INTRODUCING THE NEW GOLDWELL HAIR COLOR GREY TO GORGEOUS
COLLECTION
THINK: Grey services as diverse as your clients
WHAT IT IS: A collection of six new color looks to cover, enhance, or blend your natural greys.
Explore all the possibilities of grey with the new Goldwell Grey to Gorgeous collection. This ontrend range of comprehensive grey color services combines your talent with Goldwell Hair Color’s
industry leading support to offer your clients flawless results.
For those seeking 100% grey coverage plus brilliant shine, three Grey to Gorgeous Collection
offerings utilize Goldwell Haircare’s revolutionary new @Elumenated Naturals Topchic and
Colorance shades. These innovative new grey coverage formulas combine multi-layer color
technology with oxidative dyes and high-shine direct dye for radiant, pure color looks. Or, for
clients looking to enhance or gently blend existing greys, the three service options provide step-bystep color, maintenance, and care processes to help anyone to go grey with style by bringing out
the true luminescence and sophistication of grey.
The complete Grey to Gorgeous service options include:
 Back to Natural: Create natural tones with a woodgrain effect and brilliant shine for this
warm brown style by incorporating state-of-the-art Slicing and Weaving Techniques.
 Dimensional Blonde: With natural coverage and exceptional shine, this look combines
neutral and cool shades to add a glamorous touch of youth for all blondes by utilizing the
brand’s exclusive Intuitive Freehand Technique.
 Fashion Red: Achieve a spectacular red with gorgeous color movement by using a
combination of radiant red tones and the all new Goldwell Haircare Back-to-Back Technique.
 Grey Beautifying: Enhance and contour the natural beauty of grey hair with soft reflections
and luxurious shine thanks to the Micro Waves Technique for soft blending.
 Grey Camouflage: Cover partial grey areas with this natural grey service, recommended for
clients with up to 50% grey hair, using the all new Grey Blending Service.
 Pixelation: Ideal for those with more than 50% grey, this fresh, masculine look creates an
undetectably natural shadowing effect by drawing upon the subtle Pixelation Technique.
FOR MORE INFORMATION: Please visit www.goldwell.com.
Kao Salon Division is a business division of Kao USA Inc., which is a wholly-owned subsidiary of
Kao Corporation. Kao Salon Division is the manufacturer and marketer of professional hair color,
texturizers, shampoos, conditioners, styling and finishing products sold under the Goldwell® brand.
For more information, visit www.goldwell.com.