Matthew Hernandez
2558-76th Ave SE
Mercer Island, WA 98940
(214) 223-1420
matthew@seraphmillc.com
Generated solutions for complex issues in the field of Dentistry with emphasis on: Dental Practice
Management, Quality Control, Dental Laboratory Management and Advanced Delivery of Care
Systems. Created many new and dynamic approaches that create ease of access to patients as well as
creating a sustainable “Team Based” work environment. Maintained up to date patient education as
it relates to patients current and future dental treatment. Developed and implemented innovative
techniques to achieve increased collections while enhancing patient-to-practice relations.
Experienced in building major dental practice networks from the ground up by implementing
effective construction designs, staff coordination as well as developing and implementing
operational systems. Well educated in the field of dentistry from formal and from 2 previous
generations for dental providers.
Demonstrated a success record in:
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Branding, Managing and Positioning multi-location dental enterprises from Texas,
Washington and Georgia across variable demographics in the dental services sector.
Contingency planning, overcoming objections and securing 3rd party services
agreements.
Multi-Disciplinary dental group development and management
Designing successful marketing and sales teams targeting treatment centric patient
bases.
Motivating staff to perform higher than average while maintaining sustainable performance
levels.
Proven record of initiative and success in corporate level dental practice
management within dental delivery environments both on and off-site.
CORE COMPETENCIES
 Office Management
 Development of Operational Systems  Recruiting
 Dental Laboratory Management  Competitive/Strategic Planning
 Patient Relations
 Removable Prosthodontics
 Multi-Specialty Treatment Planning
HIGHLIGHTED CAREER ACHIEVEMENTS
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Dental Practice Turn-Around’s – Increased revenue at Express Denture Care via strategic
marketing and treatment planning initiatives which in turn required my skills to uniquely
design, manage construction, equip and hire/train General DDS, Endodontist, Periodontist,
Hyg and Assistant for the practices new level of dental care to the public.
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Practice Growth – Maximized a single solo practice’s revenue turning it into 6
comprehensive dental practices with 2 full service central dental laboratories in both East
Texas and Western Washington under Casablanca Dental Management, Inc.
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Contract Procurement – Negotiated/Managed a state wide (Washington State) dental
services contract to provide comprehensive dental services to 29 long term/assisted living
centers totaling 5800 active on-call patients of record.
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Branded Employee Training – Skillfully trained/consulted dental professionals and
auxiliary staff to provide mission specific quality dental care to the general public increasing
case acceptance and patient satisfaction across many geographic regions.
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Indian Tribal Health Advocate – Was the acting liaison for the “Indian Tribal Denturity
Association” for the Alabama-Coushatta Tribe of East Texas with continued works on
the Muckleshoot Tribe providing administrative and auxiliary services to tribal members
both in tribal dental facilities and off-site.
PROFESSIONAL EXPERIENCE
Seraph Management International LLC – Mercer Island, Washington
Founder/CEO
2009 – Present
The company manages and consults branded and affiliated dental PC’s through contractual
affiliations with general dental practices, denturist practices and dental laboratories providing
management, administrative and consultative services. Special emphasis was focused on “De Novo”
fabrication of a branded “Wellness” center that infused comprehensive dentistry with full service
medical esthetics procedures such as dermal fillers, microdermabrasion, thermage, esthetician
services and minimally invasive plastic surgical procedures. Current activities have been focused
on the development of Express Denture & Dental Care in Lynnwood, Washington. Office
Planning, Design, Construction, Equipment, Staffing and Long-Term Management is the
core of SMI’s Responsibilities.
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Began building the core foundation in early 07’ in Houston, Texas leading up to the
inception of a dental/medical esthetics practice management company.
Created a new dental paradigm called Peerless Dental. 4 ½ yrs perfecting and working to
raise $20M in Venture Capital.
Within four years, created forward thinking business models centered around the medical
and dental esthetics industries with emphasis on dental services.
Secured management services agreements with dental, denturist and dental laboratories.
Generated increased sales through effective public awareness events focused on geriatric
early prevention seminars in assisted living and senior center complexes.
Work closely with clients to identify their practice needs and challenges while providing
solutions-oriented to increasing operational productivity.
Provide full service consulting services to practitioners and office auxiliaries in Texas,
Georgia and Washington.
Created branded and affiliated alliances under a DMSO style organizational structure to
increase IRR to include “Comfort N’ Quick Laboratories LLC”, “Express Denture Care
LLC” and “Seraph Dental Group, PLLC”.
Seraph Dental Group PLLC - Lynnwood, Washington
Co-Founder/President
2009-2010
The company provided “Mobile” off-site dental services to immobile patients in assisted living, long
term and other skilled nursing type facilities. In collaboration with “Seraph Management
International, SDG also provided a higher level of dental prosthetics by incorporating our own
internal dental laboratory “Comfort N’ Quick LLC” who has been in business for over 15 years.
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Responsible for all aspects of the start-up mobile dental company including equipment
acquisition, dental auxiliary off-site training protocol, accounts management and treatment
coordination.
Led a staff of 1 part-time diagnosing dentist, 2 volunteer dentists, 1 denturist and 2
managers.
Maintained 24/7 patient access to the 5 skilled nursing facilities in and around the
Lynnwood/Everett area.
Trained and mentored dental staff in the delicate consultation/treatment of medically
compromised patients in the skilled nursing setting.
Precision clinical chart noting for all professional staff.
Incorporation of non-traditional record keeping tactics enabled the company providers to
accurately treatment plan up to 100 residents in a single visit by the team.
Skillfully developed methods for rapid reimbursement of patient POA’s via hardship
programs within Medicaid/DSHS thus expanding treatment availability to more residents.
Express Denture Care LLC – Lynnwood, Washington
Off –Site (Texas to Washington) Insurance Specialist/Financial Coordinator
2008-2009
Provided off-site patient treatment presentation and education while orchestrating the best possible
financial path for case acceptance via comprehensive insurance break-down and outside financial
services.
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Managed patient accounts from a home office in Dallas, Texas through virtual access to in
office server systems.
Responsible for comprehensive insurance verification and complex treatment planning.
Developed an overall 20-30% treatment plan case acceptance rate in as little as 1 month of
being responsible for the entire offices patient financial coordination.
Unique Dental Laboratory – Carrollton, Texas
Operations Manager/Quality Control
2008-2009
Implemented higher than usual standards of business practices to the dental laboratory’s
administrative core to increase operational efficiencies while assisting the Owner/CDT/Master
Technician - Ebrahim Kavari with Quality Control of each and every restoration in production.
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Increased the performance duties and expectations of staff/technicians of UDL’s Mission
Statement.
Proactively communicated with dozens of the dental practice providers UDL served to
better educate on the latest in advanced clinical/laboratory procedures available.
Within 6 months, increased workflow productivity and extra available time from technicians
by 30%.
Demonstrated personal integrity and leadership skills with company staff as well as dental
practices of record.
Effectively managed staff schedules to maximize productivity while appropriately managing
labor costs to include overtime.
6 Day Dental & Orthodontics – Coppell, Texas
Financial Coordinator
2007-2008
Collects the appropriate/correct money for every single patient during 12 hr – standard 8 hr work
days while ensuring solid financial arrangements, verified insurance and the best possible
presentation of diagnosed treatment plans.
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Maintained 80% overall fee for service case acceptance and 85-90% average for insurance
patients.
Scheduled over $7000-$10,000 in same day treatment each day.
Highest treatment plan coordinated for a single patient was in excess of $65,000 which
included reconstructive tissue surgery, fixed prosthodontics, implant bridges and minor
orthodontic services.
Responsible for every single patient check-out after completion of each visit while ensuring
necessary hygiene appointments were made 100% of the time.
Ensured the back office stayed on time pursuant to the corporation’s protocols while
making it a personal responsibility that every patient thoroughly understood any and all
treatment options available to them.
Paramount Med Spas Inc. – Willis, Texas
Chief Business Development Officer
2007
Responsible for creating a business plan capable of attaining the venture/angel capital needed to
launch a multi-state medical esthetics corporation.
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Developed the Med Spa’s unique turn-key transformation process to take traditional medical
esthetics practices and turning them into resort quality facilities offering the latest in dermal
fillers and minimally invasive surgical procedures.
Formed strategic alliances with like-minded Doctors of Professional Corporations for
consolidation.
Incorporated external businesses with expertise in location selection, facility design,
construction, spa start-up activities and information systems development.
LAX Dental Laboratories – Kent, Washington
Master Laboratory Technician/Partner
2006-2007
Responsible for “starting-up” the laboratory as a new business, maintaining optimal working
environment for the removable denture and partial department and creating/implementing top
quality prosthetics fabrication protocols to yield higher than average IRR. Provided all necessary
dental laboratory equipment to produce at volume level. Worked closely with local Bright Now
Dental clinics dentists to provide time reducing laboratory adjustments on-site while patients were
present for appointments.
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Changed existing work environment into “station” based production line to make better use
of limited space while maximizing staff output.
Created working relationships with like-minded dental providers in the Bright Now offices
of Kent and Olympia to provide patients with a more rapid turn-around of prosthetics.
Responsible for shipping and receiving of cases to ensure quality was given to doctors.
Produced all removable denture & partial prosthesis with an assistant team of 3 for 20 dental
offices in South King and North Pierce counties.
1st Impressions Dental Clinic – Seattle, Washington
Master Laboratory Technician/Practice Dental Consultant
2006-2007
Operated an internal denture laboratory providing complete removable denture and partial
laboratory services, both on-site in the dental practice and in the off-site laboratory located in
Renton, Washington. Provided “start-up” equipment for the Dental Clinic’s 5 dental operatories
and 3 hygiene ops including specialized implant and surgical devices.
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Provided quality denture and partial fabrications
Worked directly for the denturist of the practice to provide the most current and advanced
dental prosthesis available on the market.
Set-teeth, poured models, designed complex cast partial’s, immediate dentures and advanced
precision attachments to be used with multiple implant systems
Rebase, repair, duplicate dentures and other light cured resin materials expanded the
offerings of the practice due to rapid turn-around times.
Trained denturist in advanced denture fabrication techniques acquired through Dr. Joseph
Massad’s learning center in Tulsa, Oklahoma.
Quality Dental Care (Mobile Division) – Enumclaw, Washington
President
2005-2006
Provided a much needed service of complete mobile dentistry to residences in assisted and skilled
nursing facilities throughout the state of Washington. Donated mobile dental equipment
(Portable x-ray system, Portable mobile delivery system and Nobel Biocare Implant System)
through the proceeds of privately owned dental laboratory to further the mobile dental’s
reach and provide more advanced in-the-field dental treatment.
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Negotiate 2 contracted agreements with the Extendicare Corporation and the Evergreen
Healthcare Companies to provide comprehensive cleaning, preventative and restorative
services to 29 long-term/assisted living facilities with a starting total of 5800 patients
upon commencement.
Trained and transported hired professionals and dental auxiliaries for the company to the
facilities to destinations ranging from Vancouver, Port Angeles and all the way up to
Bellingham, Washington.
Established dental awareness and training with nursing staff with the Evergreen Healthcare
Companies recruiting the help of Social Services in Enumclaw.
Provided all administrative and dental assisting services to the dental professionals to include
bedside dental assisting during complex surgical procedures.
Precision clinical chart noting for all professional staff.
Quality Dental Care Laboratory – Enumclaw, Washington
Owner/Chief Technician
2003-2006
Provided quality Complete and Partial Denture services exclusively to the practices of Casablanca
Management Inc. and Quality Dental Care (Mobile Division).
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Operated a denture and partial laboratory utilizing advanced processing techniques allowing
rapid turn-around giving patient industry leading service.
Precision attachment development with industry leading implant systems
Quality control protocols implemented ensured minimal returned prosthesis to the
laboratory
Casablanca Dental Management Inc. – Montgomery, Texas
Director of Operations
2001-2006
Created/carried-out necessary plans to develop and expand the company’s holdings in Texas to
expand into the Seattle-Tacoma markets with 3 start-up dental practices and 2 full service dental
laboratories.
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Provided necessary knowledge resources to open 3 practices in 3 years while keeping startup costs to a minimum in Auburn, Enumclaw and Tacoma, Washington.
Established the companies Auburn dental facility on Indian Tribal Land with the
Muckleshoot Tribe to provide professional and administrative services both in the tribal
dental clinic and off-site.
Developed all clinical protocol for denturist clinicians in all 3 locations.
Training of dental auxiliary staff to have highest available knowledge of all procedures,
including sterilization and sanitation protocols set forth by OSHS.
Integrated multi-disciplinary dental specialists to provide full comprehensive dentistry in
each of the corporations dental facilities offering the patient ease of access to care.
Responsible for the sale of the assets of the company and the referral of patient bases to
selected area dental providers.
Precision clinical chart noting for all professional staff.
Collaborated with Eastern Washington denturist practice (First Choice Denture Services
Inc.) to provide “Externships” for those wishing to practice denturity in Washington State.
Also provided dental laboratory support services for externs practicing under guided
supervision.
Paramount Denture Clinic Inc. – Livingston, Texas
Office Manager/ITDA Liaison
1998-2001
Facilitated the CEO with the companies developed Indian Tribal Denturity Association training
center and worked with 3rd party attorney firms as liaison between Paramount Denture Clinic Inc.
and the Alabama-Coushatta Indian Tribal negotiations to legalize the practice of denturity on
federally regulated land.
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Accepted enrollment into the ITDA training center from various dentists and denturist from
across the globe.
Enforced curriculum standards set forth by the CEO with various students seeking to be
licensed to practice denturity in the United States on Indian Tribal Land.
Set meetings for negotiations between the company and the Alabama-Coushatta Tribal
Council.
Aided in the expansion of the dental facility to accommodate both patients and students into
the training center while maintaining a high level of prosthetic output to the general public.
Precision clinical chart noting for all professional staff.
EDUCATION
George Brown College - Ontario, Canada
School of Dental Health
Denturist Program
Bates Technical College – Tacoma, Washington
Associates in Denture Technology - Denturist Program
Bates Technical College – Lakewood, Washington
Biotechnology Lab Technician Program
Indian Tribal Denturity Association – Livingston, Texas
Tribal Dental/Denturist Program
Green River Community College – Auburn, Washington
Associates of Science in Biology
REFERANCES
1.)
Jin Lee, LD – Owner of Express Denture Care (206) 306-4775 Mobile
(Now Express Denture & Dental Care, Practice Turn-Around By Seraph Management)
www.express-denturecare.com
2)
Isrrael Cardenas, LD – (206) 437-2609 Mobile
3.)
Aidan George – CEO of Geovec Technologies (865) 318-3998 Mobile
4.)
Dr. Alex Aflatooni, DDS – Owner of Advanced Dental Care (425) 829-5491 Mobile
5.)
Dr. Anjim (Ann) Ullah, DDS – Owner of Cummings Family Dental
(770) 815-3555 Mobile
Any further references are available upon request.