We are inviting all Victorian secondary school
students to submit an idea for a logo that they
think celebrates diversity within Victorian schools.
One Team, One Goal - Celebrating
Diversity
The winning student will have their logo printed on
limited edition AFL Sherrin footballs and their
school will receive:
Logo competition (for secondary
students)
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ENTRY GUIDELINES AND TIPS
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The cultural, linguistic and religious diversity of Victoria is
reflected in its children and young people, teachers and
school communities.
A $5000 grant for their school to support
intercultural understanding activities
A football clinic, for their school run by
AFL Multicultural Ambassadors
50 tickets for use by their school at a
Multicultural Round football match
10 limited edition AFL Sherrin footballs
with the winning logo (1 for the student, 9
for the school)
Our diversity is one of our strengths and it is important that we celebrate diversity within our schools and
broader community.
We should all recognise and value the cultural backgrounds of others and promote an open and tolerant
attitude towards different cultures, religions and world views.
This competition gives students the opportunity to appreciate and understand different cultures, and
engage in respectful and positive discussions around diversity.
The challenge for entrants is to create a logo that reflects the goal of the competition: to encourage fellow
children and young people, families and other members of the community to understand and appreciate
each other’s cultural backgrounds.
You can be as creative as you want, but your logo must reflect at least one of the following key themes:
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Multiculturalism
Teamwork
Diversity
Respect
Here are some further suggested topics to consider:
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AFL Football
Celebration
Community
Understanding
Tolerance
Positivity
Overcoming Prejudice
Heritage
We are all diverse people
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A perspective on the lives of others
around you as well as around the world
Celebrating differences, as well as
common interests, helps unite and
educate us
Pride for the diversity of our own culture
Diversity makes the world go round
Appreciation for other cultures
Knowledge is the key to tolerance
For further information and inspiration for poster and logo designs visit the Immigration Museum website:
http://museumvictoria.com.au/immigrationmuseum/
Things you should know about cultural diversity
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Everyone has a culture. Cultural diversity is the result of all of us being together – we are
diverse. There is not a ‘norm’ and ‘others’.
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Cultural diversity extends beyond the visible traits of language, religion, food, customs and
behaviours, into beliefs, traditions, the roles people play and attitudes that cannot be seen.
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There are many commonalities between cultures, as well as diversity.
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“One Team, One Goal” is about all Victorians sharing a positive view of diversity and uniting
together to build a harmonious society.
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We need to take time to understand the complexities and difficulties that cultural diversity can
bring, but focus on the positives and the commonalities.
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In Victoria it is against the law to discriminate against or vilify a person or group of people because
of their race or religion (Racial and Religious Tolerance Act 2001).
The DEECD website has further information on intercultural understanding, diversity and respect,
go to:
http://www.education.vic.gov.au/school/teachers/support/pages/multilearnteach.aspx
AFL is the most popular sport in Victoria, and has a unique ability to bring people together regardless of
their cultural background.
The AFL is a leader in promoting multiculturalism in schools and in the community, and has many wellknown programs supporting diversity, including:
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Indigenous Round (and Dreamtime at the ‘G)
Multicultural Round
International Cup
Australia Post AFL Multicultural Program (including player ambassadors)
The AFL Community website has more information about their programs. See,
http://aflcommunityclub.com.au/index.php?id=605
Tips for developing a great logo
The winning logo will be printed on to limited edition AFL Sherrin footballs – the same balls used in AFL
matches. To create a logo that sends a message, it needs to be simple, eye-catching and easy to
understand.
A good logo should get people thinking about the logo’s message.
Here are our tips on creating a memorable and effective logo:
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Simplicity is king! Footballs travel fast so people won’t have a lot of time to see your logo. Some
of the best logos are really simple – have a think about some easily recognisable logos and ask
why they work so well. Too much detail could overwhelm or confuse the audience.
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Nothing we’ve ever seen before. A good logo never gets confused with anything else – it should
be unique and not look like other well-known logos.
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Bold fonts. If your logo has text, use a good, strong font – think of the Coca Cola logo, or the
Victorian Government’s Bully Stoppers logo.
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Footballs are small! This logo will be printed on an AFL football – have a look at the image below
to see how big the logo can be. One panel on a football is not very big so keep it simple – too
much detail in the logo will make it hard to understand.
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Less is more. The logo can have a maximum of four colours – but ask yourself if you need to use
that many. Remember – the football itself is red, so any blank spaces will be red.
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A logo for every occasion. The logo should be versatile enough to be used in a range of ways –
it will be printed on a football, but it should also be suited for being used in a poster, or on the
Internet.
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It’s all about the theme. Use the theme One Team, One Goal – Celebrating Diversity as your
big idea to focus on. Audiences won’t remember a logo that doesn’t gain their attention at first
glance. You need to make it easy for them with eye capturing artwork.
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Use of colour. Make sure the colours work together – it should be nice to look at.
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Use your imagination and learn by example. One of the best ways to learn how to craft
successful logos is to study what's out there. Think about some popular logos – cars are a great
place to start. What about banks, or items at the supermarket? Which ones stand out to you?
Search the internet for popular logos and see which ones catch your attention. Which logos attract
your eyes? Which logos are forgettable? Sometimes you can learn as much, if not more, from bad
examples as you can from good ones.
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Provide a rationale. In 70 words or less provide a clear rationale explaining how your logo reflects
your chosen theme. You need to make sure that the information you are writing about is both clear
and interesting. As long as the key points you need to convey to your readers have been included,
you can make it as short as you like. If your logo has text, please include the name of the
font(s) you use.
Logo specifications
Size of logo:
Maximum of 8cm (height) by 22cm (width) – must be landscape
File format:
An EPS file is preferable, you can also upload in JPEG and GIF formats
File size:
Maximum: 2MB
(Make sure your image is not pixelated before uploading)
Logos can be created in several ways – you can create your logo by designing it on a computer, or by
hand drawing. The final logo needs to be designed on computer software and submitted as a JPEG. Use
of technology will of course depend on accessibility. If you are creating your artwork by painting or drawing
you can take a photo and upload it in the appropriate formats. The winning logo will be recreated by a
professional graphic designer in the correct format to be printed on footballs.
Judging criteria and process
While originality is encouraged, the judges will look at whether the logo reflects the competition message:
One Team, One Goal – Celebrating Diversity.
Entries will be judged according to the following criteria by the panel:
1. Conveying the One Team, One Goal – Celebrating Diversity message – logo design must
reflect this message. Logos reflecting one or more of the listed key themes will be viewed
favourably.
2. Appeal – overall appeal to the audience.
3. Usability and effectiveness – whether the logo is practical to represent a government awareness
campaign. Also whether the logo is practical for printing on an AFL football.
4. Creativity – Is there creative use of materials / technique that represents one or more of the key
themes. Does the student demonstrate knowledge of cultural diversity?
5. Adherence to Terms and Conditions – must comply with the competition Terms and Conditions.
Winners will be contacted by telephone and/or email prior to being listed on the Departmental website from
June 2014.