VADEMECUM/REFERENCE GUIDE FOR COLLABORATIONS ON CULTURAL
PROGRAMS
Plan in advance - allow sufficient time to plant the seeds of the program, identify collaborations to further develop it in terms of content and logistics
Key to success is integration into coursework in order to take students to events for credit after preparing them and following up with targeted activities (contact Teresa Fiore and Raul Galoppe for models); extra-credit can work too but is not as effective
Work out a clear division of labor - clearly define the roles and responsibilities of each collaborator (responsibilities can vary depending on
Release Time, but direct involvement over a sustained period of time is crucial)
Cross-promotion over a long period of time - different departments/units on campus have different "audiences", and sharing promotion tasks can serve to introduce the work of particular departments to more people (contact Carrie
Urbanic for more information)
Use on-campus resources for documentation - for an example, see Inserra website at montclair.edu/inserra for content description and post-event documentation (including media coverage)
Leverage both "top-down" and grassroots networks to find points of connection - Deans and Department Chairs can be allies in disseminating information and identifying potential collaborators / Communications office reaches out to media while professors illustrate events to students frequently in class and remind them that events are for free (and open to the public at large).
Involve students at different levels across disciplines in what we call preprofessional experiences: planning and implementation via internship/assistantships/Coop Ed; documentation via the writing of newspaper articles, including in a foreign language (link to journalism); via the documentation with videos (link to Broadcasting); via marketing (link to
Business); etc. (ask Teresa Fiore for more information)