Marni Edelhart
Director, Content
& Experience
The Pivot Conference
marni@momentumevents.com
Program Agenda
7:45-8:50am
Main Registration Opens, Networking Breakfast
9:00am
Pivotcon Opening Remarks
Marni Edelhart
9:05am
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles
Jon Gosier and Mike Edelhart
Transformation through the Generational Looking - Glass – Enhancing enterprise strategies for native, foreign, and hybrid
generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience
who accepts culture in drastically different ways. Engage in this Principle Spotlight as we outline forward-thinking strategies
around generations who are native, foreign, or hybrids to the digital landscape.
9:15am
Specialty Spotlight: How Teens and Tech are Reinventing Intimacy
Alison Hillhouse, VP Insights Innovation, MTV
9:40am
Specialty Spotlight: Establishing Trust with Younger Consumers
Matt Britton, CEO/Founder, MRY
9:55am
Specialty Spotlight: Creating the Content your Audience Demands
Amy Emmerich, EVP Programming, Refinery29
Jessie Kahnweiler, Filmmaker, Actor, Aquarius
Mike Edelhart, Co-Host
10:20am
Specialty Spotlight: Rules of Engagement from a Real Influencer
Ryan Leslie, Founder, Disruptive Multimedia
Jon Gosier, Chief Data Scientist, Predictive Pop
10:35 – 10:45am
Ryan Leslie Musical Performance
10:45am
Break
11:00am
Logistics
Marni Edelhart, Director
11:05am
11:10am
Break to Find Tables
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective
point of pivot.
11:15 - 11:35am
Roundtable Discussions
Proposed Pivot Points:
1. Harnessing the Impact of Influencers
Ryan Stern and Alexa Tonner, Co-Founders, Collectively
2. The Prioritized Pursuit of Passion in the Workforce
www.pivotcon.com
Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP
3. How can Corporations tap into the multi-generational search for purpose?
David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP
4. Authentic Brand Movement
Suzanne Mckenzie, CEO/Founder, Able Made
5. Control your Domains to Connect with Young Customers
Roland Laplante, CMO, Affilias
6. Defining Generations Beyond Boomers and Millennials
Alison Hillhouse, VP Insights Innovation, MTV
7. Who Millennials Trust, and Don’t Trust, is Driving the New Economy
Matt Britton, CEO/Founder, MRY
8. You think you know about mobile, but the data disagrees
Greg Stuart, Global CEO, Mobile Marketing Association
9. Teaching digital tactics to a multi-generational workforce
Kathy Zhao, Global Digital Marketing, Mastercard
10. Crowd-Sourced Start-ups, a business model millennials understand
Shelton Mercer, CEO, TwitCHANGE
The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.
Having originated within marketing departments, social strategies now permeate entire business models across all industry
sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this
Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and
external corner of your organization.
11:35am
Chapter Two Introduction
Jon Gosier and Mike Edelhart
11:40am
Specialty Spotlight: Collaborating to Create
Jay Mandel, VP Global Digital Marketing, MasterCard
11:55am
Specialty Spotlight: New Frontiers in Social Data
Jared Feldman, CEO/Founder, CANVS
Liv Buli, Data Journalist, Next Big Sound
Jon Gosier, Data Scientist/Host
12:15pm
Specialty Spotlight: How Weather Analytics Could Change to Way you do Business
Paul Walsh, VP Weather Analytics, The Weather Company
Brenda Dietrich, VP, Data Science & IBM Data Fellow, IBM
Mike Edelhart, Co-Host
12:35pm
Specialty Spotlight: Coordinating Social Strategies Across the Enterprise
Lauren Friedman, Head of Social Business Enablement, Adobe
Diane Magers, Customer Experience, AT&T
Andy Jankowski, Founder, Enterprise Strategies
1pm – 2pm
2:00pm
Lunch
Logistics
www.pivotcon.com
Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
Marni Edelhart, Director
2:05 - 2:10pm
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.
2:10 – 2:30pm
Proposed Pivot Points:
Roundtable Discussions
1. Engaging Your Millennial Workforce
Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard
2. Social Strategy Starts with your Address
Jeff Sass, CMO, .Club
3. Trusting in Transparency
Rick Wion, Senior Director Consumer Engagement, Kellogg
4. Creating Remarkable Customer Experiences
Virginia Miracle, Chief Customer Officer, Spredfast
5. Achieving a Cohesive External and Internal Social Business Environment
Andy Jankowski, Founder, Enterprise Strategies
6. Finding the data you need and putting it to use for your brand
Paul Walsh, VP Weather Analytics, The Weather Company
7. What Social TV can teach you about your customers
Jared Feldman, CEO, CANVS
8. Successes and Failures in Content Marketing
Augie Ray, Global Voice of Customer Strategy, American Express
9. Successful Digital Storytelling
Jim Anstey, SVP Digital, Hill & Knowlton
10. Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction
Frank Eliason, Director Global Social Media, CITI
11. Creative partnerships for Successful Products
Jay Mandel, VP Global Digital Marketing, MasterCard
12. Fostering Community through Social Good
Evan Beard, CEO, A+
Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies. With the modern
marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless
enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it
back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and
future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.
2:30pm
Jon & Mike Return to Stage to Introduce Chapter 3
2:35pm
Specialty Spotlight: Winning Across Brands and Generations with Wearables
Rajesh Anandan, SVP, UNICEF Ventures
Tony Heredia, VP Corporate Social Responsibility, Target
Missy Kelley, Senior UX Designer, Ammunition
Jon Gosier, Host
www.pivotcon.com
Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
2:55pm
Specialty Spotlight: How to Evolve Vehicles into a Platform for Innovation
Phil Abram, Chief Infotainment Officer, General Motors
Jon Gosier, Host
3:15 – 3:55pm
Virtual Reality: Two Distinct Brand Deployments
3:15pm
Specialty Spotlight: Where Journalism & VR Meet
Paul Cheung, Director of Interactive & Digital News Production, Associated Press
Diane Brady, Journalist, founder, dBomnimedia
3:35pm
Specialty Spotlight: Sharing your Brand Story via VR
Katrina Craigwell, Director Global Content & Programming, GE
Diane Brady, Journalist, founder, dBomnimedia
3:55pm
Break
4:10pm
Logistics
Marni Edelhart, Director
4:10pm
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their
respective point of pivot.
4:15 – 4:35pm
Roundtable Discussions
Proposed Pivot Points:
1. Who owns your digital initiatives and learnings? Addressing transformation with internal and external
stakeholders.
John Ross, Director of Customer Solutions & Digital Engagements, Pepsico
2. Capitalizing on Brand Specific Domains
Roland LaPlante, CMO, Affilias
3. Bridging the Physical/Digital Divide
Nina Alexander-Hurst, VP Customer Experience & SWAT and Miriam Gassel, VP Merchandising, Bauble Bar
4. Digital Innovation in a Regulated World
Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis
5. Creating VR Experiences that Drive Value
Katrina Craigwell, Director Global Content & Programming, GE
6. How established companies can learn to be as agile as start-ups
Phil Abram, Chief Infotainment Officer, General Motors
7. The Internet of Things in Your Home
Kevin Meagher, VP Smart Home, Lowes
8. Brand Protection in the Digital World
Ben Anderson, Head of New gTLD Services, NetNames
9. The Industry-Agnostic Disruption of Virtual Reality
Tony Diepenbrock, CEO, Learn Immersive
10. Balancing your Spend to Viewership on Traditional vs Digital channels
Jason Cohen, Global Technical Lead, Google
www.pivotcon.com
Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
11. Beacon Technology Taking IoT and Data to a New Level
Sandra Richter, CEO, Soofa
4:35pm
Recap and Closing Remarks
Jon Gosier and Marni Edelhart
4:45pm
Musical Performance and Social Starts Showcase
Interact with the Speakers
Speaker
Jon Gosier
Mike Edelhart
Alison Hillhouse
Matt Britton
Amy Emmerich
Jessie Kahnweiler
Ryan Leslie
Jay Mandel
Liv Buli
Paul Walsh
Andy Jankowski
Diane Magers
Lauren Friedman
Rajesh Anandan
Paul Cheung
Katrina Craigwell
Diane Brady
Missy Kelley
Dr. Janet Taylor
Nina Alexander-Hurst
Luis Spencer Freitas
Evan Beard
Frank Eliason
Greg Stuart
Alexa Tonner
James Anstey
Jason Cohen
John Ross
Kathy Zhao
www.pivotcon.com
Twitter Handle
@jongos
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@alison222
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Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
Ryan Stern
Jeffrey Sass
Shelton Mercer
Suzanne McKenzie
Tony Diepenbrock
Rick Wion
Virginia Miracle
www.pivotcon.com
@ryanthegirl
@sass
@SheltonMercer
@SuzDMcKenzie
@tonydiepenbrock
@rdublife
@VirginiaMiracle
Marni Edelhart
Director, Content
& Experience
The Pivot Conference
Marni@momentumevents.com
www.pivotcon.com