EVENT:
2017 UEFA Champions League Final
ROLE:
Marketing & Communications Manager - Cardiff 2017
REPORTING TO: Project Director – Cardiff 2017
CONTRACT TYPE: 16 month project role starting April 2016
SALARY:
Competitive
The Football Association of Wales (FAW) is the governing body of football in Wales and was formed in
1876.
The FAW is responsible for promoting and developing the game at all levels from grass roots through
to the professional game, including the Welsh Premier League and all international squads.
The Events:
The UEFA Champions League is the World’s most prestigious club football competition – “the best of
the best on the ultimate stage”. In 2017, the UEFA Champions League Final will be the single biggest
sporting event in the world, commanding a live global TV audience in excess of 200 million.
In June 2015, UEFA’s Executive Committee announced that Cardiff would host both the Men’s and
Women’s 2017 UEFA Champions League Finals and the FAW was appointed by UEFA to deliver the
events’ wide ranging requirements.
In order to deliver these requirements, the FAW has established a Local Organising Committee (LOC)
– whose vision is based on three key principles;
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Engaging an entire nation;
Delivering the best experience for all; and
To leave a lasting legacy
The Role:
The 2017 UEFA Champions League Final will be the biggest sporting event to have ever been staged in
Wales and will attract a significant amount of media coverage.
The LOC has a key role to play in helping to positively promote the two finals and all other official
events to the Welsh public, in order to deliver high levels of engagement, awareness, understanding
and excitement throughout an entire nation.
The LOC is therefore looking to recruit an experienced Marketing & Communications Manager who
will be responsible for preparing and delivering an effective communications and marketing strategy
which leads to the fulfilment of UEFA’s and the LOC’s wide ranging event objectives.
Main Responsibilities:
In addition to embracing the LOC’s Event Vision, the LOC’s Marketing & Communications Manager will
be responsible for:
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Preparing, managing and delivering the LOC’s internal and external marketing and
communications strategy for Cardiff 2017;
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Maximising the media coverage, public awareness, engagement and attendance levels for all
Cardiff 2017 official events and key milestones which include:
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o
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2017 UEFA Champions League Final;
2017 UEFA Women’s Champions League Final;
2017 UEFA Champions Festival;
Trophy Tour;
Ticket Sales Launch;
Trophy Handover
The Volunteer Recruitment programme;
The “Road to Cardiff” community football programme; and
The Welsh primary schools education programme.
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Managing the LOC’s marketing and communications budget, ensuring value for money is
achieved at all times whilst generating the requisite returns on investment;
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Provide dynamic editorial content for all LOC communication releases, including those on-line
and on social media
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Reacting quickly but calmly to any problems and challenges, via the timely release of clear,
concise and informative communication;
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Ensuring compliance with UEFA marketing and brand guidelines at all times;
-
Positively promote the FAW and Welsh Football’s association with one of the World’s biggest
sporting events at all times;
-
Working closely with the FAW’s existing marketing and communications teams on all matters
relating to Cardiff 2017 including maximising media relations in order to generate positive
media coverage of the events;
-
Achieving the LOC’s target attendance level for the 2017 UEFA Women’s Champions League
Final;
-
Ensuring that UEFA’s target visitor numbers for the 2017 UEFA Champions Festival are
surpassed;
-
Work with Head of Transport to prepare and communicate useful and timely travel related
information for all event attendees;
-
Work with the Visitor Experience Manager to proactively promote the availability of
accommodation in Cardiff and the surrounding region for all event attendees;
-
Prepare the content for the LOC event website which includes the “Official Supporters Guide to
Cardiff 2017”; and
-
Provide support and assistance to other LOC Project Team members as and when required.
The Person:
The successful applicant will need to possess the following skills and experience:

Track record of preparing and delivering a successful large scale communications and
marketing strategy;

Demonstrate a highly developed knowledge across all aspects of marketing and
communications delivery;

An ability to implement effective communication strategies across multiple channels;;

Hold a professional marketing and/or communications biased qualification;

Possess outstanding planning and organisation skills and be able to plan and prioritise
competing work demands

Demonstrate excellent written communication skills – including proofing and copy writing
skills;

Be calm and composed when working under pressure;

Demonstrate an excellent level of IT literacy (particularly Microsoft Word and Powerpoint);
and

Have a full and clean driving licence.
Even better if you can also:

Speak Welsh; and

Demonstrate a good understanding of football and the history/profile of the UEFA Champions
League
If you meet all of the above requirements, then we would like to hear from you.
Please submit your CV, completed application form and your statement of suitability to
recruitmentcardiff2017@faw.co.uk.
Closing Date: 17:00hrs - Monday 25th January 2016. No late applications will be processed.
What happens next?
Once you have applied for this role, we will acknowledge receipt immediately.
Your application will be considered and benchmarked against all other applicants within 7 working
days of the closing date.
If you have not been shortlisted for interview, feedback will not be given.
The FAW integrates equality of opportunity into all aspects of its business including appointments.
We value the diversity of our workforce and welcome applications from all sections of the community.
The principles of fair and open competition will apply and appointments will be made on merit.