Grant Agreement number: 325172
Project acronym: ENGAGED
Project title: Community building on active and healthy ageing
Funding scheme: Thematic Network (TN)
Call identifier: CIP-ICT-PSP-2012-6
Challenge: 3 – ICT for Health, Ageing Well, Inclusion and Governance
Objective: CIP-ICT-PSP.2012.3.7: Community building on active and healthy ageing
Project website address: www.engaged-innovation.eu
D4.4
Framework for uptake roadmap
Due date of deliverable: [31/05/2015]
Actual submission date: [30/06/2015]
Start date of project: 01/02/2013
Duration: 24 months
Organisation name of lead contractor for this deliverable: Fraunhofer
Deliverable main author: Helmi Ben Hmida (Fraunhofer)
Contributing authors: Stefano Chessa (CNR-ISTI), Carmen Pastor (TECNALIA), Marielle Swinkels
(NBCO), Esther Davidson (Zealanddenmark), Dag Forsen (Halsansnyaverktyg) Anders Lundkvist
(stairwaypr), Daria Nochevnik (kent), Lucia Prieto (kronikgune)
Version: 1.0
Project co-funded by the European Commission within the Competitiveness and Innovation
Framework Programme (2007-2013)
Dissemination Level
PU Public
X
Restricted
to
other
programme
participants
(including
the
Commission
Service)
PP
RE Restricted to a group specified by the consortium (including the Commission Service)
CO Confidential, only for members of the consortium (including the Commission Service)
Date: 15-01-2005
Version: 1
Page 1 of 13
Document History
Version
Date
Author
Summary of Main Changes
0.1
15-05-2015
Helmi Ben Hmida
D4.4 structure update
0.2
20-05-2015
Helmi Ben Hmida
Roadmap uptake strategy added
0.3
26-05-2015
Stefano Chessa
Carmen Pastor
User empowerment Roadmap uptake channels added
0.4
06-05-2015
Dag Forsen
Business model roadmap uptake channels added
0.5
17-06-2015
0.6
20-06-2015
Daria Nochevnik
Lucia Prieto Remon
Dag Forsen
0.7
22-06-2015
Marielle Swinkels
0.8
25-06-2015
1.0
28-06-2015
All
Helmi Ben Hmida
Network sustainability roadmap uptake channels added
D 4.4 V 0.6 updated
Impact Assessment Roadmap uptake
Deliverable review
D 4.4 Final version
Ta b l e o f C o n t e n t s
1
Introduction and background ..................................................................................... 4
2
Roadmap uptake framework overview ...................................................................... 4
The final Standalone Roadmaps ................................................................................. 4
The identified uptake channels ................................................................................... 5
The ENGAGED Network .......................................................................................... 5
3
Specific Roadmap uptakes channels ........................................................................... 5
Innovation in Business model Roadmap uptake ........................................................ 6
User Empowerment roadmap uptake ......................................................................... 8
Impact Assessment Roadmap uptake ....................................................................... 10
Network sustainability Roadmap uptake .................................................................. 11
4
Generic roadmap uptake recommendations ............................................................ 12
5
Conclusion ................................................................................................................... 13
1 Introduction and background
This deliverable focuses on the uptake strategy of the different created roadmaps in order to
efficiently speed up their dissemination and strengthen the European market endorsement of
AHA solutions. In fact, the quick uptake of the four created Roadmaps (deliverable D4.3) will
support scaling up AHA technology in Europe. One of the main success factors toward a quick,
successful and efficient uptake of the different roadmaps is the specification of the most suitable
channels for the Roadmaps uptake, finding the right contact person and finally trying to follow
the uptake evolvement. This deliverable aims to specify the uptake strategy of each of the four.
This document builds upon the roadmaps of ENGAGED, supported by the workshops of WP3
and created by the roadmap clusters of WP4. The roadmaps on innovation in business models,
user empowerment, impact assessment, and network sustainability are a major outcome of
ENGAGED. In this document we first explore the uptake framework and channels, before
outlining the dissemination strategy for each individual roadmap. Finally, we conclude with the
main recommendation toward a successful uptake framework.
2 Roadmap uptake framework overview
The roadmap uptake framework relay on three main Pillars:
Figure 1. Uptake framework Pillar
The final Standalone Roadmaps
The ENGAGED Deliverable D4.3 titled Roadmaps for wide scale deployment aims at
presenting to the AHA community the final version of the four created Roadmaps. As it is
enriched with several extra information related to the Roadmap creation and evaluation
strategy, add to a consolidated version of the different created Roadmaps, it will disengage the
reader and minimize the acceptance and the impact of the standalone Roadmaps while diffusing
it for uptake purposes. Facing such a challenge, the Roadmap team has opted, as a part of the
uptake framework, to create a final standalone roadmaps extracted from Deliverable 4.3 ready
for being shared with the target community. This will support their quick diffusion and increase
their uptake chances.
The identified uptake channels
Specifying the targeted community for the Roadmap uptake is also one of the main success key
toward an efficient uptake framework. For a better and a more efficient Roadmap uptake
strategy, the following question have been identified as main success key toward a successful
roadmap uptake




How to reach more than just one single EIP AHA action group?
How to reach the entire EIP AHA community (e.g., annual conference of the EIP
AHA)?
How to get more involved in future road mapping of the EIP
How to think about REAL implementation of the roadmap(s) and not just in term of a
deliverable
In order to properly answer the above mentioned questions and as a main outcome of Task 4.4
participants, in particular the project management, the technical management and the
ENGAGED Road mappers, several uptake channels have been identified. The following list
outlines the different identified groups that build the basis for the individual dissemination
channels that will be identified in the following sections.











EIP AHA Action Groups
Thematic networks
Social networks
EU Regions
Pan-European investor network
Reference site and network
ENGAGED Repository
EIP AHA Repository
EC policy officers - Different DGs involved in the EIP AHA
Conference / Press / Media
…
The ENGAGED Network
The Engaged consortium is actually composed by 21 parties which are automatically included
in the Network. The ENGAGED Network includes also organisations that have declared a
sustained interest in participating in the development of the ENGAGED project’s area of
interest and operation by joining the Community. As they are committed to an active
participation and to assist the project’s dissemination efforts, the different ENGAGED network
entities will play a major role in sharing the different standalone Roadmaps and will target the
above specified roadmap uptake channels with messages and announcements about the
readiness for uptaking the new roadmap in order to scale up AHA solutions in Europe.
3 Specific Roadmap uptakes channels
Based on the above highlighted channels, the different Roadmap teams have taken the
initiatives to compile them based on their relevance for the Roadmap thematic, thus specifying
the best strategy for specific Roadmap uptake.
Innovation in Business model Roadmap uptake
For the Business model innovation Roadmap uptake, the responsible team is more confident on
the benefit of the digital approach to achieve such an uptake, thus social media and the web is
the way to go! Bellow, a detailed overview of the main suggested channel as a framework for
the Roadmap uptake strategy for the BMI roadmap will be highlighted.
Addressed
area
EIP
AHA action
Group
More specific
information
C2 action Group
Contact / Dissemination channels
Remarks
Antonio KUNG-Coordination team of
the EIP AHA action Group
Donna Henderson/Andrea Pavlickova
(NHS24, Scotland).
B3 Action Group
Contact with
-The SANTE initiative coordinators
-The thematic network that is
currently aiming to support the EIP
AHA.
Thematic
network
PROEIPAHA (is
a CSA,
coordination and
support action)
Coordinator & AGs Promoters
AFEINNOVNET,
AGEING WELL
TN Coordinators:
Coordinator: José Angel Martinez,
jose.usero@funka.com
Ana Leal -AGEING WELL,
ana.leal@inovamais.pt
PROEIPAHA
could play a
major role.
Could be main
interface with
action groups,
particularly
those not present
in ENGAGED
project
Julia Wadoux AFE-INNOVNET,
julia.wadoux@age-platform.eu
Social media
and the web
Social
network
Creation of the
Business Model
Innovation Hub,
www.BMIH.eu
This a web site
dedicated to the
Business Model
Innovation
roadmap and its
different
components
The strategy here
is to both
establish basic
presence and
This will be the
content hub
where different
stakeholder can
access on-line
information and
tools.
The roadmap will be spread thru
network interaction between the
individuals. Top influencers and
industry key people will be
Essential to get
traction outside
and inside the
current AAL-
EU Regions
and EU/pan
European
interregional
networks
activity on
Facebook, twitter,
LinkedIn etc as
well as leverage
existing nodes
Add to Yammer
(for the EIP on
AHA AGs)
CORAL Regions
approached and asked if they are
willing to spread the message thru
their channels.
www.yammer.com/c2independentlivi
ng
www.yammer.com/b3integratedcare
Edwin Mermans,
EMermans@brabant.nlMarielle
Swinkels,
m.swinkels@zorgtechnoservice.nl
AER – Johanna PACEVICIUS
panEuropean
investor
network
Assemblée des
Régions d'Europe
(AER)
European Venture
of Philantrophy
Assiociation
OECD/Social
Impactinvestment
ENGAGED
Repository
EIP AHA
Repository
EC policy
The Business
model innovation
Roadmap will be
uploaded in the
Engaged
Repository
The Business
model innovation
Roadmap will be
uploaded in the
EIP AHA
Repository
DG CNECT
DG
RESEARCH&
INNOVATION
j.pacevicius@aer.eu
http://evpa.eu.com/
-Pieter Oostlander:
poostlander@shaerpa.nl
Ms. Karen WILSON:
karen.wilson@oecd.org (http://ww
w.oecd.org/sti/ind/social-impactinvestment.htm)
Peter Windlev-Jensen
Robert-Jan Smits
ecosystem.
User Empowerment roadmap uptake
From the user empowerment Roadmap team perspective, the best strategy to guarantee the
successful uptake is to involve from now on the relevant Thematic Networks and EIP on AHA
AGs that are willing to carry out the different activities planned in the correspondent roadmap.
We need them to embrace this roadmap and pursue its activities. Moreover the EC policy
officers from the DG-CNECT and DG-SANTE should be well informed so that this roadmap
can be promoted at the political level, thus achieving the right context for the further uptake of
this roadmap.
Addressed
area
More specific
information
Contact
Remarks
EIP
AHA action
Group
C2 and B3 AGs
are specifically
working on User
Empowerment
toolkits and other
issues. Also this
topic is relevant
for AGs A2, A3
and D4
Coordination teams of both AGs,
specially through the selected
external reviewers:
Both AGs have
specific workteams on User
Empowerment
Thematic
network
Social
network
-Jon Dawson (C2),
jon@jondawsonassociates.co.uk
-Donna Henderson (B3),
donna.henderson1@nhs.net
-Cecilia Vera (B3),
cvera@lst.tfo.upm.es
-The SANTE initiative coordinators
-The CSA PROPEIPAHA that is
currently aiming to support the EIP
AHA.
PROEIPAHA (is a Coordinator & AGs Promoters
Promoters are the
CSA, coordination
connection
and support
Coordinator: José Angel Martinez, between AGs and
action)
PROEIPAHA
jose.usero@funka.com
CSA.
AFE-INNOVNET TN Coordinators:
Also some
ENGAGED
AGEING WELL
Ana Leal -AGEING WELL,
partners are also
ana.leal@inovamais.pt
partners in
PROEIPAHA
Julia Wadoux AFE-INNOVNET,
(EHMA,
julia.wadoux@age-platform.eu
OpenEvidence &
TECNALIA),
facilitating this
awareness process
Yammer (for the
www.yammer.com/b3integratedcar
EIP on AHA AGs) e
EU Regions
CORAL Regions
Edwin Mermans,
EMermans@brabant.nl
Marielle Swinkels,
m.swinkels@zorgtechnoservice.nl
Repository
EC policy
officers
The Roadmap will
be shared through
the EIP-AHA and
Engaged
repository
from the DGPeter Wintlev-Jensen (DGCNECT and DGCNECT), Peter.WintlevSANTE
Jensen@ec.europa.eu
María Iglesia (DG-SANTE),
maria.iglesia-gomez@ec.europa.eu
Finally, we should take advantage of other organizations working also in the user
Empowerment domain, such as the EPF (European Patients Forum), which has just launched
the bellow initiative on this area. This way we can achieve a greater impact and a broader
awareness of our roadmap.
Initiative: The European Patients' Forum has launched its Campaign on Patient
Empowerment on 21st May. Scheduled to run for a year, the Campaign will work to promote
understanding of what patient empowerment means from the patient perspective among
political decision-makers and health stakeholders. A Charter of Patient Empowerment and a
Roadmap for Action will be released before the end of the year.
The Campaign will work to support the five “Es” of empowerment:






Education: patients can make informed decisions about their health if they are able to
access all the relevant information, in an easily understandable format.
Expertise: patients self-manage their condition every day so they have a unique
expertise on healthcare which needs to be supported.
Equality: patients need support to become equal partners with health professionals in
the management of their condition.
Experience: individual patients work with patient organizations to represent them, and
channel their experience and collective voice.
Engagement: patients need to be involved in designing more effective healthcare for all,
and in research to deliver new and better treatments and services
Full information, including about the launch event, is available www.eupatient.eu/campaign/PatientsprescribE/
Other activities that could be undertaken in order to achieve a broader dissemination and
awareness of the different roadmaps are focused on presenting them in relevant events such
as the AAL FORUM 2015 or the EIP Conference of Partners (an annual event held in
December). The AAL Forum will be held this year on the 22-25 September in Ghent (Belgium)
and it usually features special parallel tracks on topics relevant to the EIP on AHA AGs.
Impact Assessment Roadmap uptake
Addressed
area
EIP
AHA action
Group
More specific
information
AG C2 + B3
Contact / Dissemination channels
Thematic
network
AFE-INNOVNET
EHMA
ETHEL
AGE Platform
ENoLL
Blogs
Twitter
Yammer
Menno Hinkema : menno.hinkema@tno.nl
Daniel Fernandez Buckley:
Marc Lange:
Ophelie Durand:
Ana Garcia: http://www.openlivinglabs.eu/
http://ec.europa.eu/digital-agenda/en/blog
@digitalagendaeu
@EIP_AHA
www.yammer.com/c2independentliving
www.yammer.com/b3integratedcare
www.yammer.com/coralcommunityofregionsforassistedliving
@coral
www.yammer.com/eiponahareferencesites
ECHA
CORAL
AER
ERRIN
Julien Venne julien@echalliance.com
Edwin Mermans: Emermans@brabant.nl
Johanna Pacevicius: j.pacevicius@aer.eu
Henriette Hansen: hha@southdenmark.be
John Farell john.farrell@dhsspsni.gov.uk
Social media
and the web
EU Regions
and EU/pan
European
interregional
networks
panEuropean
investor
network
Expert
organization
in EU
projects
EC policy
Reference Sites
collaboration
European Venture
of Philantrophy
Assiociation
OECD/Social
Impactinvestment
STOP & GO
REAAL
SMART CARE
SILVER
Carmen Pastor: carmen.pastor@tecnalia.com (CT
team) Member of the CT C2
Toni dedeu
http://evpa.eu.com/
-Pieter Oostlander: poostlander@shaerpa.nl
Ms. Karen WILSON:
karen.wilson@oecd.org (http://www.oecd.org/sti/ind
/social-impact-investment.htm)
http://stopandgoproject.eu/
saied.tazari@igd.fraunhofer.de
http://pilotsmartcare.eu/
http://www.silverpcp.eu/project-overview/
DG CNECT
DG SANTE


DG RESEARCH&
INNOVATION

DG REGIO

Peter Windlev-Jensen
Marianne van den Berg and Loukianous
Gaztoulis
Dr Dimitri Corpakis, Head of Unit - Regional
Dimension of Innovation
L. Andersson Pench

Lieve Fransen
DG
EMPLOYMENT
EIP AHA
Repository
Report: EIP AHA repository of innovative practices;
Methodological and functional definition
Network sustainability Roadmap uptake
Within the EIP on AHA, all Action Groups could benefit from uptaking this roadmap, since
Network sustainability is a cross-cutting issue. The best strategy would be to disseminate the
document in Action Groups' yammer platforms. Based on the acceptance of the document,
online discussions on the issues that have raised more interest would be conducted. After this,
we will be able to define different groups of agents that are willing to reach a higher engagement
with the activities proposed in the Roadmap.
Addressed
area
EIP
AHA action
Group
More specific
information
All EIP on AHA
action groups
Contact
Thematic
network
PROEIPAHA (is a Coordinator: José Angel
CSA, coordination Martinez, jose.usero@funka.com
and support
action)
Social
network
Yammer platform
www.yammer.com/
EU Regions
CORAL Regions
Edwin
Mermans,EMermans@brabant.nl;
Coordinators of the different Action
Areas.
Marielle
Swinkels,m.swinkels@zorgtechnoservic
e.nl
ENGAGED
Repository
EC policy
officers
The Roadmap will
be uploaded in the
ENGAGED
repository
from the DGCNECT and DGSANTE
Remarks
Peter Wintlev-Jensen (DG-CNECT),
Peter.Wintlev-Jensen@ec.europa.eu
Promoters are
the connection
between AGs
and
PROEIPAHA
CSA.
María Iglesia (DG-SANTE),
maria.iglesia-gomez@ec.europa.eu
4 Generic roadmap uptake recommendations
From a learning ecosystem perspective, the EIP AHA is an important channel to disseminate
the different roadmaps and to collect and share the learning experiences that will be generated
by the change makers actually bringing the roadmap into practice. The EIP AHA is a European
Multiple Stakeholder group Ecosystem that is the most advanced multi stakeholder community
in the field of AHA at the moment. Therefore the validated roadmap needs to be with highest
priority uploaded in the EIP AHA repository to inform the EIP AHA community about the
roadmap. Through the Coordination Teams of the Action groups that were involved in the
roadmap development and the European Commission, the roadmap uptake in the repository can
be promoted within this EIP AHA community and towards ongoing European projects, but also
to new organisations and experts that are connecting to the EIP AHA. Besides that the
dissemination can directly take place via the direct channels of the relevant thematic networks,
relevant ongoing EU projects and the DG’s of the European commission. In addition to the
specific Roadmap uptake strategy and the focus on EIP AHA, several common suggestions will
be so part of the uptake framework, where the consortium recommends:





Special efforts should be made to collaborate with networks such as PROEIPAHA,
where several ENAGED partners are members (TECNALIA, Open Evidence, EHMA)
and it aims to provide support services to the all the action groups of EIP AHA. Hence
by collaborating with it we would ensure the EIPA on AHA is aware of it. Also,
PROEIPAHA is working towards the update of the action plans and it might be possible
to take the roadmaps into consideration here.
Keeping the regional networks on board is also necessary. In this sense the CORAL
network should be an important dissemination asset given its presence in the
ENGAGED networks.
Making other networks and projects that the ENGAGED partnership is present be aware
of the roadmaps is also necessary.
It might be feasible to include the uptake of the roadmaps or certain phases in other EU
projects and initiatives. The involvement of the partners and their network is crucial for
this.
It might be a good idea to suggest that partners participating in the road mapping
exercises promote the uptake of the roadmaps or part of the roadmaps as part of future
proposals.
The actual practice based learning that will be generated when the roadmap has been brought
into action and into practice will not take place within the EIPAHA. This will take place at a
regional and interregional level. The roadmap can be actually brought into practice in a joined
interregional collaboration that is very well connected to multi stakeholder groups on the
ground at a regional level. For example, as existing interregional learning ecosystems of
CORAL, AER, ECHAlliance and ERRIN are closely connected to the decision makers on the
regional level, they are more likely the supporting learning ecosystems for the
operationalization of the roadmap. These interregional networks are already used to collaborate
together on implementation themes. This collaboration is already a European multi-stakeholder
learning ecosystem from a regional implementation and scaling focus. They have added value
to each other as they have different backgrounds from the policy and citizens’ perspective
(CORAL), the political and citizens’ perspective (AER), the business perspective (ECHA) and
research perspective (ERRIN). These interregional networks can take care of bringing back the
lessons learned to the EIP AHA to connect it to the policy of the EU, Expert organisations and
European thematic groups that are involved in European projects in this field.
5 Conclusion
In the last two years, the ENGAGED project has invested time and effort for community
building, idea harmonization, and gap minimization between the different European regions.
Through the different mutual learning workshops, different communities have met and learned
from each other on different themes:
 Business models
 Evidence
 Innovative procurement
 Interoperability
 Prevention
 User empowerment.
Finally, the different leaned lessons and identified challenged are compiled onto four roadmaps
that support the scaling up of AHA solutions in European countries. With the closing of the
ENGAGED project, especially from the road mapping perspective and based on the uptake
strategy, a new perspective is born and should see the light soon. After finalizing the roadmap
uptake framework, each roadmap will be easily introduced to the identified channels for its
uptake. Implementation and effect oriented vision should be the title of the next phase where
regions cluster and community should start applying roadmaps, bringing idea and plans to
reality and work hand by hand to bring the foreseen effects.