S1. Pair-wise comparison matrix for criteria and priority vector of criteria (AHP) A B C D E F A 1.00 0.50 1.50 2.00 0.75 2.50 Paired Comparison Matrix B C D 2.00 0.67 0.50 1.00 0.33 0.25 3.00 1.00 0.75 4.00 1.33 1.00 1.50 0.50 0.38 5.00 1.67 1.25 E 1.33 0.67 2.00 2.67 1.00 3.33 F 0.40 0.20 0.60 0.80 0.30 1.00 A 0.1212 0.0606 0.1818 0.2424 0.0909 0.3030 B 0.1212 0.0606 0.1818 0.2424 0.0909 0.3030 Normalised Matrix C D 0.1212 0.1212 0.0606 0.0606 0.1818 0.1818 0.2424 0.2424 0.0909 0.0909 0.3030 0.3030 Priority vector E 0.1212 0.0606 0.1818 0.2424 0.0909 0.3030 F 0.1212 0.0606 0.1818 0.2424 0.0909 0.3030 0.1212 0.0606 0.1818 0.2424 0.0909 0.3030 λmax = 5.9999, CI = -1.2 x 10-6, CR = -7.69 x 10-6 < 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre, A: appearance, B: Taste and odour, C: consistency of appearance, D: Consistency in mouth, E: adhesiveness, F: General acceptability 44 S2. Pair-wise comparison matrix for appearance and priority vector for appearance (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 1.01 1.08 0.93 0.91 0.93 Paired Comparison Matrix V2 S1 S2 0.99 0.92 1.08 1.00 0.93 1.09 1.07 1.00 1.17 0.92 0.86 1.00 0.90 0.84 0.98 0.92 0.86 1.00 C1 1.10 1.12 1.19 1.02 1.00 1.03 C2 1.07 1.09 1.16 1.00 0.97 1.00 V1 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 V2 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 Normalised Matrix S1 S2 0.1704 0.1704 0.1728 0.1728 0.1849 0.1849 0.1583 0.1583 0.1547 0.1547 0.1588 0.1588 Priority vector C1 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 C2 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 λmax = 6 , CI = 0, CR = 0 < 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 45 S3. Pair-wise comparison matrix for taste and odour and priority vector for taste and odour (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 0.92 1.10 1.01 1.02 1.07 Paired Comparison Matrix V2 S1 S2 1.08 0.91 0.99 1.00 0.84 0.92 1.19 1.00 1.09 1.09 0.91 1.00 1.11 0.93 1.02 1.15 0.97 1.06 C1 0.98 0.90 1.07 0.98 1.00 1.04 C2 0.94 0.87 1.03 0.94 0.96 1.00 V1 0.1635 0.1510 0.1797 0.1644 0.1672 0.1742 V2 0.1635 0.1510 0.1797 0.1644 0.1672 0.1742 Normalised Matrix S1 S2 0.1635 0.1635 0.1510 0.1510 0.1797 0.1797 0.1644 0.1644 0.1672 0.1672 0.1742 0.1742 Priority vector C1 0.1635 0.1510 0.1797 0.1644 0.1672 0.1742 C2 0.1635 0.1510 0.1797 0.1644 0.1672 0.1742 0.1635 0.1510 0.1797 0.1644 0.1672 0.1742 λmax = 5.9999 , CI = -1.18 x 10-6, CR = -1.41 x 10-6 < 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 46 S4. Pair-wise comparison matrix for appearance and priority vector for consistency of appearance (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 0.91 0.98 0.91 0.54 0.39 Paired Comparison Matrix V2 S1 S2 1.10 1.02 1.10 1.00 0.93 1.00 1.07 1.00 1.07 1.00 0.93 1.00 0.59 0.55 0.59 0.43 0.40 0.43 C1 1.87 1.70 1.82 1.70 1.00 0.73 C2 2.55 2.32 2.49 2.32 1.36 1.00 V1 0.2116 0.1925 0.2066 0.1930 0.1133 0.0831 V2 0.2116 0.1925 0.2066 0.1930 0.1133 0.0831 Normalised Matrix S1 S2 0.2116 0.2116 0.1925 0.1925 0.2066 0.2066 0.1930 0.1930 0.1133 0.1133 0.0831 0.0831 Priority vector C1 0.2116 0.1925 0.2066 0.1930 0.1133 0.0831 C2 0.2116 0.1925 0.2066 0.1930 0.1133 0.0831 0.2116 0.1925 0.2066 0.1930 0.1133 0.0831 λmax = 5.9999 , CI = -2.20 x 10-6, CR = -1.41 x 10-6 < 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 47 S5. Pair-wise comparison matrix for consistency in mouth and priority vector for consistency in mouth (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 1.08 1.05 1.07 0.81 0.72 Paired Comparison Matrix V2 S1 S2 0.92 0.95 0.93 1.00 1.03 1.01 0.97 1.00 0.98 0.99 1.02 1.00 0.75 0.77 0.76 0.66 0.68 0.67 C1 1.23 1.33 1.29 1.32 1.00 0.88 C2 1.39 1.51 1.46 1.50 1.13 1.00 V1 0.1744 0.1886 0.1829 0.1874 0.1415 0.1252 V2 0.1744 0.1886 0.1829 0.1874 0.1415 0.1252 Normalised Matrix S1 S2 0.1744 0.1744 0.1886 0.1886 0.1829 0.1829 0.1874 0.1874 0.1415 0.1415 0.1252 0.1252 Priority vector C1 0.1744 0.1886 0.1829 0.1874 0.1415 0.1252 C2 0.1744 0.1886 0.1829 0.1874 0.1415 0.1252 0.1744 0.1886 0.1829 0.1874 0.1415 0.1252 λmax = 5.9999 , CI = -1.27 x 10-6, CR = -8.17 x 10-7< 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 48 S6. Pair-wise comparison matrix for adhesiveness and priority vector for adhesiveness (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 0.91 0.89 0.94 0.56 0.53 Paired Comparison Matrix V2 S1 S2 1.10 1.12 1.06 1.00 1.02 0.94 0.98 1.00 0.94 1.04 1.06 1.00 0.62 0.63 0.60 0.58 0.59 0.56 C1 1.77 1.61 1.58 1.68 1.00 0.93 C2 1.90 1.72 1.69 1.80 1.07 1.00 V1 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 V2 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 Normalised Matrix S1 S2 0.2070 0.2070 0.1874 0.1874 0.1845 0.1845 0.1956 0.1956 0.1167 0.1167 0.1089 0.1089 Priority vector C1 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 C2 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 λmax = 6.0167 , CI = 0.0033, CR = 0.0021< 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 49 S7. Pair-wise comparison matrix for criteria and priority vector for general acceptability (AHP) V1 V2 S1 S2 C1 C2 V1 1.00 1.06 1.13 1.00 1.09 1.09 Paired Comparison Matrix V2 S1 S2 0.95 0.88 1.00 1.00 0.94 1.06 1.07 1.00 1.13 0.95 0.88 1.00 1.03 0.97 1.09 1.03 0.96 1.09 C1 0.91 0.97 1.03 0.91 1.00 0.99 C2 0.92 0.97 1.04 0.92 1.01 1.00 V1 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 V2 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 Normalised Matrix S1 S2 0.1570 0.1570 0.1660 0.1660 0.1775 0.1775 0.1570 0.1570 0.1717 0.1717 0.1708 0.1708 Priority vector C1 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 C2 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 λmax = 6.0043 , CI = 0.0009, CR = 0.0005< 0.1 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 50 S8. Normalized and weighted normalized matrices for ELECTRE and TOPSIS methods V1 V2 S1 S2 C1 C2 V1 0.1704 0.1728 0.1849 0.1583 0.1547 0.1588 Normalised Comparison Matrix V2 S1 S2 0.1635 0.2116 0.1744 0.1510 0.1925 0.1886 0.1797 0.2066 0.1829 0.1644 0.1930 0.1874 0.1672 0.1133 0.1415 0.1742 0.0831 0.1252 C1 0.2070 0.1874 0.1845 0.1956 0.1167 0.1089 C2 0.1570 0.1660 0.1775 0.1570 0.1717 0.1708 V1 0.0505 0.0512 0.0548 0.0469 0.0458 0.0471 Weighted Normalised Matrix V2 S1 S2 C1 0.0242 0.0909 0.1025 0.0449 0.0224 0.0827 0.1108 0.0406 0.0266 0.0887 0.1075 0.0400 0.0244 0.0829 0.1101 0.0424 0.0248 0.0487 0.0831 0.0253 0.0258 0.0357 0.0735 0.0236 C2 0.1164 0.1231 0.1316 0.1164 0.1273 0.1266 V1: Vanilin flavoured pudding, V2: Vanilin flavoured including fibre, S1: Strawberry flavored pudding, S2: Strawberry flavored pudding including fibre, C1: Cacao flavored pudding, C2: Cacao flavored pudding including fibre 51