GLOBAL BAROMETER OF HOPE AND HAPINESS
NewYearsEve 2013
EMBARGOED UNTIL DECEMBER 30th.
THE WORLD IS MORE ECONOMICALLY CONFIDENT THAN IT WAS THIS
TIME LAST YEAR BUT EUROPEAN COUNTRIES DOMINATE THE GLOOMY
LIST. LATIN AMERICANS REMAIN SIGNIFICANTLY MORE HAPPY THAN THE
REST OF THE WORLD
Results from the latest WIN-Gallup International global barometer poll of 55,817
adults suggest that just over a third (35%) of the world are hopeful about their
country’s economic prospects in 2013, while 28% expect it to be worse than the year
which is just ending.
However, there are vast differences across the globe. The Georgians, perhaps
boosted by their recent change in President, are the most optimistic when it comes
to economic prosperity, followed by their neighbours in Azerbaijan. We have to
move at least half way down the list of countries before a European country
emerges. Indeed, there is not a single European country that has a positive net
score (meaning that more people think there will be more economic difficulty before
economic prosperity). Indeed, with the exception of Lebanon, the bottom 15
countries are all European. The only positive note for the European countries is
perceptions aren’t as bad as they were last year: 2011 Western Europe average was
-46 on economic confidence vs -40 this year. There is a similar picture in North
America: 2011 average -25 vs. -12 for 2012.
Top 10 Most Hopeful Countries
Net Hope on Economy
Georgia
Azerbaijan
Brazil
Mozambique
China
Peru
India
Saudi Arabia
Philippines
Ecuador
63%
56%
45%
42%
32%
31%
27%
27%
25%
24%
Top 10 Most Gloomy Countries
Net Hope on Economy
Portugal
France
Lebanon
Belgium
Spain
Bosnia
Ireland
Germany
Poland
United Kingdom
-85%
-67%
-66%
-64%
-59%
-53%
-51%
-46%
-45%
-41%
GLOBAL BAROMETER OF HOPE AND HAPINESS
NewYearsEve 2013
Note: Net Hope on Economy is computed by deducting the optimists (hopeful about economic prospects in
2013) from the pessimistic (those who see greater economic difficulty)
The global survey was carried out by the world’s largest independent network of
opinion pollsters, WIN-Gallup International in over 54 countries, among more than
56,625 men and women, covering vast majority of world population. The network
has conducted this annual poll for 35 years since 1977.
As an issue, we are all too familiar about the dominance of the economy in recent
times. However, what impact is this having on overall happiness? Well a majority
of the world (53%) say they feel happy about their life and here there is slightly less
of a pattern to the list of countries. The Colombians report as the happiest in the
world (net score of +75), followed closely by the Malaysians (+74), Brazilians (+74)
and the Saudis (+72). We then begin to see a mix of European countries showing
that there is happiness alongside economic difficulty. In Spain for example, the net
score for economic prosperity is -59 yet the net score for happiness is +55. Indeed,
there are only three countries surveyed where more people feel unhappy than
happy – Romania, Palestine territories (West Bank and Gaza) and Lebanon, the latter
no doubt with events on Syria close to their minds.
Finally, when it comes to overall optimism for 2013, there is a similar pattern to that
found for economic prosperity. Globally, the net score of +28 indicates that the
world is more optimistic than pessimistic for 2013. Georgians and Azeris are once
again the most optimistic, with the Brazilians in third. Yet the majority of European
countries surveyed have a net negative score – suggesting that more people believe
2013 will be worse in Europe than 2012. The situation in Portugal looks particular
concerning more her people – net score of -71
GLOBAL BAROMETER OF HOPE AND HAPINESS
NewYearsEve 2013
Note to editors
1. Disclaimer: Gallup International Association or its members are not related
to Gallup Inc., headquartered in Washington D.C which is no longer a
member of Gallup International Association. Gallup International Association
does not accept responsibility for opinion polling other than its own. We
require that our surveys be credited fully as Gallup International (not Gallup
or Gallup Poll). For further details see website: www.Gallupinternational.com
2. The global barometer of Hope is an annual tradition initiated by and designed
under the chairmanship of Dr. George Gallup in 1977. It is conducted every
year since then. This year it was carried out by associates of WIN-Gallup
International in 54 countries around the world.
3. A total of 55,817 persons were interviewed globally. In each country a
national probability sample of around 1000 men and women was interviewed
either face to face (31 countries; n=34,792), via telephone (9 countries;
n=7,760) or online (14 countries; n=14,073). Details are attached. The field
work was conducted during September-December 2012. In general the error
margin for surveys of this kind is +3-5% at 95% confidence level.
4. The global average has been computed according to the share of the covered
adult population of the surveyed countries
GLOBAL BAROMETER OF HOPE AND HAPINESS
NewYearsEve 2013
METHODOLGY SHEET FOR EOY : 2012
Country
AFGHANISTAN
ARGENTINA
ARMENIA
AUSTRALIA
AUSTRIA
AZERBAIJAN
BELGIUM
BOSNIA
BRAZIL
BULGARIA
Contact
E-mail
Matthew
Warshaw
Paula Arnaldo
Mr. Aram
Navasardyan
matthew.warshaw@ascorsurveys.com
p.arnaldo@ibopeinteligencia.com.ar
Peter Kenny
Georg
Wiedenhofer
peter.kenny@cbr.com.au
Saida Talibova
Jo Steyaert
Aida Hadziavdic
Begovic
Marcia Cavallari
Saida@siar.az
jo@ivox.be
president@armenianmarketing.com
g.wiedenhofer@gallup.at
aida.hadziavdic@mib.ba
marcia.cavallari@ibope.com
Company
ACSOR-Surveys
IBOPE Inteligência
MPG LLC (MArketing
Proffesional Group)
Colmar Brunton
Österreichisches Gallup
Institut
SIAR Research and
Consulting Group
iVOX bvba
Mareco Index Bosnia
IBOPE Inteligência
BBSS (Balkan British
Social Surveys)
CAMEROON
Kancho Stoychev k.stoychev@gallup-bbss.com
Simplice
Ngampou
simplice.ngampou@tnsglobal.com
CANADA
CHINA
Jean-Marc Léger
Liu Zhiming
jmleger@legermarketing.com
liu@comrc.com.cn
COLOMBIA
CZECH
REPUBLIC
Carlos Lemoine
clemoine@cnccol.com
Leger
CRC Research
Centro Nacional de
Consultoría
Michal Barta
michal.barta@mareco.cz
MARECO Ltd. Praha
ECUADOR
Polibio Cordova
polibio.cordova@cedatos.com
CEDATOS
FINLAND
Juha Aalto
juha.aalto@taloustutkimus.fi
Taloustutkimus Oy
TNS RMS
Mode
Sample
Type
Size
Fieldwork
Dates
Face to Face
National
1636
Nov 23 – Dec 06, 2012
Telephone
National
1000
Face to Face
National
1067
Online
National
1698
November 12th - 30th
January 5th February 16th
November 26th December 2nd
Telephone
National
1017
Telephone
National
1008
Online
National
1000
Telephone
National
1000
Face to Face
National
2002
National
1016
Face to Face
National
1061
Online
National
1006
Online
National
500
Telephone
National
604
Face to Face
National
1005
Face to Face
National
501
Face to Face
National
1012
Face to Face
November 2012
November 15th –
December 12th
Week 44-week 45
November 12th –
December 3rd
November 8th -12th
November 30thDecember 6th
06/11/2012
November 09
November 14, 2012
Dec 3rd - Dec 12th
Nov. 21st - Dec. 11th,
2012
November 8thNovember 26th
Nov. 30th- to Dec. 10,
2012
19.11.-10.12.2012
GLOBAL BAROMETER OF HOPE AND HAPINESS
NewYearsEve 2013
FRANCE
Pascal Gaudin
pascal.gaudin@bva.fr
GEORGIA
Merab Pachulia
mpachulia@gorbi.com
GERMANY
HONG KONG
ICELAND
hjunker@produktundmarkt.de
tat.lam@csg-worldwide.com
einar.einarsson@capacent.is
IRAQ
Heiner Junker
Lam Tat
Einar Einarsson
Munqith .M.
Dagher
IRELAND
ITALY
Richard Cowell
Vilma Scarpino
Richard.Colwell@redcresearch.ie
Vilma.scarpino@doxa.it
JAPAN
KENYA
Inahiro Suzuki
suzukiih@nrc.co.jp
Margit Cleveland margit@infiniteinsight.net
IIACSS
Red C Research and
Marketing
DOXA S.P.A.
NRC (Nippon Research
Center)
Infinite Insight Ltd.
KOREA
Moo Ik Park
mipark@gallup.co.kr
Gallup Korea
LEBANON
LITHUANIA
j.khoury@reachmass.com
inga.nausediene@rait.lt
Reach
UAB RAIT
elida.medarovska@brima.com.mk
BRIMA
MALAYSIA
Joseph Khoury
Inga Nausediene
Elida
Medarovska
John
Smurthwaite
john.smurthwaite@tns-global.com
TNS Malaysia
MOROCCO
Christian Batte
bjconsult@menara.ma
BJ Group
MOZAMBIQUE
PAKISTAN
Luís Reves
Ijaz Gilani
lreves@gscresearch.com
gilani@gallup.com.pk
Nabil Kukali
dr.kukali@pcpo.org
GSC Research
Gallup Pakistan
Palestinian Center for
Public Opinion (PCPO)
Urpi Torrado
Hudson
urpi@datum.com.pe
MACEDONIA
PALESTINE
PERU
munqith_daghir@iiacss.org
BVA
GORBI (Georgian
Opinion Research
Business international)
Produkt + Markt
CSG
Capacent Gallup
DATUM Internacional
September 28thOctober 18th, 2012
Online
National
1000
Face to Face
National
1007
November 12th –
December 7th
Online
Telephone
Online
National
Urban
National
1001
500
844
November 14th - 20th
November 5th - 30th
Nov. 14th – 21st
Face to Face
Urban
1000
end November
Online
National
1005
November 9th – 25th
Face to Face
National
1005
November 16th-30th
Face to Face
National
2200
2 WEEKS
Face to Face
Urban
1000
Face to Face
National
1500
Telephone
National
1000
Face to Face
National
1000
Nov. 30th to Dec. 5th
November 15th December 6th
October 30th November 30
Jan 2013
Face to Face
National
1210
November 2012
Face to Face
Urban
500
Face to Face
National
1000
Face to Face
National
1078
Face to Face
National
2488
Face to Face
National
500
Face to Face
National
1218
November12th December 5Th
October 31st December 7th
12 to 24 November
2012
November 10th-24th
Nov. 22 -December 6,
2012
November 1st – 07th
GLOBAL BAROMETER OF HOPE AND HAPINESS
PHILIPPINES
POLAND
Raul (‘RJ’) N.
Esteban
Olga Wiatr
rj.esteban@psrc.com.ph
olga.wiatr@mareco.pl
NewYearsEve 2013
PSRC (Philippine Survey
& Research Center Inc.)
MARECO POLSKA
Marktest – Marketing,
Organização, Formação,
Lda.
Dr. José Manuel
Oliveira
jmo@markdata.pt
RUSSIA
Andrei
Musetescu
Andrey Milekhin
Andrei.Musetescu@tnsglobal.com;
andrei.musetescu@csop.ro
milekhin.a@romir.ru
SAUDI ARABIA
Tony Proudian
tony@parc-ksa.com
SERBIA
Srbobran
Brankovic
Srbobran.brankovic@tnsmediumgall
up.co.rs
SINGAPORE
Alan Tay
alan@joshuaresearch.com
TNS Medium Gallup
Joshua Research
Consultants
SPAIN
Carlos Clavero
carlos.clavero@institutodym.es
Instituto DYM
SWEDEN
barbro.eriksson@cmaresearch.se
CMA Research
SWITZERLAND
TUNISIA
Barbro Eriksson
Matthias
Kappeler
Nebil BELAAM
Matthias.kappeler@isopublic.ch
emrhod@gnet.tn
ISOPUBLIC Ltd
EMRHOD
TURKEY
Pervin Olgun
p.olgun@barem.com.tr
PORTUGAL
ROMANIA
TNS CSOP
Romir
PARC (Pan Arab
Research Center)
UK
Johnny Heald
jheald@orb-international.com
Barem Pazar Araştırma
ORB International
(Opinion Research
Business)
UKRAINE
Sergey Shtepa
Shtepa.S@romir.ru
Romir Ukraine
USA
Ron Cosgrove
rcosgrove@legermarketing.com
Leger USA
VIETNAM
Beth Owen
beth@indochinaresearch.com
Indochina Research
Face to Face
National
1000
November 16th- 27th
Face to Face
National
1048
November 25th - 30th
Online
National
1000
November 12th to
November 30th
Face to Face
National
1143
Online
Urban
1000
Telephone
National
603
Face to Face
National
1005
Face to Face
National
1003
Face to Face
National
1009
Online
National
1000
Online
National
1006
November 2012
Face to Face
National
1000
Telephone
National
1028
November 2012
November 26thDecember 7th
Online
National
1012
Face to Face
National
1078
Online
National
1001
Face to Face
National
500
November 24thDecember 3rd
23 – 30 November
November 10th December 5th
November 19th to
November 30th
November 1stNovember 30th
November 15th –
December 4th
2012/11/082012/11/14
January 2013 – one
week
November 16th December 4th
November 09November 14, 2012
November 12th December 8th