DELETE THE FOLLOWING INSTRUCTIONS FROM YOUR FINAL DRAFT
Prepare a four-page file for distribution to mentors at the Idea Fair. Prepare this
document AFTER you have completed your business plan. Your four-page document
should consist of the following components:
1. Executive Summary maximum length: 2 pages). This summary will be the first
introduction your venture to mentors, investors, and other potential sources of
funds, so make sure your document is polished and professional. Your Executive
Summary should summarize each section of your business plan . The goal is to
provide a consise summary of each section and fit the resulting document in 2
pages. Please take the time to polish your Executive Summary, so you can create
a good impression on mentors. You will continue to refine your Executive
Summary through the Fall and Spring semesters.
2. Gap Analysis Chart.
3. Business Model Canvas.
We have provided the attached template to simplify your preparation of this document.
Be sure that, on the following page, you:


Open the Header and replace “VENTURE” with the name of your venture; and
Replace VENTURE NAME with the name of your venture in the first line of text
on the next page
VENTURE
IDEA FAIR EXECUTIVE SUMMARY
EXCECUTIVE SUMMARY: VENTURE NAME
VENTURE DESCRIPTION
Copy the one-paragraph venture description from your business plan.
THE PROBLEM
Summarize the discussion in the problem section of your business plan. Describe the
problem you are solving (want you are satisfying) and identify the people who have this
problem (or want).
THE SOLUTION
Summarize the discussion in the solution section from your business plan. Explain how
your product or services solves the problems of the customers you described above.
DIFFERENTIATION
Summarize your discussion of your differentiation from your business plan. Explain why
it will be difficult for competitors to imitate your strategy.
REVENUE MODEL
Summarize your key revenue streams identified in your business plan and indicate the
prices you plan to charge for the key product or products in each revenue stream.
FOUNDING TEAM
Summarize your description of the key members of our founding team and explain why
they are the right people to start this venture.
FINANCIAL PROJECTIONS
Summarize your description of your financial projections. We suggest you include two
revenue stream Tables and a paragraph that reads something like the following:
“Our project revenue streams are summarized in Table 1 below. We believe thse
projections are reasonable because …..”
Revenue Stream
Revenue Stream 1
Revenue Stream 2
Revenue Stream 3
Total Revenue
Year 1
Year 2
Year 3
Year 4
Year 5
“Together, revenue streams 1 and 2 are expected to generate first-year revenues of $T1.
After subtracting direct costs and general and administrative costs, our first-year
2
VENTURE
IDEA FAIR EXECUTIVE SUMMARY
EBITDA will be $E1. By year five, total revenues and EDITA are expected to rise to
$T5 and $EBITDA, respectively. The following Table provides additional information
about our projected financial performance.”
Revenue Stream
Total Revenue
Direct Costs
Operating Income
G&A Expenses
EBIDTA
Year 1
Year 2
Year 3
Year 4
Year 5
3
VENTURE
IDEA FAIR EXECUTIVE SUMMARY
(REPLACE THE FOLLOWING CHART WITH YOURS AND DELETE THIS LINE)
GAP ANALYSIS
COMPETITOR GAP ANALYSIS
Attribute/Benefit
Your
Product
Competitor
1
Competitor
2
Competitor
3
Competitor
4
Attribute/Benefit 1
Attribute/Benefit 2
Attribute/Benefit 3
Attribute/Benefit 4
Attribute/Benefit 5
4
Competitor
5
VENTURE
IDEA FAIR EXECUTIVE SUMMARY
(REPLACE THE FOLLOWING CHART WITH YOURS AND DELETE THIS LINE)
BUSINESS MODEL CANVAS
VENTURE NAME HERE
REV 1.0
6-23-13
BUSINESS MODEL CANVAS
PROBLEMS
SOLUTIONS
UNIQUE VALUE PROP
UNFAIR ADVANTAGE
CUSTOMER SEGMENTS
1. Start here
1. Start here
1. Start here
1. Start here
1. Start here
KEY RESOURCES
SALES CHANNELS
1. Start here
1. Start here
COST STRUCTURE
REVENUE STREAMS
1. Start here
1. Start here
5