Curriculum Vitae
Yu Liu
Department of Advertising and Public Relations
School of Journalism and Mass Communication
Florida International University
Academic II-323A, 3000 N.E. 151 ST.
North Miami, FL 33181
E-mail: liuy@fiu.edu
EDUCATION_____________________________________________________________________
Aug. 2008 – Aug. 2012
Ph.D. in Communication.
University of Miami, School of Communication, Coral Gables, Florida.
Specialization: New Media Studies, Digital Communication
Dissertation: Knowledge, Persuasion, and Decision: Examining Predictors
of Microblogging’s Diffusion in China.
Sep. 2003 – Jun. 2006
M.A. in Mass Communication.
Beijing Normal University, Beijing, China.
Specialization: Mass Communication, Electronic Media Studies
Sep. 1999 – Jun. 2003
B.A. in Chinese Language and Literature
Liaoning Normal University, Dalian, China.
Specialization: Mass Communication, Chinese Language and Literature
HONORS, AWARDS, & GRANTS___________________________________________________
2013
Dean’s Summer Research/Creative Activity Stipend
2008 – 2011
Full Graduate Assistantship
University of Miami
2003 – 2006
Full Graduate Scholarship
Beijing Normal University
1999 – 2003
Full Graduate Scholarship & Outstanding Student Award
Liaoning Normal University
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WORKING EXPERIENCE__________________________________________________________
Jul. 2005 – May 2008
Reporter for Special Report
Lifeweek Magazine, China
Duty:
 Covered news in technology, cyber culture, new media and civil
engagement.
Selected feature stories:
 Cover story: Booming Blogs in China (11/14/2005).
 Special report: “Prison Break” Gaining Popularity in China
(12/18/2006).
 Special report: Wikipedia and Idealist Wikipedian (09/01/2005).
 Special report: One Year Anniversary of Web 2.0 in China
(06/26/2006).
 Special report: Emerging Cyber Translators (01/28/2008).
May 2005 – Jul. 2005
Marketing & Audience Analyst (Intern)
Polybona Studio, China
Duty:
 Assisted in market analysis.
 Involved in product placement marketing plans for more than 10
movies.
 Specific responsibilities included media analysis, media optimizer,
secondary research, focus group data collection, and data analysis.
 Collaborated with Public Relations Group to make visual ads.
Feb. 2004 – May 2005
Committee member
The 11th and 12th Beijing Student Film Festival Organizing Committee.
Duty:
 Conducted 3 surveys of 100 Years’ the Best Movies from College
Students’ Perspectives.
 Organized Chinese Movies’ Exhibits in Chinese University all over
China (e.g., Beijing, Shanghai, Guangzhou, Shenzhen).
 Organized the Closing Ceremony of Beijing Student Film Festival.
Nov. 2003 – Jun. 2007
Freelance writer and columnist
Lifestyle Magazine (Global Movie),
Variety China (Hollywood Reports),
Sina (The Debut).
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TEACHING EXPERIENCE_________________________________________________________
Instructor
Florida International University
ADV 3008 U01 Principles of Advertising
ADV 3008 RVC Principles of Advertising
MMC 4302 Social Media and Globalization
MMC 5306 Global Communication
MMC 4631 Audience Analysis, Public Opinion and New Media
MMC 6635 Contemporary Issues in Mass Communication
School of Communication, University of Miami.
COM 110 Communication Theory (Fall 2010)
CNJ 216 News Reporting and Writing (Spring 2011)
Guest Lecturer, School of Communication, University of Miami.
COM 604 Advanced Communication Research Method (Spring 2010)
CPR 311 Public Relations Research Method (Fall 2011)
COM 250 Freedom of Expression (Spring 2011, Fall 2012, Spring 2013)
COM 110 Communication Theory (Spring 2010)
PUBLICATIONS__________________________________________________________________
Yang, Q., & Liu, Y. (forthcoming). What’s on the Other Side of the Great Firewall: Uses
and Gratifications of Chinese Web Users’ Bypassing the Internet Censorship.
Computers in Human Behavior.
Tsai, W. S., Yang, Q., & Liu, Y. (2013). Young Chinese Consumers’ Snob and Bandwagon
Luxury Consumption Preferences. Journal Of International Consumer Marketing,
25(5), 290-304.
Garrison, B. & Liu, Y. (2013). "Is it politics or just business? News framing of the Shanghai
World Expo 2010. International Communication Research Journal, 48, 1-2, 25-49.
Liu, Y. & Yang, Q. (forthcoming). A Framing Analysis of Chinese Independent Candidates’
Strategic Use of Microblogging for Online Campaign and Political Expression. In
Marolt, P. and Herold, D. K. (Eds) Online China: Locating society in online space.
Routledge.
Ramaprasad, J., Liu, Y., & Garrison, B. (2012). Ethical use of new technologies: Where do
Indian journalists stand? Asian Journal of Communication, 22, 98-114.
Pascual-Ferrá, P., Liu, Y., & Beatty, M. (2012). A Meta-Analytic Comparison of the Effects
of Text Messaging to Substance-Induced Impairment On Driving Performance.
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Communication Research Reports, 29, 227-238.
Segev, S. Villar, M.E., & Liu, Y. (2013). Hispanics and Green Consumption: Exploring the
Green “Attitude-Behavior Gap. Proceedings of the Academy of Marketing Science
Annual Conference, Krzysztof Kubacki (ed.), Griffith University: Queensland,
Australia.
Garrison, B., Messner, M., & Liu, Y. (2010). Internet consumption by adults and youth:
Scholarly approaches, theories, and methods in the U.S. In Guo, K. (ed.) Comparative
studies on media consumption and world youth. Shanghai, China: Anhui University
Press.
REFEREED JOURNAL MANUSCRIPT UNDER REVIEW______________________________
Liu, J., Liu, Y., & Feng, M. (2014). Mobilizing Guanxi: Mobile Phone and Collective
Action Mobilization in Contemporary China. Manuscript submitted to Journal of Mobile
Media & Communication.
Wang, W. & Liu, Y. (2014). Discussing Mental Illness in Chinese Social Media: The
Impact of Influential Sources on the Expression of Stigma and Support among Their
Followers. Manuscript submitted to Journal of Health Communication.
Wang, W. & Liu, Y. (2014). Stigma or Support? Investigating the Online Discussion of
Depression and the Influence of Opinion Leadership in Chinese Social Media.
Manuscript submitted to Asian Journal of Communication.
REFEREED CONFERENCE PAPER PRESENTATION_________________________________
Yang, Q., & Liu, Y. (2014). What’s on the Other Side of the Great Firewall: Uses and
Gratifications of Chinese Web Users’ Bypassing the Internet Censorship. Paper
presented at the annual conference of National Communication Association in
Washington D.C., November.
Cui, X., Feng, M., Liu, Y., Rui, J., & Wallis, C. (2013). The Uses of WeChat and Its Sociocultural Implications (2013). Panel presented at the annual conference of National
Communication Association in Washington D.C., November.
Pascual-Ferrá, P., Liu, Y., & Beatty, M. (2012). A Meta-Analytic Comparison of the Effects
of Text Messaging to Substance-Induced Impairment On Driving Performance. Paper
presented at the annual conference of National Communication Association, Orlando,
November 2012.
Liu, Y., & Li, C. (2012). Bridging people, building knowledge sharing – An exploratory
study of Asians’ use of Wikipedia. Paper presented at the annual conference of
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Association for Education in Journalism and Mass Communication, Chicago, August
2012.
Li, C., & Liu, Y. (2012). Walk in two worlds: The impact of social media consumption on
Chinese immigrants’ acculturation to the American culture. Paper presented at the
annual conference of Association for Education in Journalism and Mass
Communication, Chicago, August 2012.
Liu, Y., & Pascual-Ferrá, P. (2012). The Micro Revolution in Macro China? How Chinese
Independent Candidates Are Framing Political Messages Through Microblogging.
Paper presented at the annual conference of International Communication Association,
Arizona, May 2012.
Garrison, B. & Liu, Y. (2011). Soft Power and Hard Reality: Shanghai Expo and China’s
National Images. Paper presented at the International Association for Media and
Communication Research annual conference, Istanbul, Turkey, July 2011.
Liu, Y. (2010). Framing Google: A Comparative Analysis of Google China Coverage in
Chinese Newspaper and Online Media. Paper presented at the Global Fusion conference,
College Station, Texas, October 2010.
Liu, Y. (2010). Chinese journalists’ use of new media technology: Ethical issues. Paper
presented at the annual conference of International Communication Association,
Singapore, June 2010.
Ramaprasad, J., Liu, Y., & Garrison, B. (2010). Indian journalists’ use of new media
technology: Ethical issues. Paper presented at the annual conference of International
Communication Association, Singapore, June 2010.
Liu, Y. (2009). Understanding gatekeeping. Paper presented at the Association for
Education in Journalism and Mass Communication Midwinter Conference, Oklahoma
City, Oklahoma, March 2009.
Garrison, B., Messner, M., & Liu, Y. (2008). Internet consumption by adults and youth:
Scholarly approaches, theories, and methods in the U.S.. Paper presented at the Media
Consumption and Youth Conference, Shanghai, China, October 2008.
OTHER SCHOLARLY PUBLICATIONS (in Chinese)____________________________________
Liu, Y. (2007). Hero: A feast for the eyes but a failure of story. In Zhang, Y. & Zhang, J.
(eds.) Handbook of Chinese and global movies. Beijing, China: People’s Education
Press.
Liu, Y. (2007). Steamboy: Technology anxiety. In Zhang, Z. (ed.) Handbook of
contemporary Sci-Fi movies. Beijing, China: Culture and Art Press.
Liu, Y. (2007). Eternal sunshine of the spotless mind: Amnesia and memory. In Zhang, Z.
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(ed.) Handbook of contemporary Sci-Fi movies. Beijing, China: Culture and Art Press.
Zhang, Z., Liu, Y., Wu, X., Wei, B., Liu, T., Lian, Z., Zou, D., & Gou, Y. (2006). The film
industry and film culture in Beijing. In The annual report on Beijing cultural and
creative industry. Beijing, China: Beijing Normal University Press.
Liu, Y. (2005). Effroyables jardins: Humor in cruelty. Contemporary Cinema, 125, 137139.
Liu, Y. (2004). Big fish: An untouchable fact. Contemporary Cinema, 123, 130-132.
Liu, Y. (2004). 21 grams: The weight of soul. Chinese Screen, 205, 51-52.
UNIVERSITY AND COMMUNITY SERVICE_________________________________________
2010 – 2013
Division officer
Association for Education in Journalism and Mass Communication (AEJMC,
Communication Technology Division)
2010
Volunteer
International Communication Association (ICA) Annual Conference
2011-2013
Reviewer
Journal of Mass Communication and Society
Journal of Communication Research Reports
International Communication Association Annual Conference (Mass
Communication Division; Communication & Technology Division; Global
Communication & Social Change Division)
Association for Education in Journalism and Mass Communication Annual
Conference (Communication Technology Division; International
Communication Division)
National Communication Association Annual Conference (Mass
Communication Division; Human Communication & Technology Division)
ASSOCIATION_____________________________________________________________________
2010 – Present
Member of International Communication Association (ICA)
2010 – Present
Member of Association for Education in Journalism and Mass
Communication (AEJMC)
2012 – Present
Member of National Communication Association (NCA)
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