OPPORTUNITY RECOGNITION UNIT
PROJECT GRADING RUBRIC
Based on what you have learned about ways to evaluate potential business opportunities, think of a unique business idea of your own. Use the New
Venture Analysis, SWOT Analysis, BE Analysis, and ROI Analysis to show why your idea would be successful. You may do this in any way: Prezi,
PowerPoint, Google Presentation, Google Doc, Word, etc. Here is how you will be graded:
3
New
Venture
Analysis
SWOT
Analysis
BE Analysis
The following are included:
a. Business Concept: explained
thoroughly
b. Product/Service Description:
product/service is thoroughly
described
c. Management Team: a strong team is
identified
d. Marketing: at least 3 items are listed
that could be used for marketing
e. Financials: a detailed list of costs and
revenues of the business are
identified
f. Outlook: the future outlook for this
business is thoroughly explained
A thorough SWOT analysis was
performed. All four areas were
addressed thoroughly and with great
detail to specifics. The SWOT analysis
was presented in a visually appealing
way.
In the BE analysis a thorough
identification & explanation was made
on all fixed costs, variable unit costs,
expected unit sales, and selling price per
unit. The break-even point is clear and
steps were presented as to how the
business can get there and beyond. The
BE analysis is presented in a visually
appealing, easy to read way.
2
1
The following are included:
a. Business Concept: explained
b. Product/Service Description:
product/service is described
c. Management Team: a team is
identified
d. Marketing: 2 items are listed that
could be used for marketing
e. Financials: costs and revenues of the
business are identified
f. Outlook: the future outlook for this
business is explained
At least 3 of the following are included:
a. Business Concept: explained
b. Product/Service Description:
product/service is described
c. Management Team: a team is
identified
d. Marketing: 2 items are listed that
could be used for marketing
e. Financials: costs and revenues of the
business are identified
f. Outlook: the future outlook for this
business is explained
A SWOT analysis was performed. All four
areas were addressed.
A partial SWOT analysis was performed.
Not all 4 areas were addressed
adequately.
In the BE analysis, identification &
explanation was made on fixed costs,
variable unit costs, expected unit sales,
and selling price per unit. The breakeven point was identified and steps
were presented as to how the business
can get there and beyond.
In the BE analysis, identification &
explanation was made on some fixed
costs, variable unit costs, expected unit
sales, and selling price per unit. The
break-even point was identified.
ROI
Analysis
Intellectual
Property
Total inflows and outflows for the first 5
years of the business were calculated
and the reasons behind the calculations
were explained thoroughly and
realistically. The ROI formula was used
correctly to reflect the
success/struggles/loss of the business
during the first 5 years. All numbers
were realistic and made sense and
explained why were are what they are.
A plan is in place and thoroughly
explained about how to protect the
business idea. This includes any patent,
copyright, trademark, trade name, trade
secret that might need to be protect.
The reason protection is needed is
clearly explained.
Total inflows and outflows for the first 5
years of the business were calculated
and the reasons behind the calculations
were explained. The ROI formula was
used to reflect the
success/struggles/loss of the business
during the first 5 years. Most numbers
were realistic and made sense.
Total inflows and outflows for the first 5
years of the business were calculated.
The ROI formula was used.
A plan is in place about how to protect
the business idea. This includes any
patent, copyright, trademark, trade
name, trade secret that might need to
be protect.
There is no plan to protect the business
idea.
TOTAL SCORE
/15