Us Girls CLUB1+ Guidance Notes
November 2015
These guidance notes have been prepared to help you complete your Us Girls CLUB1+ application
and plan your activity programme and budget for 2016 (whether you are new to CLUB1 or an
existing deliverer). The guidance is based on the learning gathered from existing CLUB1
programmes. Please read these notes before you complete your application and plan.
We appreciate there is a lot of information in here for a relatively small amount of money. Us Girls
CLUB1+ however is a very important programme and we have spent a significant amount of time
trying to understand the complexities of the programme. The learning we have gained so far from
CLUB1 has been very valuable and so we have been produced this guidance note to help you better
understand the programme and the various components within it before choosing to apply.
What is CLUB1?
National sports participation data consistently shows that the most popular activities amongst adults
and young people throughout life are typically ‘solo’/ individual activities such as going to the gym,
swimming, running and cycling.
To help young people from disadvantaged areas to gain experience, knowledge, skills and
confidence in these activities, StreetGames – through the Sport England funded Doorstep Sport Club
programme has set up a network of 200 CLUB1 initiatives.
In order to help address the imbalance in gender sports participation, this round focusses attention
onto female only clubs, specifically those young women who are currently ‘in-active’ (those who
have not participated in any sport or exercise in the previous 4 weeks).
Therefore we are looking for 20 new Us Girls CLUB1s to join the programme in 2016 for this unique
funding round.
When delivering a sports or physical activity programme to young women, the delivery may differ to
that of a mixed programme. In order to support you with this, we have created specific Us Girls
CLUB1+ incentives, merchandise and marketing toolkits. You may also wish to think about how your
Us Girls CLUB1+ programme can link to and benefit from the national This Girl Can Campaign.
StreetGames ‘Us Girls’ programme is here to support your delivery programme.
Why CrowdFunding
Why Crowdfunding?
Crowdfunding is the practice of funding a project or venture by raising monetary contributions from
a large number of people, typically via the internet. Crowdfunding is a form of alternative finance,
which has emerged outside of the traditional financial system. StreetGames as an organisation is
committed to understanding more about how Crowdfunding in the Community Sport Sector can
make a real difference to local fundraising.
We are looking for 20 organisations to join us in piloting an approach to raise funds to support local
sport programmes. In a climate where the sector can rely less and less on public sector /lottery funding, it is important that we look at alternative approaches to fundraising.
For this programme we are partnering with CrowdfunderUK (www.crowdfunder.co.uk) the UKs largest crowdfunding platform. They are experts in helping organisations make their idea a reality
by raising money through online projects and campaigns. Thousands of people have used Crowdfunder to successfully raise funds from the community around them.
Crowdfunder enables individuals to setup crowdfunding projects, create a crowd and collect payments from backers.
What is Us Girls?
Us Girls is StreetGames women and girls programme, designed to increase and sustain young
women’s participation in sport and physical activity in some of the most disadvantaged
communities. We aim to tackle the gender gap in sport by delivering programmes that are delivered
at the right time, for the right price, in the right place and importantly in the right style. Through
learning and insight from the Us Girls programme, and by looking at motivations and addressing
barriers, we have developed a number of tools and have a wide range of knowledge to support
organisations wishing to deliver sport and physical activity to young women.
To read more about the Us Girls programme please visit www.usgirls.org.uk
Guidance Note 1: For organisations that are already delivering/delivered CLUB1
This Us Girls CLUB1+ initiative is a new exciting opportunity, one which can be applied for whether
you have previously delivered CLUB1 or not.
This phase of CLUB1 is looking to specifically target in-active young women, and should be targeted
at a new group of females who are predominantly not participating
Those who are currently delivering, please continue to do so!
Baseline participant survey – Before your delivery starts we will be asking you to give out a sample
of baseline participant surveys to young women to find out current activity levels, attitudes,
knowledge and confidence levels towards being physically active.
Guidance Note 2: Aims of the Us Girls CLUB1+ programme
Us Girls CLUB1+ aims to give 14-25 year old young women living in disadvantaged areas the
opportunity to take part in solo activities1. Initially this is likely to be as part of a group, but with
progression to connect young women to opportunities in their local area e.g. to enable them to
make use of local facilities independently. Us girls CLUB1+ creates opportunities for a supported
progression from a young women’s experience of sport at a StreetGames session to preparing them
to be active independently - contributing to creating a ‘Sporting Habit for Life’.
The Us Girls CLUB1+ programme aims to attract the in-active and those young women that are not
interested in taking part in team sports. This particular programme is also focusing on girls who are
currently inactive
The definition of inactive is: “anyone who has participated in less than 30 minutes' exercise in the
past four weeks. If your project's participants are under 16, they are regarded as inactive if they
have NOT have taken part in at least 30 minutes of exercise in the last four weeks, over and above
statutory PE lessons in school"
1
A solo activity is any activity that an individual can take part in independently without having to go to an organised session or having to rely on other people e.g. going to the gym, fitness session, running, cycling, swimming, etc. 1v1 activities
are not classed as solo sports.
Guidance Note 3 How the CrowdFunding Strand will work
This Us Girls Club1+ will be piloting a new approach to fund raising using Crowdfunding.
StreetGames have partnered with Crowdfunder, the UKs largest crowdfunding platform (www.crowdfunder.co.uk). Crowdfunder will help projects reach their funding target utilising
its innovative online platform. In addition Streetgames project owners will have access to a crowdfunding coach, crowdfunding hints and tips as well as marketing and promotional support.
A key aim of the pilot is to fully understand how we can raise money through the power of the
crowd, increase the options for funding and sustaining local doorstep sport and ultimately reduce
the reliance on traditional sources of public money as the levels available are likely to drop in the
next period.
To be a part of the Us Girls Club1 + programme you will need to commit to raise funds locally to help
to support the programme delivery using the Crowdfunding support.
We will support you intensively with this work through the development of a local online campaign
page, the identification of a crowdfunding coach and tips and hints along the way
In this pilot phase the process will work as follows:
a.
In addition to the £1300 delivery money a “start up” contribution of £200 will be placed into
your local Crowdfunder account. The fundraising target per organisation is £500 (this will not be
communicated publically on the crowdfunding page).
b.
The £500 fundraising amount will be used to fund the rewards and incentives for your Club 1+
programme.
c.
You will receive your initial merchandise pack at the start of the programme, and this will notionally be your £200 start up amount i.e. your £200 will be in the form of merchandise.
d.
As you continue to raise funds this will be to used contribute to the ongoing rewards and incentives associated with your programme. Any additional funding raised above the £500 will reduced the delivery fund grant, therefore reducing the reliance on public funding
e.
You will have to use the money raised to fund ongoing rewards available
through StreetGames.
f.
You will receive your rewards and incentives in line with the amount of money your project
raises. You will receive a schedule that indicates what merchandise is available for every £100 of
funding raised.
Guidance Note 4: Number of Us Girls CLUB1+available & timescale
There are 20 Us Girls CLUB1+ initiatives available. Each organisation can apply for 1 club each.
Organisations must deliver a range of solo sport activities/opportunities for this group of young
women for a minimum of a four month period (in the period January 2016 – June 2016). It is
expected that project delivery will start in Jan 16.
Guidance Note 5: Delivery models/Stages of delivery
When thinking about how you are going to meet the aims of the programme detailed above, it is
recommended that you think carefully about the different ways in which the solo activities can be
delivered. Our experience to date suggests that a solo activity can be delivered in different ways
across 3 stages – the most appropriate stage can be determined by the ‘state of readiness’ of your
project and your young people:
-
Stage 1: Introducing solo activities into your/their project so young women take part in a solo activity but as a group, at a venue that is comfortable and familiar to them
- Stage 2: Taking the young women as a group, out of the project to take part in solo activities
in the community (or visit a venue in which they can do solo activity), perhaps at a facility/leisure centre that is unfamiliar to them
- Stage 3: Putting mechanisms in place to support the young people to be active independently.
You may choose to deliver activity across all of these stages – the aim is to move young women
through the CLUB1 journey, from stage 1 to 2 to 3.
Stage 1 Group sessions of solo
activity within your/their existing
project venue
Stage 2 Group visits to solo
activities within the local
community
Stage 3 Supporting individuals
to be active independently
Are you:
- delivering mainly team sports at present
- delivering/promoting, only a narrow range
of solo activities at present
- wanting to attract new young people
- a small organisation with limited access to,
and control over, other provision
- best off creating solo activity yourself
initially.
Are you:
- working with young women that
are confident enough to venture
into a community setting as a group
- clear of the demand for the
activities you want to expose your
young women to
- confident that the venues and
activities you are visiting are ‘ready’
to receive your young women
Are you:
- In an area where there is a range of
activities/facilities that are accessible
to young women at the right price
- working with young women that have
a desire to access these activities/
facilities
- working with young women with the
required confidence and knowledge to
be able to participate independently
either on their own or with friends
- in a position to negotiate discounts for
your young women.
Action
Action
Introduce solo sports offer to your
/their group of new women and girls.
Things to consider re CLUB1 aims:
- CLUB1 activity should be as well as,
not instead of, existing activity
- The young people should be able to
keep on doing the ‘new’ solo activity
once it’s been introduced to them –
either as part of their project or in the
community
- Think about how you develop the
skills of the young people to access
opportunities outside of the project.
Action
Arrange for your young people as
a group (small or large) to take
part in a solo sport activity or a
range of different solo activities in
the local community.
Things to consider re CLUB1
aims:
- Can your young people carry on
the involvement after the visit?
- What are the barriers that need
to be overcome to ensure that
the young women have the
chance to take part again?
Develop a local process/system
whereby young women who are
ready can be active independently.
Things to consider re CLUB1 aims:
- Would the leisure facilities in your
area welcome your young women
& be able to offer them affordable
access long term?
- Are you able to provide your
young women with support and
advice to be active independently?
- Do you understand all the barriers
young women face?
Nb. Activities funded through the CLUB1 programme must be in addition to what is already being delivered, not instead of.
The diagram below attempts to illustrate the different stages of delivery to be considered when
planning your Us Girls CLUB1+ programme – remember, the aim is to move young women through
the CLUB1 journey, from stage 1 to 2 to 3 but this will depend on their readiness to be active independently.
The above 3 stages are not mutually exclusive. We are not expecting CLUB1 initiatives to fit neatly
into these categories and indeed your CLUB1 plan may span across all of these. However:
Learning from Phase 1 suggests that:

Introducing solo activities into your project initially, works well when the young people are
fairly new to sport, the group of young people haven’t been together very long or the young
people are not confident enough/not yet ’ready’ to take part in solo activities outside of a
venue in which they feel comfortable

Group visits to local facilities/opportunities in the community is a fantastic way to:
o
Make the young people aware of facilities/opportunities that are available to them
in their local area
o
Expose young people to environments in which they may not be familiar with and
may not have the confidence to use/go to on their own
o
Develop and strengthen social groupings to help creative supportive friendship
groups.

A mixture of Stage 1 and Stage 2 activity works well

Stage 3 only really works when the young people have been supported through Stages 1 and
2. i.e. it is unlikely that an application for a new club will be successful if you only plan to deliver a Stage 3 model.
In the accompanying ‘How to Guide’ we have provided some examples of the type of solo activities/
group visits that you may wish to deliver (or facilitate the delivery of). These are just ideas and you
may wish to plan your own solo activities that best reflect the stage at which your project is at and
to best meet the needs of your young women – consultation is key!
When planning your Us Girls CLUB1+ programme, you may wish to consider the following:
1. Activities and support that exposes the young women to situations that they may not
have previously experienced in order to build their awareness, knowledge, skills and
confidence of solo sports (e.g. visits to leisure centres and places they are not familiar with)
Please be aware that as previously “inactives” this journey needs to be both supported and
implemented as and when the girls are ready
2. Activities and support to allow the young women to actually take part in solo sports – it is
important to understand what solo sports young women want to take part in and why –
consider the readiness of the young person to be able to get involved in a new experience &
whether it is best introduced as a group activity initially e.g. gym, fitness, run, bike, swim.
3. Visits to local sporting events are a useful way of rewarding young people for maintaining
an active involvement in CLUB1 and to help motivate and inspire.
You may choose to deliver a wide range of activities in order to expose the young women to a
variety of activity choices, help them find what they like best and cater for different individual
preferences OR You may wish to focus on a smaller number of activities, as you are clear about what
the young people want and deliver them more than once to help reinforce their exposure to that
activity.
Guidance note 6: Identifying groups of young women and girls.
In order to run an Us Girls CLUB1+ initiative, you (or your identified delivery partner) must have a
pre-existing group of young women to work with e.g. young women who already meet in a social
context such as at a youth group, students from a particular college course, local faith groups, young
mums groups etc. The young women could also be attending your DSC sporadically or not taking
part in the sporting offer You may want to refer to the Us Girls How To Guide titled ‘How To Reach
and Engage with Young Women’.. This can be found on the CLUB1 webpage.
We do understand that you may have an existing relationship with a group of young women within a
sporting context and we appreciate that these girls may want to be included in this Us Girls CLUB1
initiative. We are happy for a small proportion of these young women to be included in your Us Girls
CLUB1+ , however our main focus is on in-active young women. Read the recently produced “How
to understand the impact of girls friendship groups on sports participation.”
The group of young women you intend to work with must be identified at application stage.
We would expect either you or the partner organisation you intend to work with to have an existing
relationship with this group or the young people within it.
It is not the intention that you will have to go out looking for new young people (they should already
exist as a group) although the nature of the programme means that new participants may be
attracted to your CLUB1. If you are looking to attract additional participants to your CLUB1 (i.e. those
not part of the group) please indicate how you are expecting to recruit them.
Learning from existing CLUB1 initiatives identified that those who used open recruitment as the
method to engage with participants, found it much more difficult and time consuming to attract and
sign young people up to the programme than those who worked with an existing group.
.
KPIs
Projects delivering an Us Girls CLUB1+ initiatives have a target to involve 15 inactive young women
aged 14-25 from disadvantaged areas to take part in the programme, and as a guide:

Have ‘contact’ with 5 young people on 5 or more occasions
A contact could be an attendance at a session, taking part in a group visit or a stamp on their CLUB1
loyalty card. Each CLUB1 initiative will assign one CLUB1 Promoter (see below).
Monitoring requirements - The Us Girls CLUB1+ programme is an initiative within the DSC programme, therefore there is a monitoring and evaluation requirement. Each organisation delivering
Us Girls CLUB1+ must provide participation data on a quarterly basis as a minimum. If your application is successful, more information will be provided in the Us Girls CLUB1+ Toolkit.
Participating organisations will also be required to complete a baseline and follow up survey with a
sample of participants to assess changes in activity levels, attitudes and knowledge in relation to solo
activities as a result of being part of the CLUB1 programme.
Guidance note 7: Identifying an Us Girls CLUB1+ Promoter
Each Us Girls CLUB1+ initiative will identify a CLUB1 Promoter whose role is to activate and expand
their social network to motivate and support other young people to get involved (& stay involved) in
the programme.
Learning from Phase 1 suggests that CLUB1 Promoters are a crucial part of the programme and are
key to engaging with and motivating CLUB1 participants. The CLUB1 Promoters role is to interact
with other young people involved in the programme primarily through online social networks such
as Facebook, Instagram and Twitter but also via offline methods.
The CLUB1 Promoter will ideally be a young women that the participants can relate to – they could
be part of the identified target group but do not necessarily need to be. An organisation may identify
a StreetGames Young Adviser or Young Volunteer to fulfil this role and where this is the case links
will be made to ensure that the Young Adviser or Volunteer has either a key supporting role or an
activation role also.
The CLUB1 Promoter ideally will be someone who is:

Savvy with social media – particular Facebook, Twitter and Instagram (some or all of these
social media platforms)

Able to motivate and inspire the group of young women to get involved with CLUB1 activities and be active in their own time eg through setting challenges, promoting and implementing the CLUB1 rewards & incentives programme, creating motivational ‘chat’ between
group members etc

Personable and well respected by others

Passionate about helping other young women to find their own way in sport.
The Promoter will be provided with a toolkit containing handy hints, tips, guidance and suggested
content to be used on social media to ensure the type and tone of messaging is fun, quirky, youthful
and safe. The CLUB1 Promoter will be provided with a CLUB1 Promoter hoodie as a thank you and to
make them identifiable to the rest of the group. (If you anticipate identifying more than one Club1
Promoter for your group please provide this information in the relevant section of the Activity Plan.
Please build in an additional cost of £10 in your budget to cover a branded hoodie for any additional
Club1 Promoters).
Part of the role of the Project Leader is to ensure that the CLUB1 Promoter fully understands the
aims and objectives of the CLUB1 programme and support them where possible. For each CLUB1
initiative, we are looking for the CLUB1 Promoter to be identified at application stage and a brief
paragraph provided about them and their suitability for the role (based on the above).
Learning from Phase 1:

CLUB1 Promoters are a vital part of the programme and shouldn’t be seen as an optional extra

The CLUB1 Promoter role can be very varied ranging from social media interaction, consulting with young people about their activity interests, programme development, recruitment,
completing registers, signing loyalty cards, supporting booking of classes and delivery of activity and lots in between. Clubs tended to adapt the CLUB1 Promoter role to meet the needs
of their programme

Interaction with participants occurs via various methods – via social media, text, Whatsapp,
as well as through face to face contact

Promoters have tackled social media in many different ways but Facebook appears to be the
most effective platform for interaction with and between participants. Twitter and Instagram have been effective for promoting CLUB1 sessions/activity but less so to generate interaction

The CLUB1 Promoter model does not work as well with open recruitment or where an organisation just delivers a Stage 3 model (hence the earlier guidance re identifying a group to
work with and delivery models).
StreetGames intends to further develop the interaction between CLUB1 providers in the future – via
social media and national get togethers.
Guidance note 8: Motivating and supporting young people to take part and stay active
We have designed an Us Girls CLUB1+ Rewards and Incentive Scheme to help projects motivate
young people to take part in the programme and be active in their own time. The toolkit you will
receive, if successful, will provide more information but in essence the scheme works similar to a
Costa Coffee card where a young person takes part in a certain number of activities then they get a
reward. As well as acting as an incentive, the cards also act as a way for the young person to track
their activity.
Successful organisations will be committed to training and briefing all coaches, leaders and workers
in the overall vision and aims of Us Girls CLUB1+ to ensure they are able to provide ongoing support
and motivation for the young people. Successful organisations will also have a committed project
leader who ensures that the CLUB1 Promoter also fully understands the aims and objectives of the
programme and is equipped to motivate and encourage young people to take part, stay involved and
be active in their own time.
A strong application will explain how participants will be encouraged and motivated to get and stay
active as part of the CLUB1 programme and independently.
Learning from Phase 1 suggests that:

Young people like to work towards a reward

Clubs have found the incentive scheme very useful but have tailored it to meet their own
needs

The CLUB1 rewards (kit) is valuable to make the young people feel part of something

The CLUB1 rewards and incentives scheme does not work well where an organisation just
delivers a Stage 3 model, as there is little contact with individual participants (hence the earlier guidance).
Guidance note 9: Pricing policies & working in partnership with your local leisure provider
During the period of Us Girls CLUB1+ delivery we are looking for projects to remove or significantly
reduce the financial barrier to participation, which for some young women is a key factor that deters
them from using their local leisure centre or other community facility. If Us Girls CLUB1+ delivery is
going to have a long-term impact on participation opportunities for these young people, it is vital
that access to leisure facilities continues to be affordable beyond the period of CLUB1 delivery. Research carried out by StreetGames suggests that, as a minimum, this sort of affordable offer should
provide young people with access to activities such as swimming and gym/fitness suites for no more
than £2 a visit and be available on a casual basis (i.e. pay and play) rather than through direct debit
arrangements - which many young people from-low income backgrounds are reluctant to/can’t afford to enter into. Ideally this offer would also include discounted access to scheduled classes. In
your application please demonstrate how your pricing policy does, or will, provide young people
with affordable opportunities to participate.
It is important to ensure that organisations involved in the Us Girls CLUB1+ programme have support
within their local area i.e. Leisure Centres or other facilities that could facilitate solo sport activities
for individuals or within a group. This will help with both programme delivery and may even help to
influence the pricing policies for disadvantaged young people to help the transition from DSC to Leisure Centre provision.
If you are not the leisure provider, you may want to consider having a discussion with your local leisure facility provider about the following:
-
-
A concessionary membership / reduced rates for the scheme
Offering limited period discounts to Us Girls CLUB1+ participants – the Us Girls CLUB1
branded membership cards/activity trackers could be used to confirm qualification for discount at payment point
Using some of your Us Girls CLUB1+ funding to help to subsidise discounted leisure cards for
your participants
Whether they have people who work at the centre or are frequent uses of their leisure centre that could come and to speak to your young women about what is on offer and/or deliver taster sessions.
If you are a leisure provider please see supplementary guidance at the end of this pack.
Guidance note 10: Staffing resources
There must already be some staffing resource in place to support the project. The expense for an
existing coach/leader who then works on the CLUB1 project can only be eligible when the new
CLUB1 duties are additional to their existing role ie funding cannot be given to gain money for a role
that already exists. This is not providing additional activity – it is replacing activity. In a practical
sense projects can make a case for the member of staff doing more than they did originally – it is an
extra task and therefore eligible to be funded. NB. Activities funded through the CLUB1 programme
must be in addition to what is already being delivered, not instead of.
We encourage working in partnership with other local delivery partners to help deliver your CLUB1
programme.
Guidance note 11: How to complete your CLUB1 activity plan
We have provided you with a template (see separate excel spreadsheet – downloadable via the
application form) to help you complete your CLUB1 activity plan and budget form. You will have to
download the activity plan from the application form, save it on your desktop, complete the
information and upload it back on to the system. This guidance and the accompanying ‘how to’
guide will help you complete you plan.

You must prepare an activity plan for 2015/16 for each CLUB1 you want to deliver

Please enter a name for your Us Girls CLUB1+

For each CLUB1 you want to deliver, please identify what type/stage(s) of delivery you are
planning

For each CLUB1, please select from the dropdown the type of activity you plan to deliver
then in the second column provide a little more detail about what this will entail

When completing the budget, if you have more than one budget heading for each activity,
please list these on separate rows below. This will mean you will have to identify your next
activity on the subsequent free row.

Please provide the details for the CLUB1 Promoter(s)

The overall budget will be generated from the individual activity plans, however there is
room to add additional comments on the final tab

Please provide your bank details on the final tab, in order for us to isue payment if you are
successful

Only white sections on these forms are unlocked for entering your information.
Guidance note 12: How to complete your budget & plan to spend your £1,300/club
Organisations who submit a successful Us Girls CLUB1+ application will receive £1,300 per club. The
table below provides some guidance to help you complete your budget planning for your Us Girls
CLUB1+ initiative.
Item
Coaches/ Instructors
Explanatory Note
1. Paid no more than market rate
2. Existing staff where duties are clearly different/additional to existing work (see note
above)
3. Should have relevant qualifications in solo
activity
Club1 Stage of delivery
Stage 1.Establishing solo activity
programme
Stage 1 or 2 Establishing solo club
activity programme /beginning
group visits
Room/Facility Hire
1.
If your own facility, consider meeting this cost
yourself - ie don’t need Club1 funding
2. Pay no more than the market rate
Club1 could support you to access equipment that
you do not own/or have access to as part of your
regular programme of activities.
a. Club1 will fund the hire of minibuses to help
participants to access new opportunities.
b. Travel passes may be purchased but must not be
only used by set individuals. i.e. should be a pooled
resource
Lottery resources cannot be used to support an
individual –ie for personal gain
Stage 1 – establishing solo activity
programme
a. Club1 will fund entry fees to sports events ie race
entry fees, fitness events
Stage 2 - group solo activities
within the community
Equipment
Transport
Entry Fees
Stage 1 – establishing solo activity
programme
Stage 2 - group solo activities
within the community
Item
Explanatory Note
It would be worth considering subsidising these
costs rather than providing free access.
Club1 Stage of delivery
b. Club1 will fund in exceptional circumstances trips
to sporting events as a spectator – be mindful of
the cost
Lottery money cannot fund travel to any other
country.
Subsidised Passes /Access
to facilities
Rewards and Incentives
Monitoring and evaluation
Lottery funding is to increase sports participation
and funding trips to high cost events such as
premier league fixture is not an eligible expense
Club1 is aiming to encourage young people to
access local sport facilities. It is recognised that cost
is a barrier. It is envisaged that subsidised passes
may be purchased by Club1 programmes.
Projects are expected to utilise no more than 50%
of the total funding provided by StreetGames to
support subsidised access/free passes & must be
able to evidence and provide information on the
redemption of vouchers/passes.
Club1 will be providing a centrally funded rewards
and incentives programme - so it is anticipated that
minimal budget expenditure is needed
If you anticipate identifying more than one Club1
Promoter for your group, please build in an
additional cost of £10 in your budget to cover a
branded hoodie for any additional Club1 Promoters.
Staff time to collect and input data is an eligible
staff cost – if you feel you lack capacity – please
build in some resource
Stage 3 - Supporting Individuals to
be active independently
All stages 1-3
All stages
Supplementary Guidance for Leisure Trusts
Following the first phase of delivery of the CLUB1 programme StreetGames has carried out a review
of a number of pilot projects delivered through sport and recreation facilities operated by Leisure
Trusts. This additional guidance is based on the outcomes of that review and along with the generic
CLUB1 guidance is provided to support Leisure Trusts in the delivery of an effective project.
Based on the lessons learnt the following key areas of project delivery have been identified:







Planning and preparation
Local capacity
Engaging local partners
CLUB1 Promoter role
Taster activities and outreach sessions
Subsidised access/ free passes
Long term pricing policy
Planning and preparation
It is important that Leisure Trust staff leading on CLUB1 delivery have sufficient time and capacity to
identify a group(s) of young women to work with and to plan and prepare the activity programme
prior to delivery of the activity. This planning stage is required in order to put in place some of the
other key success factors outlined below, including engagement with local partners, appointment of
a CLUB1 Promoter and organisation of taster and outreach sessions. In setting the timescales for the
programme we have taken into account the need for project co-ordinators to have sufficient
planning and preparation time.
Local capacity
Ensuring sufficient planning and preparation time will also be determined by the capacity of local
Leisure Trust staff with a remit for sports development and or community outreach programmes.
Engaging local partners
It is obvious that the recruitment of young women from the target demographic is key to the success
of Us Girls CLUB1 delivery. This is most effectively achieved through creating partnerships with local
organisations that are already engaging with young women from the target age range and
background. This might be an existing StreetGames project, school, college, youth organisation,
community group, housing association or other relevant local partner. Applicants are expected to
demonstrate that they have already identified one or more groups of young people that will access
the activities on offer or have existing links with local partners that have existing groups of young
women to recruit participants from.
CLUB1 Promoter role
The CLUB1 Promoter role (described guidance note 6) is a key component of effective CLUB1
delivery, both in terms of participant recruitment and in providing young women with ongoing
support, and should not be seen as an optional extra. The recruitment of a young person to carry out
this role should be prioritised at the beginning of the project planning period and through
engagement with local partners. The experience from Phase 1 projects suggests that delaying
recruitment of a CLUB1 Promoter until the activity programme has started is less effective.
Taster activities and outreach sessions
To effectively engage new participants the programme must include some specific sport/exercise
sessions that provide young women with the opportunity to experience new activities in an
environment where they feel comfortable and relaxed. Ideally this will include taster sessions
delivered on an outreach basis in venues that young people are familiar with, as well as taster
sessions within the host leisure centre (ie Stage 1 and 2 delivery as explained in Guidance note 4).
Programme applicants are expected to utilise at least 50% of the total funding provided by
StreetGames to support this type of activity.
Subsidised access/free passes
Whilst we see the value of providing participants with passes and vouchers that provide free or
discounted access to existing activities and classes for the period of the project, we believe that this
should supplement the delivery of a programme of taster activity sessions/outreach work described
above. Programme applicants are expected to utilise no more than 50% of the total funding
provided by StreetGames to support subsidised access/free passes. Projects must also be able to
evidence and provide information on the redemption of vouchers/passes.
Long term pricing policy
During the period of CLUB1 delivery, individual projects will be expected to effectively remove or
significantly reduce the financial barrier to participation, which for some young people is a key factor
that deters them from using their local leisure centre. If CLUB1 delivery is going to have a long-term
impact on participation opportunities for these young people it is vital that access to the leisure
facility continues to be affordable beyond the period of CLUB1 delivery. Research carried out by
StreetGames suggests that as a minimum this sort of affordable offer should provide young people
with access to activities such as swimming and gym/fitness suites for no more than £2 a visit and be
available on a casual basis (i.e. pay and play) rather than through direct debit arrangements, which
many young people from-low income backgrounds are reluctant to enter into. Ideally this offer
would also include discounted access to scheduled classes. The application form asks you to
demonstrate how your pricing policy does, or will, provide young people with affordable
opportunities to participate in the longer term.
If you have any questions about your CLUB1 application please email CLUB1@streetgames.org or
contact one of the DSC team on 0161 707 0782.

For questions relating to the budget please contact: Emma.wilson@streetgames.org or
Declan.cavendish@streetgames.org

For questions relating to the application form or guidance notes please contact:
club1@streetgames.org or samantha.loveridge@streetgames.org

For questions relating to crowdfunding please contact: crowdfunding@streetgames.org

For questions relating to submitting CLUB1 data on to Views please contact:
Daniel.grice@streetgames.org or joe.keohane@streetgames.org.
Thank you and good luck!