audio files. When you communicate your data at
the end of each day the audio files will automatically be picked up.
4. Providing information to respondents
Some of you mentioned that respondents may query what we mean by medical research before taking
part in the interview. If this happens, you can say that the questionnaire investigates people’s
understanding of the term, as well as other areas of health and medicine. You can mention that we
will provide them with a definition of the term during the interview, but you should not show
respondents the medical research showcard beforehand.
Similarly, if you are asked to provide examples of what the Wellcome Trust does, then you should
refer to paragraph on the advanced leaflet entitled “What is the Wellcome Trust”. You should not
provide more concrete examples because, again, we don’t wish to bias responses to the survey.
Once again, many thanks for your involvement with this important project, and good luck!
Juliet Johnson, Research Director
Doug Warren, Research Manager
Jayesh Shah, Research Manager
Michael Clemence, Executive Assistant
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.3 – Wellcome Trust Monitor main stage adults’ information letter
Health and Medicine: Now and the Future
Dear Sir/Madam
I am writing to ask for your help with an important study exploring people’s views about advances in
medicine. We are interested in everyone’s views, no matter how much or how little they are involved in
this area. No special knowledge is needed to take part. People who have previously taken part have
enjoyed the interview.
The study asks about a range of topics including:



New scientific developments
How well-informed you feel about medical research
Views on particular health issues
The study is being carried out by Ipsos MORI, the independent social research organisation, on behalf of
the Wellcome Trust, a global charitable foundation dedicated to achieving extraordinary improvements in
health. One of our interviewers will visit you shortly to explain the study in more detail and select one
adult to take part. The leaflet enclosed with this letter provides more information about Ipsos MORI and
this study.
We are also interested in what young people think. If there is anyone aged between 14 and 18 in your
household we would also like to interview one person in this age group.
We hope that you will be able to participate. If you have any questions please contact me on Freephone
0808 238 5462, email healthandmedicine@ipsos.com or visit our website www.ipsos-mori.com.
As a thank you, the interviewer will give the adult who takes part «incentive level» cash, while the
young person will be given a «incentive level» high street voucher.
Thank you in advance for your help.
Yours faithfully
Doug Warren
Project Manager, Ipsos MORI
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.4 – Wellcome Trust Monitor main stage young peoples’ information letter
Science and Medicine: Now and the Future
Dear Sir/Madam
We need help with a new study exploring young people’s views about science and medicine. We want to
interview young people aged 14 to 18.
We are interested in the views of all young people no matter how much or how little they are involved with
science. No special knowledge is needed to take part. Other young people who have taken part enjoyed the
interview and found it interesting.
The study asks about a range of topics including:

Experiences of learning science at school

Future study and career plans

New scientific developments
The study is being carried out by Ipsos MORI, the independent social research organisation, on behalf of
the Wellcome Trust, a global charitable foundation dedicated to achieving extraordinary improvements in
health.
One of our interviewers will visit you shortly to explain the study in more detail and find out whether there
is anyone of the right age group available to interview. Our interviewers have lots of experience of
interviewing young people. The leaflet enclosed with this letter provides more information about Ipsos
MORI and this study.
We hope that you will be able to participate. If you have any questions please contact me on Freephone
0208 238 5462, email scienceandmedicine@ipsos.com or visit our website www.ipsos-mori.com.
As a thank you, the interviewer will give the young person a «incentive level» high street voucher.
Thank you in advance for your help.
Yours faithfully
Doug Warren
Project Manager, Ipsos MORI
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.5 – Main stage leaflet for core (adult) addresses
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.6 – Main stage leaflet for boost (young people) addresses
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.7 Audio recording consent form - adults
Health and Medicine: Now and the Future
Consent form
RESPONDENT
Name of respondent (print) .................................................................................................................................................
Respondent consent
We would like to record people’s answers to three questions in the survey. These questions are directly related to the
survey content and do not ask for any personal information. We will let you know which ones they are just before
we ask them. If you choose not to have your answers recorded, you can still take part in the survey and answer these
questions, we will just type in your answers as you give them.
1.
Would you be willing to allow us to record your responses to three
questions in the survey. All audio files will be edited to remove
anything you say that could allow you to be identified, and will not be
linked to your identifying personal information. However, we cannot
guarantee that the resulting recordings are totally anonymous because
your voice may be recognisable to others.
2.
Would you be willing to allow the Wellcome Trust to store these audio
files containing your responses, alongside those of other respondents,
on a database for future research purposes?
Yes
No
Yes
No
Signed by respondent .................................................................................................................... Date .....................................
Interviewer confirmation
I confirm that I have explained the nature of the proposed studies to the person(s) named on this form and have
left a copy of the information leaflet and this form with them for future reference.
Name of interviewer (print) ..........................................................................................................................................................
Signed by interviewer ...................................................................................................................................................................
Wellcome Trust Monitor wave 2 – Technical report
Appendix B – Main stage fieldwork documents
B.8 – Audio recording consent form – young people
Science and Medicine: Now and the Future
Consent form
RESPONDENT
Name of respondent (print) .................................................................................................................................................
Respondent consent
We would like to record people’s answers to three questions in the survey. These questions are directly related to the
survey content and do not ask for any personal information. We will let you know which ones they are just before
we ask them. If you choose not to have your answers recorded, you can still take part in the survey and answer these
questions, we will just type in your answers as you give them.
1.
Would you be willing to allow us to record your responses to three
questions in the survey. All audio files will be edited to remove
anything you say that could allow you to be identified, and will not be
linked to your identifying personal information. However, we cannot
guarantee that the resulting recordings are totally anonymous because
your voice may be recognisable to others.
2.
Would you be willing to allow the Wellcome Trust to store these audio
files containing your responses, alongside those of other respondents,
on a database for future research purposes?
Yes
No
Yes
No
Signed by respondent .................................................................................................................... Date .....................................
Interviewer confirmation
I confirm that I have explained the nature of the proposed studies to the person(s) named on this form and have
left a copy of the information leaflet and this form with them for future reference.
Name of interviewer (print) ..........................................................................................................................................................
Signed by interviewer ...................................................................................................................................................................