Publicity: ‘Tokyo Street’ at Pavilion KL Name of Publication Date of Publication Amount of Space/Time Intended Coverage Audience Received Bernama TV 29 July 2011 122 secs Reach and Frequency:1.2 mil Yes Bernama TV 29 July 2011 78 secs Reach and Frequency: 1.2 mil No Bernama TV 29 July 2011 116 secs Reach and Frequency: 1.2 mil No Nasional FM (87.7) 29 July 2011 35 secs Reach and Frequency: 1.1 mil No Sin Chew Daily 30 July 2011 3.5in x 5.07in China Press 30 July 2011 6.4in x 10.9in The Malaysian Reserve 1 Aug 2011 6.9in x 2.9in Sinar Harian 2 Aug 2011 6.4in x 2.1in Guang Ming Daily 3 Aug 2011 4.8in x 6.3in The Star 4 Aug 2011 3.86 x 9.28, 10.14 x 8.1 Utusan Malaysia 4 Aug 2011 1.6in x 6.75in Oriental Daily 6 Aug 2011 3.86in x 4.5in Chinese educated readers – Circulation: 357,163 copies Chinese educated readers – Circulation: 231,539 copies English educated readers – Circulation: 18,000 copies Bahasa Malaysia educated readers – Circulation: 92,000 copies Chinese educated readers – Circulation: 357,163 copies English educated readers – Circulation: 309,181 copies Bahasa Malaysia educated readers – Circulation: 197,033 copies Chinese educated readers – Circulation: 98,000 copies Included in uploaded file PR Value (RM) PR Value (USD) 36,600.00 11,437.50 23,400.00 7,312.50 34,800.00 10,875.00 420.00 131.25 Yes 9,454.55 2,954.55 Yes 24,407.55 7,627.35 Yes 2,923.84 913.70 Yes 940.90 294.03 Yes 8,052.42 2,516.40 Yes 88,751.63 27,734.88 Yes 2,798.16 874.43 Yes 3,180.18 993.80 Publicity: ‘Tokyo Street’ at Pavilion KL New Straits Times 19 Aug 2011 8.3in x 4.95in Nanyang Siang Pau 3 Sept 2011 12.87in x 10in The Edge Financial Daily 5 Sept 2011 7.3in x 14.9in The Straits Times (Singapore) 5 Sept 2011 7.5in x 3in New Straits Times 23 Sept 2011 11.7in x 10.14in New Straits Times 28 Sept 2011 6.2in x 7.25in New Tide magazine Sept 2011 7.9in x 4.6in Scawaii! Magazine Sept 2011 7.72in x 3.47in Vision KL magazine Sept 2011 3.43in x 4.72in Creative Home magazine Sept 2011 3.6in x 4.84in Mina magazine Sept 2011 8.78in x 11.1in Queen magazine Sept 2011 3.86in x 1.95in English educated readers – Circulation: 139,763 copies Chinese educated readers – Circulation: 114,049 copies English educated readers – Circulation: 26,000 copies English educated readers – Circulation: 367,200 copies English educated readers – Circulation: 139,763 copies English educated readers – Circulation: 139,763 copies Chinese educated readers – Circulation: 40,000 copies Bahasa Malaysia educated readers – Circulation: 45,000 copies English educated readers – Circulation: 40,000 copies English educated readers – Circulation: 30,000 copies Chinese educated readers – Circulation: 38,000 copies Chinese educated readers – Circulation: 30,000 copies Yes 25,405.89 7,939.34 Yes 31,879.25 9,962.26 Yes 24,727.15 7,727.23 Yes 113,859.00 35,580.94 Yes 80,892.00 25,278.75 Yes 27,775.46 8,679.83 Yes 5,599.64 1,749.88 Yes 4,394.06 1,373.14 Yes 5,087.78 1,589.93 Yes 2,194.90 685.90 Yes 12,000.00 3,750.00 Yes 1,042.11 325.66 Publicity: ‘Tokyo Street’ at Pavilion KL Traveller's Digest of Malaysia magazine Sept 2011 3.7in x 5.03in Jasmine magazine Sept 2011 8.19in x 10.7in Kunang Kunang magazine Oct 2011 4.88in x 2.93in Gaya Travel magazine Oct 2011 8.19in x 11.3in The Star 7 Nov 2011 10.14in x 9in The Star 11 Nov 2011 10.4in x 10.8in 19 Nov 2011 10.18in x 6.74in, 5.34in x 3.8in, 5.4in x 6.8in Malaysia Tatler magazine Nov 2011 8.9in x 11.9in New Straits Times 5 Dec 2011 10.5in x 7.8in The Star Chinese educated readers – Circulation: 45,000 copies Chinese educated readers – Circulation: 35,000 copies Bahasa Malaysia educated readers – Circulation: 14,500 copies English educated readers – Circulation: 55,000 copies English educated readers – Circulation: 309,181 copies English educated readers – Circulation: 309,181 copies English educated readers – Circulation: 309,181 copies English educated readers – Circulation: 12,669 copies English educated readers – Circulation: 139,763 copies **Conversion rate: USD1.00 = RM3.20 Yes 3,437.77 1,074.30 Yes 3,000.00 937.50 Yes 5,986.70 1,870.84 Yes 30,000.00 9,375.00 Yes 68,951.06 21,547.18 Yes 84,225.00 26,320.31 Yes 94,609.96 29,565.61 Yes 7,045.20 2,201.63 Yes 50,715.99 15,848.75 TOTAL 918,558.15 287,049.37 Publicity: ‘Tokyo Street’ at Pavilion KL Date: 30 July 2011 Source: Sin Chew Daily Publicity: ‘Tokyo Street’ at Pavilion KL Date: 30 July 2011 Source: China Press Publicity: ‘Tokyo Street’ at Pavilion KL Date: 1 August 2011 Source: The Malaysian Reserve Publicity: ‘Tokyo Street’ at Pavilion KL Date: 2 August 2011 Source: Sinar Harian Publicity: ‘Tokyo Street’ at Pavilion KL Date: 3 August 2011 Source: Guang Ming Daily Publicity: ‘Tokyo Street’ at Pavilion KL Date: 4 August 2011 Source: The Star Publicity: ‘Tokyo Street’ at Pavilion KL Date: 4 August 2011 Source: Utusan Malaysia Publicity: ‘Tokyo Street’ at Pavilion KL Date: 6 August 2011 Source: Oriental Daily Publicity: ‘Tokyo Street’ at Pavilion KL Date: 19 August 2011 Source: News Straits Times Publicity: ‘Tokyo Street’ at Pavilion KL Date: 3 September 2011 Source: Nanyang Siang Pau Publicity: ‘Tokyo Street’ at Pavilion KL Date: 5 September 2011 Source: The Edge Financial Daily Publicity: ‘Tokyo Street’ at Pavilion KL Date: 5 September 2011 Source: The Straits Times (Singapore) Publicity: ‘Tokyo Street’ at Pavilion KL Date: 23 September 2011 Source: New Straits Times Publicity: ‘Tokyo Street’ at Pavilion KL Date: 28 September 2011 Source: New Straits Time Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: New Tide Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Scawaii Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Vision KL Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Creative Home Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Mina Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Queen Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Travellers Digest of Malaysia Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: September 2011 issue Source: Jasmine Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: October 2011 issue Source: Kunang Kunang Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: October 2011 issue Source: Gaya Travel Magazine Publicity: ‘Tokyo Street’ at Pavilion KL Date: 7 November 2011 Source: The Star Publicity: ‘Tokyo Street’ at Pavilion KL Date: 11 November 2011 Source: The Star Publicity: ‘Tokyo Street’ at Pavilion KL Date: 19 November 2011 Source: The Star Publicity: ‘Tokyo Street’ at Pavilion KL Date: November 2011 issue Source: Malaysia Tatler Publicity: ‘Tokyo Street’ at Pavilion KL Date: 5 December 2011 Source: New Straits Times