Business Enterprise
THE BUSINESS PLAN
Ahmad Abduljabbar AlmarzooQ
20900286
Anupam SHailaj
Contents
1.0
Executive Summary ............................................................................................................. 3
2.0
Business Profile.................................................................................................................... 3
2.1
The Business .................................................................................................................... 3
2.2
Key Products and Services ............................................................................................... 4
2.3
Mission and Vision statements ....................................................................................... 5
2.3.1
Mission .................................................................................................................... 5
2.3.2
Vision ....................................................................................................................... 5
2.4
Business Model in brief ................................................................................................... 5
2.4.1
Value Proposition ........................................................................................................ 5
2.4.2
Revenue Streams ......................................................................................................... 6
2.5
Objectives and Goals ....................................................................................................... 6
2.6
Legal Requirements ......................................................................................................... 7
2.7
Key people ....................................................................................................................... 7
2.8
Experience and Qualification........................................................................................... 8
2.9
Market Position ............................................................................................................... 8
2.10
Competitive Advantage ................................................................................................... 9
3.0
Marketing Plan .................................................................................................................... 9
3.1
Target Market .................................................................................................................. 9
3.2
Marketing Tactics .......................................................................................................... 10
3.2.1
Product .................................................................................................................. 10
3.2.2
Price ....................................................................................................................... 11
3.2.3
Place ...................................................................................................................... 11
3.2.4
Promotion .............................................................................................................. 12
3.3
4.0
Tactical Marketing Plan ................................................................................................. 12
Finance .............................................................................................................................. 13
4.1
Cash flow forecast for the 1st year................................................................................. 14
4.2
Profit & Lose Estimate ................................................................................................... 14
4.3
Balance Sheet ................................................................................................................ 14
4.4
Break-even Analysis....................................................................................................... 15
4.5
Start-Up cost .................................................................................................................. 15
5.0
Human Resource Requirements........................................................................................ 16
5.1
6.0
Basis on hiring staff ....................................................................................................... 17
Operations ......................................................................................................................... 17
6.1
Main Supplier ................................................................................................................ 18
6.2
Product quality .............................................................................................................. 18
7.0
Contingency Plan ............................................................................................................... 18
8.0
References ......................................................................................................................... 19
Bibliography................................................................................................................................... 19
1.0
Executive Summary
“Power house” is a supplement shop that already exists in the capital Manama and is owned
and run by my uncle. The idea is to open a new branch in a less crowded place than Manama
while keeping the same positive brand image and enhance it to meet the customers’
requirement where the demand of supplement is increasing along with the increase of gym
membership in Bahrain. And the reason of opening this shop is because iam a user of
supplements for 6 years and I see there is a gap in the market along with 13 people I have
interviewed where many shops get out of stock because of the high demand, added to the fact
that 60-62% of both genders in Bahrain are considered to be obese according to Nadia Gharib;
the head of the nutrition section in the ministry of health. (TradeArabia, 2010) which makes
people aware of the situation and this is why many people are converting to a healthy lifestyle
by joining gyms and fixing their eating habit. However, not any can do so because of the busy
life style people have in this time of the world they rather have a fast meal on the go rather than
have a home cooked meal every day, and power house business provide a food substitute that is
fast and healthy at the same time. The location of the business is very important as it is
supposed to spread awareness about us the moment we open the doors as it is located near FIT
gym in Riviera palace in Sehla area and most of the gym members are expected to be very
interested in our supplements as supplements and working out goes hand in hand.
2.0
2.1
Business Profile
The Business
Power house vitamin shop is going to be a new branch for the already existing main branch in
the middle of Manama city which is owned by my uncle. The new branch will be located in the
Rivera palace hotel that is in Sehla area nearby FIT gym which is very well known gym that is
already operating in that place; the reason for choosing this place is to attract more customers
especially the gym members who are very likely to be using supplements and need a constant
access to supplements on a daily basis. Added to that, Sehla area is in conjunction with three
villages and close to KSA which is another potential target as the prices of supplements in KSA
are very high compared to Bahrain and many visitors drop by supplements store to buy their
products. Added to the fact that this area has no competitor and the closest one is in Isa town
which is around 12km away.
The legal structure for the business is “sole trader” where I’m classed as self-employed and run
my own business as individual and I can keep all the profit for myself after paying the taxes. The
reason for choosing this structure for the business is because it is a small business and I have the
knowledge and the experience that qualify me to manage it by my own. However, ‘sole trader’
doesn’t mean that I cannot employ people but that I am personally responsible for the business.
I, Ahmed AlmarzooQ the owner of the business, contact details:
2.2
-
Mobile Number: 38808582
-
Personal Email: Ahmad.almarzooQ@gmail.com
-
Personal Address: Duraz. House 624, Road 311, Block 522
-
Business address: Rivera Palace, Sehla, Bahrain.
-
Business Facebook Page: www.facebook.com/PowerHouseBahrain
-
Business Twitter page: www.instagram.com/PowerHouseBahrain
-
Business contact number: +973 1722727
Key Products and Services
The Business will be providing a wide range of supplements from top well-known brands such
as:

Protein powder: that includes Whey protein which is a fast acting protein, Casein
Protein which is a slow release protein.

Branch Chain Amino Acids (BCAA)

Glutamine.

Fat Burners.

Creatine.

Carnitine.

Pre-workout stimulants and post workout drinks.

Vitamins and Multi-vitamins.

Weight Gainers and Meal replacements.
Added to that Power house will be providing a range of gym accessories such as lifting belts,
lifting gloves, bags, and other gym accessories. Furthermore, the shop will be having an expert
in supplements and nutritious to advice you with the best tailored supplement plan the
customer need depending on his goals. In addition, there will be a session every two weeks with
one of the bodybuilding national teams/Certified Personal Trainers to give advices and answer
questions of the audience.
2.3
Mission and Vision statements
2.3.1
Mission
“To provide every customer with the best tailored supplementation plan to help them reach
their optimum fitness goals.” (AlmarzooQ, 2015)
2.3.2
Vision
“Supplement individuals to reach their fitness goals for a healthier and a better community.“
(AlmarzooQ, 2015)
2.4
Business Model in brief
2.4.1 Value Proposition
“Throughout my experience as a personal trainer for 3 years and a user of supplements for
around 5 years, and by asking people who uses these products, the main concern is the quality
of the products and whether if they are authentic and original or not since there are many fake
products are being introduced to the market; as the label for example claims that each scoop
has 25 grams of protein with zero fat and zero sugar, lap tests revealed that it contains only 4-7
grams of proteins maximum and it contains more fat and sugar than mentioned in the label. This
was a concern for a lot of people that I have interviewed, as they feel that they do not get the
value they are paying for and also it do not help them to achieve where they want to be.
Therefore, to develop a solution for this problem Power House will deal with the ministry of
health laboratory to test samples of the products it receives to assure its originality and the test
results will be shown in the shop for customers to make them feel safe for using these products,
which in return is expected to help in getting more return to the business.” (AlmarzooQ, 2015)
2.4.2 Revenue Streams

“Have a well-trained specialist to create a tailored supplementation plan and a diet plan
for customers to help them achieve their goals faster. “ (AlmarzooQ, 2015)

“Selling Gym accessories such as gloves, wristbands and lifting belts.” (AlmarzooQ, 2015)
2.5
Objectives and Goals
The below table describes the objectives and goals using the SMART principles.
SMART
Short-term Objectives
Specific
Being known in the market as Expand the business and open
a
trusted
place
to
Long-term Objectives
buy another branch.
supplements from.
Measurable
The sales should increase by At least one other branch will
at least 30% from the starting be open in another area.
month.
Attainable
This can be done because of As the business start to make
the advertisement and the more profit and gain its
promotion that will follow the market share it will be easier
opening the branch, along to expands the business as we
with
having
authentic will have the knowledge and
certificates from the ministry the experience to open a new
of health laboratory.
Realistic
branch.
Taking into consideration the After Gaining the trust of the
quality of the products and customers it is very likely that
the constant market need the shop will have to follow its
along
with
the
increased competitors and expand the
demand in the market it is business
to
keep
more
realistic to achieve this goal in customers and attract others
the given time frame.
Time-bound
from different areas.
12 months from starting the 3-5
years from
business.
2.6
Legal Requirements
The most important legal requirement the business should comply with is the Individual
Commercial Registration (ICR) which is required for any business to start operating in Bahrain,
and according to the Ministry of Industry and Commerce the required documents are as follow
(MOIC, 2015):

Individual registration form.

Commercial name form.

A copy of the business owner’s smart card.

A copy of the business owner Passport.

A proof that the business owner is not currently employed and a proof of residency in
Bahrain.

2.7
BHD 20 as a registration fee.
Key people
People and other business that can play an effective role in making the business succeed are as
follow:

My Uncle: He is the Owner of the first branch of “Power House” Supplement shop in
Manama, and he encouraged me to open another branch and provided me with all the
help I need and got me in contact with the suppliers, staff and has been a mentor
guiding me with what is to be done before opening the business especially the legal
requirements.

FIT GYM: Fit gym will be operating next to our shop and as supplements are
complementary for most of the gym user, special rates will be given to the gym
members in return of them bringing us customers, especially that they have personal
trainers therefore they will be guiding those who they train to using our products.

Bahrain National Body Building members: Every two weeks our shop will be having a
session with the Bahrain national body builders to give advices and answer the audience
answers; those players are:
1. Nader Mal’allah: Bahrain National body builder and the 1st place winner in the Asian
championship in heavy weight 2011, who as a friend of mine and agreed to the idea.
2. Sayed Hameed Juma’a: Who is a former Bahrain national bodybuilder and also a
friend of mine who agreed to share his knowledge and answer the audience
questions whenever needed.
2.8
Experience and Qualification
I have been a supplements user for six years and a personal trainer for the past three years. So I
have the knowledge for the supplements as part of my personal training program is to advice
my customers to the supplements they need in order to achieve their fitness goals. Added to
that I am expected to graduate next year from Bahrain Polytechnic with a Bachelor of business
degree in management which gave me the knowledge on how to start and manage a business.
2.9
Market Position
“The below graph shows the market position for our business compared to our competitors, the
variables are Price, Quality and Variety of products provided. “ (AlmarzooQ, 2015)
10
8
6
4
2
0
Price
Quality
Variety
“Through observation and trying the products and services of our competitors for so many times
throughout the previous years, the variables in the graph have been determined and the
position market has been made for our business.
Power House is going to offer a medium-high quality supplements with affordable price and
medium-low variety, and the reason for that is because offering too much variety from different
brands can confuse the customers and sometimes those items don’t get sold and remain on the
shelves for a long time which is considered a cost if the items aren’t moving. “(AlmarzooQ, 2015)
2.10 Competitive Advantage
The threat of entrance for the supplement retail industry is very high in Bahrain as the demands
for the supplements is increasing along with the increase of gyms (which are considered as
complementary) and the increase of gym memberships in Bahrain (Receptionist, 2015). And
since the demand is high and supplements are to be used frequently like food, the market for
the product is there and increasing. And according to interviews I have made with a random
sample from different gyms around Bahrain, they stated that they are worried that the
supplements they buy are not authentic as the ‘fake’ products are making an entrance in the
market. (Taqi, et al., 2015)
Therefore, the competitive advantage the “Powerhouse” shop will be having over the
competitors is that a sample of the products will be tested every 3 months to make sure that the
supplements are authentic and the report of the result will be posted in the shop’s wall for
everyone to see.
3.0
Marketing Plan
3.1
Target Market
The customer base of “Power House” is Active individuals between the age of 16 and 59 who
either are trying to lose weight, gain muscles or stay healthy.
To go more in-depth and in detail of the target market they can be categorized into three
categories:
1.
Hard gainers: young college student or people who have a job between the age of 16
and 35 who are trying to build muscles and look big and muscular. Their main focus is to
gain weight and they’re most likely to buy whey protein, Creatine and weight gainers.
2. The Unlucky ones: Those are people who are overweight and want to lose fat and be in
shape, from young people who are being bullied in school for being overweight to those
who have gain a lot of weight after marriage and want to look good again, in addition to
the people who were born with a medical condition and they are naturally overweight
and want to change for the better to avoid worst medical conditions. They’re more
likely to fat burners, carnitine and whey protein isolate.
3. The smart dieters: People who are not caught up in the muscle building game very much
and do not have much weight to lose, most likely people between the age of 40 and 60
with families and kids who just want to have a healthy, fast and good tasting food
substitute that is going to keep them in good shape and good health balance. Their most
probable supplements are Whey protein, Amino Acids and multi-vitamins.
3.2
Marketing Tactics
The 4P’s which are: Price, Product, Promotion and place will the used to increase and develop
the customer base.
3.2.1
Product
The core product: Health, time saving. The supplements provided in the shop are healthy and
full of nutrients and are very fast substitute to food, as they come ready to be used. (Mix and
drink for the protein powder or unpack and eat for the protein bars).
The actual product: “Power House” will be serving the customers with top bran supplements
such as: ON, DYMATIZE, BSN, QUEST and CUTLER. Those are known in leading the market with
the best ingredients and awarded for being effective with good tasting.
The Augmented Product: The free supplementation plan and advisory pre purchasing that our
trained staff are providing the customers, with recommending a dose for using according to the
customers body need and diet, In addition to the online ordering service that is provided
through our website.
3.2.2
Price
“Power house” will be using a mixture of pricing strategies to gain maximum profit which are as
follow:
1. Cost-based pricing: This is going to include the price of the product including the
shipment, and the fixed costs with an added rate of return for the effort and to make
profit. This is going to be the basic strategy for the business.
2. Fixed costs: as the costs of the products will not vary according to the sales level
because customers are going to be regularly using these items, and varying the prices
often will lead to them feeling unsecure that the prices may differ every time, and
because the products we offer are offered by our competitors, it would be easy for
them to switch, therefore and to make the customer base with us and feel secure we
will not be changing the prices often.
3. Product Bundle pricing: depending on the goal of the customers, we will be offering a
product bundle (which are called stacks in the fitness world) where more than one
supplements go together. For example: BULK STACK is for people who wants to add
weight and gain muscle and it is going to be consists of (whey protein complex, Creatine,
Amino acids, Post-workout compound) and this is going to be introduced in the winter
where people usually aim to gain weight. Another example is the LEAN STACK which is
for people who wants to lose fat and be in shape for the summer and this stack will
include (Whey protein isolate, carnitine, pre-workout and Quest bars). And this well be
introduced in the early summer to help people get the lean and shredded look for the
beach in the summer. These bundles will help the customers to make a decision on what
products they need to take, and it also will help the business because they will end up
buying more products.
3.2.3
Place
“Power House” will be located in Sehla area in the Riviera Palace hotel, the reason for choosing
the location is because there are no vitamin shops nearby and people from this area have to go
all the way to Isa town (which is the nearest supplement shop for them), another reason is
because we will be close to FIT GYM where most of the people who work out are interested in
supplementation and it will be easier for them as it is near to where they work out.
3.2.4
Promotion
The way “power house” is going to promote itself is through connecting with the customers
through social media (Instagram, and Facebook) and interact with them on the mentioned
platform which will makes them feel valued and respected which in result is expected to keep
them buying from the shop. Also, the shop will be offering a 10% discount for “loyal members”
who buy more than twice a month, and those who have a membership with ‘Fit Gym’ which is
located near the shop; which proved to be working in the main branch in Manama and is
expected to increase sales for this branch as well.
3.3
Tactical Marketing Plan
Month
Message
January - march
To come to our place Flyers
and
check
products.
channel
Frequency
and Once every Spread
the billboards
distributed
Purpose
Cost
awareness BHD
60
two weeks about our existence in printing
in for
the the market.
flyers,
for
the
BHD140
Bahrain Gyms.
flyers.
for
Instagram.
Billboards
billboards, and
once
BHD100 for the
for
the
three
designer.
months,
For
And
instagram post a
instagram
150 worth smart
post every
phone (iphone5)
day.
will
be
purchased
to
the
take photos and
upload them on
instagram. Total
cost
divided
=
300
by
3
months will give
us
BHD150
a
month.
April – June
July
–
September
Inform the followers Instagram and Every day.
To encourage them to 150 which is the
on
visit our place and try price
instagram
and Facebook.
of
Facebook about the
our authentic products. smartphone
benefit of our products
Hence increase sales.
which
is
and the prices we
mentioned
offer.
above.
Ask
for
customer’s Instagram and Once
inquiry and feedback Facebook.
regarding
a Make
week.
the customers 150 which is the
feel valued and gain price
our
the
their loyalty.
supplements.
of
the
smartphone
which
is
mentioned
above.
October
– Come and listen to the Billboards
December
lecture by fitness gurus distributed
from
the
teams
and
fitness
questions.
4.0
Finance
in will
national Bahrain’s gym.
gain
knowledge by asking
your
Billboards
related
Provide them with a BHD 150 for the
be free service which is billboards
and
posted for expected to gain loyalty BHD50 for the
three
months.
and increase sales.
designer.
4.1
Cash flow forecast for the 1st year
Cash flow forecast
Jan
Starting cash position
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Totals
BHD 2,000.00
BHD 2,000.00
BHD 2,000.00
BHD 1,322.00
BHD 1,555.00
BHD 3,743.00
BHD 6,560.00
BHD 9,435.00
BHD 11,277.00
BHD 13,462.00
BHD 16,542.00
BHD 20,779.00
BHD 2,200.00
BHD 2,200.00
BHD 2,645.00
BHD 2,645.00
BHD 3,372.00
BHD 3,372.00
BHD 3,888.00
BHD 3,888.00
BHD 6,550.00
BHD 6,550.00
BHD 6,980.00
BHD 6,980.00
BHD 7,335.00
BHD 7,335.00
BHD 7,010.00
BHD 7,010.00
BHD 7,550.00
BHD 7,550.00
BHD 8,300.00
BHD 8,300.00
BHD 8,655.00
BHD 8,655.00
BHD 9,445.00
BHD 9,445.00
BHD 73,930.00
BHD 73,930.00
Fixed costs
BHD 1,395.00
BHD 1,245.00
BHD 1,250.00
BHD 1,155.00
BHD 1,162.00
BHD 1,163.00
BHD 1,160.00
BHD 1,168.00
BHD 1,165.00
BHD 1,220.00
BHD 1,218.00
BHD 1,220.00
BHD 14,521.00
Rent
Municipality
Salaries
Insurance
Telephone & Internet
Electricity & Water
Advertising
Miscellaneuos expenses
Variable costs
Supplements w ith shipping
Total
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 15.00
BHD 250.00
BHD 35.00
BHD 2,000.00
BHD 2,000.00
BHD 3,395.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 15.00
BHD 100.00
BHD 35.00
BHD 2,500.00
BHD 2,500.00
BHD 3,745.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 20.00
BHD 100.00
BHD 35.00
BHD 2,800.00
BHD 2,800.00
BHD 4,050.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 20.00
BHD 10.00
BHD 30.00
BHD 2,500.00
BHD 2,500.00
BHD 3,655.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 25.00
BHD 10.00
BHD 32.00
BHD 3,200.00
BHD 3,200.00
BHD 4,362.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 25.00
BHD 10.00
BHD 33.00
BHD 3,000.00
BHD 3,000.00
BHD 4,163.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 25.00
BHD 10.00
BHD 30.00
BHD 3,300.00
BHD 3,300.00
BHD 4,460.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 25.00
BHD 10.00
BHD 38.00
BHD 4,000.00
BHD 4,000.00
BHD 5,168.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 20.00
BHD 10.00
BHD 40.00
BHD 4,200.00
BHD 4,200.00
BHD 5,365.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 15.00
BHD 80.00
BHD 30.00
BHD 4,000.00
BHD 4,000.00
BHD 5,220.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 15.00
BHD 80.00
BHD 28.00
BHD 3,200.00
BHD 3,200.00
BHD 4,418.00
BHD 380.00
BHD 20.00
BHD 600.00
BHD 80.00
BHD 15.00
BHD 15.00
BHD 80.00
BHD 30.00
BHD 4,100.00
BHD 4,100.00
BHD 5,320.00
BHD 4,560.00
BHD 240.00
BHD 7,200.00
BHD 960.00
BHD 180.00
BHD 235.00
BHD 750.00
BHD 396.00
BHD 38,800.00
BHD 38,800.00
BHD 67,842.00
-BHD 1,195.00
BHD 805.00
-BHD 1,100.00
BHD 900.00
-BHD 678.00
BHD 1,322.00
BHD 233.00
BHD 1,555.00
BHD 2,188.00
BHD 3,743.00
BHD 2,817.00
BHD 6,560.00
BHD 2,875.00
BHD 9,435.00
BHD 1,842.00
BHD 11,277.00
BHD 2,185.00
BHD 13,462.00
BHD 3,080.00
BHD 16,542.00
BHD 4,237.00
BHD 20,779.00
BHD 4,125.00
BHD 24,904.00
Incoming
Cash sales
Total
Outgoing
Result
Change during month
Closing cash position
4.2
Profit & Lose Estimate
Profit and loss forecast
Jan-Dec
Totals
Sales
Sales (invoiced)
Cost of goods sold
Gross profit
BHD 73,930.00
BHD 38,800.00
BHD 35,130.00
BHD 73,930.00
BHD 38,800.00
BHD 35,130.00
BHD 4,560.00
BHD 7,200.00
BHD 235.00
BHD 180.00
BHD 396.00
BHD 960.00
BHD 240.00
BHD 750.00
BHD 880.00
BHD 15,401.00
BHD 4,560.00
BHD 7,200.00
BHD 235.00
BHD 180.00
BHD 396.00
BHD 960.00
BHD 240.00
BHD 750.00
BHD 880.00
BHD 15,401.00
BHD 19,729.00
48%
27%
BHD 19,729.00
48%
27%
Expenses
Rent
Salaries
Electricity and w ater
Telephone and internet
Miscellaneuos
Insurance
Municipility
Advertising
Depreciation (20%)
Total
Result
Net profit
Gross profit m argin
Net profit m argin
4.3
Balance Sheet
Assets
Liabilities
Current Assets
Cash in hand
Stock
BHD 2,000.00
BHD 2,000.00
Owners’ Equity
BHD 4,200.00
Fixed Assets
Equipment’s
Furniture
Design
Total Assets
4.4
BHD 1,250.00
Investors funding
BHD 250.00
BHD 2,900.00
BHD 8,400.00 Total Liabilities
Break-even Analysis
Break-even analysis
Average selling price per unit
BHD 22
Average cost of each unit
BHD 16
Gross profit margin
27%
Fixed costs
BHD 1,211
Sales to break even
BHD 4,440
Number of unit sales to break even
4.5
Start-Up cost
202
BHD 4,200.00
BHD 8,400.00
Set-up costs
Setting up the business
Business registration
Insurance premiums
BHD 20.00
BHD 80.00
Setting up the premises
Equipments
Furniture
Design
BHD 1,250.00
BHD 250.00
BHD 2,900.00
Starting operations
Raw materials and supplies
Working capital
BHD 2,000.00
BHD 2,000.00
Start-up capital
Equity investment
Borrow ings
Total
BHD 3,000.00
BHD 1,400.00
BHD 4,400.00
The result
Total set-up costs
Surplus funds
Borrow ings required
5.0
BHD 8,500.00
0
BHD 4,100.00
Human Resource Requirements
The Table below explains the human resources requirements to work in “Power house”
business, in terms of the roles, skills, qualifications and attitude of each position.
Roles
Salesman

Skills
Attitudes
Good communication Secondary school\

Self-motivation.
customers.
skills and speak both high

Customer friendly.

Cash registration.
Arabic and English.

Problem solver.

Keep the place clean

Welcome and greet the

Qualifications

Basic mathematics to
and organized.
deal with cash and
Receives the shipments
registration.
diploma.
school
and organize them on

the shelves.
Supplem

Make online orders.

Answers phone calls.

Provide
ent guru

and
time
management.

Basic computer skills.

Good communication
supplementation plan

Self
Secondar

Customer Friendly.
skills.
y school\

Problem solver.

Ability to convince

for the customers.

Self-management.
high
Advise customers on

Speaking and writing
school
people and explain
what should they use.
in both Arabic and
diploma.
things well to the
Explain the use of the
English.
At
customers.
supplements and what
the benefit it has to the
customers is.

least
three

Confidence.
years’
experienc
e working
in a gym
or
a
vitamin
shop.
5.1
Basis on hiring staff
Since this business is dealing directly with the customers, and customer satisfaction is the
ultimate goal for “Power house” to keep its customers base and gain a bigger market share; it is
crucial for the applicants to have a positive attitudes such as the mentioned above, being
customer friendly and the ability to communicate with customers directly in a way that makes
them feel welcomed and well served. The applicants will have to some extent to be able to work
under pressure as when the business in booming there will be a lot of customers, and some of
the customers are hare to deal with therefore they have to be in control and to work under
pressure professionally trying not to lose any customer.
6.0
Operations
The shop will be having an attractive sign with elegant and classy colors (White, black, silver)
and when you open the door the same theme comes again, white horizontally stripped walls
with silver and black painting. Straight ahead of you when you enter the shop the reception
desk, and to the right and left well organized shelved with the supplements placed on top and
the LED lightning is shining gently on them. The shop will have two split unit Air Conditioners
that will be working almost all the time in the summer (as the supplements needs to be stored
in a cool and dry place), even when the shop closed the AC’s will be on timely where each 2
hours one AC’s turns on while the other one rests off. A Desktop computer will be placed on the
desktop table to receive online orders from customers, and make online orders from the
suppliers. Next to it will be the cashier machine and behind the desk there are two comfortable
chairs for the salesman and the supplement guru.
6.1


Main Supplier
Optimum Nutrition (ON) which has won 7 supplements awards in 2013 for having the
best supplements. (OptimumNutrition, 2013)
DYMATIZE which its protein powders were awarded by users as the best protein
supplements in 2014. (DYMATIZE, 2015)

BSN which is sponsored by Ronnie Coleman who is 8 times Mr. Olympia winner.
(Profiles, 2013)
6.2
Product quality
As we promise our customers to provide them with authentic products, “Power house” will be
running random tests on every shipment with the ministry of health labs to make sure they are
original and legit. And as any food company “power House” have to make sure the supplements
are safe to use and not expired or stored in a bad condition. Therefore; the staff will have to
check the stocks every month to make sure they are still valid. Furthermore, the ac’s will be
turned on 24/7 during the summer to keep the supplements from ruining as they get rotten in
humid hot atmosphere.
7.0
Contingency Plan
As it is the case with any business, the business might face internal and external factors that
may threat its market position and its existence in some cases. Below some of these factors and
how “Power house” will deal with those threats:

FIT GYM movement or shut down: as the main selling point of the business is its good
location near to a gym where it will attract the gym members easily, if FIT gym shuts
down or move to another location that would lead to a huge decrease in sales especially
in the first year of operating. To overcome this threat in case of its accruing, “Power
house” has another location near another gym in Bahrain that is “Alnakheel gym” which
is located in Barbar area in Budyaa highway and it will have to move.

Suppliers stop supplying: if one of our main suppliers stops supplying us especially that
most of the companies we deal with are American companies and we are benifiting
from the Free Trade Agreements between Bahrain and USA, in the near future (2016)
this agreements is going to end and there has been some talk about the trade not being
renewed. (Fiber2fashion, 2015) And when this happens; ‘Power house’ business will
have to look for other suppliers and there are some in United Arab Emirates.
8.0
References
Bibliography
AlmarzooQ, A. (2015). External Analysis.(Previous assignment)
DYMATIZE. (2015). Award winning. Retrieved from DYMATIZE: http://www.dymatize.com/
Fiber2fashion. (2015, april 29). Bahrain stares at loss as FTA with US nears expiry. Retrieved
from fiber2fashion: http://www.fibre2fashion.com/news/textilenews/newsdetails.aspx?news_id=172086&utm_source=twitterfeed&utm_medium=twit
ter
MOIC. (2015). Application for Commercial Registration. Retrieved from Ministry Of Industry And
Commerce:
http://www.moic.gov.bh/En/Main/eServices/Commercial%20Registration%20Inquiry/P
ages/Commercial%20Registration%20Inquiry.aspx
OptimumNutrition. (2013). OPTIMUM WINS 7 SUPPLEMENT AWARDS! Retrieved from Optimum
Nutrition: http://www.optimumnutrition.com/news.php?article=1805
Profiles, P. (2013, July 23). Ronnie Coleman Pro Bodybuilding Profile. Retrieved from
BodyBuilding.com: http://www.bodybuilding.com/bodybuilders/ronnie.htm
Receptionist, G. (2015, march 17). (A. AlmarzooQ, Interviewer)
Taqi, M., mallalah, n., Alansari, M., Alrayes, A., mahfoodh, F., Al-hashimi, s., . . . aljawaheri, y.
(2015, march 17). (A. almarzooQ, Interviewer)
TradeArabia. (2010, October 13). 'Bad Habits' alert over obesity in Bahrain. Retrieved from Trade
Arabia: http://www.tradearabia.com/news/HEAL_187242.html
Appendixes
Business profile


Fit Gym +973 77017711.
The shop will be rented in the Riviera palace hotel for BHD400 a month from Mrs.
Shareefa Kareem +973 33202375.
Marketing Plan



Printing flyers and billboards : Alshehabi printing services +973 17743899
Flyers and billboards designer Mr. jawad Al-turaifi: +973 33699199
Iphone 5 will be purchased with 150 from “Almultaqa” +973 17694995
Finance
Costs:
Item
Commercial Registration
Fixed costsEquipment’s:
Desktop computer
Cashier machine
Split unit A/C *2
Telephone
Price in Place will be
taken from.
BHD
20
350 Almultaqa computers:
+973 17694995
280 Geant Hypermarket
Bahrain
500 Alaswad trading est.
+973 17590020
20 Alaswad trading est.
+973 17590020
Furniture:
Desktop table
200 Alaswad trading est.
Office chairs *2
+973 17590020
50 Alaswad trading est.
+973 17590020
Design:
The cabinet and the
shelves
Painting
300
Door
350
Shop Sign
250
Almajid design:
+973 38808838
Other:
Rent
400
Shareefa Kareem +973
33202375.
Insurance
80 a
Gulf union
Insurance –
17238880
2000 Almajid design:
+973 38808838
Telephone and
internet
15 a
month.
Electricity and water
15-25
Miscellaneous
expenses
28-40
Fadhel aldurazi
+973 36249976
Al-shehab
aluminium:
+973 17783044
(based on the costs
retrieved from the
main branch)
Viva
telecommunication
company. 124
(based on the costs
retrieved from the
main branch)
(based on the costs
retrieved from the
main branch)
HR:
Employee
Salesman
Supplement guru
Total
The products Menu
Salary in BHD
200
400
600
NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
PRODUCT NAME
DYMATIZE ISO 100 5 LB
DYMATIZE SUPER AMINO 345 CAPLETS
GASPARI SUPER PUMP MAX 640 G
GASPARI CREATINE 300 G
USK AMINO SG 2000 300 SOFTGEL
USK BCAA 8400 400 CAPSULES
USK CLA 100 SOFTGEL
USK L-ARGININE 100 CAPSULES
USK OMEGA 3-6-9 100 SOFTGEL
LIPO 6 UNLIMITED 120 LIQUID CAPSULES
LIPO 6 BLACK EXTREME 120 CAPSULES
LIPO 6 BLACK HERS 120 CAPS
LIPO 6 HERS 120 CAPSULES
LIPO 6 FAST ACTING 120 CAPSULES
LIPO 6 CLA 90 SOFTGELS
LIPO 6 CARNITINE 120 LIQUID CAPSULES
NUTREX HEMO RAGE 265 G
NUTREX AMINO DRIVE BLACK 411 G
NUTREX GLUTAMINE DRIVE 5000 MG
Bpi ROXYLEAN 60 CAPSULES
MT NITRO TECH 3.97 LBS
MT PHASE 8 4.45 LBS
MT PLATINUM CASEIN 3.66 LBS
MT CREA CORE 256 G
MT NEUROCORE 0.40 LBS (184G)
MT ISO-WHEY 3.34 LB
MP COMBAT 100 % CASEIN 4 LB
MP COMBAT 100 % ISOLATE
MP COMBAT 4 LBS
MP L-CARNITINE LIQUID 459 ML
MP IRON PUMP
MP IRON CUTS 120 CAP
MP AMINO 1 459.5 G
JAY CATLUR TOTAL PROTEIN 2 LB
PRICE
28 BD
12 BD
20 BD
8 BD
14 BD
14 BD
10 BD
10 BD
9 BD
18 BD
18 BD
18 BD
18 BD
16 BD
14 BD
15 BD
18 BD
15 BD
12 BD
18 BD
27 BD
25 BD
27 BD
16 BD
16 BD
25 BD
27 BD
30 BD
22 BD
12 BD
18 BD
18 BD
14 BD
18 BD
35
36
37
38
39
40
41
42
43
44
45
46
48
49
50
51
53
54
55
56
57
58
59
JAY CATLUR LEGEND 140 G
CELLUCOR SUPER HD 60 CAPSULES
CELLUCOR C4 342 G
USPLABS MODREN BCAA 535 G
LABRADA SUPER CHARGE 800 G
BSN N.O-XPLODE 2.45 LBS
BSN SYNTHA-6 5 LBS
BSN CELL MASS 485 G
ANIMAL PUMP 30 PACKS
ANIMAL PAK 44 PACKS
ANIMAL CUTS 42 PACKS
ANIMAL STAK 21 PACKS
ANIMAL M-STAK 21 PACKS
BODY FORTRESS NO2 PUMP 90 TAB
SCIVATION XTEND 399 G
NUTRITECH BCAA
APN HGH 120 TABLETS
APN HMB APN HGH 90 TABLETS
16 BD
18 BD
18 BD
15 BD
20 BD
22 BD
23 BD
20 BD
20 BD
15 BD
20 BD
20 BD
20 BD
12 BD
16 BD
14 BD
15 BD
12 BD
ON GOLD STANDARD WHEY 5 LB
27 BD
ON HYDRO WHEY 3.5 LB
ON AMINO ENERGY 270 G
ON AMINO 2222 TABS 320
ON PRO BCAA 390 G
27 BD
12 BD
12 BD
15 BD
Pictures of the products:
Website page: