ZHENG Chundong
Department of Business Administration Associate
Professor
CV Download
Phone：+86-22-27892006
Email：zcd@tju.edu.cn
Research：Brand and Consumer Behavior,Network Marketing,
Strategic Management, Emergency Management, Human
Resource Management, Innovation and Entrepreneurial
Management, Behavioral Finance
【Education Working Experience】
Time
University Specialty
Degree/ Position
Tianjin University Technological
2002-2005
Ph.D
Economics and Management
1996-1999
Tianjin University Technical Economy
Master
1992-1996
Tianjin University
Bachelor
College of Management and Economics,
Associate
Tianjin University
Professor
Jul. 2005-Now
Assistant Minister
Tianjin Binhai New Area
Apr. 2009-Nov. 2009
（temporary
Social
Development Board
post）
School of management, Tianjin
Jul. 2001-Jun. 2005
Lecturer
University
School of management, Tianjin
Assistant
University
Professor
Mar. 1999-Jun. 2001
【Academic Part-time Job】
[1] Standing director of the Tianjin Brand Society
[2] Standing director of the Tianjin Scienology research society
【Academic Research Projects】
[1] The model of brand extension evaluation and dimension identification as well
as intensity measurements on the view of asymmetric cognition, belonging
to the National Natural Science Foundation of China projects, 2011-2013.
[2] Enhance the capability of construction of Ecological and livable city By
Emergency technology, belonging to Tianjin science and technology
development strategy research programs, 2010-2011
[3] Brand Extensions’ Decision Based on the Dynamic Gradual Boundary
Model, belonging to Tianjin Social Science Fund,2008-2009
[4] Technology Development Strategy and Countermeasures Dealing with the
Aging of the Population (One of subtopics), belonging to Tianjin Science and
Technology Committee and Strategic Planning Subject, 2007-2008
[5] Tianjin long-term technology development planning and “11th five-year”
technology development planning in key areas of health task, belonging to
Tianjin Science and Technology Committee Subject, 2004-2005
【Company Cooperative Projects】
[1] Tianjin 12319 Urban Construction Service Hotline Development Strategy and
Management Optimization. Service Centre of Tianjin Urban Construction
Hotline, 2009-2010
[2] research on how to improve the service of Tianjin 12319 Urban Construction
Hotline，Institute of Tianjin City Construction Engineering Technology，
2012
【Representative Academic papers】
[1] Zheng Chundong, He Jinsheng. Chen Tong. Evaluation of Enterprises'
Technologic Innovation Capacity. China Soft Science.1999, (10): 108-110.
[2] Zheng Chundong, He Jinsheng. Technology Environment Theory. Journal of
Industrial Engineering and Engineering Management.2000. (2):70-73.
[3] Zheng Chundong, He Jinsheng. A New Method of Enterprise Technological
Innovation Ability Evaluation. Science and Technology Management
Research. 2000, (3):41-44.
[4] Zheng Chundong, He Jinsheng. Technology Axiology. Sino-foreign
technology information. 2000, (4):65-68
[5] Zheng Chundong, Feng Zhenhuan. Our Seed Capital Operation Pattern and
Optimizing Idea Research. Modern Finance and Economics. 2002, (3):25-28
[6] Zheng Chundong, Chen Tong. Research on the Feature of Enterprise Culture
Structure. Social Science Front. 2002, (6): 252-254.
[7] Zheng Chundong, Feng Zhenhuan. Research on Development of Chinese Scitech Intermediaries. China Economic Review. 2003, (3): 65-70.
[8] Zheng Chundong. Research on Personnel's Quality System and Management
of China Science and Technology Intermediary Industry. Social Science Front.
2003, (5): 230-231.
[9] Zheng Chundong. Research on Regional Economic Structural Characteristics.
Science Economy Society. 2004, (2): 30-32
[10] Zheng Chundong, Chen Tong. Brand Value Supporting System Structure and
Evaluation Methods. Modern Finance & Economics. 2004, (9): 34-37.
[11] Zheng Chundong, Chen Tong. Brand Value Supporting System Structure and
Evaluation Methods. Xinhua Abstract. 2004, (22): 49-51
[12] Zheng Chundong, Tang Jiansheng, Shi Yingjie. The Promoting Factors and
Basic Mode of Corporation's Surpassing Technology Innovation. Science and
Technology Management Research. 2006,(12):91-92,96
[13] Zheng Chundong. Study on Boundary Model of Brand Extension Based on
Gradualness Thinking. Modern Finance and Economics. 2007(11):38-40,49
[14] Zheng Chundong, Tang Jiansheng, Wang Han. Basic Pattern of Enterprise
Brand Extension. Social Science Front. 2008,(1):221-223
[15] Zheng Chundong, Shi Yingjie. The Analysis on the Evolvement of Market
Competition on the Brand Extensions. Productivity Research. 2008,(16):6062, 73.
[16] Zheng Chundong. Study on Brand Management Based on Vulnerability.
Modern Finance and Economics. 2008, (9):66-69.
[17] Zheng Chundong, Meng Nannan, Tang Jiansheng. The Implementation
Mode of Side-Brand Strategy. Research on Financial and Economic Issues.
2008, (12):45-49.
[18] Zheng Chundong, Luo Xu, Tang Jiansheng. Opinions of Situation
Investigation and Promotion of Tianjin Old Shop Brand Development.
Modern Finance and Economics. 2009, (12):51-55, 70.
[19] Zheng Chundong, Zhang Shuaishuai. Research on building “3S”
management system for dangerous goods logistics. International Journal of
Business and Management. 2011,6(9):92-100
[20] Zheng Chundong, Zhang Shuaishuai, Li Xiaoliang, Lin Yu. Research on
Emergency Management of Small City Construction Events in Ecological and
Livable City，Value Engineering. 2012，31（270）：326-328
[21] Zheng Chundong, Ma Ke, Wang Han. The Impact of Consumer Perception
Risks on Consumer Evaluation of Brand Extension. Research on Financial and
Economic Issues. 2012，（6）：11-16
[22] Zheng Chundong, Zhang Shuaishuai, Duan Qi, Lin Yu. Research on effect of
express service recovery on customers repurchase intention when facing
express service failure. Industrial Engineering and Engineering Management.
2012,17（4）：19-23
【Monographs and Textbooks】
[1] Participated: Public Sector Risk Management. Tianjin University Press, 2003.8
[2] Participated: Equipment Engineering Supervision Schedule Control. Tianjin
University Press, 2004.6
【Honors and Awards】
[1] Zheng Chundong, Chen Tong, Brand Value Supporting System Structure and
Evaluation Methods. The Second Class Prize in Tianjin 10th Social Sciences,
2006
[2] He Jinsheng, Zheng Chundong, Tang Jiansheng. Research of Globalization
Manufacturing Assessment Model. The Second Class Prize in Tianjin 9th
Social Science, 2004
[3] He Jinsheng, Liu Xinming, Zheng Chundong etc. Knowledge of ISO9000
Standards Implementation and Specification consult system. Tianjin
Technological Progress Third Class Prizes, 2002
[4] Zhao Cuiyun, Zheng Chundong. The Exploration About the Status and Role of
University Unions in Talent Construction. China Committee of ESCHS,
National Committee Excellent Survey Achievement Prize, 2008
[5] top ten outstanding youth of Tianjin University（2005）
[6] “The Best Tutor in Our Hearts” in Tianjin University（2010）