Master and Sons Plumbing Inc.,
Ritmo Caribe Promotions, River City Communications,
and The Latin Jazz & Salsa Show
presents
The 8th Annual Latin Jazz & Salsa Festival
DOGWOOD DELL AMPHITHEATRE
RDchmond, Virginia
Saturday July 11, 2015
3:00pm – 8:00pm
FEATURED ARTISTS:
SPONSORSHIP PROPOSAL
Contact:
Luis Hidalgo 804-337-0750
Jimmy Castro 410-350-5459
David Aponte 804-304-9590
Master & Sons Plumbing, Inc. is a family owned, 2nd generation plumbing
contractor company specializing in all residential and commercial plumbing services
in the Richmond and Tri-Cities area. Master & Sons Plumbing, Inc. has also been the
primary sponsor of The Latin Jazz & Salsa Show on WCLM 1450 AM in Richmond,
Virginia for the past 7 years.
Ritmo Caribe Promotions was founded by Jimmy Castro in the Summer of 1997,
and has produced and promoted numerous concerts and festivals featuring Tropical
Latin Music throughout New York, Pennsylvania, Florida, Massachusetts, Oklahoma,
Virginia, and Europe. Ritmo Caribe Promotions has produced and co-written the play,
Melena: A Cultural & Musical Journey into my Afro-Cuban Roots, and is currently
producing BACK TO LAS VILLAS – A Documentary.
River City Communications has served the Richmond and surrounding areas since
1996 with closed circuit television and telephone systems, computer networks, audiovisual, sound systems, voice, audio and video cabling.
WCLM 1450 AM is a locally owned Virginia Music powerhouse situated in the heart
of Richmond. Their programming is a unique variety of music to include Country,
Classic Soul, Oldies, Gospel, R&B, Latin Jazz and more. Though they program such a
broad variety of music, WCLM 1450 AM is also dedicated to Richmond citizens and
Richmond Music, with 50% of airtime devoted to local talk shows and music. You
can also listen to WCLM 1450 AM live from anywhere in the world.
Dogwood Dell Amphitheatre Dogwood Dell is a 2,400 seat amphitheatre owned
and operated by the Department of Parks, Recreation & Community Facilities. Since
1956, it has been home to the Festival of Arts; a summer long celebration of the arts
featuring art exhibits, concerts, dance and theatre.
INRODUCTION OF EVENT
PRODUCERS
MICHAEL STUART: Next generation Nuyorican salsa singer Michael was born
January 5, 1975 in NYC of Puerto Rican parents who emigrated to the city in the '60s.
He spent significant amounts of time both in New York and Puerto Rico throughout his
childhood. Even without the advantage of formal training, he landed a gig singing
background for the well-established Puerto Rican bandleader Wichy Camacho at the
age of twenty. Through his connections with Camacho, Stuart met and was offered
work with Johnny Rivera and Marc Anthony. Career highlights include the 2005 Latin
Grammy nomination of his fifth disc Sin Miedo for Best Tropical-Contemporary Album
and nominations for Billboard Music Awards in both 2006 and 2007.
CARLOS MOJICA: Carlos began singing at the age of 15, gaining his experience by
singing with local bands, where he was raised, in Orlando, Florida and later on sharing
the stage with various artists including Ismael Miranda, Brenda K Starr, Luisito
Carrion, Hector Tricoche, Lalo Rodriguez, Tito Puente Jr., and Johnny Polanco Y Su
Conjunto Amistad (one of LA's top salsa bands). This young and talented Salsa singer
delivers a very soulful, passionate and intense melodic voice combined with incredible
soneo & rap skills as well as tight & masterful arrangements that are taking the Salsa
world by storm with every song.
WITO RODRIGUEZ: A Chicago born Puerto Rican, Wito has followed the musical
field as a street singer and musician since childhood. In his teens, he started off
playing in a small group as a guitar player in the rock and roll scene. He left Chicago in
1967 to live in the “Isla” de Puerto Rico, where he studied in Spanish schools and
continued his musical career. He started looking into his roots and found that his most
loved music was Latin music. His first opportunity in a “salsa” orchestra was with a
great percussionist called “Chacon”. Wito learned all his Latin “ritmos” and the
differences in percussion instruments and specialized himself in the maracas. Wito has
performed on stage with artists to include Adalberto Santiago, Ismael Miranda, Tito
Allen, Santitos Colon, Pete “El Conde” Rodriguez and the Queen of Salsa, Celia Cruz.
INTRODUCTION OF ARTISTS
Promotional Approach
To reach our prospective attendees and supporters, we will use a variety of media
outlets tailored to the specific demographics and opportunity target markets.
Radio & Television
Paid commercials promoting festival, and other promotional exposure through public
service announcements on Latin music and community based stations, participation on
talk shows and interviews on programs addressing issues such as entertainment and
cultural enrichment. Commercials will be aired on the following stations: WCLM 1450
AM, Comcast TV Ch. 95 (Richmond, VA & VA Beach), Verizon TV Ch. 36 and
Telemundo WZTD (Richmond, Virginia)
Print
We will utilize several print media to reach our prospective patrons, including
magazines and newspapers in major markets, in addition to flyers, posters, and other
promotional materials. Advertisements in the following print media: Heart & Soul
Newspaper of Richmond, Nuevas Raices Newspaper, Tidewater Hispanic News, and
Daily Press of Newport News.
Website Promotions
To promote the 7th Annual Latin Jazz & Salsa Festival, in addition to our website, we
have established links with major latin music and local business websites and seek
placement of festival on all major calendar of events for music related activities. Surfing
prospects will be able to view our website (www.thelatinjazzshow.com) from around
the world, providing additional exposure to festival and sponsors.
PLATINUM (TITLE) SPONSORSHIP: $5000
The Title Sponsor will receive the following promotional benefits:
 RADIO/TV:
Recognition as Title sponsor in radio commercials (up to 30 radio spots) on
WCLM 1450 AM (Richmond, Virginia).
Recognition as Title sponsor on Comcast TV Ch. 95 (Richmond, VA & VA Beach),
Verizon TV Ch. 36, and Telemundo WZTD in Richmond, Virginia.
Recognition as Title sponsor during all radio/TV interviews pertaining to The
7th Annual Latin Jazz & Salsa Festival. *Live Action Remote-TBD*
 PRINT:
Company name (“Presented By”) and/or logo in print advertisements in: Heart &
Soul Newspaper of Richmond, Nuevas Raices Newspaper, Tidewater Hispanic
News, and Daily Press of Newport News.
Full back cover (“Presented By”) on festival program.
Name/Logo as Title sponsor (“Presented By”) on official flyer/poster.
Name/Logo as Title sponsor (“Presented By”) on official press release.
 WEBSITE:
Name/Logo as Title Sponsor (“Presented By”) on The Latin Jazz & Salsa Show
website. Name/Logo as Title Sponsor (“Presented By”) on Master and Sons
Plumbing Inc. website. Name/Logo as Title Sponsor (“Presented By”) on WCLM
1450 AM website.
 ON-SITE FESTIVAL:
4’x12’ banner on Main Stage (Banner not provided).
6’ Display space at Festival Site (Tables not provided).
On-stage presentation as Title sponsor.
PLATINUM (TITLE) SPONSORSHIP BENEFITS
GOLD SPONSORSHIP: $3000
The Gold Sponsor will receive the following promotional benefits:
 RADIO/TV:
Recognition as sponsor in radio commercials (up to 20 radio spots) on WCLM
1450 AM (Richmond, Virginia).
Recognition as sponsor on Comcast TV Ch. 95 (Richmond, VA & VA Beach),
Verizon TV Ch. 36, and Telemundo WZTD in Richmond, Virginia.
Recognition as sponsor during all radio/TV interviews pertaining to The 7th
Annual Latin Jazz & Salsa Festival. *Live Action Remote-TBD*
 PRINT:
Company name and/or logo in print advertisements in: Heart & Soul Newspaper
of Richmond, Nuevas Raices Newspaper, Tidewater Hispanic News, and Daily
Press of Newport News.
Half-Page Advertisement in festival program.
Name/Logo as sponsor on official flyer/poster.
Name/Logo as sponsor on official press release.
 WEBSITE:
Name/Logo as Sponsor on The Latin Jazz & Salsa Show website.
Name/Logo as Sponsor on Master and Sons Plumbing Inc. website.
Name/Logo as Sponsor on WCLM 1450 AM website.
 ON-SITE FESTIVAL:
3’x10’ banner on Main Stage (Banner not provided).
6’ Display space at Festival Site (Tables not provided).
On-stage presentation as Gold sponsor.
GOLD SPONSORSHIP BENEFITS
SILVER SPONSORSHIP: $2000
The Silver Sponsor will receive the following promotional benefits:
 RADIO/TV:
Recognition as sponsor in radio commercials (up to 15 radio spots) on WCLM
1450 AM (Richmond, Virginia).
Recognition as sponsor on Comcast TV Ch. 95 (Richmond, VA & VA Beach),
Verizon TV Ch. 36, and Telemundo WZTD in Richmond, Virginia.
Recognition as sponsor during all radio/TV interviews pertaining to The 7th
Annual Latin Jazz & Salsa Festival. *Live Action Remote-TBD*
 PRINT:
Company name and/or logo in print advertisements in: Heart & Soul Newspaper
of Richmond, Nuevas Raices Newspaper, Tidewater Hispanic News, and Daily
Press of Newport News.
1/4-Page Advertisement in festival program.
Name/Logo as sponsor on official flyer/poster.
Name/Logo as sponsor on official press release.
 WEBSITE:
Name/Logo as Sponsor on The Latin Jazz & Salsa Show website.
Name/Logo as Sponsor on Master and Sons Plumbing Inc. website.
Name/Logo as Sponsor on WCLM 1450 AM website.
 ON-SITE FESTIVAL:
3’x6’ banner on Main Stage (Banner not provided).
6’ Display space at Festival Site (Tables not provided).
On-stage presentation as Silver sponsor.
SILVER SPONSORSHIP BENEFITS
BRONZE SPONSORSHIP: $1000
The Bronze Sponsor will receive the following promotional benefits:
 RADIO/TV:
Recognition as sponsor in radio commercials (up to 10 radio spots) on WCLM
1450 AM (Richmond, Virginia).
Recognition as sponsor on Comcast TV Ch. 95 (Richmond, VA & VA Beach),
Verizon TV Ch. 36, and Telemundo WZTD in Richmond, Virginia.
Recognition as sponsor during all radio/TV interviews pertaining to The 7th
Annual Latin Jazz & Salsa Festival. *Live Action Remote-TBD*
 PRINT:
Company name and/or logo in print advertisements in: Heart & Soul Newspaper
of Richmond, Nuevas Raices Newspaper, Tidewater Hispanic News, and Daily
Press of Newport News.
1/8-Page Advertisement in festival program.
Name/Logo as sponsor on official flyer/poster.
Name/Logo as sponsor on official press release.
 WEBSITE:
Name/Logo as Sponsor on The Latin Jazz & Salsa Show website.
Name/Logo as Sponsor on Master and Sons Plumbing Inc. website.
Name/Logo as Sponsor on WCLM 1450 AM website.
 ON-SITE FESTIVAL:
6’ Display space at Festival Site (Tables not provided).
On-stage presentation as Bronze sponsor.
BRONZE SPONSORSHIP BENEFITS