Jim O'Brien, CUA
2071 Stone Forest Drive
Lawrenceville, GA 30043
[email protected]
Over 16 years of front-end, user-centered design experience comprised of web
site design, software application design, leadership, and consulting in both the
private and public sectors
Expert knowledge of the user interface design process and deliverables
throughout the development lifecycle including requirements refinement, task
flows, storyboards, wireframes, mock-ups, prototypes, and detailed design
Experience with internationalization (I18N), accessibility (Section 508 and
WCAG), and search engine optimization (SEO)
Ability to code and understand HTML and CSS
Designed for both web and thick-client environments on multiple platforms
Certified Usability Analyst
Observer and facilitator experience in formal, lab-based usability testing
Usability work includes task and object analysis, card sorts, heuristic
evaluations, user profiles, personas, scenarios, and others
A history of successful web design and application training and consultation
Strong people skills with the ability to assume leadership roles in team
Senior Interaction Designer | AutoTrader.com, Atlanta, GA
Jan. 2007 - April 2014
● Filed for patent for design created in automotive ecommerce space
● Led designs for both Windows 8 Metro and Samsung TV applications
● Designed for both main consumer-facing site as well as backend applications for
dealer customers
● Acted as Product Management liaison on SEO team helping to drive SEO
improvement projects through and helped disseminate SEO performance
● Delivered completed design concepts for multiple consumer and client facing
projects and provided design support as needed
● Produced wireframes, mock-ups, task flows, prototypes, and design
specifications as needed to assist with business socialization and approval, as
well as implementation and testing, using Visio, InDesign, and Axure
AdministratorJim O’Brien
1 of 4
Collaborated and partnered with various team members in attempt to ensure
intended designs remain intact throughout project lifecycle
Created initiative to define Interaction Design's deliverables and placement in
the overall requirements to design process
Observed and participated in multiple usability tests over multiple projects
Assisted with moving towards methodologies such as Agile and Lean UX
Mentored and provided project input to other Interaction Designers on projects
as needed
Product Designer, Hanna Strategies | Atlanta, GA
Nov. 2005 - Dec. 2006
● Produced detailed design specifications for various projects which included
mock-ups and UML task flows
● Collaborated with both U.S. and China-based development teams to convey
● Conducted design reviews and heuristic evaluations to improve existing designs
● Assisted with the review and design of multiple R&D and skunk-works projects
including a 2D/3D search engine and virtual environment
● Redesigned web-based version of data management application which improved
usability while incorporating new features
Senior Information Architect | Vertical Thought, Alpharetta, GA
April 2005 - Oct. 2005
● Redesigned medical records and patient information application producing UML
task flows, wireframes, and design documentation
● Created logo concepts, wireframes, and mock-ups for a debt collections
application and client's corporate web site
● Produced wireframes for test data generation tool design concept
● Performed heuristic evaluations on various applications and provided notes and
wireframes to convey improvements to the navigation, taxonomy, and
functionality of the applications
● Partnered with business owners to gather requirements, including use cases,
and worked to translate them into design specifications
● Collaborated with development staff and management to implement
improvements to various designs
Senior Creative Coordinator | Georgia Technology Authority, Atlanta, GA
May 2004 - April 2005
● Maintained georgia.gov portal and state agency legacy sites using HTML,
XHTML, CSS, Dreamweaver, Fireworks, Photoshop and Vignette
● Consulted with state agencies as a project lead to provide them with training
and assistance on internal applications
● Prepared research and competitive analysis studies for the Governor's office
AdministratorJim O’Brien
2 of 4
Developed information architectures and overall designs via UML task flows and
wireframes for an internal survey and forms tool
Conceptualized state employee intranet, Team Georgia, via wireframes and
coded portlets utilizing validated XHTML and CSS while addressing accessibility
Web Designer - Contract | Cox Enterprises, Inc., Atlanta, GA
Jan. 2004 - Feb. 2004
● Developed and presented new design for search engine/directory project,
Kudzu.com, via wireframes and mock-ups
● Contributed usability enhancements and made general improvements to
functionality and information architecture
● Designed and coded prototypes using validated XHTML, CSS and Photoshop
User Interface Designer | Witness Systems, Inc., Roswell, GA
Feb. 2001 - Sept. 2003
● Led user interface (UI) design initiative for up to 9 multi-component, commercial
software applications including voice and data recording, e-learning, and
Business Intelligence
● Developed the common look and functionality to be migrated across the product
suite to ensure user interface consistency
● Transferred application designs from Java Swing, Microsoft Management
Console, and client dialog environments to thin-client, HTML-based
● Developed information architecture, UML task flows, storyboards, wireframes,
low- and high-fidelity prototypes, and detailed design specifications
● Established user interface design standards, internationalization considerations,
framework guide and checklists to enhance Development's autonomy
● Defined and established design process with deliverables
● Designed user interface for award-winning software
● Translated business requirements into design specifications working with Product
Management, Systems Analysts, Subject Matter Experts, and Developers
● Designed screenshots and prototypes using HTML, DHTML, XHTML, CSS,
JavaScript, Fireworks, and Photoshop
● Integrated usability enhancements discovered through research, heuristic
evaluations, card sorts, and formal lab-based user testing
● Facilitated usability lab during formal testing
● Collaborated with Development on interface design strategy and implementation
Manager of Web Integration | DrTango.com, Inc., Roswell, GA
Nov. 2000 - Feb. 2001
● Managed 2 designers and 6 developers
● Directed all front-end design projects from concept to completion
● Led the initiative for the total redesign of business partner's site, WebEntrada
AdministratorJim O’Brien
3 of 4
Established successful market branding for business partner via new logo, user
interface, and content
Captured details of project designs via storyboards and prototypes
Coordinated projects among Design, Translation, and Development Teams
Interfaced directly with clients to ensure that requirements were translated
correctly and Internet expectations were met
Senior Web Developer | DrTango.com, Inc., Roswell, GA
May 2000 - Nov. 2000
● Led design for the Spanish version of the A.D.A.M. Health Illustrated
● Developed workflow methodology that accelerated project delivery time
● Conceptualized and produced all user interfaces for web site projects using
HTML, DHTML, CSS, Fireworks, and JavaScript
● Planned and designed interfaces with attention given to the multi-lingual needs
of project
● Built out and maintained company's parent web site
● Designed syndication prototypes and first introductory demo for MiDieta(tm)
● Developed and maintained the Translation Division's web site, eTransCreate(tm)
Web Site Designer / Owner | Web Affects, Suwanee, GA
Feb. 1998 - Jan. 2001
● Pursued, developed and maintained client base including The Sport Shoe, Wolff
Systems (Wolff Tanning), Cardservice, Georgia Psychiatric Physicians
Association, and others
● Developed and maintained projects ranging from brochure-type sites to
ecommerce applications
● Managed all accounts and ensured clients' expectations were met via regular
● Coordinated relationships and project deliverables with strategic business
● Designed curriculum, provided training resources, and conducted web design
● Oversaw all aspects of daily operations
Southern College of Technology, Marietta, GA
B.S., Industrial Engineering Technology
Human Factors International, Fairfield, IA
Certified Usability Analyst
AdministratorJim O’Brien
4 of 4
Related flashcards
Create flashcards