Jake Greene
Face Time vs. Facebook Time: Communicating Across the Generation Gap
There is a massive communication gap between the Generations that grew up in front of computers and those who
adapted to computers as adults. Offices around the country are plagued by miscommunication stemming from
email etiquette, social media policies, and inconsistent online/offline personalities.
This program focuses on identifying several key differences in the way generations communicate and leveraging
the strengths of each group. Additionally, senior executives will gain insight into the habits and attitudes of young
professionals by studying TV, movies, and music from their pop culture upbringing.
Offensive Ideas: Building a working environment where uncensored creativity drives innovation and
Many companies boast creative working environments, but very few dedicate time every month to generating,
pitching, and guiding new ideas. In most offices, innovation and creativity are driven defensively, encouraged only
when business is threatened by competition. In this program, organizations will learn how to set up processes for
developing and harvesting creativity, as well as establishing an environment where innovation occurs organically
and proactively.
Personal Positioning for the Pop Culture Generation
Most people only think about career paths when they are pissed off, freaked out, or desperate, meaning they hate
their jobs, they might lose their jobs, or they need new jobs immediately. As such, they miss out on the opportunities
to position themselves for development and success. By focusing on entertaining “sins” of personal positioning, this
program focuses on how professionals can land jobs and get ahead without becoming corporate tools.
Born and raised in Minnesota, Jake graduated from Stanford University with a BA in International Communication
and a Masters in Sociology. He developed a strong interest in professional culture while working for a Fortune 500
company in Chicago and a venture-backed startup out of Denver.
Jake founded his consulting practice, Greene Group, in 2006. Through Greene Group, he works with organizations
on communication, branding, change, and growth initiatives. Past clients have included financial service firms,
consumer products companies, retailers, telecommunication companies, non-profits, government organizations
and more.
Jake’s first book, Whoa, My Boss Is Naked! A Career Book for People Who Would Never Be Caught Dead Reading a
Career Book was published in 2008. The book is filled with pop culture references from the ’80s, ’90s, and today that
support wide-ranging advice on how to land a job and get ahead without becoming a corporate tool. As the New
York Sun wrote, the book “walks readers through all the potholes of office life in a fun and irreverent way that might
keep even the hippest (and most resistant) office addition riveted.”
Jake is based in Los Angeles.