Jeffrey Levison
Mobile: (614) 579–3840 • Levison.Jeff@gmail.com • www.LinkedIn.com/in/JeffLevison • @JeffLevison
Senior CRM Analyst

Improved click rate by 6 points resulting in an increase of more than $500,000 Revenue in one quarter by
optimizing Digital Attribution model creating a test email drip campaign.

Garnered a 9% increase in year over year Revenue for related service lines resulting from a pricing analysis,
evaluation, recommendation and implementation of new pricing model for core services.

6% spike in total company quarter sales by using a database to identify a new customer segment creating and
executing strategic marketing plans and a new call center.

Increased consumer segment sales by 27% by creating a CRM database identifying an underperforming
consumer segment through target market research and identification, strategic planning, and tested media mix.

30% boost in consumer segment market sales through performing consumer research resulting first record of
defined target market and strategy to more efficiently communicate with consumers.
Skills
Consumer Behavior • CRM Strategy Execution • Database Marketing • Digital Marketing • Direct Marketing
Drip Marketing • Email Marketing • Loyalty Marketing • Multi-Channel Marketing • Project Management
Segmentation Strategy • Strategic Planning • Trending Analysis • Quantitative Research
Professional Experience
Stanley Steemer International
2012 - Present
Manager, CRM Analytics and Digital Marketing (2013-Present)
Responsible for creating measurements of marketing activities and manage digital strategies.
 Garnered a 9% increase in year over year Revenue for related service lines resulting from a pricing analysis,
evaluation, recommendation and implementation of new pricing model for core services.
 6 point improvement in click through rates resulting in an increase of more than $500,000 Revenue in one
quarter by optimizing Digital Attribution model and creating a test email drip campaign.
 Garnered a 3% response rate and 40:1 Return on Investment of direct marketing through data analysis of PPC,
SEO, SEM, and Segmentation for majority of 200 Franchise Owners.
 Lead effort using CRM Database and digital data to create an attribution model allowing the company to better
understand marketing initiatives and their effects on consumer behaviors.
 Championed a 30:1 Direct Mail Return on Investment using proprietary Segmentation information garnering more
than a 4% average response increasing total company average ticket value by more than 10%.
Market Research and Database Analyst (2012-2013)
Lead restructuring of pricing, Loyalty, and SEM. Evaluated and tested new website and digital advertising.
 Improved returns by 40% by creating an evaluation and analysis process to understand Return on Investment
(ROI) for Sponsorships and Events leading to refined processes and extra activities.
 Implemented multiple primary consumer research studies assisting Regional Marketing and Creative Teams on
implementing findings into Advertising and Direct Marketing activities.
 Spearheaded overhaul to Loyalty Program responsible for over 10% of consumer jobs and Year over Year
Revenue growth of 20%.
 Responsible for mainting company CRM database and developing company reports to relay analysis and insights
to executives and key stakeholders providing strategic recommendations.
Abbott Nutrition
2011 - 2012
Market Research Analyst - Contract
Contract position tasked with moving the company from unreliable canned reports to a working CRM database with the
ability to understand consumers’ history allowing data to become the main driver for digital marketing decisions.
 Designed and implemented a new CRM database, successfully purging over 100 canned reports allowing brands
to personalize their dashboards for faster decision time and response to consumers.
 Managed CRM database with $50M in annual Revenue (1.2M orders) and 200,000 customers providing insights
and analysis for Digital Marketing Campaigns.
 Supported Marketing initiatives through completion of ad-hoc assignments defining consumer segments,
purchase history and behavior leading to successful implementation of direct marketing initiatives.
Jeffrey Levison
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SafeAuto
2008 - 2011
Senior Marketing Coordinator (2010 – 2011)
Establishing new niche target markets and developing strategic marketing plans to gain market share.
 Created a six point increase in consumer Brand Awareness through ongoing media and direct marketing
campaign tracking and analysis, presenting insights and recommendations to Senior Management.
 Led 17% increase in consumer sales as project manager generating Branding and Loyalty Research to create
direct marketing campaigns resulting in a companywide re-branding strategy.
 Experienced a 200% growth in consumer advertising recall by counseling third party on Campaign testing playing
a key role in developing a new advertising campaign.
 6% boost in total company quarter sales using a CRM database to locate a new consumer segment resulting in
the creation and execution of strategic marketing plans and a new call center.
Marketing Analyst (2008 – 2010)
Added to a newly created marketing department charged with bringing a fact based strategic mindset into the company.
Provided management with consumer research and data; making strategic recommendations.
 Managed all research including competitive analysis, CRM, consumer behavior, and social media.
 25% increase in market sales resulting from initiating market audit analysis guiding companywide improvements
including reformulation of marketing strategy and product re-rating.
 Garnered over 600,000 (28% increase) new sales, first time in company history, by conducting Brand,
Satisfaction, and Loyalty research and analysis leading to reposition company brand image.
 30% boost in average tenure by collaborating with creative agency and implementing targeted direct marketing
campaigns based on consumer segmentation modeling and analysis.
 27% increase in segment sales by creating a CRM database identifying an underperforming segment through
target market research and identification, strategic planning, and tested media mix.
Pivotal Strategies LLC
2006 - 2008
Junior Consultant
Provided Small Businesses with limited funds and abilities to even the playing field with large corporations: through
research, analysis, strategic planning, marketing campaigns, and digital strategies.
 30% increase in consumer segment sales resulting from performing consumer research creating first record of
defined target segments and strategy to more efficiently communicate with consumers.
 Increased web traffic 150% and on-line leads by 400% by implementing Digital Strategy including redesign of
website, SEO Strategies, email and search advertising campaigns.
 Oversaw creation of website taking it beyond typical nonprofit brochure providing educational content to the public
achieving Google Page 1 rankings in fewer than six months.
Education
Kelley School of Business - Indiana University, Bloomington, IN
Masters of Business Administration
2015
Fisher School of Business - The Ohio State University, Columbus, OH
Bachelor of Science in Business Administration, Concentration: Marketing
2006
Professional Affiliations
Market Research Exchange of Central Ohio (Treasurer 2009, VP 2010, President 2011)