NEWS RELEASE
Editorial Contact
Lori Petoske
lpetoske@burrisoptics.com
FOR IMMEDIATE RELEASE
Burris Introduces Compact 3x-12x-44mm Eliminator III
GREELEY, Colo. (January 22, 2014) – Burris®, the unequivocal expert in ballistic laserscope
technology, is proud to introduce a sleek and compact model to the Eliminator family – the
new 3x-12x-44mm Eliminator® III. Maintaining the same sophisticated technology found in
current Eliminator III riflescopes, this compact offering provides extreme accuracy at
extreme ranges.
Eliminator III riflescopes provide precise trajectory compensation for your exact
ammunition and range. By programming the Eliminator with the Drop Number and
Ballistic Coefficient for your favorite factory ammunition or handload, an exact aiming
point can be calculated for any target out to 1,200 yards. With the simple push of a button,
the built-in rangefinder ranges your target and in seconds an illuminated aiming point is
displayed. It also has an integrated inclinometer to automatically compensate for all uphill
or downhill angles. Never worry about calculating holdover again – the Eliminator III does
it for you at any magnification.
Eliminator III’s feature the X96 reticle, which provides a simple method for calculating
wind hold-off. Once your target is ranged, the reticle displays a 10 MPH wind value that
tells you how many dots to hold into the wind. Shooters can easily determine an accurate
hold-off based on this value for real-world conditions. Experience ultimate confidence in
the field with the Eliminator III.
Eliminator III riflescopes feature ergonomic and ambidextrous activation buttons for
convenient operation for right- and left-handed shooters. Parallax adjustment is available
from 50 yards to infinity. Like all Burris optics, they’re backed with the legendary, noquestions-asked Forever Warranty®.
The following models are available in the Eliminator III line of LaserScopes:
3x-12x-44mm
4x-16x-50mm
X96 Reticle
X96 Reticle
1200+ yard range
1200+ yard range
Overall Length: 13.5”
Overall Length: 15.5”
For more information on the Eliminator family of riflescopes, and on the entire line of highquality Burris optics, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Burris Company, Inc.
Founded in 1972 and headquartered in Greeley, Colo., the Burris Company offers a
complete line of premium optics, including riflescopes for hunting, competition, law
enforcement and military; handgun scopes; spotting scopes; mounts and accessories. For
more information on the extensive line of Burris products, visit BurrisOptics.com or
Facebook.com/BurrisOptics.