Larissa Boyhan and Annice Lappin |1 Use and Misuse of Cosmetic Surgery Critical Interpretation of Culture Presenter notes Slide One Cover slide Slide Two During this presentation we will examines the use of cosmetic surgery and critically examine and evaluates the cultural influences behind this. Slide Three Typical cosmetic treatments available; Face & Neck Lift Imaging & Clinical Photography Mini Face Lift Body Contouring After Major Weight Loss Laser Tattoo Removal Endoscopic Brow lift Breast Augmentation Leg Vein and Spider Vein Treatments Lateral Temporal Lift Breast Repositioning or Uplift Male Rejuvenation Blepharoplasty (Eyelid Surgery) Breast Reduction for Women Breast Reduction for Injections Anti-Wrinkle Men Chemical Peels Breast Reconstruction Dermal Fillers Hand Trauma Led Phototherapy Carpal Tunnel Syndrome Dupuytren's Disease Lipodissolve Trigger Finger Topical Retinoids Ganglion Removal Skin Rejuvenation and Resurfacing Arthritis Surgery Reconstructive Procedures Skin Maintenance (Dermaclear) Cleft Lip and Palate Skin Peels Hand Surgery Microdermabrasion Scar Revision Acne Treatments Tissue Expansion Acne Scarring Treatments Rosacea and Facial Capillaries/Redness Birthmark Removal - brown Skin Analysis Birthmark Removal - port wine (red) Rhinoplasty (Nose Reshaping) Otoplasty (Ear Correction) Microtia (Ear Reconstruction) Neck Rejuvenation Non Surgical Facial Shaping / Lifting Chin Profile Alteration Facial Implants Hair Replacement Injectable Fillers Permanent Makeup Arm Lift Thigh Lift Reconstructive Surgery Keloid / Hypertrophic Scarring Larissa Boyhan and Annice Lappin |2 Facial Trauma Facial Volume Loss Skin Pigmentation Treatments Post-Traumatic Deformities Fat Deposit Reduction Skin Resurfacing Abdominoplasty (Tummy Tuck) Freckles Excessive Sweating Treatments Liposuction Gynaecomastia / man boobs Wrinkle Treatments Bodylift Surgery Treatments Photodynamic Therapy Calf Implants Micropigmentation (cosmetic tattoo) Plasma Skin Regeneration Beauty Therapy Treatments Injectable Lip Enhancement Radio Wave Skin Surgery Botox Skin Needling Micro pigmentation (cosmetic tattoo) sunscreens Dental Topical Lightening Agents Hair Stylist Vbeam™ Vascular Laser Hand Therapy Manual Lymphatic Drainage Massage Therapy IPL Laser Hair Removal Slide Four Interview with Heidi from ‘The City’ explaining her cosmetic surgery procedures. Slide Five Use of cosmetic surgery • Aesthetic reasons – cosmetic surgery changes the appearance which can increase self esteem and therefore quality of life. • Reconstructive reasons – eg after breast cancer, birth deformities, disfigurements eg caused by accidents. Eg work of Moira Kelly Misuse of cosmetic surgery • Aesthetic reasons - eg overuse of cosmetic surgery having too many procedures within a short space of time to achieve a cultural ideal of a body image – eg Heidi Montag • Body dysphoria disorder (condition where person’s body image is so distorted that they continually have Larissa Boyhan and Annice Lappin |3 • Gender dysphoria (where a person born into a body but considers themselves to be the other sex, therefore has a sex change and other procedures to change from one sex to the other) • • cosmetic surgery to improve their appearance). Unattainable body image promoted by mass media in particular glossy magazines. Industry – consumerism promoting that this is normal everyone does this Slide Six Healthy effects of cosmetic surgery • Increased self esteem • Being able to contribute positively to society. • Being able to live a normal life • Empowering to improve conditions of life eg get a job Unhealthy effects of cosmetic surgery • Debt • Major risks of surgery – ie infection, organ failure, allergic reaction and dissatisfaction. • Surgeons operating out of desire for money. • Can reinforce restrictive models of femininity. Slide Seven The Ethical guidelines given to cosmetic surgeons at the website for ‘The American Society for Aesthetic Plastic Surgery states that; A good plastic surgeon walks a fine line between the Hippocratic ideal of “doing no harm” and giving the patient what he or she asks for. Obviously, the surgeon should put the health and safety of the patient first in deciding whether or not to accommodate a patient’s request for a particular procedure. It also goes on to state there are many grey areas when it comes to the ethics of plastic surgery such as with the use of new technologies and full disclosure to patients in regards to their experience, judging the emotional state of a patient and when to make a call that ‘enough is enough’. Basically the society states that the judgment call is up to the individual surgeon. sources: American Academy of Facial Plastic and Reconstructive Surgery American Society for Aesthetic Plastic Surgery Larissa Boyhan and Annice Lappin |4 Slide Eight What are the influences at work on people’s decisions to have cosmetic surgery? • appearance-oriented ideology – high value on appearance, reinforced by mass media • patriarchal ideology – gender inequalities • cosmetic surgery technology promises women power, pleasure, and freedom, but within the boundaries set by their appearance. • women's bodies become an object of consumption, • under the process of the beauty ideal women internalize unrealistic conceptions of beauty and subsequently become engaged in materializing that ideal by participating in the consumption of beauty production. • powerful human desire for self-improvement. • now live in a time where more is attainable for the individual (consumerism) • being accepted in society means conforming to a acceptable standard of appearance Slide Nine With the use of cosmetic surgery who stands to gain or lose? Gain • People with disfigurements such as children that Moira Kelly works with • Females – improving their status in the community and their wealth /opportunities. • The advancement of Western Culture as the ideal. • Doctors – financial gain and for QDOS of their research and abilities • Fashion industry promoting their product. • Cosmetic Product Industry as in moisturisers / makeup / perfume Lose • Females - the medicalisation of appearance through cosmetic surgery may serve to reinforce limited and restrictive models of femininity. • Western Cultural Imperialism – racial minority groups internalise the body image of the dominant cultural ideology – improve social status eg Asian American. Maybe unaware that they are perpetuating the inequality and oppression. Slide Ten The underlying commercial interests of cosmetic surgery can include ; technological advances and increased communication (globalisation) have lead to a greater influence of the media (TV, film, magazines, internet) which focuses primarily on the visual at the expense of other personal qualities. Larissa Boyhan and Annice Lappin |5 Business – Cosmetic surgery as a business rather than restoration etc Media / fashion industry Stockholders in cosmetic and pharmaceutical companies. Slide Eleven Positive Equality of opportunity for all eg Moira Kelly’s work Quality of life eg for reconstructive surgery Negative Societies acceptance of women being judged by their appearance more than men – inequality and oppression. Imperialism of a Culture to the detriment of another e.g Asian American and Korean Slide Twelve Calling Ideologies to account; When aesthetic plastic surgery remains where it commenced, in the realm of the medical system where it was intended to seriously benefit patients it is a positive contribution to society. But when cosmetic surgery crosses entirely into the commercial world reinforcing naturally unachievable stereotypes of beauty and its immediate focus is on benefiting the business it can have a negative impact on the social construct of identity and feminism. Slide Thirteen Spiritual and moral dimension of this issue When cosmetic surgery is used address social justice issues such as to enhance the lives of the disadvantaged or marginalised such as the work with Moira Kelly or with the work of Fred Hollows foundation with the Indigenous communities of Australia then it is having a positive impact on society. Cosmetic surgery has a positive impact on the lives of people when used in a responsible manner such as reconstruction after trauma or due to disfigurements, as it can enable the recipients to live a better quality of life. Larissa Boyhan and Annice Lappin |6 When cosmetic surgery is marketed to society as a normal way to achieve the unrealistic body images portrayed in the media it becomes a manipulative and exploitive force that impacts on the identity formation of some members of society. Slide Fourteen References http://www.cosmeticsurgeryaustralia.com.au/ accessed on 25.3.10 Rosemary Gillespie. Women, the Body and Brand Extension in Medicine Cosmetic Surgery and the Paradox of Choice. Accessed at http://www.informaworld.com/smpp/content~content=a904837204&db=all on 25.3.10 Woo Keong Ja . The Beauty Complex and the Cosmetic Surgery Industry. Accessed at http://www.ekoreajournal.net/archive/detail.jsp?BACKFLAG=Y&VOLUMENO=44 &BOOKNUM=2&PAPERNUM=4&SEASON=summer&YEAR=2004 on 25.3.10 Bryan C. Mendelson. Aesthetic/Cosmetic Surgery and Ethical Challenges. Accessed at http://www.springerlink.com/content/t1377x2656365447/fulltext.pdf?page=1 on 25.3.10 Deborah A. Sullivan. Cosmetic surgery: the cutting edge of commercial medicine in America Accessed at http://books.google.com.au/books?id=XgPAzXxGGE4C&pg=PR12&lpg=PR12&dq= ideology+of+cosmetic+surgery&source=bl&ots=_PqKyfXpbJ&sig=qmkWsukqMBl7yc y-gNQcDfr2RXY&hl=en&ei=cS6rS82iEZSXkQX_qDEDQ&sa=X&oi=book_result&ct=result&resnum=4&ved=0CBcQ6AEwAw#v=on epage&q=ideology%20of%20cosmetic%20surgery&f=false on 25.3.10