Jessica Wood
Lauren Pyrzenski
Puppy Paws “A new leash on life”
COMPANY DESCRIPTION AND
OVERVIEW
Puppy Paws would be a business in which you bring your dog(s)
to, no matter what situation you’re in; whether or not your dog just
needs a groom, a bath, or a place to stay when you go out of town. We
would take in stray dogs and care for them just as well as we would
family. We would love to start this business for our love of dogs, and
also our admiration of the people in need. We would donate $250 of
our profits each month to charity. Not only this, but every month we
will also have a fundraiser where we give away a dog we have rescued
that needs a family.
For this particular business you need to have a business degree
and of course you need to be able to love and care for dogs as well as be
patient. To start this store it is most likely to take us about 25-30,000
with all of the necessary needs.
INDUSTRY ANALYSIS
Our future business is going to be located in Savannah, GA. We
both agreed on this specific location because tourists might bring their
dog to Savannah for vacation and find out that they can’t take care of
them that night, or maybe they ran out of dog food; perhaps their
puppy just needs a groom! Either way, we will be there to help! Our
official address in 147 Hills drive. We would adore having you at our
grand opening November 9!
Jessica Wood
Lauren Pyrzenski
Puppy Paws “A new leash on life”
MARKETING PLAN
To advertise our business we will be posting our flyers and
business cards in restaurants and grocery stores of our choice. Every
Tuesday and Thursday our ad goes into the newspaper for people to
view. We are starting a Facebook page for people to follow and find put
our latest deals etc. Even though we have a lot of advertisements going
out we will also have the help of family and friends to spread the word
by mouth.
Jessica Wood
Lauren Pyrzenski
Puppy Paws “A new leash on life”
HUMAN RESOURCES
We will have 4 people working with us; two as cashiers, one as
the groomer/bather, and one that stays overnight and watches the
dogs in Doggie Daycare. The cashiers sell the items (food, leashes,
treats, etc.). The groomer/bather will be keeping the dogs clean and
healthy. The overnight watcher will be staying at the Doggie Daycare
with the dogs from the time that the store closes to the time that it
opens. Jessica and I will be helping with each one of these tasks so we
can interact with the customers. Before our grand opening we are
going to put ads in the newspaper and interview until we have the
people that we feel are necessary and just right for Puppy Paws!
Hours: Puppy Paws’ Doggy Daycare is open 24 hours for the
dogs that need to stay a couple of nights. However, the Doggie Drop
Off and store section, Puppy Paws Merchandise, is only open from 8:00
am to 8:00 pm.
•
Manager(s) - Jessica Wood, and Lauren Pyrzenski
•
Assistant manager (if we are not available) Maggie Hill
Jessica Wood
Lauren Pyrzenski
Puppy Paws “A new leash on life”
PRICES
 Cashiers- 8.50 every hour
 Groomer/bather- 8.75 per dog
 Overnight watcher of the Doggie Daycare- 9.50 a hour
Jessica Wood
Lauren Pyrzenski
Puppy Paws “A new leash on life”
Prices for the Puppy Paws Merchandise
 Dog food (includes Blue Bell, Purina, Iams, and Pedigree)
Large bag- $15.00 Medium- $12.00 Small $9.00 x-Small – $7.00
 Dog treats for all types of dogs ( brands include milk bone and
beggin’ strips
Large dog treats- $5.00 Medium- $3.75 Small $2.00
 Dog bowls
Large $9.00 Small $5.00
 Toys galore! $10.00 is the max price
Extras
 Training collars ( shockers) $15.00
 Jug water dispensers $13.00