FOR IMMEDIATE RELEASE
CONTACT:
Susan Moriarty
713-964-3606
Susan_Moriarty@RichardsCarlberg.com
MAHINDRA USA INTRODUCES TIER IV COMPLIANT TRACTOR
Mahindra 8560 Model Rolls Out With mCRD Technology in October
HOUSTON, TX (August 30, 2012) – Mahindra USA, the number one selling tractor brand in the world
based on volume, introduces its interim-Tier IV, for above 75 HP, emission compliant mCRD engine. It will
be available beginning November 2012, initially on its 8560 2WD, 8560 4WD and 8560 4WD shuttle cab
tractor. The Mahindra Common Rail Diesel (mCRD) engine is an innovative, Eco-friendly and fuel
efficient high performance engine that reduces greenhouse gas emissions by over 360 tons per year.
The 8560 tractors, with an 83 HP mCRD engine, are heavy duty, full-size utility tractors that offer fuel
efficient high performance with cleaner exhaust emissions and reduced visible engine smoke. Mahindra’s
interim-Tier IV compliant mCRD features include:
 high pressure fuel injection engine greatly reducing visible engine smoke,
 multiple injection points for fuel efficiency with greener emissions including a reduction in NOx
and Particulate Matter (PM),
 diesel oxidation catalyst (DOC) after treatment system that does not require regeneration, and
 high-efficiency positive crankcase ventilation (PCV) technology to capture and clean gases from
the combustion chamber before releasing them into the environment.
“Our multi-million dollar investment in this unique mCRD technology is another example of Mahindra’s
unwavering commitment to growing its presence in the North American farm equipment industry,” said
Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “This interim-Tier IV
compliant engine has been in testing for years at Mahindra’s EPA-certified facility and is ready to go to
market with the Mahindra performance and reliability our customers expect at a very competitive price.”
The diesel oxidation catalyst (DOC), unique to the Mahindra mCRD engine, provides a lower cost, low
maintenance solution to meet the Tier IV emission standards. Due to its reduced system complexity, the
DOC eliminates the diesel particulate filter resulting in no back pressure monitor and filter cleaning for
greater protection.
Mahindra’s Tier IV compliance product roll out will continue with a full line of mCRD tractors available in
2013. For complete details about the mCRD technology and the 8560 mCRD model go to
www.mahindrausa.com/mCRD.
About Mahindra USA
– more –
2- MAHINDRA USA INTRODUCES TIER IV COMPLIANT MODEL
Mahindra USA (MUSA) is part of the US $ 15.4 billion Mahindra Group’s Automotive and Farm Sector - the
#1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world
to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal,
care of Union of Japanese Scientists and Engineers.
Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd.
and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer
satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to
help meet the needs of its customers and the growing demand for its products.
Mahindra’s professional-grade tractors range from 22 HP – 83HP – and include the revolutionary new Max
series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and
feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the
industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and
versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that
allow them to outperform other tractors in their class and are designed to provide consumers with the
ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra
USA’s Farm Equipment Sector, please visit www.mahindrausa.com.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive
economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and
vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace,
components, consulting services, defence, energy, financial services, industrial equipment, logistics, real
estate, retail, steel and two wheelers.
A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000
people in over 100 countries.
In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful
listed companies in the world.
In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.
Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be
featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon
Disclosure Project (CDP).
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
Connect with us on www.facebook.com/mahindragroup
###