Wildflower Turf goes European
Wildflower Turf Ltd is delighted to announce their expansion into Europe with the first distributor of
Wildflower Turf now operating in Belgium and servicing the Benelux countries. Frank Adriaenssens, a
prestigious landscape architect and garden designer, is a newly accredited Wildflower Turf installer
and will be distributing wildflower products throughout Holland, Belgium, Luxemburg and beyond.
Desire for wildflower meadows across the Benelux region is high, as the appreciation for the natural
environment or more particularly the ‘back to nature’ philosophy has growing momentum. People
are trying to reflect this philosophy in public and private spaces and want to create a natural and
wildlife friendly atmosphere. Consequently the demand for wildlife friendly planting to support
biodiversity is on the rise and wildflower meadows perfectly comply. They are uncomplicated,
beautiful and particularly cost-effective for larger areas.
Adriaenssens reports, ‘The soil-less growing system of Wildflower Turf Ltd, to create an instant
wildflower meadow, is a unique feature in Europe. Moreover, the expertise and the high quality of
their Wildflower Turf products, make it possible for European landscape professionals and gardeners
to successfully create an English wildflower meadow in a very short period of time. ‘
Frank believes that Wildflower Turf will be well suited to many different types of projects in Europe;
in particular, in environmental and urban installations to improve environmental sustainability as
well as manageability and to enforce biodiversity within strict planning regulations. Private gardens
will benefit from the creation of a natural looking, low-maintenance and colourful area, forming a
beautiful alternative to monotone and monoculture areas of mown grass. Aside from these
traditional applications of Wildflower Turf, this product has the potential to be part of innovative
and exciting projects such as rooftop gardens where the flower meadow will create an eye-catching
contrast with the urban surroundings.
Frank Adriaenssens recently completed his training at Wildflower Turf Ltd, complimenting his
expertise in wildflower landscapes. He will be able to offer the very best advice to his clients with a
product that guarantees a wildflower meadow within days of laying. In a fast moving world where
‘slow food’ and ‘back to basics’ are gaining more ground, Adriaennsens believes the Wildflower Turf
stands out with its unique, beautiful and nature aware concept, showing us how to respect and
appreciate the beauty of nature in endless ways.
James Hewetson-Brown, Managing Director at Wildflower Turf Ltd said, ‘We are delighted to
welcome Frank as one of our Accredited Installer Partners and as our Benelux distributor, we have
been keen to help the Benelux market whose environment is clearly facing similar biodiversity
issues. Business trips and site visits will certainly be interesting and fun; we will enjoy the
opportunity to sample the fantastic array of Belgium exports!’
ENDS
For further press information, please contact:
Emma Lappin or James Hewetson-Brown
Wildflower Turf Ltd, Ashe Warren Farm, Overton, Hampshire RG25 3AW
Tel: 01256 771222
E: press@wildflowerturf.co.uk james@wildflowerturf.co.uk
November 2014