New Web Site Planning Guide
Use this document to help plan and organize the development of your new web
site.
Primary Audience
Select the primary audience of your web site
1. Prospective SFA Students
2. Current SFA Students
3. SFA Faculty & Staff
4. SFA Alumni
5. General Public
6. Other: ____________________________________
Secondary Audience
Select the secondary audience of your web site
1. Prospective SFA Students
2. Current SFA Students
3. SFA Faculty & Staff
4. SFA Alumni
5. General Public
6. Other: ____________________________________
Important Information
List the areas of your web site that are most important to your primary and
secondary audiences (eg: schedule of events, program information, procedures)
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Structural Outline
Use this outline to plan the structure and organization of your new web site.
While deciding on what terms to use, keep your primary audience in mind and
use phrases that are meaningful to them.
For example, the following might be an outline created for the Department of
Physics and Astronomy’s Web Site. The primary audience of this site would be
prospective SFA students (both graduate and undergraduate) that are
interested in studying physics or astronomy.
1. Academic Programs
a. Undergraduate
b. Graduate
c. Pre-Engineering and Dual Degree
2. About the Department
a. Courses
b. Faculty & Staff
c. Facilities
i. Observatory
ii. Planetarium
d. Research Projects
e. Weather Station
3. Other Links
a. Department Mission Statement
b. College of Sciences and Mathematics
Each alphabetically-labeled item represents a web page within the site. The
numerically-labeled items are categories under which the pages are organized.
As a general rule, it is best to have no more than 7 web pages in each category.