Annual Conference 2013
Enhancing Our Profession
Conference Workshops
Subjects, speakers, dates, times
Holiday Inn, Stratford-upon-Avon
Thursday 7 to Friday 8 November 2013
Workshops Programme
Conference Workshops 2013
Please take some time to read through the workshop outlines and then complete the Workshops
Booking Form at the back of this booklet, detach and return it:
By post:
Dan Hope
Career Development Institute
Copthall House, New Road
Stourbridge, West Midlands
DY8 1PH
By email:
dan.hope@thecdi.net
By fax:
01384 440830
Conference Workshops and
Continuous Professional Development
As you know, a major theme of our first Annual Conference and Exhibition will be CPD and Member’s
investment in their professional practice.
Throughout the two-day conference we will be running a number of workshop strands. Presented by
experts, these workshops to promote best practice and innovation in the career development sector.
Workshop Strands
Importantly, the workshops will be grouped and scheduled so they meet the needs of identified
groups within our membership, although Member’s can choose to attend any workshop or
combination of workshops. The groups are broadly:
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Strand A: Talent Management/Coaching
Strand B: Careers Education
Strand C: Careers Guidance
Strand D: Personal Development, Research
If necessary, speakers, topics and timings may be subject to change without notice. Reserve
presenters have been identified and alerted.
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Workshops Programme
11:50, Thursday 7th November
SEMINAR STRAND A – Talent Management/Coaching
1. The new Skills required for an Uncertain World
Brigit Egan
We are in a time of accelerating disruptive change. In a VUCA world – VUCA is a military term used to
describe environments characterised by: volatility, uncertainty, complexity, and ambiguity.
Traditional skills won’t be enough. A number of external and disruptive forces are shading the
foundations of our future world of work. We will explore the new skills required for an uncertain
world, how our organisational structures are changing, and the global career management paradigm
shifts that may be required and offer an insight into what we need to do to turn a potentially
daunting future into a more promising one.
Brigit Egan is Director and Shareholder of Oakridge Training & Consulting, an international consultancy practice
specialising in Global Leadership, Change Management and Executive Board Development Activities. Areas of
expertise include Career Management, Leadership/Talent Development, Change Management, Integration and
Cultural Assimilation programmes as a result of Mergers and Acquisitions.
2. Nailing It! – A systematic Approach to Career Success
David Wilson
Targeted at practitioners and their clients, this interactive session will demonstrate a 6 step strategic
influence model to help clients map out a career plan: To work out what they want to achieve and
who will influence their success. How to harness the power in their network strategically and engage
with those key stakeholders to make their next career move happen.
Illustrated by real case studies and examples, delegates will take away a practical approach they can
use immediately.
David Wilson, a career strategist with 13 years’ experience of working with senior managers across all sectors,
helping them get clarity about what they want from their careers and get focused on how they can make it
happen by building their political capital.
3. Career Coaching Tools
Julia Yates
As Career practitioners we are always looking for new ways to work, and new ideas to help us to help
our clients. This workshop will present some of the most innovative and relevant coaching tools that
can be applied in career practice, and give participants a chance to try out unusual and thoughtprovoking techniques. During the workshop we will take a whistle-stop tour through coaching tools
adapted from wide range of fields from art therapy to Zen Buddhism and participants can be sure
that they will pick up a number of new ideas to inspire and engage themselves and their clients.
Julia Yates runs the MSc in Career Coaching at the University of East London. Before this, Julia worked as a
career practitioner for fifteen years, and now divides her time between lecturing, career coaching practice and
career writing. Her latest book, The Career Coaching Handbook will be published in November this year.
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11:50, Thursday 7th November
SEMINAR STRAND B – Careers Education
1. A New Approach to Career Learning
Andy Midwinter & Jo Brown
The National Careers Council has presented a challenge to those working in careers education. The
‘old ways of working’ are no longer sufficient to meet student needs; schools have a vital role in
fostering the development of ‘character traits’.
Our workshop explores how educators can meet this challenge: How can you teach traits such as
resilience, flexibility, aspiration; using pedagogies which generate high levels of engagement and
commitment?
Our focus is on the classroom rather than theory, and participants will take part in KS3/4 lesson
activities. Handouts include lessons and programmes of study, based on a 2 year schools-based
project.
Andy Midwinter: 26 years teaching experience; Head of faculty, AST, Ofsted inspector; 13-19 LA Adviser
Jo Brown: Connexions Manager, CEG Adviser, Career Mark Assessor, Careers Adviser, Consultant
2. Educating young people for employability: developing a school strategy for career
development
Gary Forrest
This workshop is aimed at delegates who work in schools. It will help you understand the elements of
an effective strategy to develop young people’s employability and career development, including:
leadership and management; curriculum and assessment; partnerships and employer engagement;
and monitoring, evaluation and review. It will also provide you with an opportunity to discuss ways
that career educators and careers advisers can work together with others as part of the school’s
strategy. Don’t worry if all that sounds heavy: it will be both interesting and practical!
Gary Forrest – Director of Education for Employability and CDI Board Member
Gary has operated at a national level for nearly 30 years, having started his career as a teacher. An expert in
curriculum development, he is widely regarded as a key national figure in work-related and vocational learning,
14-19 education, careers education, enterprise learning and education-business links.
3. Using National Careers Week to improve your school’s Career Learning Profile
Janet Colledge
At the end of this workshop delegates will be able to take home a set of strategies and activities
which can be easily incorporated into a schools day to day activity with minimum disruption but still
raise awareness of the need for careers learning amongst staff, students and parents.
Ideas will cover the 11-19 age range and focus on saving time, providing blueprints for planning and
targeting learning to be effective.
Janet Colledge is a very experienced teacher and blogger who specialises in careers learning. She has supported
and advised many schools over the last 15 years, and is passionate about raising the profile and importance of
career learning in schools. She is proud to be a Regional Ambassador for NCW2014.
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4. Using online resources & social media to sky rocket careers work in schools
Susan Burke
Practical session to see how using social media & online resources can sky rocket careers work in
your school or college. Backed up by government reports including ‘Careers through the web’, June
2010, ‘Integrating new technologies into careers practice’, March 2011, & ‘Helping individuals
succeed: Transforming career guidance’ August 2011, by UK Commission for Employment & Skills. A
must see for careers advisers or educators working with young people. At the end of the session you
have new ideas on how to achieve this in your own school or college even if you are a sceptic!
Susan Burke has written for The Telegraph on careers related issues as well as been quoted for the BBC News
and Guardian. She has presented at the National Careers Show and her approach for developing online career
resources was featured as best practice in The Times Educational Supplement, TESpro. She also developed
www.susanburkecareers.co.uk as a free careers resource for schools.
14:50, Thursday 7th November
SEMINAR STRAND B – Careers Education
1. Annual Career Plans in Schools and Colleges. Too good an idea to drop?
Anthony Barnes & Claire Nix
This session will explore how to make the annual careers plan that was one of the recommendations
in the recent Education Select Committee Report a practical reality. We will draw on recently
published work in the UK and abroad to show the benefits of using an annual career planning process
to manage continuous improvement in CEIAG. The session will be of particular interest to schools
and colleges that are working towards a quality award in CEIAG and/or are looking at how to respond
to the new Ofsted guidance for inspectors on the inspection of careers advice and guidance and
findings from the Ofsted survey.
Claire Nix is an independent career development consultant who has worked in the sector for over thirty years.
The highlights of her career to date include working with Anthony and other colleagues to establish the national
support programme for careers education and developing the STEM careers awareness project with the Centre
for Science Education at Sheffield Hallam University. She is a NICEC Fellow and member of the CDI Council.
Anthony Barnes is an independent careers education consultant, a NICEC fellow and Visiting Senior Lecturer at
the Centre for Career and Personal Development at Canterbury Christ Church University. A Practical Guide to
Career Learning and Development 11-19 written with Barbara Bassot and Anne Chant will be published by
Routledge later this year.
2. ‘All they want to be is popstars and footballers’? Making sense of celebrity in young
people’s career aspirations
Dr Kim Allen, Dr Heather Mendick, & Dr Laura Harvey
This workshop enables delegates to develop professional practice by engaging with emerging
findings from ESRC-funded research about ‘The role of celebrity in young people's classed and
gendered aspirations'. Drawing on interviews with 144 young people in England, the project
addresses concerns about the impact of celebrity culture on youth aspirations and how this relates to
inequalities in transitions from education to work.
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The workshop explores how young people use celebrity culture to imagine their futures in work.
Presentations of findings will be interspersed with delegate discussion about practical ways to
engage with celebrity in careers work, informing our project outcomes.
Dr Kim Allen is Research Fellow at the Education and Social Research Institute (ESRI), Manchester Metropolitan
University. Kim’s work centres broadly on inequalities in relation to young people’s educational identities and
career aspirations. Kim has written critically about young people’s aspirations and transitions into work, and
employability.
Dr Heather Mendick works as Reader in Education at Brunel University. Heather is interested in learning in the
broadest sense, particularly in the influence of popular culture, gender and social class identities. Key
publications include the books Urban Youth and Schooling, Mathematical Relationships in Education and
Masculinities in Mathematics.
Dr Laura Harvey is a Research Assistant at Brunel University. Her work takes an interdisciplinary approach,
drawing on social psychology, sociology, gender studies and cultural studies. Laura is particularly interested in
feminist methodologies, discourse analysis and understanding inequalities. She has published work on cultural
representations of gender and qualitative methodologies.
3. A Step by Step guide of how to gain valuable support from national companies
William Akerman
In this energetic workshop, William openly shares his experience and success in connecting
companies, industry and employers with students in schools, colleges and universities. This jargonfree and collaborative session will provide you with clear outcomes including;
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A clear understanding of how companies can directly support you
Confident in shortlisting a hot-list of companies
Learn how to identify the best contact person within each company
Techniques to maximise a long term relationship with companies
Take-away pro-forma email template to make initial contact with companies
Take-away pro-forma telephone script to make initial contact with companies
A personal next-steps action plan
William Akerman is founder and MD of award-winning Social Enterprise MyKindaCrowd. With more than 10years experience in education via his training company CragRats, William has first-hand knowledge and
understanding of Careers education. This year, William has facilitated company connections to education,
including; KPMG, RBS, Cisco, BT, McDonalds, Capgemini, Coke, Tesco, etc.
4. Getting in: how careers advisers can embed in schools a culture of university access
success
Alex Kelly
What are the characteristics of a school that is set up for university access success? By the end of this
workshop, delegates will have considered the role of the classroom teacher in the UCAS process, and
how careers advice professionals can work with the 6th Form Team, the SLT, and classroom teachers,
to embed in schools a culture of university access success. We will also cover what ‘quick wins’ a
careers advice professional can put in place in order to improve a school’s success rate in helping
their students win places at universities. The workshop will provide delegates with practical steps
they can put in place next term and beyond.
Alex Kelly taught English for 5 years before starting The Access Project, an award-winning charity which helps
disadvantaged students win university places. He now runs Unifrog, a subscription service for schools which
helps students choose the best universities for them, while allowing teachers to track students’ progress in
making their choices.
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14:50, Thursday 7th November
SEMINAR STRAND C – Careers Guidance
1. Introduction to Consulting Essentials
Calvert Markham
Whether dealing with individuals or organisations, client handling skills are an essential complement
to technical and professional capability. These skills are core to the work of a successful consultant,
and this session introduces tools and techniques that are of value to all who need to engage
effectively with clients.
The session will cover the consulting engagement process; tools for situation analysis; demonstrating
added value; and much else.
Calvert Markham is Managing Director of Elevation Learning, which delivers training in consulting skills around
the world. He has written several books on consulting and is also Visiting Professor in the practice of
management consultancy at Cass Business School.
2. Information, advice and guidance you need to know to support individuals to apply for
Apprenticeships
Lucy Richards
This interactive session will be of particular interest to Teachers, Tutors, Careers Advisers and
Educators with responsibility for delivering advice, guidance and information about Apprenticeships
and will cover: Overview and updates of Apprenticeship frameworks, levels and career progression routes
 Opportunities and benefits of using our national Apprenticeship jobs site (Apprenticeship
vacancies) and improved system changes
 Top tips and practical examples of how to support an individual to search and apply for
Apprenticeship vacancies.
Available materials and resources designed to support Teachers, Tutors, Careers Advisers and
Educators
Lucy Richards is an Apprenticeship Development Manager at the National Apprenticeship Service and is the
national lead for Information, Advice and Guidance (IAG) and Learner Engagement. Lucy has strong experience
developing and implementing skills strategies, policies and initiatives, leading on projects to engage and build
business growth and learner engagement.
3. Innovations in Career Guidance - Mental Toughness and its central role in
Employability
Bethan Greenall
Mental Toughness is the quality which determines how individuals deal with stressors, pressure and
challenge … irrespective of prevailing circumstances. This is at the heart of career guidance.
Research under the expert guidance of Dr Peter Clough, Head of Psychology at Hull University has
defined mental toughness, enabled with AQR Ltd the development of a unique valid and reliable
measure – MTQ48 – and a development programme which produces realm results.
The seminar will describe mental toughness and will illustrate this with evidence of the link with
employability, aspirations, performance and positive behaviours. All attendees will be provided with
the opportunity to complete a MTQ48 measure
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Bethan Greenall is AQR’s occupational psychologist. AQR are one of the world's leading international
psychometric test publishers. Bethan’s core interest and expertise are in the area of Mental Toughness. She is a
fully licensed MT practitioner and in-house trainer for the delivery of mental toughness programmes to AQR
clients and partners. Experienced in working with young people in primary, secondary and further education,
Bethan also works with educational practitioners in the area of NEETs, and youth services. Bethan holds an MSc
in Organisational Psychology from Manchester Business School and a BSc (Hons) in Psychology from the
University of Leeds.
9:00, Friday 8th November
SEMINAR STRAND A – Talent Management/Coaching
1. Getting clients unstuck
John Lees & Rosemary McLean
Do you find that your clients are full of enthusiasm in the first session and while they are in reflective
mode, but when they start looking at the job market they change their behaviours?
“Stuck” clients are a common problem in career and outplacement programmes. Symptoms include:
failure to undertake agreed actions, asking for more tests or exercises, no shows at meetings, or recontracting along the lines of “it’s really difficult out there so I am going to lower my sights”.
In this lively session John and Rosemary will share their experience of managing stuck clients and will
offer a range of practical tools and approaches to include:
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Spotting the symptoms and working out what they mean
Re-contracting
Helping clients to cross the dotted line
Anticipating difficulties in advance
Developing challenging skills
“Networking for Softies”
Rosemary McLean is an experienced careers consultant with a passion for working with businesses and
individuals to create positive career partnerships. She is currently Practice Leader for Career Innovation, working
with Global organisations to introduce career strategies and approaches that inspire and engage employees.
She is an experienced coach, assessor and facilitator, a registered Career Development Practitioner, a
Chartered Occupational Psychologist, and a Fellow of both the Career Development Institute and NICEC.
John Lees is one of the UK’s most prominent career transition coaches, with over 20 years’ experience of
training recruiters. He enjoys a portfolio career and specialises in helping career changers gain the confidence
and skills to find a job they will love. Former Chief Executive of the UK’s Institute of Employment Consultants,
John has been a regular columnist for Metro and People Management, and is featured regularly in the national
press. He is a frequent speaker at national and international HR and careers conferences. John is a Fellow of the
CIPD, a Career Management Fellow, and a founding board member of the Career Development Institute.
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2. Career Conversations in Organisations
Janet Sheath
The workshop will present a two year action research project in a global pharmaceutical organization
in which 60 front line managers were supported to hold in--‐depth career conversations as part of a
wider Talent Management programme.
The intervention will be linked to career theory and lessons learned will be shared with career
coaches.
The workshop will be of interest to career coaches, managers, trainers and consultants working in
organizations and in talent management.
Janet Sheath practices as a career coach, organizational consultant, trainer and supervisor of career
professionals. As lecturer on the Birkbeck, Career Masters, she works with theory and practice to develop the
skills and knowledge of career coaches in training. Janet is visiting lecturer at Bath University, Academic
Supervisor at Kingston University and a NICEC fellow.
3. Personal Branding
Denise Taylor
Branding is not just for large corporations, we are all Chief Executives of our own career and we need
to understand our personal brand, what differentiates us from our competition.
Learn how to help your clients understand their unique qualities, look for the difference and increase
job prospects. It’s equally useful for us as career professionals; don’t try and be a carbon copy of
someone else but the best version of you. We’ll also cover how to use a specific 360 degree process
to find out what people think of us, and learn how to measure our online identity.
Denise Taylor is an award winning career coach, chartered psychologist, author, and certified personal
branding strategist. Founder of Amazing People and regularly featured in the media. Denise keeps at the
forefront of new ideas, embracing social media and other new techniques for the benefit of her clients.
9:00, Friday 8th November
SEMINAR STRAND C – Careers Guidance
1. National Careers Council – Your views for the Future
Dr Deirdre Hughes & Simon Surtees
Following the first report of the National Careers Council, delegates will:
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have an opportunity to discuss the recommendations of the Council
work with representatives of the Council on suggestions for following up the report and
identifying priorities
discuss with Council representatives the realities of their working lives in CEIAG to contribute
to the future agenda of the Council’s work
Dr Deirdre Hughes OBE: Chair, National Careers Council, Past President ICG
Simon Surtees, Associate Member National Careers Council, Member CDI.
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2. Helping clients to develop their personal brand using social media
Charlie Mitchell
This session is aimed at careers professionals with some understanding of social media. By the end
of this session participants will:
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Understand the importance of clarifying their client’s social media goals
State different career situations where social media can give prospective job applicants an
edge in this competitive job market
Have a relevant case study that they can refer back to in future and share with clients
Know how to help a client build their online presence to develop their career
Understand how the combination of activities help the client to build their personal brand
Charlie Mitchell, Development Co-ordinator Igen Ltd, (Coaching / IAG qualifications, with significant Linked In
and Twitter experience) has delivered workshops on networking / social media for 3 years. She works with
Stacey Powell, Training Manager, delivering workshops on social media for careers advisers through Careers
Yorkshire and Humber.
3. Trustworthy honest and reliable? How can we get our clients more engaged with their CV?
Susanne Christian
Most adult advisers spend much of their time talking to clients about CVs. For many clients compiling
a CV seems a chore, rather than an opportunity.
Do our clients always know why they are compiling a CV? For themselves? For a particular employer?
Or just because someone’s told them to?
As advisers, how can we help our clients to see the importance of the CV? How can we persuade
them to write their own CV, when so many clients just want us to type it up for them? If literacy
levels are an issue – is a CV template the answer?
Susanne Christian has worked with adults and young people, both in work and unemployed, motivating them to
move on and fulfil their ambitions. Much of this work has centred around helping clients make their CVs more
effective. In 2011, Trotman published her book Building a Great CV.
9:00, Friday 8th November
SEMINAR STRAND D – Personal Development, Research
1. Research in practice – promoting a research agenda for career practitioners
Lyn Barham, Liz Bradley, Leigh Henderson
An important element of CPD is keeping up-to-date with research findings and, when possible,
conducting small-scale research projects. This workshop will offer an overview of the research field:
the activities of research and the ways to use findings, with the intention to encourage research
engagement amongst practitioners. The CDI has not yet had chance to establish formal procedures
for involvement with research, and a final discussion in the workshop will focus on ways that
individual members’ research activity could be developed (perhaps through a community of interest
or other ‘virtual’ activity) and proposals for how the CDI itself might develop a research agenda.
Lyn Barham and Leigh Henderson are both Fellows of NICEC, and former members of ICG’s Research
committee. Liz Bradley is a research-active practitioner. They see huge potential to enrich CDI’s research
engagement – and to ‘enhance our profession’ - through research co-operation amongst all the constituencies
of CDI.
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2. Attitudes to CPD
Isobel Freeman
I am currently undertaking a MSc in Career Development and am interested to know what
importance people place on Continuous Professional Development and how they gain this.
What does CPD mean to you? Do you do CPD because you have to, or because you feel it is
of real benefit. Do you make use of social media to improve your knowledge and practice.
The presenter will share some ideas on how to gain CPD at low cost in these hard-pressed
times, but the workshop is interactive, so attendees are expected to come with their
opinions and ideas on this topic.
Isobel Freeman’s career started as a language teacher. Having gained a DipCG, she worked in a
variety of roles in guidance and management in the Midlands and North-West of England,
before becoming self-employed. Her experience ranges from working on careers
education programmes with Year 6 pupils to providing guidance to adults.
3. The matrix Standard – quality assuring sole practitioners
Kathy Leahy
The matrix Standard is the national quality standard for the provision of information, advice and
guidance on learning, work, career and life goals. During 2012,with ICG, we supported a group of
sole traders to gain benefits of working with the matrix Standard and to achieve accreditation.
"it helps you look at and reflect on what you are doing, which as a sole trader you don't have
a wider network to have those conversations."
"it is making me look at the business planning side in more detail and actually think about
where I want to go in the future."
Kathy has worked with the matrix Standard since it was introduced, managing all aspects of the Standard at
the accreditation body and as an Adviser and Assessor. She has worked with national stakeholders to produce
guidance materials and has been part of the steering group for the last two revisions of the Standard.
11:30, Friday 8th November
SEMINAR STRAND C – Careers Guidance
1. LMI for All: a glimpse into the future
Professor Jenny Bimrose, Dr Sally-Anne Barnes, & Alison Morris
LMI for All is an online data portal that is being developed by a consortium led by the Institute of
Employment Research at the University of Warwick, commissioned by the UK Commission for
Employment and Skills. Its purpose is to bring together existing sources of labour market information
(LMI) so that these data can be used to inform career decisions. This workshop gives background to
this development and presents examples of applications that have been developed from this source
which provides a tantalizing insight to the future shape and form of the LMI that will be used in
careers guidance.
Professor Jenny Bimrose, Deputy Director, Warwick Institute for Employment Research (IER)
Dr. Sally-Anne Barnes, Senior Research Fellow, Warwick IER
Alison Morris, Senior Manager, UK Commission for Employment and Skills
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2. Why Psychometrics don’t always ‘work’ in Career Guidance – … and how to make them
‘work’ better!
Dr. Chintha Dissanayake
The ‘One size fits all’ approach to career guidance, often found within the educational sector, has
many limitations in usefulness to those individuals most in need of the service. Whilst psychometric
tools can have great value within the context of Career Guidance, it is vital to target their use
appropriately to gain maximum benefit for the client. This interactive workshop will introduce an
easy to implement framework and additional tools and concepts to consider, that will allow Career
Guidance Professionals to tailor their services effectively to all their clients in a time and cost
efficient manner.
Chintha Dissanayake, a BPS chartered occupational psychologist specialising in psychometrics, has over 20
years experience in talent assessment & development within private and public sector organisations, both
nationally and internationally. Her recent work with young-people has led to bespoke Career Confidence
programmes for school-leavers seeking personal and career clarity.
3. Group work for the “Unwilling”- How to invigorate your group work sessions
Erica Rowell & Claire Grimwood
An interactive “fun” workshop looking at the real world of group work sessions for adults and young
people that careers practitioners have to manage. The event will experiment with games and
activities to promote inclusion and learning for clients. Open discussion will look at real life situations
and ways to manage these effectively
Practitioners will laugh and share experiences and take away ideas for invigorating their group
sessions.
Erica Rowell and Claire Grimwood have 20 years Careers Adviser experience working in schools and the
Employment Services. In 2004 they founded RGG Associates and now train Careers & generic Advisers in
accredited and bespoke advice and guidance skills and more recently in the Level 4 and 6 Diplomas.
4. Taken-for-granted Assumptions and Professionalism in IAG practice
Elizabeth Bradley
Reflective practice is at the heart of being a professional. However, this session aims to highlight the
barriers practitioners may encounter when reflecting on their practice and taken-for-granted
assumptions. This session draws on the empirical research (2006 & 2012) which explored ‘How
practitioners gain awareness of their taken-for-granted attitudes, assumptions and prejudices’. This
workshop will discuss mine and others’ experience of using the ‘I poem’, demonstrate how to use the
‘I poem’ as an analytical and/or reflective tool and present the rationale for proposing its use as a
professional and personal development tool.
Elizabeth Bradley is a careers adviser for disabled students at the University of Central Lancashire (UCLAN). She
is a graduate of the Professional Development in Education programme at the University of Bolton and recently
passed her PhD at the University of Cumbria. She can be contacted at: ebradley1@uclan.ac.uk
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11:30, Friday 8th November
SEMINAR STRAND D – Personal Development, Research
1. Career dreams: signs and symbols in our career imagination
Phil McCash
Questions such as ‘tell me about your dream career’ are a staple of the career coach’s lexicon;
however, the dreams we experience during sleep (and sometimes waking) tend to feature more
rarely in our work. In this session, I will share some examples of career dreams and consider issues of
dream interpretation e.g. the role of signs and symbols. There will be an opportunity to discuss these
and assess implications for practice. I will share some of my own thoughts on these topics too. In
short, we will attempt to harvest some fruit from this neglected branch of vocational psychology.
Phil McCash co-directs the MA in Career Development and Coaching Studies at the University of Warwick. He is
a Fellow of the National Institute for Career Education and Counselling and has always been a bit of a dreamer.
2. The Mid-life Career Review project
Roz Smith & Jane Watts
The Mid-life Career Review pilot project, mentioned in ‘An Aspirational Nation’ and being managed
by NIACE, is exploring whether there is demand for a mid-life career review, what the specific needs
are for this client group, which models are most effective and how well prepared advisers are for
working with this age group. All NCS prime contractors and several other partners are involved in the
project.
The workshop will reflect on the context for and operation of the project and give participants the
opportunity to discuss the issues facing those in mid-life and those advising them.
Roz Smith has worked in the careers sector for 30 years as an adviser and manager. She is currently the Project
Officer for the Mid-life Career Review project at NIACE.
Jane Watts is Programme Manager at NIACE where she leads on guidance and activity related to older learners.
3. Developing Me and Others – A “No Regrets Approach” to Personal Growth and
Professional Practice
Dr Peter Hawkins
This workshop will enable delegates involved in supporting others in career and life management to
pause and reflect on their own practice and personal development. It will use the practical case
studies of work with The National Careers Services in Manchester & the North East, along with
private sector work with William Hill and Tesco’s global talent team to introduce a range of tools and
approaches to help delegates explore their working, learning, playing and giving identifying key
priorities and focus, thereby allowing them to review their work from a fresh angle and apply this to
the clients they support.
Dr Peter Hawkins, expert in career & life planning has written seven books including the Art of Building
Windmills and No Regrets on Sunday. As a Director of Windmills he has contributed to a portfolio of materials
and resources for adults & young people which are utilised across all sectors.
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Workshops Booking form
CDI Annual Conference and Exhibition 2013
Delegate name …………………………………………..…………
(please print clearly)
WORKSHOPS: Please indicate your 1st, 2nd and 3rd choices by marking 1, 2, or 3 in the relevant box. Workshop
places are allocated on a first come first served basis, and we cannot always guarantee your first choice.
THURSDAY 7th NOVEMBER
1st, 2nd or
3rd choice
11:50
Strand A
Workshop 1
The new Skills required for an Uncertain World
Brigit Egan
Strand A
Workshop 2
Nailing It! – A systematic Approach to Career Success
David Wilson
Strand A
Workshop 3
Career Coaching Tools
Julia Yates
Strand B
Workshop 1
A New Approach to Career Learning
Andy Midwinter & Jo Brown
Strand B
Workshop 2
Educating young people for employability: developing a school strategy for career
development
Gary Forrest
Strand B
Workshop 3
Using National Careers Week to improve your school’s Career Learning profile
Janet Colledge
Strand B
Workshop 4
Using online resources & social media to sky rocket careers work in schools
Susan Burke
THURSDAY 7th NOVEMBER
1st, 2nd or
3rd choice
14:50
Strand B
Workshop 1
Annual Career Plans in Schools and Colleges. Too good an idea to drop?
Anthony Barnes & Claire Nix
Strand B
Workshop 2
‘All they want to be is popstars and footballers’? Making sense of celebrity in young
people’s career aspirations
Dr Kim Allen, Dr Heather Mendick, & Dr Laura Harvey
Strand B
Workshop 3
A Step by Step guide of how to gain valuable support from national companies
William Akerman
Strand B
Workshop 4
Getting in: how careers advisers can embed in schools a culture of University access
success
Alex Kelly
Strand C
Workshop 1
Introduction to Consulting Essentials
Calvert Markham
Strand C
Workshop 2
Information, advice and guidance you need to know to support individuals to apply for
Apprenticeships
Lucy Richards
Strand C
Workshop 3
Innovations in Career Guidance - Mental Toughness and its central role in Employability
Bethan Greenall
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Workshops Programme
FRIDAY 8th NOVEMBER
1st, 2nd or
3rd choice
9:00
Strand A
Workshop 1
Getting clients unstuck
John Lees & Rosemary McLean
Strand A
Workshop 2
Career Conversations in Organisations
Janet Sheath
Strand A
Workshop 3
Personal Branding
Denise Taylor
Strand C
Workshop 1
National Careers Council – Your views for the Future
Dr Deirdre Hughes & Simon Surtees
Strand C
Workshop 2
Helping clients to develop their personal brand using social media
Charlie Mitchell
Strand C
Workshop 3
Trustworthy honest and reliable? How can we get our clients more engaged with their
CV?
Susanne Christian
Strand D
Workshop 1
Research in practice – promoting a research agenda for career practitioners
Lyn Barham, Liz Bradley, Leigh Henderson
Strand D
Workshop 2
Attitudes to CPD
Isobel Freeman
Strand D
Workshop 3
The matrix Standard – quality assuring sole practitioners
Kathy Leahy
FRIDAY 8th NOVEMBER
1st, 2nd or
3rd choice
11:30
Strand C
Workshop 1
LMI for All: a glimpse into the future
Professor Jenny Bimrose, Dr Sally-Anne Barnes, & Alison Morris
Strand C
Workshop 2
Why Psychometrics don’t always ‘work’ in Career Guidance – … and how to make them
‘work’ better!
Dr. Chintha Dissanayake
Strand C
Workshop 3
Group work for the “Unwilling”- How to invigorate your group work sessions
Erica Rowell & Claire Grimwood
Strand C
Workshop 4
Taken-for-granted Assumptions and Professionalism in IAG practice
Elizabeth Bradley
Strand D
Workshop 1
Career dreams: signs and symbols in our career imagination
Phil McCash
Strand D
Workshop 2
The Mid-life Career Review project
Roz Smith & Jane Watts
Strand D
Workshop 3
Developing Me and Others – A “No Regrets Approach” to Personal Growth and
Professional Practice
Dr Peter Hawkins
Please return your completed form to:
Dan Hope, Administrator – dan.hope@thecdi.net
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