Internal/External Communication Verbiage
Tag Line:
“Distinctive Real Estate”
“Distinctive’ Defined:
Distinctive means “possessing characteristics that distinguish from all others”. The word is more
than our tagline. It embodies the values we hold dear – those characteristics that are unique in
real estate representation.
Distinctive is not a price point or a zip code. It is the standard to which we hold ourselves.
Distinctive is the discipline, experience, and execution to deliver a first-class experience with
every client. We remain distinctive by affiliating with real estate professionals who are
committed to delivering superior service, high productivity, and an unparalleled level of
personal responsibility.
Mission Statement (External):
Amherst Madison will always be distinctive and exist to support our agents in building
successful businesses and fulfilling lives, while being a force of positive change in the
communities we serve.
Mission Statement (Internal):
Amherst Madison adheres to the doctrine of Continuous Improvement. It is our pursuit to
become the most productive and identifiable real estate brand in the United States. We are
committed to our agents’ success and will continuously strive for every competitive advantage
to keep them at the forefront of their Field. We believe that our “greatness” is directly related
to the difference we can make in the world; therefore, we will always be involved in the
communities we serve through charitable activities.
Copyright © 2013 AMHERST MADISON. All Rights Reserved REV. 03/15/14
Company Description (External)
Amherst Madison represents the highest standards of service in the real estate industry. Their
success comes from a culture of personal integrity, a strict code of business practices, proven
track record in all price ranges, and an unwavering commitment to their clients and community.
The company’s unique business model and systems are based on a core belief that they exist to
support their agents, and are devoted to providing a “world-class” branding platform, superior
productivity tools, and a supportive culture centered on personal accountability.
Amherst Madison’s documented “career path” and profit-sharing plan encourages all agents to
become vested in their own success, and is a key element of the company’s fast growth. With a
passion for the communities in which they live and work, Amherst Madison agents are proud to
“give back” by affiliating and supporting numerous charitable and non-profit organizations.
Company Description (Internal):
Amherst Madison is a brand-centric, financially strong, and scalable real estate brokerage
model that lives by the doctrine of continuous improvement. The company partners with likeminded professionals who work full time in real estate, share a passion for the industry, and are
committed to making a difference in their communities. Amherst Madison believes that a
company is only as strong as the people who are its foundation.
The company’s values make Amherst Madison an experience that is unique to the real estate
industry. It is their philosophy, and then the discipline to see it through, which drives Amherst
Madison’s evolving uniqueness in all areas of their business platform and brokerage operations.
Core Values:
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We will hold each other Accountable to Excellence
We will be Personably Responsible
We will provide Value to those we serve
We will Continuously Improve both our Businesses and our Lives
We will operate in a Financially Sustainable manner
We will Serve our communities
We will Give Back to those in Need
We will be Efficient in our operations at all times
Copyright © 2013 AMHERST MADISON. All Rights Reserved REV. 03/15/14
Core Commitments
Maintain Image –High quality will be mandated at every level to ensure that our image is
protected. We adhere to formal standards and provide our Agents the necessary materials and
support features to make certain anything with our name attached stands apart from the rest.
Build Brand - We place our Partners and Associates at the core of all we do, as they are the
reason for our existence. We demonstrate our appreciation by providing superior career
experiences, a welcoming environment, great economic model, and business systems designed
specifically to help them remain productive and ensuring of success.
Maximize Process - We believe excellence in the execution of the process will drive the results
that truly differentiate us from our competitors. We relentlessly analyze our processes and
pursue improvement, while celebrating our successes and learning from our mistakes. We
always operate our business ethically and hold ourselves to high standards of fairness and
integrity. We believe in being individually accountable and collectively responsible.
Focus on Strategy - We know that a team of well-trained individuals working together in an
environment that fosters respect and drives high levels of engagement is essential to our
continued success. We are a “learning organization” that aims to anticipate and respond to
changing needs through constant evolution and innovation. We strive continually to improve.
Stay accountable- We give back to our communities. We take seriously the responsibilities that
come with being a leader. We help those we service to build better communities, support
charities, and leverage relationships and resources to help make the world a better place.
Copyright © 2013 AMHERST MADISON. All Rights Reserved REV. 03/15/14