Wall Street Journal Articles

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Mitchell Powers
CIT110
1/8/15
Wall Street Journal summary-week 1
Article 1- Nvidia Steps Up Attack on Smart Cars with Tegra X1 Super Chip, Jan 5, 2015
Summary: The Company Nvidia is known for its work with smartphones but smartphones is not
their latest target. Their latest target is cars, the companies latest mobile processor is the equivalent of a
room-sized supercomputer that is targeted for cars. Nvidia announced their new Tegra X1 in Las Vegas
at the Consumer Electronics show. The Tegra X1 has the capability to carry out over a trillion operations
per second. The article also talked about how the Tegra X1 will help with visual processing and it is said
that visual processing will be a big part of the cars in the future.
Relevance: The relevance of this article is that Nvidia is trying to put the power of a room sized
supercomputer in a car. In class we talked a little about how big supercomputers where when they first
were invented and know because technology is advancing people are able to put the power of a
supercomputer in to something small enough with applications to benefit cars.
Article 2- E Ink Gives Architects a Kind of E-Paint, Jan 6, 2015
Summary: E Ink is a company that is manly know for it technology that creates the text in ereaders in different devices like the kindle. However the company has come up with something new,
they are calling it the Prism. The prism is a new application that uses digital display technology, the
company’s director compares the new application to paint. Prism can be used by different companies,
airports, exhibits and a variety of different thing. It can essentially be used by any one and it allows a
different companies or other places to change what they have showing on their walls with little to no
cost. All they company has to do is program something else to show up, no more need to hire painters
or have to buy paint.
Relevance: This article is relevant to the class for a couple reason. For one the article talks about
how E INK has invented a new application that will chance how companies can advertise or draw people
in to their business by the new and different things they can put on the walls. The other reason is that
the article mentions that many digital display technologies consume a good amount of powers. However
the application Prism only uses power when a color would be changed. Showing how that with the
advancement of technology more power can be saved through different applications.
Article 3-Intel unveils Pocket-Size Computer That Plugs into TV’s, Jan 8, 2015
Summary: This Week in Las Vegas at the Consumer Electronics Show Intel came out with their
new plans for the future. Intel is coming out with a new tiny computer. This tiny computer can be
plugged in the HDMI port in the back of a computer. This will make it one of the smallest computers
ever made. Intel says the computer will include an Atom processor, Wi-Fi, 32 gigabytes of storage and a
slot for a SC card. They say it will cost about one hundred and forty nine dollars.
Relevance: This article is relevant to the class because is talking about making a new version of
one of the most important things we deal with in class (computers). In class we have learned about the
history of computers and how throughout the history computers have been getting smaller and smaller.
This article talks about making a computer that is almost as small as a Thumb Drive.
Mitchell Powers
CIT110
1/8/15
Nvidia Steps Up Attack on Smart Cars With Tegra
X1 Super Chip
ARTICLE

By DON CLARK
Nvidia CEO Jen-Hsun Huang at CES describes how its new chips will play a role in future cars.
Nvidia Corp.
Nvidia sa NVDA +3.79% ys its latest mobile processor offers the same performance as a room-sized
supercomputer. But the target the company is stressing is the car, not the smartphone.
The Silicon Valley chip maker announced its new Tegra X1 Sunday night, as the Consumer
Electronics Show in Las Vegas kicked off. Nvidia said the Tegra X1 can carry out more than a trillion
operations per second while drawing little electrical power. It didn’t stop there; Nvidia also unveiled
two specialized automotive computers powered by the new chip.
Jen-Hsun Huang, Nvidia’s CEO, said such devices will be essential to allow cars to see their
surroundings, provide warnings to driver and ultimately drive themselves.
“There will be more computing horsepower inside a car than anything you have today,” Huang said
at a CES press event.
Nvidia up to now has been best known for chips called GPUs, for graphics processing units, that
render images in videogames. That same kind of circuitry, however, has increasingly been used for
other kinds of scientific computing tasks.
Mitchell Powers
CIT110
1/8/15
The Tegra X1, besides the company’s Maxwell GPU, has eight standard processors based on
designs licensed by ARM Holdings. It will begin appearing in the first half of the year, Nvidia said.
One of the car computers that uses the chip, called the Drive CX, is mainly targeted at relatively
near-term tasks like new digital cockpits with ultra-realistic 3D graphics. The other, the Drive PX, is
designed as a platform for developing auto-pilot capabilities.
Huang said the Drive PX can process video from up to 12 high-definition video cameras to help
create a 360-degree view around the car. The company showed a series of demos of how objects,
signs, specific kinds of cars and people–including those partially hidden–can be identified for drivers.
It also showed how a car could autonomously navigate around a parking lot and park itself.
Besides the hardware, Nvidia is supplying programming tools and other software to help auto
designers exploit the new hardware. Car makers are keen on making sure that they can carry
forward software from generation to generation of vehicle.
”The car of the future is going to become a software-defined car,” Huang said.
One of Nvidia’s closest partners in the auto market is Audi. Ricky Hudi, an executive vice president
of electronics development for the German auto maker, appeared with Huang on stage and stressed
how much visual processing technology and high resolution images are going to be required in
future cars. “That means pixels, pixels, pixels, pixels,” he said.
Processing pixels, of course, is Nvidia’s stock in trade. “Anybody who needs more pixels is just
music to my ears,” Huang said.
Web source: http://blogs.wsj.com/digits/2015/01/05/nvidia-steps-up-attack-on-smart-cars-with-tegrax1-super-chip/?mod=ST1
Mitchell Powers
CIT110
1/8/15
E Ink Gives Architects a Kind of E-Paint

ARTICLE
By DON CLARK
E Ink’s CES display shows its new Prism technology for dynamically decorating walls and spaces.
E Ink
Many people know E Ink for providing technology that creates the text in e-readers
likeAmazon.com 's AMZN +0.68% Kindle. Now the Taiwan-based company is moving beyond
displays for authors to the world of architects.
E Ink is using the Consumer Electronics Show to launch Prism, a new application of its technology
to decorate company walls, commercial exhibits, airport terminals and other spaces. Think of flat,
sign-like surfaces composed of a collection of polygons or other shapes. Those shapes can
individually switch on to show colors, creating shifting patterns that are a bit like a simple abstract
painting.
Giovanni Mancini, the company’s director of product management, compares the applications to
paint. When decorating a wall the old-fashioned way, he says, people choose their colors, apply the
paint and the effect remains static for a long period of time.
Mitchell Powers
CIT110
1/8/15
With Prism, the colors can be dynamic, changing at random, due to conscious programming or
external stimuli. “What E Ink is doing is taking pigments and controlling those pigments,” Mancini
says.
Digital display technology, of course, is much more dynamic. But it also consumes much more
power. Prism benefits from the same advantage that makes E Ink a popular choice for e-readers:
Power is only consumed when a page turns–or, in this case, when colors change on a wall.
Promoting Prism will be a different kind of task for the company. Instead of reaching out to dozens of
hardware companies, E Ink will be trying to attract thousands of architects, designers and other
professionals. Mancini says the response has been good so far. “There’s a lot of interest,” he says.
Web source: http://blogs.wsj.com/digits/2015/01/06/e-ink-gives-architects-a-kind-of-epaint/?mod=ST1
Intel Unveils Pocket-Size Computer That
Plugs into TVs

By DON CLARK
Intel’s Compute Stick, a tiny computer that connects to a Bluetooth keyboard/mouse and a video
monitor’s HDMI port.
Mitchell Powers
CIT110
1/8/15
Intel
Intel INTC +1.86% is known for its chips, but it also combines them into systems to be distributed to
customers for demonstration purposes. Now the Silicon Valley giant is taking a more unusual step:
developing a tiny computer it plans to sell directly.
The company used this week’s Consumer Electronics Show in Las Vegas, Nev., to disclose plans
for the Intel Compute Stick, a pocket-size device that plugs into the HDMI port on a TV or computer
monitor. The unit includes an Intel Atom processor, Wi-Fi, 32 gigabytes of storage and a slot to plug
in an SD card for further capacity.
Intel says a version for the device running Windows 8.1 will cost $149 and arrive by the end of the
first quarter. It plans to offer a Linux-based version for $89.
What’s it good for? The company points to scenarios where a big screen is a big help, like streaming
content from the Web such as video, movies, photos and digital signage. It also cites light
productivity, “thin-client” situations (where most of the computing gets done on the Web) and simple
videogames.
Note that the price tag does not include anything to control the Compute Stick. Intel expects users to
use a Bluetooth keyboard-mouse combination.
Intel is not the only company exploiting the HDMI port in new ways. One of the best-known
examples is Google 'sGOOGL +0.35% ChromeCast, which helps transfer content to screens but
relies on devices like smartphones and laptops to provide the processing.
Intel generally shies away from competing with the companies that buy its chips. But it is also trying
new strategies under Brian Krzanich, who took the CEO job in May 2013 and has pushed the
company into fields such as wearable devices.
Rick Doherty, a market researcher with Envisioneering Group, says Intel frequently winds up doing
90% of the engineering for its customers by creating circuit boards and prototypes. This time, he
said, the company decided not to rely on those companies to create the new product category.
“They are testing the waters,” Doherty said. “It’s one of the more interesting announcements at this
CES.”
Web source: http://blogs.wsj.com/digits/2015/01/08/intel-unveils-pocket-size-computer-that-plugsinto-tvs/?mod=ST1
Mitchell Powers
CIT110
1/8/15
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