Content Request & Template Guide | Required Content
Table of Contents
Simple Article ................................................................................................................................................................................................................................................... 2
Article Overview with Lists .............................................................................................................................................................................................................................. 3
Article with Accordion ..................................................................................................................................................................................................................................... 4
Article with Image ............................................................................................................................................................................................................................................ 5
Article with Gallery .......................................................................................................................................................................................................................................... 6
Article with Pullquote / Testimonial ................................................................................................................................................................................................................ 7
Article with Tabs .............................................................................................................................................................................................................................................. 8
What's New / Press Release ............................................................................................................................................................................................................................ 9
Press Release Page.................................................................................................................................................................................................................................... 10
Events ............................................................................................................................................................................................................................................................ 11
Content Modules ........................................................................................................................................................................................................................................... 12
1|Page
Simple Article
PAGE BODY
1. Headline (75 – 90 characters)
2. Body Text (w/ URLs for hyperlinked text)
1
MODULE CONTENT
3
2
3. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
4. Keywords
4
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
5. Meta Title
5
6
2|Page
(Summarized info about web page, displays on
search engine results page)
6. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
Article Overview w/Lists
PAGE BODY
1. Headline (75 – 90 characters)
2. Body Text (w/ URLs for hyperlinked text)
1
LIST CONTENT
5
2
3. List Subject/Header
(Choose Topics, Environments, Markets, or
Offerings)
4. List Items
MODULE CONTENT
3
4
5. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
6. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
7. Meta Title
(Summarized info about web page, displays on
search engine results page)
8. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
3|Page
Article with Accordion
PAGE BODY
1.
2.
3.
4.
1
5
2
Headline (75 – 90 characters)
Body Text (w/ URLs for hyperlinked text)
Accordion Title
Accordion Body Text
MODULE CONTENT
5. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
3
6. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
7. Meta Title
4
(Summarized info about web page, displays on
search engine results page)
8. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
4|Page
Article with Image
PAGE BODY
1. Headline (75 – 90 characters)
2. Body Text (w/ URLs for hyperlinked text)
3. Optimized Image (320x240 pixels)
1
MODULE CONTENT
2
3
4
4. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
5. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
6. Meta Title
(Summarized info about web page, displays on
search engine results page)
7. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
5|Page
Article with Gallery
PAGE BODY
1.
2.
3.
4.
1
5
2
3
4
Headline (75 – 90 characters)
Body Text (w/ URLs for hyperlinked text)
Optimized Image (320x240 pixels)
Gallery Images
(Min. of 5 images, 320x240 pixels)
MODULE CONTENT
5. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
6. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
7. Meta Title
(Summarized info about web page, displays on
search engine results page)
8. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
6|Page
Article with Pull Quote / Testimonial
PAGE BODY
1.
2.
3.
4.
1
3
2
4
5
Headline (75 – 90 characters)
Body Text (w/ URLs for hyperlinked text)
Pull Quote/Testimonial Text
Quote Source (i.e. person's name)
MODULE CONTENT
5. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
6. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
7. Meta Title
(Summarized info about web page, displays on
search engine results page)
8. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
7|Page
Article with Tabs
PAGE BODY
1
6
2
3
4
1.
2.
3.
4.
5.
Headline (75 – 90 characters)
Body Text (w/ URLs for hyperlinked text)
Tab Titles (Up to 5 Tabs)
Tab Body Text
Body Text Below Tabbed Content
(not required)
MODULE CONTENT
6. Can add up to 3 modules
a. Need content for each
b. Type of module
>> See "Module Content" Section for full
details
SEARCH-RELATED (SEO) CONTENT
7. Keywords
5
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
8. Meta Title
(Summarized info about web page, displays on
search engine results page)
9. Meta Description – max 170 characters
(describes page content, often displayed on
search engine results page)
8|Page
Press Release / What's New – News Feed
PRESS RELEASE CONTENT
1
2-4
1. Link Headline (Max 130 characters)
2. Meta Description (Max 170 characters)
(Describes page content, displays on "What's
New page)
3. Location
4. Press Release Date
SEARCH-RELATED (SEO) CONTENT
5. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
6. Meta Title
(Summarized info about web page, displays on
search engine results page)
9|Page
Press Release Page
PRESS RELEASE CONTENT
1
2 -3
1.
2.
3.
4.
Title (Max 130 characters)
Location
Press Release Date
Press Release Body Content
SEARCH-RELATED (SEO) CONTENT
5. Keywords
4
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
6. Meta Title
(Summarized info about web page, displays on
search engine results page)
7. Meta Description (Max 170 characters)
(Describes page content, displays on "What's
New page)
10 | P a g e
Event Calendar
EVENT CONTENT
1
3
2
4
5
1.
2.
3.
4.
5.
6.
7.
Event Title
Event Details
Event Start Date (Including Time Zone)
Event End Date (Including Time Zone)
Event Link Headline
Event Venue / Full Address
Event URL
6
7
SEARCH-RELATED (SEO) CONTENT
8. Event Abstract (For Search)
9. Keywords
(For Search Engine Optimization, 4 – 10
keywords separated by a comma)
7
11 | P a g e
Content Modules – Static Modules
(Brochure, Case Study, White Paper, etc)
Content Modules - Video Module
Content Modules – Rotating Module
(Up to 5 within one module)
1
1
2
2
3
4
MODULE CONTENT
1.
2.
3.
4.
5.
Module Title
Image for Module (212x81 pixels)
Module Headline
Module Body Text
Document Linked to from Module
(i.e. PDF)
DOCUMENT & SEARCH CONTENT (for PDFs)
6. Document Title
7. Link Headline
(Displays on search results page)
8. Keywords
(For search, 4 – 10 keywords separated by
comma)
9. Document Abstract / Description
(Displays on search results page)
10. Is Content Premium (Yes / No)
12 | P a g e
MODULE CONTENT
1. Module Title
2. Video for Upload to YouTube
MODULE CONTENT
Rotating content module can consist of up to 5
modules of any type (Brochure, White Paper,
Video, etc.)
Provide all necessary content components for
each respective module -> See previous 2
examples
VIDEO CONTENT
3. Video Title
4. Video Description
(Displays on search results page)
5. Video Keywords for YouTube Search
(For search, 4 – 10 keywords separated by
comma)
13 | P a g e
14 | P a g e
15 | P a g e
16 | P a g e
17 | P a g e