[USE LOCAL LOGO HERE]
PRESS RELEASE
FOR IMMEDIATE RELEASE
[Local Program Contact]:
Name | Phone | Email
RIF Contact:
Jon Purves | 202 536 3438 | jpurves@rif.org
[NAME OF PROGRAM] Awarded [# OF BOOKS AMOUNT] Books from
Reading Is Fundamental and Macy’s
WASHINGTON, Nov. X, 2015 – [NAME OF PROGRAM] was able to give children [# OF BOOKS] books from
Reading Is Fundamental thanks to a longstanding partnership with Macy’s. Funds were raised through the hard work of
store associates promoting the joy of reading in [COMMUNITY NAME], and the generosity of Macy’s customers who
responded by giving back in support of children’s literacy in their community during the 2015 Be Book Smart campaign.
“INSERT QUOTE FROM PROGRAM LEADERSHIP ABOUT IMPACT OF GIFT LOCALLY,” NAME, TITLE.
The Be Book Smart campaign encouraged Macy’s customers coast-to-coast to give $3 to help provide books for children
in their local communities. Through the program, customers received $10 off in-store purchases of $30 or more, plus 20%
or 15% off storewide. Macy’s donated 100 percent of every $3 to RIF.
“A true grassroots initiative, Macy’s Be Book Smart is a fun and rewarding campaign that brings associates and customers
together in a common cause to bring books to the children who need them most. Together we can make a real difference in
our communities” said Martine Reardon, chief marketing officer for Macy’s. “We are proud to support Reading Is
Fundamental’s work to inspire children with the joy of reading all year long, especially during the summer months.”
“The commitment Macy’s has shown is making a real and lasting impact in communities across the United States,” said
Carol H. Rasco, president and CEO of RIF. “With the support of Macy’s customers and associates, many thousands of
children will be taking home a book of their own. We’re so thankful for Macy’s longtime partnership and what it’s meant
to children in need – who through the power of books will have a better chance of success in school and life.”
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at
approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the
U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, ecommerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of
exclusive and fashion brands for him, her and home. Macy's is known for such epic events asMacy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California -are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with
the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a difference in the lives of our customers.
About Reading Is Fundamental (RIF)
Reading Is Fundamental (RIF) transforms lives through the power of books. By providing children in need with access to
books of their choosing, RIF empowers young minds to embrace the world of reading and develop a love of learning. As
the nation's largest children's literacy nonprofit, RIF has provided more than 412 million books to 40 million RIF kids over
50 years, inspiring generations to read, learn and grow. Visit us online to learn more, www.rif.org.
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