Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
1. When a product meets the producer’s design specifications, the product can be said to have a
satisfactory level of which dimension of product quality?
a. perception
b. conformance
c. expectations
d. improvement
Answer: b
Topic: Multiple Dimensions of Product Quality
Page: 52
2. As outlined in your text, ancient craft guilds defined quality by _______; today’s organizations
recognize that the definition of quality is complex, but place _______ as a key component.
a. their own internal standards; meeting customer expectations
b. the usefulness of the product; cost-effectiveness
c. simplicity of design; ease-of-use
d. meeting customer expectations; the usefulness of the product
Answer: a
Topic: Multiple Dimensions of Product Quality
Page: 53
3. According to your text, the success of a commercial product can be gauged by ______.
a. the number of customer complaints about the product
b. the number of competitors attempting to copy the design
c. whether or not customers actually purchase the product
d. the number of design changes that the product must go through
Answer: c
Topic: Multiple Dimensions of Product Quality
Page: 53
4. The degree to which the output of an operation meets the customer’s expectations is referred to as
quality of ______.
a. product
b. performance
c. conformance
d. design
Answer: d
Topic: Multiple Dimensions of Product Quality
Page: 53
Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
5. Quality of conformance requires a product to conform to the producer’s specifications, and in doing
so, guarantees a product’s success.
True or False?
Answer: False
Topic: Multiple Dimensions of Product Quality
Page 54
6. The simultaneous and continuous pursuit of improvement in both the quality of design and
conformance through the involvement of the entire organization is referred to as ______.
a. operations management
b. total quality management
c. quality of conformance
d. quality function deployment analysis
Answer: b
Topic: Total Quality Management
Page: 55
7. Which of the following is NOT a distinguishing feature of modern product quality management?
a. voice of the customer
b. employee involvement
c. continuous improvement
d. product adaptation
Answer: d
Topic: Total Quality Management
Page: 55
8. Leonard is the production manager at a food processing plant. Part of his job is to ensure that all
food used by the plant in the manufacturing of its products is of the highest quality. As such,
Leonard has the authority to refuse any shipment from a supplier that he feels is below his
company’s standards. This is an example of ______.
a. employee empowerment
b. voice of the customer
c. continuous improvement
d. a Pareto analysis
Answer: a
Topic: Total Quality Management
Page: 56
9. A company is experiencing continual delays in the shipment of its products to its customers. A
Pareto analysis reveals that there are eight factors causing the delays, but of these eight, there are
three factors that account for the majority of the delays. According to Vifredo Pareto, these three
factors would be referred to as ______.
Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
a.
b.
c.
d.
the deciding factors
the critical few
the vital variables
the essential elements
Answer: b
Topic: Total Quality Management
Page: 57
10. Which of the following correlation coefficient scores indicates the strongest degree of linear
relationship?
a. r = .20
b. r = .80
c. r = 0
d. r = -.10
Answer: b
Topic: Total Quality Management
Page: 58
11. A fishbone diagram is also called a cause-and-effect diagram.
True or False?
Answer: True
Topic: Total Quality Management
Page: 61
12. The purpose of a control chart is to detect ______.
a. the “critical few”
b. correlation coefficients
c. assignable variations
d. regular patterns
Answer: c
Topic: Total Quality Management
Pages: 63-64
13. Which certification of quality management was first developed by Motorola in the 1980s and is
currently used in organizations around the world?
a. DMAIC
b. ISO 9000
c. Statistical Process Control
d. Six Sigma
Answer: d
Topic: Total Quality Management
Page: 64
Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
14. Which of the following accurately defines the DMAIC cycle of activity?
a. develop, measure, apply, inspect, and control
b. define, measure, assess, interpret, and correct
c. define, measure, analyze, improve, and control
d. describe, manage, assess, improve, and certify
Answer: c
Topic: Total Quality Management
Page: 64
15. What is reverse engineering?
a. disassembling and evaluating a competitor’s product
b. obtaining product ideas from customers rather than from company engineers
c. anticipating design flaws prior to the release of a product
d. sending a product to a test market for review and then refining its design
Answer: a
Topic: Product Development
Page: 66
16. If a product development cycle is well-managed, no portion of product ideas should fail.
True or False?
Answer: False
Topic: Product Development
Page: 66
17. What provides a structured format for bridging the gap between quality as conformance and quality
as customer perception and expectation?
a. ATO processing
b. QFD analysis
c. brainstorming
d. fishbone diagrams
Answer: b
Topic: Product Development
Page: 67
18. Which organization in the United States provides most of the responsibility for specifying minimum
safety standards on products?
a. The Consumer Product Safety Commission
b. The Federal Trade Commission
c. Congress
d. The Small Business Administration
Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
Answer: b
Topic: Product Development
Page: 72
19. The ideal in product development is a ______ design, which involves planning sustainability as a
perpetual cycle of transformation.
a. cradle-to-gate
b. cradle-to-grave
c. cradle-to-cradle
d. cradle-to-opportunity
Answer: c
Topic: Product Development
Page: 73
20. Integration of a product’s design and process development phases to enhance manufacturability is
referred to as ______ engineering.
a. reverse
b. simultaneous
c. mass customization
d. concurrent
Answer: d
Topic: Product Development
Page: 74
21. The concept of manufacturability applies equally to both the production of goods and services.
True or False?
Answer: True
Topic: Product Development
Page: 74
22. If a company wants to meet individual customer needs, yet still employs the efficiency of highvolume production processing, its goal might be best characterized as ______.
a. mass customization
b. concurrent engineering
c. continuous processing
d. statistical process control
Answer: a
Topic: Product Development
Page: 74
23. Which of the following consistently ranks at the top of the list of the most dangerous processes
around the world?
Simpson and Hancock’s Practical Operations Management
Chapter 3: Product Quality and Development
Quiz
a.
b.
c.
d.
oil and gas production
farming, logging, and fishing
nuclear energy production
chemical manufacturing
Answer: b
Topic: Product Development
Page: 75
24. Maximizing safety and sustainability in production begins with ______.
a. establishing clear objectives
b. well thought-out designs
c. proper employee training
d. identifying and preventing risk
Answer: d
Topic: Product Development
Page: 75
25. Proaction is the avoidance of preventable risk.
True or False?
Answer: True
Topic: Product Development
Page: 75