NAGC Webinar Wednesday
Measuring Communication Success:
How to Target ROI
in a Qualitative Field
Presented by Christina Francesco
Wednesday, November I8, 2015 1-2 pm EDT
Can government communicators quantify success in a largely qualitative field? Can we
effectively measure the value of our efforts? Join NAGC on November 18 to kick off and
association-wide discussion on communications ROI. To start the conversation, we will be
joined by Christina Francisco, Associate Director for Digital Marketing and Engagement at the
American Diabetes Association.
In this session you will learn how to:
 Tell the story – gather data and use it to engage your audience
 Bring your results to the table –boil achievements down into numbers
 Perspective – plan your communications strategy with the perspective of your audience
 Talk about the big picture – tie your successes to the overall success of your
organization.
Ms. Francisco leads the American Diabetes Association’s digital marketing communication
efforts and oversees the strategic positioning of its digital communications efforts. She is also
charged with ensuring that the association has the tools to track and analyze key performance
metrics, share information across the organization, and use data to drive decisions.
Before moving into her current role, Ms. Francisco served six years at the Partnership for
Public Service. The partnership’s mission is to revitalize the federal government by
transforming the way it works and inspiring new generations to join public service. Ms.
Francisco led the organization’s email marketing efforts, its implementation and management
of communication systems, including Convio and Salesforce.com (CRM), and its strategic
messaging. Previously, she held positions in the private sector including serving as a contract
engineer for AT&T. Ms. Francisco holds a Bachelor of Arts from San Diego State University.
Registration is free for NAGC Members! Log in to the members section of the NAGC
website to view instructions for registering, http://nagconline.org/. As a reminder, the NAGC
membership year starts anew on October 1, 2015. If you have not renewed membership prior
to the webinar, you will be invoiced for $49.
$49 for non-members. Register by November 17, 2015. Once registration is received, you
will be sent instructions for joining the webinar on November 18, 2015.
NAGC: Good Communication…Good Government
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Membership Fees:
Active…………………………….$125
Individual employed by or seeking a position in Federal, State, or local government
*Agency/Organization……………$495
Group of up to 5 individuals from the same agency who meet the Active membership
requirements.
Affiliate……………………………$250
Non-governmental person engaged in communications activities that will enhance NAGC
*Affiliate Group……………………$1000
Group of up to 5 individuals from an organization meeting Affiliate category requirements.
NAGC members receive substantial training discounts, complimentary webinars, access to
archived webinars and presentations from the annual Communications School, discounted
registration to the annual Communications School and partner organizations’ educational
offerings, discounted Blue Pencil & Gold Screen Awards Competition entry fees. For more
information on becoming an NAGC member, visit our website,
http://nagconline.org/Membership/.
NAGC: Good Communication…Good Government