Survey on Customer Reference Impact for Sales Team
Dear Name:
We are conducting a survey of customer reference practices. Please help us to answer the following questions by
MM/DD/YYYY. Thank you.
Please enter the following:
Name:
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Providing an effective customer reference is important to winning the deal.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
Providing an effective customer reference would help accelerate the sales cycle.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
What percentage of your opportunities would benefit from an effective customer reference?
None | 0-20% | 21-40% | 41-60% | 61-80% | 81-100%
How many customer reference requests do you receive each month?
None | 1-5 | 6-10 | >11
How much time do you spend on an average customer reference request?
None | 1 hour | 2 hours | >2 hours
I am always able to efficiently satisfy an urgent request for a customer reference.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
I am always able to provide a really good customer reference for the specific selling situation.
Never | Rarely | Sometimes | Frequently | Always
Poor customer references (or lack of customer reference) have caused me to lose an opportunity.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
My customers may be unwilling continue participating as a customer reference if used too often.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
I believe an improvement to customer reference management practices would be beneficial for me.
Strongly Agree | Agree | Neither Agree nor Disagree | Disagree | Strongly Disagree
Please feel free provide any additional comments.
Comments:
Thank you, we appreciate your feedback.
About Boulder Logic
Boulder Logic delivers enterprise customer reference management software and services for complex sales and marketing
environments. Our cloud-based platform, along with our experienced services professionals, has a proven track record of helping
organizations establish best-in-class customer reference programs. Learn more at www.boulderlogic.com.
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