What is…? What is…? -sessions provide brief thumbnail description and discussion on specific methodological aspects and tools. Each speaker is given 20 minutes to outline some of the key methodological points of the approach or tool in question after which there some time for questions and discussion. Pirjo Nikander (TaY) What is qualitative longitudinal research? Longitudinal research designs are perhaps customarily linked to quantitative or panel studies. In recent decades however, the value of qualitative longitudinal research (QLR) for both academic and policy research has increasingly been recognized. Qualitative longitudinal research: - allows data collection and the following of subjects or groups over time - enables the identification and exploration of meanings people attach to social change, and how they personally interpret and respond to such change - is sensitive to important contextual issues and micro-social processes, such as the ways in which people re-negotiate their own lives at times of personal life transition (e.g. the transition to motherhood or fatherhood). - offers fresh perspectives into established arenas of social enquiry, informs policy makers and complements quantitative longitudinal understandings of ongoing societal change. QLR applications are found e.g. in studies concerning ageing and the lifespan, crime, child socialization, parenting, and family relationships; education organizations and schooling outcomes; and occupational careers. The presentation discusses the benefit and challenges of using qualitative longitudinal research, and provides concrete empirical examples from recent empirical research projects. Tuomo Peltonen What is organizational ethnography? This presentation reviews the historical development of the use of ethnography in organization studies, contemplates on the possibilities and limits of organizational ethnography, and discusses some of the recurrent themes around participant observation in the study of organizational phenomena. Sanna Herkama and Anne Laajalahti What is Atlas.ti? There are various kinds of computer programs available for the qualitative data analysis. They enable, for example, the handling and analysis of large textual research materials as well as the analysis of various forms of images and audio and video files. What are the possible benefits and limitations connected to the usage of such software in qualitative data analysis? Should/could I use one of these programs in my research? In this session researchers share their own experiences of the usage of ATLAS.ti software developed to assist in qualitative data analysis. The highlights and pitfalls of the user experiences are shared and discussed during the session. In addition, some comparisons to the other qualitative analysis software available are reviewed. Presenters Sanna Herkama, Senior Researcher, University of Turku / Division of Psychology / KiVa, sanna.herkama@utu.fi Anne Laajalahti, Project Researcher, University of Jyväskylä, Department of Communication, anne.laajalahti@jyu.fi