New Product Submission Form
Thank you for considering Purity Life. We hope that your experience with us is both rewarding and
enjoyable. In order to expedite the review of your products, please refer to the guidelines below:
For New Vendors, packages submitted for evaluation should be sent at your expense (including customs
clearance) to:
ATTN: Dale Simmons
Purity Life Health Products LP
6 Commerce Crescent,
Acton, Ontario, Canada L7J 2X3.
A completed new product presentation should include the following:
1. Product Samples: Please send product samples in proposed or existing consumer packaging.
2. Promotional/Marketing Information: Please send as much information as possible on your trade
and consumer marketing strategies: retail channel strategies and plans, short and long term
goals, competitive positioning, etc. Please include as much promotional and marketing
information as you have available. This would encompass your new item placement program,
promotional schedule, demo programs, and any North American retail-advertising schedule.
Include all point of purchase material including: displays (or pictures of), brochures, posters, sell
sheets, etc.
3. Price List: Please provide a list of both distributor cost and suggested CANADIAN retail pricing.
Pricing must be FOB Acton and Vancouver.
4. Ingredient Listings: Please provide complete list of ingredients for each product.
5. New Product Submission Form: Please complete the information on the following page and
return to us by e-mail at [email protected]
Please note that we will not proceed until all of the above information is provided.
Vendor Name:
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Product Line / Brand Name:
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Description of product/line:
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Number of proposed SKUs:
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Do products have bilingual packaging compliant with Canadian Consumer
Packaging Regulations?
Have you confirmed that all of your products are legal for sale in Canada?
New Product Submission Form 11.2015
Purity Life Health Products LP
☐ Yes
☐ No
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New Product Submission Form
Do Regulated products have licenses (DIN, NPN, DIN-HM, medical
device license)?
☐ Yes
☐ No
☐ N/A
Have Cosmetic Notification Forms been filed for cosmetic products?
☐ Yes
☐ No
☐ N/A
Where are the products manufactured (country)?
☐ Canada
☐ U.S.
☐ International
Where are the products being shipped to Purity from?
☐ Canada
☐ U.S.
☐ International
Are any items glass or bulky?
☐ Yes
☐ No
Do any products require special storage/shipping conditions?
☐ Yes
☐ No
What is the shelf life/expiry dating of the products?
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What is your return and/or inventory balancing policy?
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What retail channels are you targeting to sell the
product (e.g. Health Food Stores, Drug Chains, Grocery,
Mass, etc.)?
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What is your approximate Canadian marketing budget?
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What are your annual sales volume ($) goals?
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☐ Yes
Are the products currently being sold in Canada?
If so, what is the annual sales volume ($)?
☐ No
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If so, what are the current distribution and sales arrangements?
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If so, who is your Importer of Record (NPN/DIN-HM products)?
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Do you currently use a broker in Canada? Whom?
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Name: Click to enter text.
Title: Click to enter text.
Date: Click to enter text.
E-mail: Click to enter text.
Phone: Click to enter text.
Please also attach/send your marketing plan, price lists, ingredient lists, support material, etc.
New Product Submission Form 11.2015
Purity Life Health Products LP
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New Product Submission Form
Upon review and approval of your sample products/information, you will be contacted by a Brand
Marketing Associate who will send you a list of additional documentation and files that need to be
completed. We will not list your products or place an order until all of this information has been
New Vendor Contract Agreement: This includes the terms and conditions of our agreement
including terms and conditions, shipping policy, regulatory and QC requirements, etc.
New products: These may be listed in conjunction with the next available monthly publication
for our retail division (sales to retail outlets). We work 2 months in advance.
New vendors must implement ad programs: All new items and product introductions must be
accompanied by an ad in our Purity Life product catalogue, a 60 (sixty) day introductory discount
for our (6 x annual) catalogue, and an annual advertising commitment.
Importer of Record for Regulated products: Please note that in order to import your NPN or DINHM products into Canada, you must have an Importer of Record. Should you wish Purity Life to
serve as your Importer of Record, please contact us to discuss. Please note that we will require
the following information for each product:
a. Copy of the NPN/DIN-HM issued by Health Canada
b. Copy of the Finished Product Specification provided to Health Canada
c. Template Certificates of Analysis indicating what testing (including test methods) is
performed by the Vendor prior to shipping
d. PDF of the product label(s)
Importation of Regulated Products: In order for Purity Life to import your NPN/DIN-HM products
and medical devices into Canada, regardless of whether Purity Life serves as your Importer of
Record, the foreign manufacturer(s) must be annexed to our Site License/Medical Device
Establishment License. Please provide the contact information of the appropriate person(s); our
Regulatory Coordinator will contact them to discuss the information required.
Distribution Conditions for Vendor with no existing sales in the Canadian Market
Freight: must be FOB Acton AND FOB Vancouver.
We will not cross dock shipments from one of our warehouses to the other.
Minimum order: No more than $1000.
First order to each warehouse: Purity will not pay for the opening order (reordering backorders
do not count) until we place a reorder of at least $1000.
Terms: 2% 15 days, net 45 days.
Product specifications: must be completed in full before an order can be placed.
Product UPC: must be present and scannable.
Liability insurance: must have minimum $2,000,000 coverage. Certificate of insurance must be
provided before purchase order will be issued.
Listing fees and program fees: to be covered by the vendor.
New Product Submission Form 11.2015
Purity Life Health Products LP
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New Product Submission Form
Whole Foods Market List of Unacceptable Ingredients
The excerpt below was taken from Whole Foods Markets website and outlines their policy on
unacceptable food ingredients.
Unacceptable Ingredients for Food
The following list contains ingredients that Whole Foods Market finds unacceptable in food products.
We reserve the right to change this list at any time. Please note that creating a product with no unacceptable
ingredients does not guarantee that Whole Foods Market will sell it. This list is intended for illustrative purposes
only. If you are interested in selling your product to Whole Foods Market, please contact a WFM buyer.
Acesulfame-K (acesulfame potassium)
Acetylated esters of mono- and
Ammonium chloride
Artificial colors
Artificial flavors
Benzoates in food
Benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bleached flour
Bromated flour
Brominated vegetable oil (BVO)
Calcium bromate
Calcium disodium EDTA
Calcium peroxide
Calcium propionate
Calcium saccharin
Calcium sorbate
Calcium stearoyl-2-lactylate
Certified colors
Cysteine (l-cysteine), as an additive for
bread products
New Product Submission Form 11.2015
DATEM (Diacetyl tartaric and fatty
acid esters of mono and
Dioctyl sodium sulfosuccinate
Disodium calcium EDTA
Disodium dihydrogen EDTA
Disodium guanylate
Disodium inosinate
Ethyl vanillin
Ethylene oxide
FD & C colors
Foie gras
GMP (disodium guanylate)
Hexa-, hepta- and octa-esters of
High fructose corn syrup
Hydrogenated fats
IMP (disodium inosinate)
Sodium aluminum sulfate
Sodium benzoate
Sodium diacetate
Sodium glutamate
Sodium nitrate/nitrite
Irradiated foods
Lactylated esters of mono- and
Lead soldered cans
Methyl silicon
Microparticularized whey protein
derived fat substitute
Monosodium glutamate (MSG)
Purity Life Health Products LP
Partially hydrogenated oil
Potassium benzoate
Potassium bromate
Potassium sorbate
Propyl gallate
Sodium propionate
Sodium stearoyl-2-lactylate
Solvent extracted oils, as
standalone single-ingredient oils
(except grapeseed oil)
Sorbic acid
Sucrose polyester
Sulfites (except in wines, meads
and ciders)
TBHQ (tertiary
Tetrasodium EDTA
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Form Here - Purity Life Health Products