Press Release Autumn 2015
The decorative porcelain plate is back
Decorative porcelain plates with poetic season motifs and the signature colour “blue” are important
elements in the Bjørn Wiinblad universe, and both are more topical than ever. This autumn, the
decorative porcelain plate is making a comeback as Bjørn Wiinblad Denmark launches a series of
colourful oval plates featuring various motifs for decoration and table use. The multifunctional plates are
supplemented by a trio of new cups – one with a handle and two insulated – adding subdued hues and
dusty blue to Wiinblad’s magically modern universe.
The retro style is a hit in the worlds of fashion and contemporary interior design. Designers are particularly
inspired by the flower children of the 1970s, interpreting the flamboyant boho-style in a new, more
contemporary look. This includes the decorative porcelain plate, which is making a strong comeback. After
decades covered in dust, it is gaining in popularity as a useful household item and a work of decorative art,
where vintage plates are being combined with modern picture frames to create personal and charming
gallery walls. As of this autumn, it is no longer necessary to dig through flea markets and junk shops in
search of the coveted plates, as Bjørn Wiinblad Denmark launches eight different little works of art plus
three new, indispensable cups – one with a handle and two insulated.
Still got the blues…
Bjørn Wiinblad’s home and active workshop in Lyngby, north of Copenhagen, are known as The Blue House,
and that is no coincidence. Bjørn Wiinblad loved the colour blue in all its nuances and collected blue
porcelain throughout his lifetime, inspiring him in his own art and bringing beauty to everyday life. This
autumn, when Bjørn Wiinblad Denmark adds a new dusty blue colour to the porcelain plate palette, it is
entirely in keeping with the spirit of the master’s personal philosophy – as well as in line with contemporary
colour trends, which increasing call for delicate, subdued hues. The dusty blue colour is found on one of
this season’s new decorative porcelain plates, all of which feature motifs of lovers in harmony with nature
and set the mood for modern folklore wherever they are used: In the kitchen for easy serving of little
snacks, at the dinner table for sides and desserts, as coasters under decorative objects and plants or as wall
hangings, where the oval plates can be hung with a trendy leather cord passed through the decorative hole
or simply mounted on the wall with a straightforward nail.
The dusty blue colour is also found on this season’s most hands-on new product: a little series of cups
featuring motifs of Wiinblad’s characteristic women’s faces that are bound to quickly become the most
popular cups in the house. The Rosalinde cup is the only one with a handle and is perfect for morning tea
and evening coffee, where one delicious cup is enough. Meanwhile the versatile Felicia and Celicia
insulated cups are ideal for serving everything from hot drinks and cold juice to tasty snacks. The new
insulated cups are also irresistible on the windowsill as containers for herbs and small plants, making it easy
to set the right Wiinbladian flower power tone in the modern kitchen.
The Wiinblad decorative oval porcelain plates (H: 19 cm, W: 15 cm) come in five different colours with four
different motifs and are priced at EUR 169.95 (RRP), each.
The Wiinblad cups in dusty blue come in the motifs Rosalinde (35 cl cup with handle), Felicia (25 cl insulated
cup) and Celicia (31 cl insulated cup) and are priced at EUR 129.95, 169.95 and 199.95 (RRP), respectively.
The new products will be available in stores from mid-August 2015.
For the dealer nearest you, please call (+45) 4588 6633.
Find out more at: www.bjornwiinblad-denmark.dk.
For further information and photo material, please contact:
Geelmuyden Kiese A/S:
Rosendahl Design Group A/S:
Bettina Vestergaard Færgeman
Mobile +45 2384 0963
bettina.faergeman@gknordic.com
Bente Fallinge
Mobile + 45 2516 0761
bfa@rdg.dk