MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN
NEI «ALMATY MANAGEMENT UNIVERSITY»
DEPARTMENT:“FOREIGN LANGUAGES”
Approved
at the meeting of the Educational
and Methodic Council Chairman
_____________N. Duisengulova
«____»_______________2014
Academic programme: Bachelors
Specialties: 5B 030100 - «Law», 5B 091200 - «Restaurant and Hotel Business»
WORKING PROGRAM
on the course “Professional Foreign Language 2”
Almaty, 2014
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Completed by: Senior teachers ___________ Agashkina I.I.,___________ Bershina N.V.
The working program has been developed on the basis of the Standard Educational Programme
of the course “Professional Foreign Language” for students of the following specialties: 5B
030100 - «Law», 5B 091200 - «Restaurant and Hotel Business»
The working curriculum was reviewed at the meeting of Foreign Languages Department
Protocol № __ from «___» _________ 2014
Acting as Head of Foreign Languages Department ____________ ______ M. Jandildinov
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1 Preface
Progressive reforms of economic life in Kazakhstan, changes in the external economic
relations, and also need for maintenance of business and trade relations with foreign partners
make new demands to vocational training of experts in the field of economy, business and
management. A modern expert meeting constantly increasing requirements of competitiveness
on a labor market, has to have a high level of language preparation. In this regard at the present
stage of higher education development, English has become one of the most demanded subjects.
It is considered as an obligatory component of vocational training of a graduate. English is not
simply one of tools for mastering professional knowledge, but a necessary and indisputable
component of professional activity. Being unable to speak English makes impossible further
development and improvement of an expert in this area. In this regard the principle of
communicative and professionally- oriented approach is put in the core of the concept of
teaching English. The main aim of teaching English is to teach students to get necessary and
reliable information and to be able to use it.
LEVEL UPPER-INTERMEDIATE (В2)
This working curriculum is developed on the basis of the manual ‘The Business’ used as
the basic manual for teaching first- and second-year students at the Almaty Management
University.
While drawing up this working curriculum for the Upper-Intermediate level authors were
guided by regulations of the Standard Training Program on discipline «The Foreign Language
for non-linguistic specialties» in appliance with SGESE RК 6.08.085-2010 of the Ministry of
Education and Science of RK (introduced by the order № 514 оf 3rd November 2010).
The purpose of teaching English as a general subject at the Almaty Management
University consists in formation of communicative and professional competence of students
necessary for daily and business communication, and also for studying of foreign experience in
the specialty.
The goal of the course is concretized in requirements to communicative skills in
speaking, understanding of oral speech, reading and writing.
The practical course of English is considered in the program as the discipline urged to
satisfy needs of future experts for acquisition of knowledge and skills which will allow them:
- to carry out oral and written communication in English in all types of speech activity;
- to master lexical, grammatical and phonetic minimum of general and professional
English taking into account the level of teaching for communicatively-oriented use in business
communication;
- to deepen knowledge independently and to improve the skills acquired at university
for further professional activity;
Pre-requisites: scope of knowledge in English at the Intermediate level
Post-requisites: gained knowledge necessary for English studying at the Advanced
level
Requirements to language knowledge and communicative skills:
By the end of the course at the Upper-Intermediate level the student has to know:
- phonetics: basic rules of reading and pronouncing loanwords; mastering the main
intonation means in emphatic function;
- spelling: correct writing of words belonging to the lexical minimum;
- lexis: word-formation models, contextual meaning of polysemantic words, special
vocabulary, phrasal verbs, phrases, set expressions and terms (minimal lexical scope of
800 units);
- grammar: main grammatical structures necessary for building logical, coherent
statements.
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The student has to master the following skills:
reading: skills of studying reading assume full understanding of the content of original
texts on all-economic and professional subject with the use of dictionary; skills of
skimming reading, understanding of the gist of original texts on all-economic and
professional subject without use of dictionary;
writing: skills of writing different types of messages of personal or business character:
(essay, summary, thesis, e-mails, faxes, letters, autobiographies, CVs, job applications,
filling of forms, etc.), summarizing and translation of special literature;
listening: skills of understanding general contents of statements in dialogical and
monological forms of speech generated at usual speed of speech on all-economic,
professional, country study subjects;
speaking: skills of dialogical and monological speech (to state thoughts and to express
them according to English speech norms, to ask questions and to answer them, to keep
up conversation in scope of studied subject, to use communicative remarks
appropriately, to retell read, heard material on all-economic, professional, culture study
subjects (reports, presentations, performances, discussions, messages), and also to
speak about everyday problems.
translation: to translate texts from English into Russian with dictionary, in
compliance with the norms of target language.
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2 THEMATIC PLAN OF THE DISCIPLINE
“PROFESSIONAL FOREIGN LANGUAGE 2”
Contact hours including
№
1
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Theme
2
Unit 5. Selling more
About business: Viral marketing
Vocabulary: The marketing mix
Speaking hour
Grammar: Question tags,
Negative questions
Speaking: Dealing with
objections
Speaking hour
Writing: Mailshots and sales
letters
Speaking: Case study
“Backchat Communications”
Speaking hour
Unit 6. New business
About Business: Self-financing
Vocabulary: Funding a start-up
Speaking hour
Grammar: Future simple and
future continuous, future perfect
and future perfect continuous
Speaking: Taking questions in
presentations
Speaking hour
Writing: An executive summary
Speaking: Case study “Angels or
demons”
Speaking hour
Revision
Speaking hour
Unit 7. Financial control
About Business: Accountants
Vocabulary: Financial documents
and regulation
Speaking hour
Grammar: Cause and effect,
Describing ability, Articles
Speaking: Communicating in
meetings
Speaking hour
Writing: Minutes
Speaking: Case study “CarGlazer International”
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Total
3
Practical
classes
4
6
IWS
IWST
5
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
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11.
12.
13.
14.
15.
Speaking hour
Unit 8. Fair trade
About Business: Fair trade
Vocabulary: Contracts and
corporate ethics
Speaking hour
Grammar: Obligation and
permission, Inversion
Speaking: Negotiating a
compromise
Speaking hour
Writing: Assertive writing
Speaking: Case study “Green
Hills Coffee”
Speaking hour
Development of business in
Kazakhstan
Speaking hour
Revision and consolidation of the
material
Speaking hour
Total:
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6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
6
3
1
2
90
45
15
30
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Topics and tasks on speaking
№
Topic
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Tasks on speaking
Viral marketing in
Discuss the topics in small groups.
Kazakhstan.
Life and work of students
in our country and abroad. Prepare the presentation.
Selling techniques
Role-play the interview using the interviewer’s and the
applicant’s role-play cards.
Case study “Backchat Read and listen to the information about Backchat
Communications”
Communications. In small groups, hold a meeting to
discuss the brief for international consultant and draw up
proposals.
Ways of funding a startPresentation of the most popular ways of funding a start-up
up in Kazakhstan
in Kazakhstan
Environmentally
In a group of three, role-playing conversations
sustainable solutions
Case study “Angels or Study the case. In the group of three, discuss the agenda,
demons”
draw up an action plan and compare it with other groups
Pitch competition
Prepare and present a pitch
Your specialty, its origin
Do internet research on the topic, discuss information in
and latest trends
the class
Successful business in Presentation of the most successful business in Kazakhstan
Kazakhstan
Case study: “Car-Glazer
Study the case. In small groups, prepare and make a
International”
presentation of your recommendations to Car-Glazer
International
Coffee industry
Discussion of the world coffee industry
The services of
Prepare the presentation about some advertising agencies
advertising agencies in
KZ and other countries
Case Study “Green Hills Study the case, discuss the problems and brainstorm
Coffee”
possible solutions. With a partner from another group,
role-play meetings with three Trident employees.
Product and service types. Discussion in a group
Business team-building Team-building games
activities
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3 Content of the discipline
Unit 5. Selling more
About business: Viral marketing
This module looks at the relatively new but grooving phenomenon of viral marketing. Through
reading and discussion it encourages students how this new trend is changing the face of
marketing.
Vocabulary: The marketing mix
This module examines different aspects of marketing, including the components, techniques, and
sales promotion techniques. Students extend their vocabulary in this field, on both a receptive
and a productive level.
Speaking hour
Grammar: Question tags, Negative questions
This module focuses on the use of question tags to make conversations more interactive and,
more specifically, to either check information or to persuade. It also looks at the use of negative
questions, for suggesting and persuading.
Speaking: Dealing with objections
This module focuses on how to deal effectively with objections when trying to sell a product to a
customer. Students focus on specific language and techniques useful to win the customer over.
Speaking hour
Writing: Mailshots and sales letters
This module focuses on how to compose an effective attention0grabbing mailshot, with a
particular focus on organization and stylistic devises.
Speaking: Case study
“Backchat Communications”
This module prepares students for a negotiation, and in so doing draws together elements from
the earlier grammar and speaking modules in this unit.
Speaking hour
Unit 6. New business
About Business: Self-financing
This module focuses on the issues surrounding the setting up of a new business, with a particular
focus on the difficulties of getting funding.
Vocabulary: Funding a start-up
This module continues with the theme of funding and start-up companies. It introduces a variety
of vocabulary related to this topic area, and gives opportunities for students to use the language
in context.
Speaking hour
Grammar: Future simple and future continuous, future perfect and future perfect continuous
This module focuses on the future perfect (simple and continuous), and on the future continuous,
within contexts relating to schedules, plans, predictions and forecasts.
Speaking: Taking questions in presentations
This module looks at how to deliver a worthwhile presentation, and more particularly at how to
deal confidently with questions from the audience.
Speaking hour
Writing: An executive summary
This module focuses on how to write a convincing and organized executive summary, a key
component of the business plan, which is submitted to potential investors.
Speaking: Case study “Angels or demons”
This module gives students the opportunity to make a pitch for a new business idea, and also
revisits the skill of fielding questions from the audience.
Speaking hour
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Revision
Speaking hour
Unit 7. Financial control
About Business: Accountants
This module examines both the traditional and current views of accountancy and accountants,
thereby introducing the topic for the unit.
Vocabulary: Financial documents and regulation
This module focuses on types and contents of financial documents, with the associated
terminology. It also looks at the form and meaning of verbs to do with enabling and preventing,
in the context of these financial documents.
Speaking hour
Grammar: Cause and effect, Describing ability, Articles
This module focuses on the vocabulary of cause and effect, as well as how to talk about ability in
the past. It also revises the use of the definite, indefinite and zero articles.
Speaking: Communicating in meetings
This module provides students with strategic language to help them understand and participate in
meetings more effectively.
Speaking hour
Writing: Minutes
This module focuses on how to write minutes for a meeting, with a focus on the style and layout
of this genre, as well as verbs which are typically used.
Speaking: “Case study Car-Glazer International”
In this module students examine an interesting case study, where a member of staff is found to
be guilty of dishonest behaviour. Students hold a meeting to decide on the best course of action
to take.
Speaking hour
Unit 8. Fair trade
About Business: Fair trade
This module introduces the topic of fair trade versus free trade and encourages students to
consider the pros and cons of fair trade through reading and discussion.
Vocabulary: Contracts and corporate ethics
This module focuses on the vocabulary relating to written contracts. It also looks at examples of
unethical behaviour, and at the language of corporate crime. The larger issue of whether profits
can ever be ethical is also raised and discussed.
Speaking hour
Grammar: Obligation and permission, Inversion
This module practises the use of modals to express obligation, permission and possibility. It also
looks at the use of inversion with modals to show emphasis in formal English, both oral and
written.
Speaking: Negotiating a compromise
This module introduces the skill of how to negotiate a compromise diplomatically. It provides
students with several opportunities to practise this skill.
Speaking hour
Writing: Assertive writing
This module helps students to write formal letters and emails of complaint in an appropriately
formal yet assertive style. It introduces useful phrases and linkers which can be used in this
genre.
Speaking: Case study “Green Hills Coffee”
In this module students consider the options open to a coffee grower whose distributor is
impatient to make changes relating to staff conditions and the environment. Students practise
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their negotiating skills in a role-play, in an attempt to arrive at a sound conclusion for all arties
concerned.
Speaking hour
Development of business in Kazakhstan
Speaking hour
Revision and consolidation of the material
Speaking hour
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4 Themes of practice classes
Unit 5. Selling more
About business: Viral marketing
Discussion of new technologies
Skim reading “Going viral”
Scan reading
Reading for detail
Listening to a tyre manufacturer
Vocabulary: The marketing mix
Discussion of quotations
Reading the text and answering the questions
Listening and discussion of marketing techniques
Speaking hour
Grammar: Question tags, Negative questions
Students complete exercises
Speaking: Dealing with objections
Discussion of the statements on customer objections
Listening to conversations between sales reps and their customers
Role-playing selling a study trip
Speaking hour
Writing: Mailshots and sales letters
Analysis of a sample mailshot and writing a mailshot for a product
Speaking: Case study “Backchat Communications”
Discussion of mobile phones
Reading for implications
Listening to a conversation between a manager and his assistant
Negotiating a deal
Speaking hour
Unit 6. New business
About Business: Self-financing
Discussion of motivations
Reading “The Art of Doing it Yourself”
Listening to a business angel
Discussion which company to invest
Vocabulary: Funding a start-up
Discussion about sources of funding
Reading and matching the type of funding with its description
Scan reading “The seven steps to heaven”
Listening to entrepreneurs
Speaking hour
Grammar: Future simple and future continuous, future perfect and future perfect continuous
Students complete exercises
Discussion of ideas for a business plan
Speaking: Taking questions in presentations
Discussion of question and answer session
Listening to a presentation specialist
Commenting on questions
Presentation and answering the questions session
Speaking hour
Writing: An executive summary
Scan reading of a sample of executive summary and answering the questions
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Completing the exercises on style
Writing an executive summary for Bowie’s business plan
Speaking: Case study “Angels or demons”
Quiz about starting a business
Reading an email and answering the questions
Listening and making notes
Making a pitch
Speaking hour
Revision of units 5-6
Speaking hour
Unit 7. Financial control
About Business: Accountants
Discussion of accountant jokes
Skim reading “Why It’s Sexy to Be a Future Accountant”
Reading for detail and completing exercises
Vocabulary: Financial documents and regulation
Discussion about personal finance
Matching the main financial documents with their description
Enabling and preventing
Speaking hour
Grammar: Cause and effect, Describing ability, Articles
Students complete exercises
Reporting performance
Explaining performance
Speaking: Communicating in meetings
Discussion of people behavior in meetings
Listening to the meeting
Holding a short meeting following the given structure
Role-playing the discussion of points on the agenda
Speaking hour
Writing: Minutes
Discussion of meeting situations
Reading the minutes
Summarizing discussion
Making action plans
Writing the minutes of the meeting
Speaking: Case study “Car-Glazer International”
Discussion of job ethic
Reading the documents
Analysis
Discussion about recommendations to Car-Glazer International
Speaking hour
Unit 8. Fair trade
About Business: Fair trade or free trade
Discussion of fair trade
Predicting
Reading for detail “Why Fair Trade Is a Bad Deal”
Listening to a radio phone call
Discussion how far the statements are true
Vocabulary: Contracts and corporate ethics
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Discussion about signing a contract
Reading an extract from the contract
Listening to the cases of unethical behavior
Speaking hour
Grammar: Obligation and permission, Inversion
Students complete exercises
Setting guidelines
Writing rules relating to conduct in the school or job
Speaking: Negotiating a compromise
Discussion about compromise
Listening to a contract negotiation
Practicing negotiation
Speaking hour
Writing: Assertive writing
Discussion of description of assertiveness
Complaining assertively
Responding assertively
Writing a letter
Speaking: Case study “Green Hills Coffee”
Discussion of a ‘gentlemen’s agreement’
Reading a memo from CEO
Discussing negotiation strategy
Speaking hour
Development of business in Kazakhstan
Speaking hour
Revision and consolidation of the material
Speaking hour
5 Themes, questions and tasks for the IWS fulfillment
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Unit 5. Selling more
About business: Viral marketing
Students prepare a summary of the text, quiz
Students do Internet Research. Search for the keywords p.58
Vocabulary: The marketing mix
Students do Internet Research. Search for the keywords p.61
Students complete vocabulary exercises p.61
Speaking hour
Grammar: Question tags, Negative questions
Students complete grammar exercises p.124-125
Students do Internet Research. Search for the keywords p.63
Speaking: Dealing with objections
Students do Internet Research. Search for the keywords p.65
Role-play a conversation on selling a study trip p.66
Speaking hour
Writing: Mailshots and sales letters
Students write a mailshot p.67
Students do Internet Research. Search for the keywords p.67
Speaking: Case study “Backchat Communications”
Students do Internet Research. Search for the keywords p.69
Speaking hour
Unit 6. New business
About Business: Self-financing
Students prepare a summary of the text, quiz
Students do Internet Research. Search for the keywords p.70
Vocabulary: Funding a start-up
Students do Internet Research. Search for the keywords p.73
Students complete vocabulary exercises p.73
Speaking hour
Grammar: Future simple and future continuous, future perfect and future perfect continuous
Students complete grammar exercises p.126-127
Students do Internet Research. Search for the keywords p.75
Speaking: Taking questions in presentations
Students do Internet Research. Search for the keywords p.77
Students prepare presentation and role-play a question and answer session p.77
Speaking hour
Writing: An executive summary
Students write an executive summary p.79
Students do Internet Research. Search for the keywords p.79
Speaking: Case study “Angels or demons”
Students do Internet Research. Search for the keywords p.81
Speaking hour
Revision
Speaking hour
Unit 7. Financial control
About Business: Accountants
Students prepare a summary of the text, quiz
Students do Internet Research. Search for the keywords p.84
Vocabulary: Financial documents and regulation
Students do Internet Research. Search for the keywords p.87
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Students complete vocabulary exercises p.87
Speaking hour
Grammar: Cause and effect, Describing ability, Articles
Students complete grammar exercises p.128-129
Students do Internet Research. Search for the keywords p.89
Speaking: Communicating in meetings
Students do Internet Research. Search for the keywords p.91
Students hold a meeting to discuss the points on the agenda p.91
Speaking hour
Writing: Minutes
Students write minutes of a meeting p.93
Students do Internet Research. Search for the keywords p.93
Speaking: Case study “Car-Glazer International”
Students do Internet Research. Search for the keywords p.95
Speaking hour
Unit 8. Fair trade
About Business: Fair trade
Students prepare a summary of the text, quiz
Students do Internet Research. Search for the keywords p.96
Vocabulary: Contracts and corporate ethics
Students complete vocabulary exercises p.99
Students do Internet Research. Search for the keywords p.99
Speaking hour
Grammar: Obligation and permission, Inversion
Students complete grammar exercises p.130-131
Students do Internet Research. Search for the keywords p.101
Speaking: Negotiating a compromise
Students do Internet Research. Search for the keywords p.103
Role-play a conversation on compromising p.103
Speaking hour
Writing: Assertive writing
Students write a letter to a fair trade clothing company p.105
Students do Internet Research. Search for the keywords p.105
Speaking: Case study “Green Hills Coffee”
Students do Internet Research. Search for the keywords p.107
Speaking hour
Development of business in Kazakhstan
Speaking hour
Revision and consolidation of the material Review 7, Review 8 p.108-109
Speaking hour
6 List of main and additional literature
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Main literature
1. The Business, Upper- Intermediate Student’s Book and DVD-ROM pack by John Allison
with Paul Emmerson, Масmillan Publishers Limited 2007*
Additional literature
1. Business Vocabulary in Use, Cambridge University Press, 2006*
2. Business Grammar Builder by Paul Emmerson, Macmillan, 2006*
3. The Internet.
4. Macmillan English Dictionary for Advanced Learners*
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