Sri KalyanaramCV_(April2009)

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Kalyanaraman CV - 1 of 22
Sriram “Sri” Kalyanaraman
Associate Professor & Director
Media Effects Laboratory
School of Journalism and Mass Communication
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
369, Carroll Hall
Chapel Hill, NC 27599-3365
voice: (919) 843-5858
fax: (919) 962-0620
e-mail: [email protected]
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Education
Pennsylvania State University, Ph.D. in Mass Communication, 2002.
Mysore University, B.E. in Electrical Engineering, 1993.
Academic Appointments
Associate Professor, School of Journalism and Mass Communication, University of North
Carolina at Chapel Hill, July 2008—present
Assistant Professor, School of Journalism and Mass Communication, University of North
Carolina at Chapel Hill, July 2002—June 2008
Professional Experience
Marketing
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Event Marketing Consultant, Bangalore, India (1993-1996)
Business Development Manager, Kadex-Delta Corp., Bangalore, India (1994-1995)
Assistant Manager, Industrial Development Bank of India, Bangalore, India (1995-1996)
Broadcast Media
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Host, “The Inquizition,” a quiz show for high school students, for Home TV, a network
jointly owned by Britain's Pearson Group and India's Hindustan Times (1996).
Have also hosted several national level quiz shows on behalf of the Karnataka Quiz
Association, Bangalore, India (1992-1996).
Kalyanaraman CV - 2 of 22
Print Media
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Guest Columnist, Voices of Central Pennsylvania, State College, PA. (1998).
Editor, Technieks, Mysore University, Mysore, India. (1991 - 1993).
Awards and Honors
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Top Paper Award, Communication Technology Division, Association for Education in
Journalism and Mass Communication, Washington, DC, August, 2007.
Top Paper Award, Information Systems Division, International Communication
Association, New Orleans, LA, May, 2004.
Top Paper Award, Communication and Technology Division, International Communication
Association, San Diego, CA, May, 2003.
Top Three Paper Award, Communication Technology and Policy Division, Association for
Education in Journalism and Mass Communication, Miami Beach, FL, August, 2002.
Top Three Paper Award, Communication Technology and Policy Division, Association for
Education in Journalism and Mass Communication, Washington, DC, August, 2001.
Top Three Paper Award, Mass Communication Division, National Communication
Association, Atlanta, GA, November, 2001.
Deans’ Excellence Award for Graduate Student Research, College of Communications,
Pennsylvania State University, 2001-2002.
Marvin L. & Josie Krasnansky Graduate Scholarship in Communications (April, 2001).
College of Communications, Pennsylvania State University, University Park, PA.
Outstanding Teaching by a Graduate Student Award. (2000). Instructional and
Developmental Division, International Communication Association, Acapulco, Mexico.
Nominated by the College of Communications for Outstanding Graduate Student Teaching
Award. (1999). Pennsylvania State University, University Park, PA.
Publications
Book Chapters
Kalyanaraman, S., & Sundar, S. S. (2008). Impression-formation effects in online mediated
communication. In E. A. Konijn, M. Tanis, S. Utz, A. Linden (Eds.), Mediated
interpersonal communication (pp. 217-233). Hillsdale, NJ: Lawrence Erlbaum Associates.
Oliver, M. B., & Kalyanaraman, S. (2005). Using sex to sell movies: A content analysis of
movie trailers. In T. Reichert & J. Lambiase (Eds.), Sex in consumer culture: The erotic
content of media and advertising. Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 15-32.
Kalyanaraman CV - 3 of 22
Refereed Journal Articles
Kalyanaraman, S., & Ivory, J. (in press). Enhanced information scent, selective discounting, or
consummate breakdown: The psychological effects of Web-based search results. Media
Psychology.
Magee, R., & Kalyanaraman, S. (2009). Effects of worldview and mortality salience in
persuasion processes. Media Psychology, 12 (2), 1-24.
Ivory, J., & Kalyanaraman, S. (2009). Video games make people violent—well, maybe not that
game: Effects of content and person abstraction on perceptions of violent video games’
effects and support of censorship. Communication Reports, 22 (1), 1-12.
Kalyanaraman, S. (accepted for publication). Cogito interruptus: The role of interruption type,
interruption content, and interruption frequency in online information processing.
Journal of the American Society for Information Science and Technology.
Ito, K. E., Kalyanaraman, S., Brown, J. B., & Miller, W. C. (2008). Factors affecting avatar use in
a STI prevention CD-ROM. Journal of Adolescent Health, 42, S19. *
Kalyanaraman, S., & Sundar, S. S. (2008). Portrait of the portal as a metaphor: Explicating
Web portals for communication research. Journalism and Mass Communication Quarterly,
85 (2), 239-256.
Ito, K. E., Kalyanaraman, S., Ford, C. A., Brown, J. B., & Miller, W. C. (2008). Let’s talk about
sex: Pilot study of an interactive CD-ROM to prevent HIV/STIs in female adolescents.
AIDS Education & Prevention, 28 (1), 78-89.
Ivory, J., & Kalyanaraman, S. (2007). The effects of technological advancement and violent
content in video games on players' feelings of presence, involvement, physiological
arousal, and aggression. Journal of Communication, 57, 532-555.
Oliver, M. B., Kalyanaraman, S., Mahood, C., & Ramasubramanian, S. (2007). Sexual and
violent imagery in movie previews: Effects on viewers' perceptions and anticipated
enjoyment. Journal of Broadcasting and Electronic Media, 51, 596-614.
Kalyanaraman, S., & Sundar, S. S. (2006). The psychological appeal of personalized content in
Web portals: Does customization affect attitudes and behaviors? Journal of
Communication, 56, 110-132.
Sundar, S. S., & Kalyanaraman, S. (2004). Arousal, memory, and impression-formation effects
of animation speed in Web advertising. Journal of Advertising, 33 (1), 7-17.
Kalyanaraman CV - 4 of 22
Sundar, S. S., Kalyanaraman, S., & Brown, J. (2003). Explicating Website interactivity:
Impression-formation effects in political campaign sites. Communication Research, 30 (1),
30-59.
Oliver, M. B., & Kalyanaraman, S. (2002). Appropriate for all viewing audiences? An
examination of violent and sexual portrayals in movie previews featured on video
rentals. Journal of Broadcasting and Electronic Media, 46 (2), 283-299.
Journal Articles under review/revision
Kalyanaraman, S. The interplay between customization and cognition in Web portals: The
multiple-role hypothesis explanation. Manuscript submitted to: Psychological Science.
Kalyanaraman, S., & Crystal, A. Does personality influence information-seeking behavior on
the Web? Effects of need for cognition, need to evaluate, and negative affectivity.
Manuscript under review, Journal of Individual Differences.
Kalyanaraman, S., & Crystal, A. Usability, cognition, and affect in Web interfaces: The role of
descriptive labeling and informative feedback. Manuscript under review, Journal of
Computer-Mediated Communication.
Kalyanaraman, S., Penn, D., Ivory, J., & Judge, A. The virtual doppelganger: Effects of a
virtual reality simulator on perceptions of schizophrenia. Manuscript under review,
Schizophrenia Research.
Magee, R., & Kalyanaraman, S. The perceived ethicality of Web sites: Implications for
persuasion processes in human-computer interaction. Manuscript under review, Media
Psychology.
Beier, J., & Kalyanaraman, S. The psychological appeal of “MyNews.com:” The interplay
between customization and recommendation sources in news Websites. Manuscript
under review, Journalism and Mass Communication Quarterly.
Other publications
Kalyanaraman, S. (2007). Personal Websites. In J. Arnett (ed.), Encyclopedia of children,
adolescents, and the media (pp. 636-638). Thousand Oaks: Sage.
Kalyanaraman, S. (2007). Online relationships. In J. Arnett (ed.), Encyclopedia of children,
adolescents, and the media (pp. 652-653). Thousand Oaks: Sage.
Kalyanaraman, S. (2007). Internet pornography. In J. Arnett (ed.), Encyclopedia of children,
adolescents, and the media (pp. 427-429). Thousand Oaks: Sage.
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Kalyanaraman, S., & Crystal, A. (2007). E-commerce. In J. Arnett (ed.), Encyclopedia of children,
adolescents, and the media (pp. 254-255). Thousand Oaks: Sage.
Magee, R., & Kalyanaraman, S. (2007). Internet uses. In J. Arnett (ed.), Encyclopedia of children,
adolescents, and the media (pp. 448-450). Thousand Oaks: Sage.
Refereed Conference Papers
Note: * indicates papers presented with undergraduate students.
Kalyanaraman, S., Ito, K., Malik, C., & Ferris, E. (2009, May). Control ergo cogito: An
experimental investigation of the interactivity-as-information control perspective. Paper
presented to the Information Systems Division at the 59th annual convention of the
International Communication Association, Chicago, IL.
Li, C., & Kalyanaraman, S. (2009, May). Are highly tailored messages always more effective?
The influence of cultural psychology on Web-based customization. Paper presented to
the Communication and Technology Division at the 59th annual convention of the
International Communication Association, Chicago, IL.
Kalyanaraman, S., Penn, D., Ivory, J., & Judge, A. (2008, August). The virtual doppelganger:
Effects of a virtual reality simulator on perceptions of schizophrenia. Paper presented to
the Communication Theory and Methodology Division at the 91st annual convention of
the Association for Education in Journalism and Mass Communication, Chicago, IL.
Beier, J., & Kalyanaraman, S. (2008, May). The psychological appeal of “MyNews.com:” The
interplay between customization and recommendation sources in news Websites. Paper
presented to the Communication and Technology Division at the 58th annual convention
of the International Communication Association, Montreal, Canada.
Kalyanaraman, S., & Sundar, S. S. (2007, August). Impression Formation Effects in
Computer-Mediated Communication and Human-Computer Interaction. Paper
presented to the Communication Technology Division at the 89th annual convention of
the Association for Education in Journalism and Mass Communication, Washington,
DC.
Magee, R., & Kalyanaraman, S. (2007, August). The Perceived Ethicality of Web sites:
Implications for Persuasion Processes in Human-Computer Interaction. Paper presented
to the Communication Technology Division at the 89th annual convention of the
Association for Education in Journalism and Mass Communication, Washington, DC.
[Top paper award]
Kalyanaraman CV - 6 of 22
Magee, R., & Kalyanaraman, S. (2007, May). Effects of Worldview and Mortality Salience in
Persuasion Processes. Paper presented to the Information Systems Division at the 57th
annual convention of the International Communication Association, San Francisco, CA.
Kalyanaraman, S., & Ivory, J. (2007, May). Enhanced scent, selective discounting, or
consummate breakdown: The psychological effects of Web-based search results. Paper
presented to the Information Systems Division at the 57th annual convention of the
International Communication Association, San Francisco, CA.
*Campbell, C., Coward, C., Kilefer, A., & Kalyanaraman, S. (2006, November). Does Viewing
Poker on Television Cultivate Perceptions of Social Reality? Paper presented to the
Poster Division at the 92nd annual convention of the National Communication
Association, San Antonio, TX.
Ivory, J., & Kalyanaraman, S. (2006, June). The Effects of Technological Advancement and
Violent Content in Video Games on Player Arousal, Presence, and Aggression. Paper
presented to the Game Studies Division at the 56th annual convention of the
International Communication Association, Dresden, Germany.
Kalyanaraman, S., & Ivory, J. (2006, June). The Face of Online Information Processing: Effects
of Emoticons on Impression Formation, Affect, and Cognition in Chat Transcripts.
Paper presented to the Information Systems Division at the 56th annual convention of the
International Communication Association, Dresden, Germany.
*Keppler, E., Norris, S., Rodrigues, S., & Kalyanaraman, S. (2005, November). Fear Appeals in
Anti-Smoking PSAs: Exploring the Differences between American and Australian PSAs.
Paper presented to the Poster Division at the 91st annual convention of the National
Communication Association, Boston, MA.
*Kalyanaraman, S., McRae, H., Sasser, C., & Stephens, C. (2005, November). Online Personal
Ads: The Psychological Appeal of Sexual Messages. Paper presented to the Mass
Communication Division at the 91st annual convention of the National Communication
Association, Boston, MA.
Kalyanaraman, S., Ivory, J., & Maschmeyer, L. (2005, May). Interruptions and Online
Information Processing: The Role of Interruption Type, Interruption Content, and
Interruption Frequency. Paper presented to the Information Systems Division at the 55th
annual convention of the International Communication Association, New York, NY.
Crystal, A., & Kalyanaraman, S. (2005, May). Personality Variables and Information
Processing on the Web: Methodological Issues and Empirical Evidence. Paper presented
to the Information Systems Division at the 55th annual convention of the International
Communication Association, New York, NY.
Kalyanaraman CV - 7 of 22
Ivory, J., & Kalyanaraman, S. (2005, May). The Effects of Content and Person Abstraction on
Third-Person Effect Size in the Context of Violent Video Games. Paper presented to the
Mass Communication Division at the 55th annual convention of the International
Communication Association, New York, NY.
*Bates, C., Dickson, S., Gales, G., Raven, S., & Kalyanaraman, S. (2004, November). The
Effectiveness of Emotional and Non-emotional Appeals in Anti-drug PSAs. Paper
presented to the Poster Division at the 90th annual convention of the National
Communication Association, Chicago, IL.
Kalyanaraman, S., Oliver, M. B., & Sundar, S. S. (2004, May). Customization and Cognition:
Exploring the Role of Individual Differences in Web Portals. Paper presented to the
Information Systems Division at the 54th annual convention of the International
Communication Association, New Orleans, LA.
Kalyanaraman, S., & Crystal, A. (2004, May). Usability, Cognition, and Affect in Web
Interfaces: The Role of Informative Feedback and Descriptive Labeling. Paper presented
to the Communication and Technology Division at the 54th annual convention of the
International Communication Association, New Orleans, LA.
Oliver, M. B., Mahood, C., Kalyanaraman, S., & Ramasubramanian, S. (2004, May). Sex,
Violence, Videotape, and Humor: The Role of Sexual and Violent Imagery in Marketing
of Comedy. Paper presented to the Information Systems Division at the 54th annual
convention of the International Communication Association, New Orleans, LA. [Top
paper award]
Kalyanaraman, S. (2003, November). Social Responses and the World Wide Web: Implications
of Automatic and Conscious Information Processing. Paper presented to the Poster
Division at the 89th annual convention of the National Communication Association,
Miami Beach, FL.
Kalyanaraman, S. (2003, November). Reaching Out to the My Generation: A Survey of User
Preferences on Customized Web Portals. Paper presented to the Poster Division at the
89th annual convention of the National Communication Association, Miami Beach, FL.
Kalyanaraman, S., & Sundar, S. S. (2003, August). Gateways, Billboards, Communities, Niches,
or Brands: Explicating Web Portals for Communication Research. Paper presented to
the Communication Theory and Methodology Division at the 86th annual convention of
the Association for Education in Journalism and Mass Communication, Kansas City,
MO.
Kalyanaraman CV - 8 of 22
Kalyanaraman, S., & Sundar, S. S. (2003, May). The Psychological Appeal of Personalized
Online Content: An Experimental Investigation of Customized Web Portals. Paper
presented to the Communication and Technology Division at the 53rd annual conference
of the International Communication Association, San Diego, CA. [Top paper award]
Oliver, M. B., Kalyanaraman, S., Mahood, C., & Ramasubramanian, S. (2003, May). Getting
Viewers to the Screen: The Role of Sexual and Violent Images in Movie Previews on
Viewers’ Anticipated Perceptions and Enjoyment of Motion Pictures. Paper presented
to the Information Systems Division at the 53rd annual convention of the International
Communication Association, San Diego, CA.
Kalyanaraman, S. (2002, November). Explicating Web Portals: Toward a Conceptual
Framework. Paper presented to the Poster Division at the 88th annual convention of the
National Communication Association, New Orleans, LA.
Constantin, C., Kalyanaraman, S., Stavrositu, C., & Wagoner, N. (2002, November).
Impression Formation Effects in Moderated Chatrooms: An Experimental Study of
Gender Differences. Paper presented to the Poster Division at the 88th annual
convention of the National Communication Association, New Orleans, LA.
Kalyanaraman, S., & Sundar, S. S. (2002, August). Download Speed and Physiological
Arousal: The Role of Motion, Suspense, and Content Characteristics. Paper presented
to the Communication Theory and Methodology Division at the 85th annual convention
of the Association for Education in Journalism and Mass Communication, Miami Beach,
FL.
Constantin, C., Kalyanaraman, S., Stavrositu, C., & Wagoner, N. (2002, August). To Be or Not
to Be Emotional: Impression Formation Effects of Emoticons in Moderated Chatrooms.
Paper presented to the Communication Technology and Policy Division at the 85th
annual convention of the Association for Education in Journalism and Mass
Communication, Miami Beach, FL. [Top-three paper award]
Kalyanaraman, S., & Oliver, M. B. (2001, August). Technology or Tradition: Exploring
Relative Persuasive Appeals of Animation, Endorser Credibility, and Argument
Strength in Web Advertising. Paper presented to the Communication Technology and
Policy Division at the 84th annual convention of the Association for Education in
Journalism and Mass Communication, Washington, DC. [Top-three paper award]
Sundar, S. S., Kalyanaraman, S., & Wagner, C. B. (2001, August). Titillation, Frustration, or Just
Plain Orientation? Teasing Out the "Tease Effect" of Slow Downloading. Paper
presented to the Communication Theory and Methodology Division at the 84th annual
convention of the Association for Education in Journalism and Mass Communication,
Washington, DC.
Kalyanaraman CV - 9 of 22
Oliver, M. B., & Kalyanaraman, S. (2001, November, 2001). Appropriate for All Viewing
Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews. Paper
presented to the Mass Communication Division at the 87th annual convention of the
National Communication Association, Atlanta, GA. [Top-three paper award]
Oliver, M. B., & Kalyanaraman, S. (2001, November). Portrayals of Race and Gender in Movie
Previews. Paper presented to the Poster Division at the 87th annual convention of the
National Communication Association, Atlanta, GA.
Kalyanaraman, S., & Oliver, M. B. (2001, May). Information Processing of Multiple Peripheral
Cues. Paper presented to the Information Systems Division at the 51st annual conference
of the International Communication Association, Washington, DC.
Sundar, S. S., Kalyanaraman, S., Wagner, C. B., & Martin, C. (2001, May). Arousal, Memory,
and Impression-Formation Effects of Animation Speed in Web Advertising. Paper
presented to the Information Systems Division at the 51st annual conference of the
International Communication Association, Washington, DC.
Kalyanaraman, S., Mahood, C., Sundar, S. S., & Oliver, M. B. (2000, August). Priming Effects of
Accidental Exposure to Internet Pornography: An Experimental Study of Construct
Accessibility in Search Engine Output. Paper presented to the Communication
Technology and Policy Division at the 83rd annual convention of the Association for
Education in Journalism and Mass Communication, Phoenix, AZ.
Mahood, C., Kalyanaraman, S., & Sundar, S. S. (2000, August). The Effects of Erotica and
Dehumanizing Pornography in an Online Interactive Environment. Paper presented to
the Communication Theory and Methodology Division at the 83rd annual convention of
the Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Sundar, S. S., Kalyanaraman, S., & Jones, E. (2000, July). Modality Effects on Memory for
Multimedia Messages. Paper presented to the Sociology and Social Psychology Division
at the 23rd General Assembly and Scientific Conference of the International Association
for Media and Communication Research, Singapore.
Kalyanaraman, S, Sundar, S. S., & Steele, J. (2000, June). Communicating Objectification:
Effects of Sexually Suggestive Advertisements. Paper presented to the Mass
Communication Division at the 50th annual conference of the International
Communication Association, Acapulco, Mexico.
Sundar, S. S., Kalyanaraman, S., & Brown, J. (1999, May). Reactivity vs. Interactivity:
Impression Formation Effects of Message Contingency in Political Websites. Paper
Kalyanaraman CV - 10 of 22
presented to the Communication and Technology Division at the 49th annual conference
of the International Communication Association, San Francisco.
Sundar, S. S., Hesser, K. M., Kalyanaraman, S., & Brown, J. (1998, July). The Effect of Website
Interactivity on Political Persuasion. Paper presented to the Sociology and Social
Psychology Division at the 21st General Assembly and Scientific Conference of the
International Association for Media and Communication Research, Glasgow, UK.
Research in Progress
“Control Ergo Cogito: The Effects of Interactive CD-ROMs on Sexual Health Information”
(Kalyanaraman, S., Ito, K., & Ferris, E)
 Data collection and analysis completed
“The Effects of Structural Interactivity in Online Chatrooms” (Kalyanaraman, S., & Ivory, J)
 Data collection and analysis completed
“Increasing Attention to Smoking-Risk Messages” (Lipkus, I., & Kalyanaraman, S)
 Data collection and analysis completed on two studies
“Priming Information Scent in Search Engines: The Strange Case of Accidental Exposure to Internet
Pornography” (Kalyanaraman, S., Sundar, S. S., Oliver, M. B., & Mahood, C)
 Data collection and analysis completed on three studies
“Technology or Tradition: Exploring Relative Persuasive Appeals of Animation, Endorser Credibility,
and Argument Strength in Web Advertising” (Kalyanaraman, S., & Oliver, M. B)
 Data collection and analysis completed on two studies
“Can a Picture Override a Sexual Appeal? An Experimental Investigation of Online Dating Sites”
(Kalyanaraman, S., & Ivory, J)
 Data collection completed on two studies
“The Interplay of Interactivity and Information Organization on Cognitive, Affective, and Usability
Responses to Personal Health Records (PHR) Use” (Kalyanaraman, S)
 Data collection completed
“Active versus Passive Personalization in Customized Portals: Evidence from a Longitudinal Study”
 Pilot data collection completed (Kalyanaraman, S)
“Processing Peripheral Information in Customized Portals: The Role of Personalized Ads”
(Kalyanaraman, S., & Sestir, M)
 Pilot data collection completed
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“Do Users Discriminate among Emotionally-valenced Web Search Results? The Role of Discrete
Emotions in Promoting Information Scent in Health Websites” (Kalyanaraman, S. & Nabi, R)
 Design and pilot data collection underway on four studies
Invited Presentations—National/International
“Consequences of New Communication Technologies for Self and Society.” Presentation at the
“Workshop on Media and Public Relations for Guangzhou Government Officials” (2009,
March), Duke University, Durham, NC.
“Effective Interface Design for Conveying Genetic-related Information about Cancer.” (2007,
October), Duke University, Durham, NC.
Panelist, “Social Software Symposium,” organized by the School of Information and Library
Science (2006, December), UNC-Chapel Hill, Chapel Hill, NC.
“The Media Effects Approach to Communication Technology.” Presentation at the National
Human Genome Research Institute (2005, January), National Institutes of Health,
Bethesda, MD.
“The Media Effects Approach to Human-Computer Interaction.” Presentation at the School of
Communication (2005, April), Ohio State University, Columbus, OH.
“The Psychology of Human-Computer Interaction: Prospects and Promises.” Presentation at
the Harvard School of Public Health (2004, January), Harvard University, Cambridge,
MA.
“The Unbearable Agony of Being a Healthy Adolescent: The Use of Frames for Message Design
in Sexual Health.” Presentation at the News Media’s Coverage of Youth and Sexually
Transmitted Diseases Symposium (2005, December), UNC-Chapel Hill, Chapel Hill, NC.
Panelist, Symposium on “Message Effects in Cancer Communication” organized by the
National Cancer Institute (2003, November), University of Pennsylvania, Philadelphia,
PA.
“Internet Advertising and Consumer Psychology.” Presentation at the Department of
Advertising (2003, April), University of Texas, Austin, TX.
Invited Presentations—Local
“The Variable-Centered Approach to Human-Computer Interaction.” Presentation at the
Department of Psychology (2005, November), UNC-Chapel Hill, Chapel Hill, NC.
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“The Variable-Centered Approach to Communication Technology.” Presentation at the KenanFlagler Business School (2005, March), UNC-Chapel Hill, Chapel Hill, NC.
“Studying HCI from a Media Effects Perspective.” Presentation at SNIDS (2004, November),
Chapel Hill, NC.
“Download Speed and Physiological Arousal: The Role of Motion, Suspense, and Content
Characteristics.” Paper presented at the Research Colloquium Series, School of
Journalism and Mass Communication (2002, September), UNC-Chapel Hill, Chapel Hill,
NC.
Invited/Competitively-selected Conference Panel Presentations
“The Promise of Customization for New Technology Research.” Presentation at the Theories of
Technology: A Paradigm for Communication Research panel at the 89th annual convention of
the Association for Education in Journalism and Mass Communication (2006, August),
San Francisco, CA.
“The Future of Online Advertising.” Presentation at the The Digital Picture: The Economics of
Online Journalism and Advertising panel at the 89th annual convention of the Association
for Education in Journalism and Mass Communication (2006, August), San Francisco,
CA.
“Building a Research Agenda around Customization in Communication Technology.”
Presentation at the Customized Media Messages: Prospects and Promises for Mass
Communication on the Web panel at the 88th annual convention of the Association for
Education in Journalism and Mass Communication (2005, August), San Antonio, TX.
“Explicating Technology Using Metaphors.” Presentation at the Metaphors and Analogies: Tools
for Theory Development in New Media Research panel at the 88th annual convention of the
Association for Education in Journalism and Mass Communication (2005, August), San
Antonio, TX.
“Exploring the Role of Technological Advancement in Video Game Effects” (with J. Ivory).
Presentation to the Mass Communication Division at the 55th annual convention of the
International Communication Association (2005, May), New York, NY.
“Using Violence as a Selling Tool in Marketing Motion Pictures” (with M. B. Oliver).
Presentation at the Sex, Violence, and the Bottom Line: Media Effects with Financial
Implications panel of the Mass Communication Division at the 54th annual convention of
the International Communication Association (2004, May), New Orleans, LA.
Kalyanaraman CV - 13 of 22
“Emerging Areas in Communication Research: Opportunities and Challenges.” Presentation to
the Communication Theory and Methodology Division at the 86th Annual conference of
the Association for Education in Journalism and Mass Communication (2003, August),
Kansas City, MO.
“Training the Professorate: An Introduction to the Graduate Teaching Academy Model.”
Presentation at the 84th Annual conference of the Association for Education in
Journalism and Mass Communication (2001, August), Washington, DC.
“Minority & International Grad Student Roundtable: Issues, Concerns, & Future.” Presentation
to the Graduate Education Interest Group at the 84th Annual conference of the
Association for Education in Journalism and Mass Communication (2001, August),
Washington, DC.
“A Content Analysis of Sexuality and Aggression in Movie Previews” (with M. B. Oliver).
Presentation at the Audience Aggression and Media Use panel of the Mass Communication
Division at the 50th annual conference of the International Communication Association
(2000, June), Acapulco, Mexico.
“We Are the World: Problems Faced, and Contributions Made by Foreign Students - and
Foreign Faculty.” Presentation to the Graduate Education Interest Group at the 82nd
Annual conference of the Association for Education in Journalism and Mass
Communication (1999, August), New Orleans, LA.
Teaching Experience
Courses developed at UNC-Chapel Hill
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Graduate: The Psychology of Human-Computer Interaction, Experimental Design and Analysis
Undergraduate: Introduction to E-commerce, New Media and Society, Psychological Aspects of
New Media
Instructor
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The Psychology of Human-Computer Interaction, JOMC 391/890 (Graduate students), University
of North Carolina at Chapel Hill. (Fall, 2004, 2005, 2006, 2007, 2008).
Seminar on Experimental Design and Analysis, JOMC 890 (Graduate students), University of
North Carolina at Chapel Hill. (Spring, 2008, 2009).
Process and Effects of Mass Communication, JOMC 145/445 (Undergraduate/Graduate
students), University of North Carolina at Chapel Hill. (Fall, 2002; Spring, 2003; Fall, 2003;
Spring, 2004; Fall, 2004; Spring, 2005, Fall, 2005; Spring, 2006; Fall, 2006; Fall, 2007; Spring,
2008; Fall, 2008; Spring, 2009).
Kalyanaraman CV - 14 of 22
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New Media and Society, JOMC 191 (Undergraduate/Graduate students), University of North
Carolina at Chapel Hill. (Spring, 2006).
Introduction to E-commerce, JOMC 191 (Undergraduate/Graduate students), University of
North Carolina at Chapel Hill. (Fall, 2003).
Psychological Aspects of New Media, JOMC 191 (Undergraduate/Graduate students),
University of North Carolina at Chapel Hill. (Spring, 2003).
Electronic Information Sources, JOMC 50 (Undergraduate students), University of North
Carolina at Chapel Hill. (Fall, 2002; Spring, 2004; Spring, 2005).
Mass Communication Research Methods, Comm. 404 (Undergraduate students), Pennsylvania
State University. (Summer, 2000; Summer, 2001; Summer, 2002).
Mass Media and Society, Comm. 100 (Undergraduate students), Pennsylvania State
University. (Fall, 1999 - Two sections).
Mass Media and Society, Comm. 100 (Undergraduate students), Pennsylvania State
University. (Summer, 1999).
Invited Guest Lecturer
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“Content Analysis” Research Design, INLS 890 (Graduate students), University of North
Carolina at Chapel Hill. (Spring, 2009) [Prof. Diane Kelly].
“Introduction to experimental Designs,” Research Methods Seminar (Graduate students),
University of South Carolina. (Spring, 2009) [Prof. Carol Pardun].
“The Psychology of Human-Computer Interaction: Prospects and Promises for Health
Communication Research,” Interdisciplinary Health Communication Seminar, JOMC 825
(Graduate students), University of North Carolina at Chapel Hill. (Fall, 2008) [Prof. Jane
Brown].
“Persuasion in Communication Research,” Theories of Mass Communication, JOMC 245
(Graduate students), University of North Carolina at Chapel Hill. (Fall, 2006, 2007, 2008)
[Prof. Rhonda Gibson].
“Introduction to Experimental Research,” Mass Communication Research Methods, JOMC 245
(Graduate students), University of North Carolina at Chapel Hill. (Fall, 2006, 2007) [Prof.
Anne Johnston].
“Persuasion in Health Communication Research: Reflections on the Elaboration Likelihood
Model and Beyond,” Communication for Health-Related Decision Making, HBHE 201/799
(Graduate students), University of North Carolina at Chapel Hill. (Spring, 2005, 2006, 2007,
2008) [Profs. Carol Golin & Stacey Sheridan].
“Concept Explication in Mass Communication,” Theories of Mass Communication, JOMC 245
(Graduate students), University of North Carolina at Chapel Hill. (Fall, 2005, 2006, 2007)
[Prof. Rhonda Gibson].
“Concept Explication,” Theories of Mass Communication, JOMC 245 (Graduate students),
University of North Carolina at Chapel Hill. (Fall, 2003) [Prof. Jane Brown].
Kalyanaraman CV - 15 of 22
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“How does the World Wide Web Affect Us Psychologically?” Electronic Information Sources,
JOMC 50 (Undergraduate students), University of North Carolina at Chapel Hill. (Fall,
2002) [Prof. Debashis “Deb” Aikat].
“Dual Process Theories of Persuasion,” Media Effects, Comm. 518 (Graduate students),
Pennsylvania State University. (Spring, 2002) [Prof. Mary Beth Oliver].
“Descriptive Statistics,” Introduction to Mass Communication Research, Comm. 506 (Graduate
students), Pennsylvania State University. (Fall, 2001) [Prof. S. Shyam Sundar].
“Dual Process Theories of Persuasion,” Media Effects, Comm. 518 (Graduate students),
Pennsylvania State University. (Spring, 2001) [Prof. Mary Beth Oliver].
“Content Analysis,” Mass Communication Research Methods, Comm. 404 (BA students),
Pennsylvania State University. (Fall, 2000) [Prof. Mary Beth Oliver].
“Applying Communication Research Methods to Journalism,” Advanced Newswriting,
Comm. 460 (BA students), Pennsylvania State University. (Spring, 2000) [Prof. Beth
Thompson].
“Persuasion,” Media Effects, Comm. 518 (Graduate students), Pennsylvania State University.
(Spring, 2000) [Prof. Mary Beth Oliver].
“External Validity and Sampling,” Mass Communication Research Methods, Comm. 404 (BA
students), Pennsylvania State University. (Spring, 2000) [Prof. S. Shyam Sundar].
“Introduction to Survey Research,” Mass Communication Research Methods, Comm. 404 (BA
students), Pennsylvania State University. (Spring, 2000) [Prof. S. Shyam Sundar].
“Longitudinal Designs,” Mass Communication Research Methods, Comm. 404 (BA students),
Pennsylvania State University. (Fall, 1999) [Prof. Mary Beth Oliver].
“Limitations of the Elaboration Likelihood Model,” Media Effects, Comm. 518 (Graduate
students), Pennsylvania State University. (Spring, 1999) [Prof. Mary Beth Oliver].
“Limitations of the Elaboration Likelihood Model,” Media Effects, Comm. 497F (BA
students), Pennsylvania State University. (Spring, 1999) [Prof. S. Shyam Sundar].
“Introduction to Psychological Aspects of Online Communication,” Media Effects, Comm.
497F (BA students), Pennsylvania State University. (Spring, 1999) [Prof. S. Shyam Sundar].
Participation in Student Research Committees
Chair
Doctoral Dissertations
James Ivory, JOMC (completed 2005; now Assistant Professor at Virginia Tech)
 New and Improved: The Effects of Technological Advancement and Violent Content
in Video Games on Player Arousal, Presence, Attitudes, Perceptions of Interactivity,
and Aggression (winner of 2006-07 Herbert S. Dordick Dissertation Award,
International Communication Association)
Kalyanaraman CV - 16 of 22
Robert Magee, JOMC (completed 2006; now Assistant Professor at Virginia Tech)
 The Interplay of Worldviews and Heuristics in the Processing of Persuasive
Messages
Cong Li, JOMC (completed 2008; now Assistant Professor at University of Miami)
 Are Highly Tailored Messages Always More Effective? The Influence of Cultural
Psychology on Web-based Customization
Jessica Smith, JOMC (expected completion 2009; Assistant Professor at Texas Tech
University starting July, 2009)
Christina Malik, JOMC (expected completion 2010)
Bart Wojdynski, JOMC (expected completion 2011)
Yeuseung Kim, JOMC (expected completion 2011)
Master’s Theses
Jean Beier, JOMC (completed 2007; now Research Associate at Sachs Insights)
 The Effects of Customization and Recommendation Source on Reader Perceptions of
a News Website
Julia Crouse, JOMC (expected completion 2009)
Undergraduate Honors Theses
Becky Acker, JOMC (completed 2005)
Julia Anglin, JOMC (completed 2006)
Elizabeth Ferris, JOMC (Co-chair, completed 2004)
Leland Maschmeyer, JOMC (completed 2003)
Member
Doctoral Dissertations
Deepa Athle, Psychology, UT-Austin (completed 2005)
Peter Bobkowski, JOMC (in progress)
David Cavallo, Nutrition (in progress)
Jacob Kramer-Duffield, SILS (in progress)
Shirong Lu, JOMC (in progress)
Liz Lyons, HBHE (in progress)
Brie Turner-McGrievy, Nutrition, UNC (in progress)
Jason Moldoff, JOMC (in progress)
Sheila Pechaud, JOMC (in progress)
Marc Sestir, Psychology, UNC (completed 2008)
Elaine Sieff, JOMC (in progress)
Fred Stutzman, SILS (in progress)
Charlene Simmons, JOMC (completed 2005)
Hai Tran, JOMC (in progress)
Kalyanaraman CV - 17 of 22
Yuan Zhang, JOMC (completed 2004)
Grant Proposals
External
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Co-investigator, Increasing Attention to Smoking Risk Messages among College Students,
National Institutes of Health (R-01), funded [$800,000 (app.)]. PI: Isaac Lipkus, Duke
University. 2007-2009.
PI, Effects of Interactivity and Information Complexity in PHRs on larger grant proposal entitled
Evidence Base for Personal Health Record Usability (Supplement to Parent Grant: M.I.N.C for
Mammography Maintenance), National Cancer Institute, funded [$150,000]. PI: Gary
Marchionini (Note: I am one of the members of an inter-disciplinary group of UNC faculty).
2006-2007.
Equal Co-PI, The Effects of an Interactive Virtual Reality Simulator on the Stigma of Schizophrenia,
Janssen Pharmaceutica, 2003-2004; funded [$28,082]. Co-PI: David Penn, Department of
Psychology, UNC-Chapel Hill. 2003-2006.
Co-PI, Distributed Collaborative Learning with Multimedia Resources, National Science
Foundation, Not funded [$650,000 (app.)]. PI: Gary Marchionini, School of Information and
Library Science, UNC-Chapel Hill; Co-PI: Xiangming Mu, University of WisconsinMilwaukee.
Co-PI, Let’s Talk about Sex: Evaluation and Implementation of an Interactive CD-ROM to Prevent
Sexually Transmitted Infections in Female Teens, William T. Grant Foundation, Not funded
[$300,000]. PI: Kristin Ito, School of Medicine, UNC-Chapel Hill.
Internal
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PI, Summer Research Grant, School of Journalism and Mass Communication, University of
North Carolina at Chapel Hill, 2007-08; funded [$ 10,000].
PI, Are Websites Social Actors?, IBM Junior Faculty Development Grant, UNC-Chapel Hill.
2005; funded [$5,000].
PI, Summer Research Grant, School of Journalism and Mass Communication, University of
North Carolina at Chapel Hill, 2004; funded [$ 4,000].
PI, Summer Research Grant, School of Journalism and Mass Communication, University of
North Carolina at Chapel Hill, 2003; funded [$ 6,000].
Co-PI, Eye Tracking of Smokers Viewing Internet Cigarette Vendor Web sites, Lineberger
Comprehensive Cancer Center, Not funded [$25,000]. PI: Kurt Ribisl, Department of
Health Behavior and Health Education, UNC-Chapel Hill.
University Service
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Member, Core Committee, Interdisciplinary Health Communication Group, UNC-Chapel
Hill, 2005-present.
Coordinator, JOMC Research Colloquium Series, 2005-present.
Kalyanaraman CV - 18 of 22
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Director, Media Effects Laboratory, 2004-present.
Affiliate Faculty, Interaction Design Lab, School of Information and Library Science, 2004present.
Member, School of Journalism and Mass Communication Curriculum Committee, 2004present.
Member, School of Journalism and Mass Communication PhD Interview Committee, 2004present.
Member, School of Journalism and Mass Communication Research Pool Committee, 2004present.
Member, School of Journalism and Mass Communication Graduate Admissions Committee,
2003-present.
Member, School of Journalism and Mass Communication IRB Committee, 2002-present.
Member, School of Journalism and Mass Communication Richard Cole Distinguished
Professor Search Committee, 2007-2008.
Member, School of Journalism and Mass Communication Electronic Communication Search
Committee, 2003-2004, 2004-2005.
Member, School of Journalism and Mass Communication Sarratt Distinguished Lecture
Series Committee, 2003-2005.
Member, School of Journalism and Mass Communication Graduate Methods Committee,
2002-2004.
Member, School of Journalism and Mass Communication Distance Education Committee,
2002-2003.
Professional Service
Positions Held
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Head, Communication Technology (CTEC) Division, Association for Education in
Journalism and Mass Communication (AEJMC), 2005-2006.
Vice-Head/Program Chair, Communication Technology and Policy (CT&P) Division,
Association for Education in Journalism and Mass Communication (AEJMC), 2004-2005.
Research Chair, Communication Technology and Policy (CT&P) Division, Association for
Education in Journalism and Mass Communication (AEJMC), 2003-2004.
Mid-Winter Conference Chair, Communication Technology and Policy (CT&P) Division,
Association for Education in Journalism and Mass Communication (AEJMC), 2002-2003.
Program Chair, Graduate Education Interest Group (GEIG), Association for Education in
Journalism and Mass Communication (AEJMC), 1999-2001.
Kalyanaraman CV - 19 of 22
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Liaison for Communication Technology and Policy Division, Graduate Education Interest
Group (AEJMC), 1999-2002.
Editorial Work
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Member, Editorial Advisory Board, Media Psychology (2005-present)
Member, Editorial Advisory Board, Journalism and Mass Communication Educator (2004present)
Manuscript/Book Reviewer
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Asian Journal of Communication
Communication Reports
Human Communication Research
Journal of Communication
Journal of the American Society for Information Science and Technology
Journal of Computer-Mediated Communication
Journal of Interactive Advertising
Journalism and Mass Communication Educator
Journalism and Mass Communication Quarterly
Journal of Broadcasting and Electronic Media
Journal of Mental Health
Media Psychology
The Information Society
Digital Telecommunication, Blackwell Publishers.
Media Effects Research: A Basic Approach, Wadsworth Publishers.
Conference Paper Referee
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Communication and Technology Division, International Communication Association (ICA)
Annual conference, 2002-present.
Information Systems Division, International Communication Association (ICA) Annual
conference, 2002-present.
Communication Theory and Methodology Division, Association for Education in
Journalism and Mass Communication (AEJMC) Annual conference, 2002-present.
Communication Technology Division, Association for Education in Journalism and Mass
Communication (AEJMC) Annual conference, 2000 & 2002-present.
Conference of the ACM SIGCHI (Special Interest Group on Computer-Human Interaction),
2007, 2008.
Kalyanaraman CV - 20 of 22
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Mass Communication Division, National Communication Association (NCA) Annual
conference, 2002-2006.
Communication and Social Cognition Division, National Communication Association
(NCA) Annual conference, 2003-2006.
Mass Communication Division, International Communication Association (ICA) Annual
conference, 2004-2006.
Communication Technology and Policy Division, Association for Education in Journalism
and Mass Communication (AEJMC) Mid-winter conference, 2002-2007.
Graduate Education Interest Group, Association for Education in Journalism and Mass
Communication (AEJMC) Mid-year conference, 2002-2004.
Advertising Division, Association for Education in Journalism and Mass Communication
(AEJMC) Annual conference, San Antonio, TX, 2005.
Newspaper Division, Association for Education in Journalism and Mass Communication
(AEJMC) Annual conference, Kansas City, MO, 2003.
Conference Session Respondent
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“Methods & Measures in Technology Research” at the 59th annual convention of the
International Communication Association (2009, May), Chicago, IL.
“Information Seeking and Persuasion” at the 91st annual convention of the Association for
Education in Journalism and Mass Communication (2008, August), Chicago, IL.
"The Uses and Impact of Online Communication" at the 91st annual convention of the
Association for Education in Journalism and Mass Communication (2008, August), Chicago,
IL.
“Learning Effects of Interactive Media” at the 58th annual convention of the International
Communication Association (2008, May), Montreal, Canada.
“Development and Adoption of New Communication Technologies” at the 90th annual
convention of the Association for Education in Journalism and Mass Communication (2007,
August), Washington, DC.
“New Directions in Persuasion Research” at the 92nd annual convention of the National
Communication Association (2006, November), San Antonio, TX.
“Cognitive/Emotional Processes in Persuasion” at the 56th annual convention of the
International Communication Association (2006, June), Dresden, Germany.
“Avatars and Computer-Generated Characters” at the 56th annual convention of the
International Communication Association (2006, June), Dresden, Germany.
“Advertising Effects” at the Mid-winter convention of the Association for Education in
Journalism and Mass Communication (2006, February), Bowling Green, OH.
“Web Use and Behavior” at the 88th annual convention of the Association for Education in
Journalism and Mass Communication (2005, August), San Antonio, TX.
Kalyanaraman CV - 21 of 22
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“Audience, Content, and Effects Studies on Media and Race” at the 91st annual convention
of the National Communication Association (2005, November), Boston, MA.
“The Structure of the Web and New Technologies” at the 55th annual convention of the
International Communication Association (2005, May), New York, NY.
“Online News and News Forums” at the 55th annual convention of the International
Communication Association (2005, May), New York, NY.
“New Technology: Competitive Papers” at the 90th annual convention of the National
Communication Association (2004, November), Chicago, IL.
“Theoretical and Methodological issues” at the 87th annual convention of the Association for
Education in Journalism and Mass Communication (2004, August), Toronto, Canada.
Conference Session Chair/Moderator
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“Theories of Communication Technology Use” at the 56th annual convention of the
International Communication Association (2006, June), Dresden, Germany.
“Customized Media Messages: Prospects and Promises for Mass Communication on the
Web” at the 88th annual convention of the Association for Education in Journalism and Mass
Communication (2005, August), San Antonio, TX.
“Jung-Sook Lee Competition for Top Student Papers in Communication Technology” at the
88th annual convention of the Association for Education in Journalism and Mass
Communication (2005, August), San Antonio, TX.
“Information Processing and New Technology” at the 55th annual convention of the
International Communication Association (2005, May), New York, NY.
“Technology and Health Communication: Prospects and promises” at the 87th annual
convention of the Association for Education in Journalism and Mass Communication (2004,
August), Toronto, Canada.
“Jung-Sook Lee Competition for Top Student Papers in Communication Technology and
Policy” at the 87th annual convention of the Association for Education in Journalism and
Mass Communication (2004, August), Toronto, Canada.
“Interactivity and Influence in Communication Technology” at the 54th annual convention of
the International Communication Association (2004, May), New Orleans, LA.
“How Real is the Unreal? Social Reality and the Media” at the 54th annual convention of the
International Communication Association (2004, May), New Orleans, LA.
“Limits on Controversial Speech” at the 85th annual conference of the Association for
Education in Journalism and Mass Communication (2002, August), Miami Beach, FL.
“Publishing Dissertations Across Areas of Study” at the 84th annual conference of the
Association for Education in Journalism and Mass Communication (2001, August),
Washington, DC.
Kalyanaraman CV - 22 of 22
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“Training the Professorate: An Introduction to the Graduate Teaching Academy Model” at
the 84th annual conference of the Association for Education in Journalism and Mass
Communication (2001, August), Washington, DC.
“Meat Market 102: Job Talks for Media Studies Scholars” at the 84th annual conference of the
Association for Education in Journalism and Mass Communication (2001, August),
Washington, DC.
Affiliations
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Member, Association for Education in Journalism and Mass Communication (AEJMC).
Member, International Communication Association (ICA).
Member, National Communication Association (NCA).
Member, American Society for Information Science and Technology (ASIST).
Member, Society for Consumer Psychology (SCP).
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