SÜLEYMAN ŞAH UNIVERSITY
FOREIGN LANGUAGES DEPARTMENT
B2 Module 4
Worksheet 2, Week 2
Class:
Name-Surname:
Number:
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12 April 2013
PART I: LISTENING
Listening 1:
1. What did the beekepers face with after the winter of two thousand six?
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2. In the fall and winter of the 2007, what percent of the hives were lost?
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3. How many managed hives does USA have?
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4. What is the name of the virus found in half of the studied colonies?
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5. Researchers know if this virus causes a colony to collapse T / F
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6. What makes it difficult for researchers to understand what the new disorder is?
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7. Tell what prevents bees from finding flowers to pollinate.
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8. How far can the scent of the flowers travel now?
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Listening 2:
PART II: READING
ADVERTISING
Advertising is about creating images, and this is especially true when advertising food and drink. What the food looks like is more important than what it tastes like.
To sell food successfully, it must look appetizing. Milk must look cold, bread must look freshly-baked, fruit must look juicy. Television advertising of food often uses movement.
Obviously, food looks especially tasty when it moves. Chocolate sauce looks more delicious when you see it being poured over ice cream than if it is in a bowl.
Sound effects - but not background music - also help to sell food: sausages frying in a pan are mouth-watering. A TV advertisement for a brand of coffee had the sound of coffee being poured in the background. The advertisement was so successful that it lasted five years.
The colour of food and the colour of packaging are also very important. If the colour of the food looks wrong, people won't eat it because they associate food with certain colours.
Nobody would eat blue bread or drink blue beer. Therefore, in advertising food, purple gray and, in some cases, white are unpopular colours.
How people expect something to taste often influences how it actually does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water and asked: "What does it taste like?" The answer was: "It tastes nice." Then the researchers told the other group that the mineral water was tap water. The second group said the water tasted a bit strange and not very nice. The word 'tap' created an unpleasant image of chlorine.
It is the same for packaging. A food manufacturer was trying to decide whether to sell his product in a glass jar or a can. He gave a group of people the same product in both a glass jar and a can and asked them to taste it. They all claimed that the product in the glass jar tasted better. So it seems to be true, image is everything.
Mark the best choice.
1. Line 11, to 'associate' means to……….. . a) look for b) link c) think of eating d) find
2. In creating images when advertising food and drink, ……………… a) taste isn't as important as appearance b) taste is just as important as appearance
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c) appearance isn't as important as taste d) appearance is less important than taste
3. Movement is an important part of television advertising of food because……………….. a) a freshly-baked loaf of bread looks tasty b) people want to see chocolate sauce being poured c) food looks tastier when there is movement d) milk looks cold when there is movement
4. A successful advertisement for food and drink………………… . a) lasts for five years b) has sound effects c) uses background music d) looks juicy
5. There is a strong connection between food and colour, so…………………. a) people prefer to buy new foods with different colours because of advertising b) people choose their food according to their preference of colour c) some people enjoy eating food with unusual colours such as blue d) purple, gray and sometimes white are the colours avoided when advertising food
6. The main idea of the fifth paragraph is that………………….. a) the word 'tap' creates an unpleasant image b) people have a negative attitude towards chlorine c) expectations affect taste d) mineral water is generally well-liked
7. Which ot the following is true according to the sixth paragraph? a) Food is best preserved in cans. b) People prefer food in jars to food in cans. c) Food in cans are sold more than food in jars. d) Packaging changes the actual taste of a product.
8. Which of the following is not true? a) People do not buy products which are well presented. b) The way a product is presented to consumers affects its sales. c) When advertising coffee, using the sound of coffee being poured has a good effect on consumers. d) Creating a positive image is important in advertising.
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A.
Circle the correct answer.
PART III: VOCABULARY
1. Four people were _____________ when a train plunged into a flooded river. a) constructed b) killed c) collapsed d) shook
2. Asphalt, composed of oil and sand, is a widely used _____________ for roads. a) material b) construct c) consist d) dangerous
3. The roof _____________ under a heavy load of snow. a) killed b) reinforced c) consisted d) collapsed
4. She _____________ him aside and marched into the boss’s office. a) collapsed b) survived c) pushed d) killed
5. I don't see how any creature can _____________ under those conditions. a) consist b) reinforce c) shake d) survive
6. They complained to their boss about _____________ the working conditions. a) material b) dangerous c) construction d) survival
7. The soldiers _____________ the barricades with sandbags. a) killed b) pushed c) reinforced d) survived
8. There are plans to _____________ a new road bridge across the river. a) shake b) construct c) collapse d) push
9. Happiness does not _____________ in how many possessions you own. a) consist b) survive c) reinforce d) construct
10. The car _____________ as it went over a bump . a) shook b) reinforced c) pushed d) constructed
B.
Match the meanings with the words.
1.
to remain alive or in existence______
2.
to build something_____
3.
a solid substance such as wood, plastic, or metal______
4.
involving possible injury, harm, or death______
5.
to move suddenly from side to side or up and down______
6.
to be based on or depend on something______
7.
make a person or animal die______
8.
to break apart and fall down suddenly_______
a. consist
b. push
c. kill
d. survive e. construct
f. material
g. reinforce h. dangerous
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9.
to press against with force in order to drive or impel______
10.
to strengthen by additional material, or support______ i. shake
j. collapse
C.
Choose from the words below to complete the sentences. appropriate loads solve environment screen production methods sollution rural model
1.
It is very important to take care of our __________________.
2.
In Turkey people prefer to live in highly populated urban areas, rather than
___________ ones.
3.
I have the latest ______________ of mobile phone.
4.
In developed countries people need a different kind of technology that is
_______________ to their particular needs.
5.
Lorries and trucks can carry very heavy ____________ for long distances.
6.
If you stare at a computer ________________ too long then it may harm your eyes.
7.
There are particular methods to _____________ environmental problems.
8.
Different people have different _______________ of doing things.
9.
The best method is the one that provides the best ___________________.
10.
The problem with a lot of __________________ is there will be more pollution.
D. Match the word with its snonym.
1_______soil a) leave
2_______disaster b) explosion
3_______evacuate c) peasant
4_______eruption d) influence
5_______affect e) earth
6_______villager f) catastrophe
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E. Match the word with its antonym.
1______rural a) land
2______production b) unscientific
3______appropriate c) urban
4______take off d) unsuitable
5______scientific e) unperplexed
6______confused f) consumption
PART IV: USE OF ENGLISH
A) Rewrite these sentences in the passive voice.
1. They sell oysters in the shop next door.
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2. They haven’t delivered the food yet.
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3. Shakespeare wrote King Lear .
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4. They have to answer the questions on this sheet.
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5. Has anybody put the cases upstairs?
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6. Someone should take this rubbish away.
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7. They’ll ask you a lot of questions.
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8. Someone’s going to send her some flowers.
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9. They have offered Sarah a very good job.
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10. The estate agent showed the house to the young people.
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11. We will pay the gardener a lot of money.
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___________________________________________________________________________
12. Someone is going to repair the roof next week.
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13. They can’t find Joanna.
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14. They should decorate the room with flowers.
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15. Archaeologists have discovered an ancient temple.
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B) Form the question. a. Paper is made from wood. Is paper made from wood ? b. The telephone was invented by Mr Bell. ________________________________________? c. This picture was painted by Peter. ___________________________________________? d. The thieves will be arrested by the police. ______________________________________? e. Champagne is made in France. ___________________________________________? f. The letters will be sent next week. ___________________________________________? g. The animals are fed three times a day. ________________________________________? h. This article was written by Stanley. ___________________________________________?
C) Complete the sentences with the passive gerund or infinitive form of the verbs in parentheses.
1. Trans fats started
(use) in food production in the 1960s.
2. At the time, most people didn’t worry about foods
(make) with trans fats.
3. By the 1980s, everything seemed
4. In 1994, nutritionists warned about heart disease
(make) with trans fats.
(cause) by trans fats.
5. Because of the warnings, one company refused about the trans fats in its products.
(interview)
6. The company finally changed some of the ingredients because it was afraid of
(ban) from selling its product.
7. Many companies expected (investigate) by the FDA.
8. Some consumers are still worried about
D) Circle the correct word or phrase.
(deceive) by food companies.
1. Most of last year’s farming disasters didn’t get publicize / publicizing / publicized
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enough by the media.
2. The bell peppers are getting / got / are gotten eaten by insects right now.
3. Three years ago, the strawberry crop is getting / gets / got ruined by all the rain.
4. Most farmers are gotten / don’t get / isn’t getting assisted by the government after a disaster.
5. Did / Has / Was your lettuce crop get damaged by last year’s dry weather?
6. The chickens got attack / attacking / attacked by a fox last night.
7. The cows at many farms have getting / gotten / get infected with a virus this year.
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