By Carmen Visconti
Lucas Mascarenhas
Samuel Yeung
George Blazhevski
Executive Summary
Dump It Bin Services Ltd. is owned and operated by Carmen Visconti, Lucas Masacarenhas, Samuel
Yeung, and George Blazhevski. The company specializes in bin rental and bin removal services to residential
and commercial clients. The company is located at 16 Estate Drive in Toronto and shares space with a large
manufacturing company in order to operate. The space also consists of 400 square meters of yard space
where the bins will be stored.
The company will strive in its marketing efforts by ensuring that social media outlets are consistently
being updated and daily information about the company is being posted. Social media outlets include
instagram, twitter, and Facebook. Direct mail will also be used to reach customers and signage along lawns will
be effective in promoting the company. The company will cater to residential and commercial customers.
Our strengths include having low operating costs, were focused on one type of service being offered,
and have a strong marketing plan. What makes us more competitive is that we offer versatility tailored to the
needs of the target market segment.
Dump It Bin Services Ltd. is seeking an investment in order to develop and expand. The company plans
to move to a bigger facility, purchase 3 additional trucks, purchase additional equipment, and hire more
employees.
Investment Overview
The company is offering 20% equity in return for $125,000. The investment will be used to develop and
expand the business by moving to a larger facility, purchasing 2 additional trucks, purchasing bins, and hiring
new employees.
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20% equity in exchange for $125,000.
Current management team will provide $50,000 investment
Projected 2018 revenue of $870,500
Net profit of $305,00 on the above figure
Investment value will increase to $205,000 in 2018
$1,000,000
Revenue vs Expenses vs Profit
$900,000
$800,000
$700,000
$600,000
$500,000
Revenue
$400,000
Expenses
Based on the chart to
the left, revenue and
net income continue to
increase year after year.
This is continued
increase is what makes
Dump It Bin Services an
attractive investment to
investors.
Profit
$300,000
$200,000
$100,000
$0
2015
2016
2017
2018
Cost Breakdown:

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$20,000 used to hire part time employees.
$50,000 for purchase of 1 used hybrid trucks.
$15,000 for retrofitting of trucks with equipment.
$15,000 for purchase of new manufactured bins.
$25,000 for aggressive marketing plan.
Marketing Overview
The company will focus on customer service, versatility
and leveraging of relationship selling with its clients, which
has made it a standout amongst its competitors in the junk
removal business. Our bin rental service offers versatility
tailored to the needs of the target segment.
Besides offering bins for rental to homeowners and
small businesses, Dump It also offers pick up services to our clients in ensuring our customers peace of mind
and convenience in flat rate pricing. The company will reach its customers through direct mail and signage, as
it is an effective way to engage the homeowner target segment. Business network events will also be
attended throughout the year to make the best connections and find possible leads.
Finally, we have an effective social media and internet campaign to allow us to present ourselves. We
are able to connect and engage our clients directly while providing a sense of who we are in order to maintain
and attract clients. We will also demonstrate that we are an active business.
Strengths
Weaknesses
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Low operating cost

Limited financial resources

Focused on one type of service

Little Brand Awareness
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Strong internet marketing
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Lack of experience
Opportunities
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Threats
Construction industry expected to
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Construction industry is seasonal
grow
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High competition
No single competitor controls the

Possible real estate bubble in GTA
market

Canadians generate a lot of waste
Operations
Dump It Bin Services Ltd is located at 16 Estate Drive in Toronto Ontario. The shop is a shared space
with a large manufacturing company, and we will be renting out a 4000 square foot shop space. There will be
2 garage bays for truck maintenance, along with a large 400 square meter yard space where our bins will be
stored. The shop is easily accessible from highway 401 and Markham Road.
Dump It Bin Services is open 7 days a week, and its hours of operation are as follows:
Monday to Friday 10am to 6pm
Saturday and Sunday 10am to 3pm
They layout of the shop is designed to help increase productivity within the shop, while providing a clean, safe
and encouraging work environment for our employees. We have a lunch table set up for employees, a kitchen
with a microwave, fridge, and sink, as well as full washrooms. There is an office area with 4 desks set up for
the managers and partners of the business to conduct the operations of the business. This is used in
completing a variety of tasks that include dealing with customers via the phone and email, to completing
administrative and sales duties.
Our bins and trucks are designed, manufactured and retrofitted by Arbor Welding located in Stouffville,
Ontario. We conduct the maintenance of our trucks in house; we are capable of tire changes, frame welding,
bin repair, and all general truck maintenance. Anything that we cannot handle is outsourced to Pats Driveline
in Mississauga, who can handle all of our trucking and transportation needs.
Contingency Planning
Exit Strategy
If the business goes under due to the economic downturn or a rough economic climate, we plan to liquidate
the business and sell off the assets to our competitors. We only plan to do so after 1 year of continuous
decline and no profit.
Stockholder Buyout
If one of the original 4 partners (George, Lucas, Carmen and Samuel) plans to exit the business, they have to
give 3 months’ notice, and the other remaining partners have the option to buy their shares first. If all partners
choose to buy the shares, it must be split 3 ways. If 2 partners choose to buy the shares, it must be split
evenly. If one chooses to buy the shares, it must be purchased as a whole amount.
Expansion
Franchising and expansion are viable options that can be considered in the future. It is up to the majority
shareholder(s) to determine if they should expand.