Insert Clinic logo here
Press Release
February 2015
We’ve Got Cattitude! <Insert Clinic Name> calls on <Insert name of town>’s
cat lovers to help them win photo competition
Local veterinary clinic <insert clinic name> is showing off its cat credentials by taking part in
a national photo competition run by feline charity International Cat Care. The Cattitude
competition is aimed at promoting well-being and high standards of care for all cats visiting
or being hospitalised in a veterinary practice.
<Insert clinic name> is calling on its clients, the cat-owning public and anyone with a love of
cats to vote for its photo found on the charity’s Facebook page
www.facebook.com/ISFMcats by giving it a ‘Like’.
The practice hopes that its photo, taken of staff member <insert name of staff member in
photo> with <insert cat’s name>, will hit the top spot for number of Likes and bag them
£400 of medical vouchers to be spent on feline-friendly equipment.
<Insert staff member’s name> wanted to take part in the competition to help raise
awareness of the very particular needs of cats and their owners, “Cats are very different to
dogs, and don’t enjoy being taken out of their usual environment. They tend to get quite
stressed which makes it difficult for their owners to seek veterinary attention when they
need it. But as a practice we want to make the trip to the vets as stress-free as possible, and
we can give cat owners some helpful tips to ease their journey to us. We’re a feline-friendly
practice and cat welfare is very important to us.”
International Cat Care launched the Cattitude competition to raise awareness of its Cat
Friendly Clinic (CFC) scheme, which encourages veterinary practices to make special efforts
to improve the welfare of cats in their care. The CFC programme advises practices on how to
make their environment as welcoming to cats as possible, as well as providing support in
staff training, handling techniques and cat-specific client care.
The Cattitude competition runs from now until the 24th of April.
Cat lovers can find out more about International Cat Care and the Cat Friendly Clinic scheme
at www.catfriendlyclinic.org . <insert clinic name>’s website can be found at www. <insert
clinic website address>.
Photo: <insert clinic name>’s logo; Photo <staff member name> with <cat name>
Veterinary Practice Contact: <Insert name of your practice’s contact for press enquiries>,
<telephone number of practice>, <email address>.
ENDS