1. Outline and evaluate Bruce and Young`s theory of

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FACE RECOGNITION AND VISUAL AGNOSIAS
To read up on face recognition and visual agnosias, refer to pages 101–113 of
Eysenck’s A2 Level Psychology.
Ask yourself
 What would it be like to be unable to recognise your friends and family?
 Are faces more difficult to recognise than objects?
 What do you think is the most common cause of visual agnosias?
What you need to know
PROSOPAGNOSIA


Research into
prosopagnosia and
the effects of the
condition
Processes involved
in face and object
recognition
BRUCE AND YOUNG

Bruce and Young’s
(1986) theory of
face recognition
VISUAL AGNOSIAS


Apperceptive
agnosia
Associative agnosia
PROSOPAGNOSIA
This is the inability to recognise faces, even ones that are very familiar such as those
of friends and family. Thus, this condition is also know as “face blindness” and is
usually caused by brain damage. Most prosopagnosics can recognise objects
reasonably well but do have some problems with object recognition.
Prospopagnosia is difficult to investigate due to a number of problems, including the
fact that face and object recognition vary from patient to patient; face recognition
may be much harder than object recognition but we cannot be sure if this is the
explanation. The origins of the condition may vary depending on whether the
prosopagnosia is acquired (due to brain damage) or developmental. Most research
has involved acquired prosopagnosia, and relatively little is known about
developmental prosopagnosia. Prosopagnosics may be able to process faces below
the conscious level. This is called semantic priming and is where a name is
recognised more rapidly when preceded by a related face than by an unrelated one.
Some prosopagnosics show semantic priming in spite of not recognising the face
(Young, Hallawell, & de Haan, 1988, see A2 Level Psychology page 102) and this
suggests that face processing occurred below the conscious level.
RESEARCH EVIDENCE INTO PROSOPAGNOSIA
 The ability to recognise faces but not objects or vice versa is known as double
dissociation, and would strongly suggest that face recognition and object
recognition rely on different processes. Duchaine and Nakayma (2005, see A2




Level Psychology page 103) found that the prosopagnosics performed in the
normal range on all (or nearly all) of the non-face tasks.
Moscovitch, Winocur, and Behrmann (1997, see A2 Level Psychology page
103) studied CK, a man with impaired object recognition. He performed as
well as controls on face-recognition tasks regardless of whether the face was
a photograph, a caricature, or a cartoon provided it was upright and the
internal features were in the correct locations.
Evidence suggests that the fusiform face area (especially the one in the right
hemisphere) is specialised for processing faces. Prosopagnosics typically
have damage to this brain region (Farah, Tanaka, & Drain, 1995, see A2 Level
Psychology page 103). Further support is provided by Downing et al. (2006,
see A2 Level Psychology page 103) who presented participants with faces,
scenes, and 18 object categories (e.g. tools, fruits, vegetables). The fusiform
face area responded significantly more strongly to faces than to any of the
other 19 stimulus categories. However, Grill-Spector, Sayres, and Ress (2006,
see A2 Level Psychology page 103) suggest the fusiform specialisation may
not be so pronounced. In this study observers saw faces and three categories
of objects (animals, cars, and abstract sculptures). More elements in the
fusiform face area responded to faces than to any of the other types of
objects, but the differences were not very large.
Gauthier and Tarr (2002 see A2 Level Psychology page 104) suggest there are
two reasons why faces appear special even though they aren’t. First, we
typically recognise faces at the individual level, whereas we often recognise
objects at a more general level. Recognising specific examples of a category
(i.e. faces) is harder than recognising the general category to which an object
belongs. Second, nearly all of us have considerably more experience (and
thus expertise) in recognising faces than in recognising individual members
of most other categories. Thus, Gauthier and Tarr concluded that the fusiform
face area is a brain area we use for any objects for which we possess
expertise not just for processing faces.
Evidence against this general specialisation of the fusiform area of the brain
is that when it is damaged the individual should no longer be able to acquire
any expertise of specific objects. Yet one prosopagnosic, WJ, acquired a flock
of sheep. Two years later, his ability to recognise individual sheep was as
good as that of healthy controls with comparable knowledge of sheep
(Sergent & Signoret, 1992, see A2 Level Psychology page 104).
EVALUATION OF EVIDENCE INTO PROSOPAGNOSIA
 Most people do possess much more expertise about faces than almost
any other object category as predicted by the expertise theory. We have
more experience of identifying individual faces than individual members of
most other categories. It thus seems possible that differences between face
and object recognition might be attributable to differences in expertise.
 The greatest limitation is that none of the specific hypotheses of the
expertise theory has been supported. The fusiform area is not consistently
more active when recognising specific objects in the way that it is when
recognising faces. It seems then that the processes involved in face
recognition differ substantially from those involved in object recognition.
BRUCE AND YOUNG
A close study of brain-damaged individuals has told us much about the processes
involved in face recognition. Bruce and Young’s (1986, see A2 Level Psychology
pages 105–108) theory of face recognition suggests that we extract several kinds of
information from faces. They identified eight components of face recognition (see
figure in A2 Level Psychology page 105):
1. Structural encoding: This produces various representations or descriptions of
faces.
2. Expression analysis: People’s emotional states are inferred from their facial
features.
3. Facial speech analysis: Speech perception is helped by observing a speaker’s
lip movements. This was shown clearly by McGurk and MacDonald (1976,
see A2 Level Psychology page 105), who prepared a tape in synchronisation
with lip movements indicating “ba”. Participants heard “da”, which is a
blending of the visual and auditory information.
4. Directed visual processing: Specific facial information is processed selectively.
5. Face recognition nodes: These contain structural information about known
faces.
6. Person identity nodes: These contain structural information about known
faces.
7. Name generation: A person’s name is stored separately.
8. Cognitive system: This contains additional information (e.g. most actors and
actresses have attractive faces), and influences which other components
receive attention.
A more simplified theory is provided by Duchaine and Nakayama (2006, see A2
Level Psychology page 106) who included an additional face detection stage (see
figure in A2 Level Psychology page 106) and then a further three more components,
and so about half the number proposed by Bruce and Young (1986).
Bruce and Young (1986) suggest that familiar and unfamiliar faces are recognised in
different ways. Recognising familiar faces depends mainly on structural encoding,
face recognition units, person identity nodes, and name generation. In contrast, the
processing of unfamiliar faces involves structural encoding, expression analysis,
facial speech analysis, and directed visual processing. If different processes are
involved then some patients should have much better face recognition for familiar
than for unfamiliar faces, whereas other patients should have the opposite pattern
(i.e. a double dissociation).
Similarly, the model predicts that separate processing should be used for the
processing of facial identity (who is the person?) and the processing of facial
expression (e.g. what is he/she feeling?). Again a double dissociation would provide
evidence that the two tasks involve different processes. The processes involved in
facial speech analysis (using lip movement to facilitate speech perception),
according to the model, differ from those used in other aspects of face processing.
The model also predicts that when we look at a familiar face, familiarity information
from the face recognition unit should be accessed first, followed by information
about that person (e.g. occupation) from the person identity node, followed by that
person’s name from the name generation component. Therefore, the face should be
recognised before other information about the individual is accessed.
Research evidence into Bruce and Young’s theory
 The evidence does not provide much support for double dissociation in
terms of good recognition of familiar faces and poor recognition of unfamiliar
faces. Young et al. (1993, see A2 Level Psychology page 107) studied 34 braindamaged men. There was only weak evidence for selective impairment of
either familiar or unfamiliar face recognition.
 Research supports the assumption that separate routes are involved in the
processing of facial identity (i.e. face recognition) and facial expression. For
example, Humphreys, Avidan, and Behrmann (2007, see A2 Level Psychology
page 107) studied three participants with developmental prosopagnosia (in
which there is no obvious brain damage). All three had poor ability to
recognise faces, but their ability to recognise facial expressions (even the
most subtle ones) was comparable to that of healthy individuals. Calder et al.
(2000, see A2 Level Psychology page 107) provide further support for
separate processing.
 Campbell, Landis, and Regard (1986, see A2 Level Psychology page 107)
studied a woman with prosopagnosia who couldn’t recognise faces but could
work out which phonemes were being mouthed when looking at
photographs of faces. This supports the prediction that there are separate
processes for facial speech analysis and facial identity.
 Young et al. (1986, see A2 Level Psychology page 107) found the decision as to
whether a face was familiar was made faster than the decision as to whether
it was a politician’s face. Kampf, Nachson, and Babkoff (2002, see A2 Level
Psychology page 107) found as predicted that participants categorised
familiar faces with respect to occupation faster than they could name the
same faces, a finding that has also been reported by several other
researchers. This supports the prediction that face recognition preceded
occupation identification, which preceded naming of the stimulus.
 Young, Hay, and Ellis (1985, see A2 Level Psychology page 108) asked people
to keep a diary record of problems they experienced in face recognition.
There were 1008 incidents in total, but people never reported putting a name
to a face while knowing nothing else about that person. This supports the
prediction that we cannot put a name to a face without also having available
other information about that person (e.g. his/her occupation).
 Brédart et al. (2005, see A2 Level Psychology page 108) presented members
of a Cognitive Science Department with the faces of close colleagues and
asked them to name the face or to indicate the highest degree the person had
obtained. Naming times were faster than the times taken to provide the
person information about educational level (832 ms vs. 1033 ms,
respectively), which is opposite to the theory’s prediction. However, this is
probably due to the high frequency of exposure to the names of close
colleagues.
Evaluation of the evidence into Bruce and Young’s theory
 Improved our understanding. Bruce and Young have provided a great deal
of insight into the wide range of information that can be extracted from faces.
The theory has contributed greatly to our understanding of the various
problems with different aspects of face recognition shown by brain-damaged
patients.
 Empirical support. The different predictions have received empirical
support such as the prediction that separate processing routes are involved
in the processing of facial identity and facial expression. There is also
evidence of differences in the processing of familiar and unfamiliar faces, and
that the processing of familiar faces typically leads first to accessing of
familiarity information, followed by personal information, and then finally
name information.
 Oversimplified. The theory ignores the initial face detection stage.
 Processes are unlikely to be completely separate. The great majority of
prosopagnosics have severe problems with processing facial expression as
well as facial identity, suggesting that the two processing routes are only
partially separate. Even the processing of emotions may consist of different
processes because patients with impaired processing of facial expression
sometimes have much greater problems with one emotional category (e.g.
fear; disgust) than others. This suggests that there is not a single system for
facial expressions.
 Inflexible. It is too inflexible in the assumption that the processing of names
always occurs after the processing of other personal information about faces.
 Case studies. The research has used the case study method, which means
sample size is limited and so the findings may lack generalisability.
VISUAL AGNOSIAS
Visual agnosias is used to refer to various conditions in which brain-damaged
patients have difficulty in recognising or identifying objects. Patients with a visual
agnosia generally have much stored information about objects. As a result, they can
identify objects by touching them, and they can provide detailed verbal descriptions
of objects when asked to do so.
Lissauer (1890, see A2 Level Psychology page 109) has identified two main types of
visual agnosia:
(1) Apperceptive agnosia: Object recognition is impaired mainly because the patient
has problems with complex perceptual processing.
(2) Associative agnosia: Perceptual processes are more or less intact. However,
object recognition is impaired because the patients can’t access their relevant stored
information about visually presented objects, i.e. they cannot access the information
in their long-term memory.
One way to assess the type of agnosia the patient has is to test the patient’s ability to
copy objects that can’t be recognised (Humphreys, 1999, see A2 Level Psychology
page 109). Patients who can copy objects are said to have associative agnosia, and
those who can’t have apperceptive agnosia.
Apperceptive Agnosia
Patients with apperceptive agnosia do possess some perceptual abilities. For
example, they typically have normal visual acuity and can reach for moving targets.
However, they have deficient visual processes because they are very poor at
recognising or identifying objects.
Research evidence
 Grossman, Galetta, and D’Esposito (1997, see A2 Level Psychology page 110)
reviewed previous research on apperceptive agnosia. One patient could only
describe a circle as “lots of dots”, and another couldn’t discriminate between
an “X” and an “O”.
 Grossman et al. (1997, see A2 Level Psychology page 110) studied two
patients, SZ, a 54-year-old male accountant, and AP, a 65-year-old female
teacher. Both of these patients could recognise regular geometric shapes and
colours in spite of their severely impaired ability to recognise common
objects. However, they were very poor at recognising more complex shapes
or when geometric shapes were presented upside down.
 Humphreys and Riddoch (1987, see A2 Level Psychology page 110) studied a
different form of agnosia, in which the person has great difficulty in
combining or integrating an object’s features during object recognition, and
so it is called integrative agnosia. It is somewhere between apperceptive and
associative agnosia, but perhaps closer to apperceptive agnosia. The patient
HJA was much better at recognising objects individually than when they were
presented with other objects because he had very poor ability to separate out
shapes.
Associative Agnosia
Patients with associative agnosia have reasonably good basic perceptual processes
but are poor at accessing their stored semantic knowledge about objects because it
is hard for them to access in long-term memory.
Research evidence
 Anaki et al. (2007, see A2 Level Psychology page 111) described their patient
(DBO) who had experienced brain damage to the left occipital lobe of the
brain (at the back). He had severe visual agnosia as shown by his ability to
name only 1 out of 20 common objects. In spite of his visual agnosia, DBO
performed well on various tasks involving aspects of object recognition. The
fact that he still possessed several visual perceptual skills indicated that he
had associative rather than apperceptive agnosia.
Evaluation
 Empirical evidence supports variations. The empirical research provides
convincing evidence that the precise nature of visual agnosia varies
considerably from one patient to another.
 Individual differences. The distinction between apperceptive and
associative agnosia accounts for some individual differences. However, it is
oversimplified to try to categorise into just apperceptive or associative
agnosia. For example, it is not easy to categorise integrative agnosics as
having either apperceptive or associative agnosia
 Lack a clear understanding of the cause. It is generally assumed that the
main problem in associative agnosia lies in accessing the stored information
about objects that they possess. However, it is hard to obtain clear evidence
that that is in fact the main problem.
 The distinction lacks relevance to specific deficits. The distinction
between apperceptive and associative agnosia is more relevant to general
deficits in object recognition than specific deficits. For example,
prosopagnosics are generally reasonably good at object recognition for most
objects other than faces.
So what does this mean?
Prosopagnosia is known as “face blindness” and is usually caused by brain damage.
Research suggests that face recognition and object recognition rely on different
processes.
Bruce and Young have provided a complex and detailed account of how there are
many forms of visual processing in face recognition. They have provided a great deal
of insight into the wide range of information that can be extracted from faces. The
theory has contributed greatly to our understanding of the various problems with
different aspects of face recognition shown by brain-damaged patients. There is
empirical support for the different predictions, however the processes are unlikely
to be completely separate.
Two further types of visual agnosias include apperceptive agnosia and associative
agnosia; apperceptive is a greater deficit. The distinction between apperceptive and
associative agnosia accounts for some individual differences. However, it is
oversimplified to try to categorise into just apperceptive or associative agnosia. For
example, it is not easy to categorise integrative agnosics as having either
apperceptive or associative agnosia
Over to you
1. Outline and evaluate Bruce and Young’s theory of face recognition. (25 marks)
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