HR Certification Institute
Job Description
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Marketing Coordinator (New)
HR Certification Institute
Associate Specialist / Marketing
Marketing Manager
Non-exempt
Elizabeth Richards
04/2014
SUMMARY: The Marketing Coordinator is responsible for the coordination and administration of
the HR Certification Institute’s (the “Institute”) acquisition and retention programs, in alignment with
the Institute’s Strategic Plan, to build the business and promote the Institute and its products and
services. This position also coordinates activities related to the webinar program and internal staff
training. This position works collaboratively with members of the Institute’s marketing team, internal
partners, and external vendors to ensure a consistent, effective, and timely delivery of marketing
programs and initiatives.
ESSENTIAL FUNCTIONS:
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Coordinate activities and deliverables for the Institute’s acquisition campaigns in support of the
Marketing Manager and aligned with the strategic plan for the Institute and Marketing department.
Activities include but are not limited to data queries, content development, template creation, and
coordinating campaign calendars.
o Coordinate metrics and analysis with regards to acquisition campaign initiatives.
o Coordinate budget tracking and monitoring with regards to acquisition campaign initiatives.
o Work with research to develop, conduct and analyze surveys for acquisition campaigns.
o Coordinate the acquisition webinars including participant invitations and internal notifications.
o Develop and deliver internal staff training and educational activities in relation to acquisition
campaigns.
o Coordinate Blog Content for acquisition campaigns and maintain the publication calendar
Coordinate advertising and brand activities and deliverables for the Institute’s marketing strategy in
support of the Marketing Manager and aligned with the strategic plan for the Institute and
Marketing department.
o Coordinate testimonials and assist with integrating into advertising and collateral materials.
o Recommend new advertising opportunities, domestically and globally
o Coordinate metrics and analysis with regards to advertising and brand initiatives.
o Assist with monitoring and budgeting tracking with regards to advertising and brand initiatives.
Work collaboratively with all internal departments to continual improve operational effectiveness
and ensure seamless communication and service to certificants and prospects.
Work collaboratively within the marketing department to support cross-training and support for all
marketing initiatives.
Provide continuous process improvement recommendations to enhance program success and
ensure the Institute is participating in value-added activities.
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Other duties as assigned consistent with the goals of the HR Certification Institute.
SUPERVISORY RESPONSIBILITY: None
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
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Strong working knowledge of general marketing concepts and terminology
Strong Project Management skills
Strong analytical and organizational skills with attention to detail
Exceptional interpersonal skills, exhibits a positive attitude and a professional demeanor
Strong written and oral communication skills
Excellent presentation skills
Strong Microsoft Office Suite skills
Ability to work with creativity and flexibility in a fast paced environment
Ability to work independently as well as collaboratively with internal and external stakeholders
Ability to follow schedules and meet deadlines
Ability to create new processes and demonstrate sound judgment
EDUCATION & EXPERIENCE
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Bachelor’s Degree required; Marketing or related field preferred
3+ years relevant marketing experience, required
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Experience with marketing email software and web content management systems, highly desirable
Experience with marketing programs, highly desirable
Experience in a non-profit organization, desirable
PHYSICAL DEMANDS: The physical demands described here are representative of those that must
be met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT: The work environment characteristics described here are representative
of those an employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
TRAVEL: < 5%, dependent on business need
Acknowledged by:
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