JOB DESCRIPTION
Social Media Officer
JOB DETAILS
Job Title:
Social Media Officer
Department:
Fundraising & Communications
Location:
Tyrwhitt House, Leatherhead
Status:
Full time
Hours:
37.5 per week – Monday to Friday
Reporting to:
Communications and Engagement Manager
OVERALL PURPOSE

The Social Media Officer works with colleagues from across the Fundraising
and Communciations Department and the organisation to manage the Combat
Stress social media channels including Facebook, Twitter, LinkedIn and
YouTube, and to update the Combat Stress website.

A key part of your role is to create engaging content to raise awareness of
Combat Stress and Veterans mental health, to engage and communicate with
our supporters and audiences, to manage our reputation and profile, to support
our fundraising and marketing activities.

The post holder will work closely with Communications Team colleagues to
ensure there is an integrated approach to communications and engagement
activity online and offline.
KEY RESPONSIBILITIES

Responsible for the day to day management of the Combat Stress Facebook,
Twitter, LinkedIn, and YouTube channels working closely with Communications
Team Colleagues to ensure consistent messaging and integrated
communications online and offline.

Developing, writing and producing social media content, working closely with
the Communications Manager and Press Officer to ensure an integrated
approach with consistency of messages and that all communications are on
brand

Responsible for promoting social media use within Combat Stress and providing
guidance, advice and training to colleagues across the organisation

Work closely with all members of the Communications Team to contribute to
the content marketing strategy, and the organisational external communications
and engagement strategy.

Work closely with fundraising colleagues to ensure digital fundraising and
engagement opportunities are maximized and that social media supports offline
fundraising activity

Monitor social media activity closely to ensure any potential crisis management
situations are dealt with in a timely, coordinated and considered manner
ensuring that your communications colleagues and manager are informed of
any significant problems, escalating to the Head of Communications,
Fundraising & Communications Director and Senior Team where necessary.

Evaluate and analyse social media and online activity ensuring relevant and
helpful feedback is produced for colleagues across the organisation to
constantly monitor and improve social and online activity.

Attend events and meetings to ensure a range of Combat Stress activities are
communicated through our social media channgels, experience of video
production would be helpful

Research and build understanding of social media audiences in order to deepen
relationships and engagement opportunities by developing audience
appropriate content

Research, monitor and evaluate paid for social media advertising and online
digital marketing opportunities

Monitor and analyse partner and related organisations’ social media activity to
identitfy opportunities and learnings to improve the Combat Stress online
presence

Work with the Press Officer to support media relations and PR activity ensuring
that digital and social media plans are produced in a collaborative and
integrated manner

Work with other communications colleagues to update and maintain the Combat
Stress website, including updating and ongoing monitoring, and liaising with
other Combat Stress staff as necessary

Work with communications colleagues to develop a social media and digital
strategy including the development and promotion of Social Media Guidelines
for the organisation.

Contribute to developing and maintaining a strong brand and profile for Combat
Stress, through appropriate use of the brand identity, key messages and
supporting its reputation in all external communications and relationships.
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GENERAL RESPONSIBILITIES
2.

To stay informed of trends and developments in social media, to advise on and
implement new channels as agreed

Contribute to the development of team plans and activities

To take part in a rota for out-of-hours media enquiries and social media
monitoring

Occasional attendance at awareness-raising or fundraising events which may
include evenings and weekends
RISK MANAGEMENT
As an employee of the Society you are required to be risk aware, readily able to identify
risks faced by you and by the Society in the course of your day-to-day employment.
Where a new risk is identified it is to be reported through your line manager.
We reserve the right to ask you from time to time to undertake any other reasonable
duties as required within this role.
Signature – Job Holder
Date
Signature – Head of Communications
Date
Reviewed: November 2015
Next Review Date: November 2016
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