PROGRAM
Luxury Products
Management
from June 17th to July 7th 2013
Week 1
Monday - June 17
08:45 ➜ Welcome Breakfast
09:30 - 12:30 ➜ Introduction to the Luxury Fields - Isabelle Lazarus
13:30 - 15:30 ➜ Marketing Communication in the luxury Sector - Isabelle Lazarus
Tuesday - June 18
09:30 - 12:30 ➜ Marketing Communication in the luxury Sector - Isabelle Lazarus
13:30 - 16:30 ➜ Managing Fashion - Michel Chevalier
Wednesday - June 19
09:30 - 12:30 ➜ Luxury Products of the Travel Industry - Speak about your Luxury Tourism
and Travel Product -Michel Goetschmann
13:30 - 16:30 ➜ Corporate Visit - Michel Goetschmann
Thursday - June 20
09:30 - 12:30 ➜ Luxury and art market - Virginie Chuimer
13:30 - 16:30 ➜ Visit to the Hôtel Drouot Sales Rooms - Virginie Chuimer
Friday - June 21
09:30 - 12:30 ➜ Panel discussion with with tour operators and travel agencies - Michel
Goetschmann
14:30 - 16:30 ➜ Luxury and Fashion at the Royal Court at Versailles Palace - Annette BonnetDevret
“FÊTE DE LA MUSIQUE”… Annual Music Festival
Saturday – June 22
Cultural visit: Château de Versailles
Sunday – June 23
Boat Ride and/or picnic at the Eiffel Tower
Week 2
Monday - June 24
09:30 - 12:30 ➜ Managing Perfumes and Cosmetics - Michel Chevalier
13:30 - 16:30 ➜ Luxury in China - Michel Chevalier
Tuesday - June 25
09:30 - 12:30 ➜ Branding Beyond Marketing - Morene Ach
13:30 - 16:30 ➜ Creativity workshop in developing a luxury brand identity - Morene Ach
Wednesday - June 26
10:00 - 12:00 ➜ How to establish a new shoe brand in Asia? - Jerôme Commergnat
14:00 - 16:00 ➜ Workshop visit - Jerôme Commergnat
Thursday - June 27
09:30 - 12:30 ➜ The influence of art in the luxury field and companies - Virginie Chuimer
13:30 - 16:30 ➜ The artist and the creativity/innovation - Virginie Chuimer + guest speaker
Friday - June 28
09:30 - 12:30 ➜ French Culture and French fashion culture - Barbara Cohen
14:30 - 16:30 ➜ Visit to Musée d’ORSAY- the link between Art and Fashion - Barbara Cohen
Saturday - June 29
Cultural visit: Louvre Museum
Sunday – June 30
Cultural visit: Latin Quarter
Week 3
Monday – July 1
09:30 - 12:30 ➜ Luxury Tour Operators – Raphaël Dornier
13:30 - 16:30 ➜ Corporate visit – Raphaël Dornier
Tuesday - July 2
09:30 - 12:30 ➜ Discovering the Parisian Retail Scene - Barbara Cohen
13:30 - 16:30 ➜ Discovering the Parisian Retail Scene/ Retail survey by group - Barbara
Cohen
Wednesday - July 3
09:30 - 12:30 ➜ Discovering the Parisian Retail Scene/ Retail survey by group - Barbara
Cohen
14:00 - 17:00 ➜ Workshop: How to create a “Haute Couture” fragrance?
Thursday – July 4
09:30 - 12:30 ➜ Discovering the Parisian Retail Scene/ Presentation judged by an Art Jury –
Barbara Cohen
13:30 – 16:30 ➜ The new professional language of Luxury - Annette Bonnet-Devret
Friday - July 5
09:30 - 12:30 ➜ How to best present yourself in a luxury world? Workshop on image
coaching for the luxury industry - Studio Look
14:00 – 18:00 ➜ Luxury Goods in the Wine Industry & Introduction to Wine Tasting –
Guillaume Puzo
Saturday - July 6
Cultural visit: Montmartre and the Sacre Coeur
Sunday - July 7
Departure